Table of Content
Are you aware of the fact that almost 300 million emails are being sent every day?
This means you need a stellar email copy if you want your emails to stand out in your customer's inboxes. How can I expect my email to be so good to be opened and read by every recipient? This is where cold email copywriting comes in place. Writing cold emails is the most enjoyable task in the world right now, and the main point is that you should be very serious about your customers.
As we all know that writing cold emails and getting responses to all is a hard nut to crack. It would help if you blended some effective copywriting strategies that make sense and a call-to-action at the end that eventually hits the prospect, and they respond to that email as soon as possible. In this guide, I will show you how to draft a cold email, what to do and what not to do, and much more.
In the sales business, sending an email to any client who is not already aware of your brand is known as a cold email. In this case, the recipient is not expecting an email from you, so you need to ensure that your cold email looks the best to be opened and read by them. Such emails help build relationships with new clients and get more business leads.
The components of such emails are:
The line is the information about the sender, which has to be a human being, as nobody wishes to receive automated emails. The subject lines should be so compelling that the recipients get attracted and open your email. Create an interactive email body to get the email responded to. And at last, adding call-to-action encourages the clients to respond to your emails.
Email copywriting is a technique involved while writing emails that persuade recipients to take the specific required actions, like signing up for the service, making the purchase, or just clicking on a link. This is a direct, persuasive, and concise type of writing email. As the primary purpose of email copywriting is to get the recipient to take action, it is essential to draft your emails clearly that look relevant to the clients.
Now you must be thinking that why is cold email copywriting important? As we know, cold emailing is the best way to approach new prospects with a personal touch. Using the power of copywriting can quickly help your business to grow. Creating your cold emails concisely will surely bring loads of clients to your company. However, there are some tips that you can follow to get more responses from all clients.
Before copywriting a cold email, consider how to make it great. So below are the four points to include in it to make it great and exciting:
The subject line of an email is the first thing any recipient reads about the email. It should never be generic, bland, or spammy; otherwise, it will land in the inbox's spam folder. It is said that almost 47% of people decide to open any cold email only when they find the subject line interesting.
So your subject line must catch the recipient's attention. You can personalize your subject line, but keep it short and crisp. You can discover some examples of cold email subject lines that get your emails opened from the best email marketing software, Smartlead.ai.
When the first step gets cleared, and the recipients like your subject line, they tend to open the email. And now, when it comes to the introduction or the opening lines, they should be much more convincing, which makes the recipient stay and continue reading the email. These lines help you to start a conversation with the customer. Taking opening lines tips from Smartlead.ai will get you that lead.
An engaging email body's primary purpose is to deliver everything you have promised the customer so far. In this part, you need to mention the reason behind your email to the customer and showcase what you can add to their lifestyle.
Once the recipients finish reading your email, you must tell them precisely what you expect them to do next, like visiting your website, scheduling a meeting, watching any video, or signing up for newsletters. So there has to be a call-to-action button for them in the end. These buttons help in engaging the customer with your content further for conversion.
Let's get into these fantastic cold email copywriting tips that can help in boosting email response rates:
You need to know more about your target audience to get responses to your emails. Ensure you are aware of the basic information about your prospects like
Knowing your target audience's information helps create cold emails that look relevant to them.
Your emails should not only be about using them for sale. To succeed in copywriting cold emails, you must start with a hook. A hook is that which catches the recipient's attention and compels them to go ahead and read the entire email. The best way to do this is to start the emails with some open-ended questions. Some of the examples are:
As we all know that cold emails are an excellent channel for sales marketing, but if you start selling at the initial stage or in the first email itself, you are still waiting for results. You should use cold email copywriting for starting a conversation with your customers and not for selling. Introduce yourself and your brand; if your customer is engaging, they will contact you.
The thumb rule of cold email copywriting is to keep your email concise. You have to get to the point by not wasting the recipient's time because nobody reads emails that are too wordy or complicated. To share additional information, you can add links to your website for them to visit and check.
Always remember that cold emails are not for you; they are to tell the recipients how you can help them. So always avoid talking about you or your brand.
Sending generic emails is surely getting you to land into the spam folders. Drafting your cold emails with personalization makes them look more relevant to the reader. Personalizing the body of the email makes the recipients feel special, and it seems to them that you are talking to them and offering them some value through your products or services.
From a shopper's perspective, you only enter a store once you like that window display. Similarly, it works in emails, too; until the subject line looks good, the customer will not enter or open your email and read it. Ensure your subject lines are between 6 - 10 words, with no long lines.
See, indeed, the recipients do not believe all that is written in the emails. Therefore, adding social proof in your emails is one of the most persuasive cold email copywriting techniques. Social proof is like evidence showing how your products or services have been adding value to many other customers.
As social proof, you can include the following:
This example explains it well:
Once you are done drafting your cold email, ensure to go through it once again and proofread it thoroughly. While proofreading them, check for the following:
Any such errors, if the customer reads, they tend to delete the emails.
Along with the correct grammar in cold emails, the usage of spam words is also prohibited. To ensure that your cold email copywriting is free from all sorts of errors, you can use online tools to avoid such mistakes. Some of the common spam words you can prevent from cold email copywriting are:
Just like the subject lines of the emails, ensure that the CTAs (Call-to-actions) is also evident for the recipient to understand and react as expected. To write a perfect CTA for your cold email copywriting, you should:
Sending follow-up emails to your cold emails increases the response rate by 65.8%.It would help if you utilized the potential of follow-up emails. Sending follow-up emails shows the customer that you care about helping them. So in your follow-up emails, you can:
While drafting your cold emails, you can create this list of mistakes as a checklist. Before sending these emails, just go through the checklist and reduce your errors and increase your leads:
There are a few tried and tested cold email copywriting tools that you can use to generate more leads for your business:
We all know that cold email copywriting can be challenging, but it is an art. However, whatever time and effort it takes, it is all worth it when you see positive results. Getting a cold email opened, read, and responded to is the best result of a marketing campaign. Some more benefits of cold email copywriting are:
Below are some effective elements of cold email copywriting that help in driving more sales for the business:
Along with the tips mentioned above, you need to follow a step-by-step procedure while drafting these cold emails for your business:
As we all know that people check their emails regularly. Therefore, sending cold emails is a great way of warming up your prospects, increasing your brand awareness among them, and bringing more sales and revenue for the business. Cold email copywriting can be frustrating and disappointing at many stages, but it needs reasonable effort and time to get high results.
So the best way to get these results is to plan and draft these emails strategically. Exam prospects are unique, so remember that your cold emails should look like a one-to-one interaction and not just some templates. You can also refer SmartLead AI to create some of the best cold emails. Along with the tips mentioned above, you can use some cold email copywriting tools to make this emailing process exciting and personalized.
Cold email copywriting is the skill of crafting compelling and engaging emails to recipients who have no prior relationship with you or your business. It's essential because it's the initial point of contact in reaching potential customers or partners, requiring a blend of persuasive language and strategy to pique their interest and generate a response.
A professional cold email writer can enhance your email campaigns by crafting compelling, personalized messages that capture recipients' attention, improve open and response rates, and establish a positive brand image. Their expertise in creating engaging content and subject lines can lead to more effective lead generation and higher conversion rates.
"Between the Lines" copywriting involves subtly conveying additional messages or emotions beyond the explicit text. In emails, it can enhance communication by using tone, formatting, and choice of words to improve clarity, engagement, and empathy. It helps recipients understand your intent and emotional context better, making your emails more effective and impactful.
Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.
Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.
Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance.
Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.
Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.
The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!
The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.
With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.
2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.
3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.
Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder.
Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.
2. We deploy high-deliverability IP servers specific to each campaign.
3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.
Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.
Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.
Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.
Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.
Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!
Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.
Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.
No, there are no limitations on the number of channels you can utilize with Smartlead. Our cold email tool offers a multi-channel infrastructure designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.
This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.
Smartlead is the cold emailing tool that facilitates seamless integration with existing CRM systems and other tools through robust webhook and API infrastructure. This setup ensures real-time data synchronisation and automated processes without manual intervention. Integration platforms like Zapier, Make, and N8N enable effortless data exchange between Smartlead and various applications, supporting tasks such as lead information syncing and campaign status updates. Additionally, it offers native integrations with major CRM platforms like HubSpot, Salesforce, and Pipedrive, enhancing overall lead management capabilities and workflow efficiency. Try Now!
No. Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.
Here's what makes us uniquely the best cold email software:
1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.
2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out.
3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers.
4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanised email sending patterns and ramping up the sending volume.
Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.
Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!
We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have. You can also reach out to us at support@smartlead.ai