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On average, people deal with a whopping 121 emails daily; for big-business buyers, that number is even higher. Breaking through this email overload can be challenging, but mastering the art of sales email outreach can bring in the desired success.
Sales email outreach is a rewarding game if done right. In this article, we'll share 7 expert tips before you start with sales email outreach.
Let's get started!
The success of sales email outreach lies in determining a clear and measurable objective. It's your roadmap to crafting the perfect email pitch. This objective shapes your email's subject line, unique selling proposition (USP), and call-to-action.
So, what are these objectives, and why are they so important?
Your email outreach objective sets the stage for success. It gives you a clear target to aim for, helping you measure the effectiveness of your campaign. Without a well-defined objective, you're just shooting in the dark.
Let's take a closer look at some common sales email objectives and how to measure success:
1. Gauging Interest: Begin with a brief introduction about your business and solutions. Measure success through metrics like opens, clicks, or positive responses. This objective helps you identify potential leads interested in your offer.
2. Setting Appointments: Persuade your lead to agree to a sales presentation or product demo. This objective moves your prospect further down the sales funnel, increasing the chances of conversion, and the success is measured by the number of appointments you secure.
3. Qualifying a Lead: Determine if a lead is a good fit for your products or services and if they're genuinely interested. You can measure success by the number of marketing-qualified leads (MQL) or sales-qualified leads (SQL) generated.
4. Sending Pricing: Make initial contact to see if a lead is interested in receiving pricing details. The number of pricing quotes or business proposals requested measures success. This objective narrows down your focus on high-potential prospects.
Pro Tip: To streamline your sales email outreach, create and store email templates for each objective. This enables you and your team to respond promptly and consistently. You can create and save effective sales email templates in Smartlead.ai.
Before starting your sales email outreach campaign, research your intended recipients. Here's why it's important and how it works for you.
Why is it Important to research recipients?
Imagine sending a message to a stranger without knowing anything about them – it's like shooting in the dark. Researching your email recipients is the light in this dark room. It allows you to evaluate several critical factors:
Create Ideal Customer Profiles (ICP) and buyer personas to research your recipients effectively. ICP is an outline of your ideal customer, while buyer personas are semi-fictional representations of different types of ideal customers.
ICPs and buyer personas allow you to:
Researching prospects is a proven strategy for success: 84% of buyers are more likely to engage with a vendor who understands their business challenges. Conducting thorough research into your sales email outreach helps you connect with recipients on a deeper level.
Your subject line is your first impression. A well-crafted subject line can significantly impact your email open rates. According to industry data, emails with personalized subject lines are 26% more likely to be opened.
So, how can you craft an engaging subject line that boosts your chances of reaching your prospects and driving sales? Here are some key pointers:
Here are some examples of top-performing subject lines for sales emails:
Personalization is the name of the game for sales email outreach. In fact, research shows that personalized email messages improve click-through rates by an average of 14%.
So, how does personalization work, and why is it so effective?
Personalization creates a connection, making your outreach more relevant and engaging. Here's how you can do it with sales emails:
Remember, personalization doesn't end with the opening line. Continue customizing the email body to align with the recipient's interests, pain points, and needs.
Your value proposition answers the question: "Why should the recipient care?" It brings out your message's fundamentals–what sets it apart and why your offer is valuable.
Emails that lead with a strong value proposition experience 21% higher open rates. Also, a compelling value proposition can increase conversion rates by up to 300%.
So, how do you pitch your value proposition?
Remember, your value proposition should resonate with your recipient, addressing their pain points and aspirations. Make it clear why they should read on and engage with your message.
You must add the Call to Action (CTA) at a point where you guide your prospect toward taking the desired action. Here are some expert tips for crafting a compelling CTA to boost your email outreach success.
The principle of “less is more” is valid for CTAs. Keep it simple and focused by adding only one CTA per email. Overloading your sales email with multiple CTAs can overwhelm your recipient and dilute your message. You aim to lead your reader towards one specific action, so keep it laser-focused for the best results.
How to write a CTA, you ask?
A compelling CTA should be concise, action-oriented, and leave no room for ambiguity. It should tell your prospect exactly what you want them to do and what they can expect in return. For example, if your goal is to schedule a product demonstration, your CTA might sound like this:
"I’d love to give you a short, 15-minute demonstration to see if this solution fits your needs. When’s the best time for us to connect over the next week or so?"
It's essential to guide the recipient toward the next steps and make it as effortless as possible for them to respond.
Here are some examples of CTAs for sales emails:
Craft your CTAs wisely, and make them irresistibly clear to drive actions.
Trial and error is not just about sending out messages and hoping for the best; it's about continuously fine-tuning your approach based on the data you collect. Let’s discuss two essential aspects of this process: tracking data metrics for feedback and using spintax.
Tracking the performance of your email messages is a vital step in your quest for success. Most email campaign tools or cold emailing tools like Smartlead offer robust analytics that provide invaluable feedback.
Start by closely monitoring key metrics like open rates and click-through rates. Your subject line works fine if you're witnessing high open rates but have few conversions or responses. However, the content of your message might need improvement. Conversely, if your open rates are consistently low, but your click-through to open rate is skyrocketing, your message content is engaging, but your subject line could use some attention.
Sales email outreach is not just about firing off emails haphazardly; it's about crafting messages that stand out in a crowded inbox and convert prospects into loyal customers.
I know what you're thinking: "But how effective are these sales emails?" Well, according to recent studies, sales emails yield a jaw-dropping 40 times the customer acquisition rate compared to social media platforms. Imagine what that could do for your business!
Following these seven expert tips, you'll write better emails, boost lead generation, and fast-track sales.
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Absolutely, one of our most popular guides can be found right here. It's been used by a large percentage of users to go from zero to cold emailing experts. Covering all topics from email infrastructure to copywriting and lead sourcing.
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