Boost ROI 3x with 13 Influencer Outreach Email Templates

8
Min
Created On:
February 15, 2023
Updated On:
March 14, 2024
 Influencer Outreach Email Templates

Did you know the Influencer Marketing Industry is predicted to become $21.1 Billion in 2023

Yep, you read it right. No matter if you're doing inbound or outbound marketing, it’s time that you try influencer campaigns.

Add influencer marketing along with your other strategies to double your ROI. 

But, how to approach influencers? 

Aren’t their DMs flooded with collaboration requests?

Don’t worry. All you need is good-quality cold email templates to bag responses. Read this article till the end to find influencer outreach email templates for every scenario. 

Influencer Outreach | All You Need to Know

It’s a modern marketing or advertising strategy. In this process, brands get in touch with influencers and ask them to promote their products and services in exchange for monetary or other modes of payment. 

Why should you do it

Influencer marketing is the best way to raise brand awareness for smaller companies. New brands can send their products to influencers and ask them to promote them to your target audience. 

You should try influencer outreach campaigns to increase brand awareness and promote your product to a niche audience

After all, it’s the best way to earn credibility in the market in a very short span of time. Think about it. The influencer already has a loyal audience. All they need to do is create relevant content revolving around your product/service. 

If you didn’t bag any response from popular individuals, try approaching potential influencers. 

Tips to Write the Best Influencer Outreach Email

  • Don’t use any misleading subject lines
  • Talk to the point
  • Keep the entire email below 150 words
  • Write compliments but don’t flatter unnecessarily 
  • Introduce yourself in the opening line 
  • Try to provide something in return
  • Don’t ask for free favors
  • Do research
  • Personalized emails only 
  • Talk about the content–minimum one line
  • Reach out only from a professional email address

13 Email Templates to Get Replies from Influencers Now

Introducing Yourself

SUBJECT: (Influencer’s name), is there too much on your plate?

Hi (Influencer’s name),

I am (sender's name), and I work at (your company). We sell (product/service) that helps influencers and solopreneurs in (so-and-so pain points). 

I recently came across your profile on Instagram/LinkedIn/Twitter. I must say your (posts) are outstanding. 

It must (describe their possible pain points) to come up with such interesting content. I can help you with this. 

Let me know if you are interested. I can set up a video meeting whenever you're available. 

Thanks & Regards,

(Your name)

Influencer Collaboration Email

SUBJECT: Message from a fan

Hi (Influencer’s name),

I am (sender's name), and I work at (your company). I recently came across your profile on Instagram/LinkedIn/Twitter. I must say your (work) is outstanding.

I especially liked your blog/video/post on (so-and-so topic). I think our brand stands for something similar. 

I wanted to get in touch with you to discuss the (topic) further and come up with collaboration ideas. 

Let me know if you are interested. I can set up a video meeting whenever you're available. 

Thanks & Regards,

(Your name)

Thanking in Follow-Up Emails

SUBJECT: Welcome to (brand name) family

Hi (Influencer’s name),

I hope 2023 is treating you well. I have been following your latest posts where you promoted our product. 

I must say I am overwhelmed by the response rates. All thanks to you and your team. This collaboration turned out to be a huge success. 

As a token of appreciation, here’s a gift card (attached) from our side. In addition, you also receive lifetime free access to our premium services.  

Let’s talk soon. Also, ping me anytime if you need any help accessing our services. 

Thanks & Regards,

(Your name)

Asking to Try Your Product

SUBJECT: 5 mins for a fan?

Hi (Influencer’s name),

I am (sender's name), and I work at (your company). 

I recently came across your profile on Instagram/LinkedIn/Twitter, and your (posts) are outstanding.

I especially liked your post on (so-and-so topic) because (reason). I think our product does a similar job. 

You are clearly an industry expert. We would love it if you take 5 mins of your time and try our product. And, 

Let me know if you are interested. I can set up a video meeting whenever you're available. We would very much appreciate your views on our product. 

Thanks & Regards,

(Your name)

Networking Message

SUBJECT: Your 5 mins can make my career

Hi (Influencer’s name),

I am (your name), and I have been working as a {profession} for two months. As I am relatively new to this profession, I am still in my learning phase.

I came across your work in (name the platform). I must admit I was your fan immediately. I heard great things about you from my boss too. 

Bdw, congratulations on {so-and-so award)!

Undoubtedly, you are an expert in (name the profession). I was wondering if you’d be able to suggest ways how to get started.

Especially (a work-related question)?

Let’s grab a cup of coffee when you’re free. I’d very much appreciate your advice.

Thanks again,

(Your name)

Asking to Become Brand Ambassador

SUBJECT: Hey, future Brand Ambassador!  

Hi (Influencer’s name),

I am (sender's name), and I work at (your company). 

I have been following you on Instagram/LinkedIn/Twitter for a while, and I think you are outstanding.

I specifically liked your post on (so-and-so topic) because (reason). I think it really aligns with our mission (mention your company’s aim).

As a brand ambassador of (your brand name), you would collaborate with us on (write your proposal). 

Let me know if you are interested. 

I can set up a video meeting whenever you're available. 

Thanks & Regards,

(Your name)

Sending Event Invitation

SUBJECT: You are invited to (event name)

Hi (Influencer’s name),

I am (sender's name), and I work at (your company). I have been following you on Instagram/LinkedIn/Twitter for a while, and I think your views/work resonate with our company’s mission. 

We are hosting (“event name”) on (date). We are looking for industry experts like you to come and join us at the event. 

We cordially invite you and your followers to (“event name”). Please find your passes and discount code for your followers attached to this email.  

Thanks & Regards,

(Your name)

Beta Testing Invitation

SUBJECT: Your opinion can make us millions of dollars 

Hi (Influencer’s name),

I am (sender's name), and I work at (your company). At (company’s name), we try to solve (pain points) faced by bloggers while (doing xyz). 

We are launching our new product, (product name), by the end of this year. To do this, we need experts like you to use our product and give your valuable feedback.  

On doing this, you will receive (so-and-so subscription) for one whole year at absolutely no cost. 

Let me know if this sounds exciting to you. I can set up a video meeting whenever you're available. 

Thanks & Regards,

(Your name)

Asking for Opinion 

SUBJECT: Your opinion can make us million of dollars  

Hi (Influencer’s name),

I am (sender's name), and I work at (your company). At (company’s name), we try to solve (pain points). 

We are launching our new product, (product name), by the end of this year. To do this, we need opinions from experts like you. 

All you have to do is to take a look at our product and give your valuable feedback.  

On doing this, you will receive (so-and-so subscription) for one whole year at absolutely no cost. 

Let me know if this sounds exciting to you. I can set up a video meeting whenever you're available. 

Thanks & Regards,

(Your name)

Asking to Giveaway Your Products

SUBJECT: Can we collaborate?

Hi (Influencer’s name),

I am (sender's name), and I work at (your company). I have been following you on Instagram/LinkedIn/Twitter for a while, and I think you and your followers would love our (so-and-so product). 

Here’s an idea. You can use our product for your upcoming giveaway contest. In exchange, we will provide you lifetime free access to our premium membership.  

Let me know if this sounds exciting to you. I can set up a video meeting whenever you're available. 

Thanks & Regards,

(Your name)

Confirmation Email 

SUBJECT: Confirming your slot at our event

Hi (Influencer’s name),

I am (your name) from (company's name). We talked last month about our upcoming event (“event name”). In our previous email, we extended an invitation to our event, and you accepted it. 

This is a confirmation email regarding your presence at our event. 

Please click on the link given below to confirm your slot. 

Thanks & Regards,

(Your name)

Affiliate Program 

SUBJECT: We got your back

Hi (Influencer’s name),

I am (sender's name), and I work at (your company). I have been following you on Instagram/LinkedIn/Twitter for a while, and I think you are superb.

I noticed you posted asking for free samples of (product/service). We got your back. 

At (company's name), we sell (product/service) that (mention how it's special). 

Here’s an idea. You can use our product for as long as you want. In exchange, all we want is your feedback. If you like our product as much as we like your content, we would love you to extend an offer for an affiliate partnership.   

Let me know if this sounds exciting to you. I can set up a demo meeting whenever you're available. 

Thanks & Regards,

(Your name)

Giving Memberships to Followers 

SUBJECT: Your followers would thank you for this

Hi (Influencer’s name),

I am (sender's name), and I work at (your company). I have been following you on Instagram/LinkedIn/Twitter for a while, and I think you are superb.

I noticed you and your followers love (so-and-so product/service). Our product (“product name”) helps (mention why it's the best). It’s the highest-rated product/service by (name of the platform).

I think your followers would love it if you could help them with a 25% discount on annual memberships of our product/service. 

Let me know if this sounds exciting to you. 

Thanks & Regards,

(Your name)

Final Thoughts!

When the competition is too high, you need to stand out in the eyes of your email recipients. This is why it’s super important for email marketers to write simple, short, and subtle emails to influencers. 

Anything too much will make you look like a waste of time. Influencers are busy people, and they need to get the gist of your email within seconds. 

So, never beat around the bush while writing to influencers. Always try to provide something in return, even if it’s a cup of coffee. But, if you are a brand/company, please rely on coffee. Offer gift cards or monetary payments. 

FAQs

How to write a perfect influencer outreach email?

Follow these instructions to ace an influencer cold email.

  • Write a short & crisp subject line
  • Use casual salutations like “Hey or Hi”
  • Introduce yourself and your brand in the opening line
  • Let them know that you have been following them
  • Personalize by referencing their posts/content
  • Tell them what you want
  • Offer something 
  • Don’t rush them to answer immediately

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Rajnish Das

Rajnish Das is an in-house writer at SmartWriter and SmartLead. She writes product-oriented, data-driven content for B2B SaaS audiences and educates them on marketing and sales topics. Her expertise includes outbound marketing techniques like cold emailing and LinkedIn outreach.

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Edited by:

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Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Email automation FAQs- Smartlead

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does the "unlimited mailboxes" feature benefit me?

Email automation FAQs- Smartlead

Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?

Email automation FAQs- Smartlead

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

Email automation FAQs- Smartlead

Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
 
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can I integrate Smartlead with other tools I'm using?

Email automation FAQs- Smartlead

Certainly, Smartlead is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

Email automation FAQs- Smartlead

What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our multi-channel infrastructure is designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

Email automation FAQs- Smartlead

Do you provide me with lead sources?

Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanized email sending patterns and ramping up the sending volume. 

5. Multi-Channel Emphasis: Smartlead places a strong emphasis on multi-channel outreach. You can reach your prospects where they are with the LinkedIn outreach feature.   With Smartlead’s cold email automation software, you're always one step ahead in your outreach efforts, enjoying the freedom to scale your initiatives and seamlessly integrate with other tools—all while maintaining a focus on maximizing the impact of your outreach.

Email automation FAQs- Smartlead

How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

Email automation FAQs- Smartlead

Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

Email automation FAQs- Smartlead

We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have.

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