GDPR and Compliance in Automated Email Marketing

Created On
October 14, 2023
GDPR and Compliance in Automated Email Marketing

Picture this: a staggering 90% of consumers are more likely to trust companies that handle their data responsibly. Now, think about your automated email marketing strategy - is it sailing smoothly on the GDPR-compliance waters, or is it navigating through treacherous terrain? In the realm of email marketing, we're here to guide you through the intricate world of GDPR and its implications. This blog explores the data, statistics, and strategies behind GDPR compliance in automated email marketing.

Understanding GDPR - A Brief Overview

Before we dive headfirst into the numbers, let's take a moment to understand the essence of the General Data Protection Regulation (GDPR) that has transformed the marketing landscape since May 25, 2018. GDPR isn't just a set of rules; it's a paradigm shift in data privacy. It's all about giving individuals control over their personal data. It mandates transparency, consent, and swift reporting of data breaches.

Now, let's explore how GDPR compliance statistics play a pivotal role in shaping your automated email marketing strategies.

The Data Protection Impact on Your Products

  1. Email Marketing Platforms: Where the Stats Meet Compliance
  • Explicit Consent: Did you know that 67% of consumers prefer giving explicit consent when their data is collected? Your email marketing platform includes features to obtain and record this consent, ensuring GDPR compliance and building trust.
  • Data Portability: With 77% of customers wanting control over their data, your platform facilitates easy data portability. You can seamlessly transfer data to and from our platform, in line with GDPR.
  • Data Retention Policies: 75% of consumers are more likely to trust businesses with clear data retention policies. Your platform lets you set these rules, ensuring compliance and boosting your credibility.
  • Data Security: In an age where data breaches are reported every day, 90% of consumers expect their data to be securely stored. Your email marketing tools employ top-notch security measures, protecting both your data and your subscribers' data.
  1. Subscriber Management: Numbers and Trust Go Hand in Hand
  • Segmentation: 73% of customers prefer personalized content. By segmenting your email list, you're not just following best practices but also aligning with GDPR.
  • Data Transparency: 88% of consumers are more likely to trust companies that explain how their data is used. Make your privacy policies crystal clear to keep your audience informed.
  • Subscriber Rights: 89% of customers believe they should have the right to access their data. With our platform, subscribers can easily exercise their GDPR rights.
  1. Consent Management: Data at the Heart of Trust
  • Double Opt-in: An astonishing 96% of companies believe that double opt-in improves email deliverability. Implementing this practice ensures that subscribers genuinely want to hear from you.
  • Consent Records: In a world where 78% of consumers are concerned about the security of their data, keeping transparent records of consent is not just compliance, but also a trust-building exercise.
  • Easy Unsubscribe: GDPR mandates easy unsubscribe options. 95% of consumers appreciate this transparency, and your platform ensures a hassle-free unsubscribe process.

The Numbers Behind GDPR Compliance

Understanding the impact of GDPR and the numbers behind it is essential:

  • Fines: GDPR violations can result in fines of up to €20 million or 4% of your annual global turnover. It's not just a regulation; it's a financial imperative.
  • Data Breaches: The average cost of a data breach has risen to $4.24 million. GDPR requires prompt reporting within 72 hours to avoid further financial consequences.
  • Customer Trust: In an era where trust is a valuable currency, 68% of consumers are more likely to trust companies that prioritize data protection. GDPR compliance builds that trust.

Final Words

In a world where data privacy reigns supreme, an email marketing platform like is dedicated to keeping you on the right side of GDPR. We're continually adapting to the evolving regulations, ensuring your email marketing campaigns are not just compliant but also effective.

So, as you navigate the data-driven seas of GDPR in automated email marketing, remember that compliance isn't just about rules and regulations. It's about respecting your subscribers' privacy, earning their trust, and delivering valuable content in a responsible and secure manner. Let's embark on this journey, armed with data and strategies, to navigate the GDPR landscape successfully.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Tanmay Shukla

Tanmay is a SEO Content Writer at Smartlead. His zeal and enthusiasm in writing led him to the path of being a Content Writer. He has been advancing in this field by possessing more knowledge and skills. His constant endeavor has made him a whiz in SEO, Creative Writing, and driving sales through writing.


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Tanmay Shukla


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