Smartlead Vs. Overloop Vs. Close.io: Which is Best for Your Business?

Are you looking for an email outreach tool? 

If that’s the case, you've come to the right place! In this comparison article, we'll be taking a closer look at three popular players in the game: Overloop, Close.io, and Smartlead. 

These tools are designed to boost your email campaign performance and help you reach your audience with precision and finesse. 

Whether you're a sales professional, a marketer, or just someone looking to boost their email game, we'll break down the key features and benefits of each tool to help you make an informed decision. 

So, let's get started and find out which one suits your needs best!

TL;DR

• Overloop is a sales automation platform with a 4.3/5 G2.com rating. It aims to automate cold emailing and LinkedIn outreach messages. It helps you build and manage contact lists. Using this tool, you can create omnichannel campaigns, track email performance, and maintain contextual conversations. Overloop also offers sales engagement features. It integrates seamlessly with popular tools like Google, Outlook, Salesforce, and Slack.
• Close.io has a 4.6/5 rating on G2.com. It's a popular CRM that integrates calling, emailing, and lead management, so everything is in one place. You can make and receive calls within the platform, with recording and logging options. In short, Close.io streamlines sales processes, boosts productivity, and improves your chances of closing deals efficiently.
• Smartlead is a powerful tool known for email deliverability and lead generation with a 4.9/5 rating on G2.com. Using natural AI conversations, Smartlead builds a strong sender reputation and safeguards emails from spam folders with unlimited warm-ups. It offers Smart-Adjust to defend live campaigns against low reply rates. With its cold emailing API infrastructure, you can automate lead generation. Overall, it's a comprehensive solution to boost your outreach and drive results.

Overloop

Overloop is a sales automation platform that offers cold email and LinkedIn automation. The Overloop Inbox manages all the outreach conversations in one place. It offers ‘dynamic smart segments’ to organize email list contacts. 

Besides sending personalized cold emails at scale, Overloop works with LinkedIn Sales Navigator to create contacts. In addition, you can generate and nurture leads and find the right audience for your business, all in one platform. 

What’s Overloop Best for? 

Overloop for List Building and Contact Management

• Overloop comes with an email finder that finds the missing email addresses of your contacts. Moreover, it offers a Chrome extension so you can extract contacts from anywhere. 
• You can directly import contacts from LinkedIn; Overloop works with both LinkedIn Basic and LinkedIn Sales navigator. Besides, you can import contacts from spreadsheets/CSV from CRMs like HubSpot, Salseforce, Pipedrive, etc. 
• Using the dynamic smart segment, you can organize and manage your contact lists. Overloop lets you personalize your contact lists with custom fields.

Overloop for Outbound 

• With Overloop, you can create omnichannel outreach mixing follow-up emails, LinkedIn actions, and manual actions (calling, etc.). 
• The LinkedIn automation feature lets you visit profiles, send connection requests and direct messages at scale. Plus, you can connect your email address and send cold emails with {{variables}} to personalize your outreach. 
• Overloop offers comprehensive tracking of your emails – email open rates, visits, reply rates, bounces, etc. You can even track automatic replies or out-of-office replies. In addition, Overloop lets you send your emails as replies to previous emails (same thread), so you can always maintain context. 

Overloop for Sales Engagement

• You can automate daunting manual tasks with Overloop to speed up the sales process. It offers a fully customizable sales pipeline to track your deals. 
• Overloop offers a Conversation Inbox to manage all your outbound conversations with prospects and leads in one dashboard. Plus, you can assign conversations among your team members, which helps in easy collaboration. 
• Overloop offers native integrations, including Google (Gmail and Google Workspace), Outlook, Salesforce, hubSpot, Calendly, Slack, etc.

Close.io

Close.io is a sales enablement and CRM (Customer Relationship Management) platform that helps sales/marketing teams streamline their processes and close deals more effectively. 

It’s an all-in-one platform with a range of features. This tool helps sales professionals to manage leads, make calls, send emails, and track activities, all from a single platform. 

With Close.io, you can organize and prioritize your leads, communicate with prospects through integrated calling and emailing tools, and gain valuable insights through real-time reporting and analytics. 

What is Close.io Best for

Close.io has a 4.6 rating on G2.com. Here are some of its best features. 

Sales Engagement CRM

• Close.io is widely regarded as a good CRM for sales teams. Its user-friendly interface and features make it a powerful tool for managing customer relationships and driving sales. 
• The highlight of this tool is its seamless integration of calling, emailing, and lead management. This allows sales professionals to have a centralized platform for all their sales activities. 
• It helps its users streamline their sales processes, increase productivity, and close deals more efficiently.

Integrated Calling

• Close.io offers a built-in calling feature that enables sales teams to make and receive calls directly within the platform. 
• It means the users don’t need external phone systems or additional tools. Sales professionals can have seamless conversations with prospects from this software itself.  
• This feature includes call recording and also logging. This ensures important details are recorded for future reference and analysis.

Reporting and Analytics

• Close.io offers detailed reporting and analytics features to track sales performance. It comes with real-time dashboards that provide insights into key metrics, such as call activities, email engagement, and pipeline progress. 
• This data-driven approach allows sales teams to make data-backed decisions. In the long run, it helps in identifying areas for improvement and optimizing sales strategies accordingly.

Overloop Vs. Close.io Vs. Smartlead – Is Smartlead the Best Choice?

Smartlead is an all-in-one cold emailing tool for multi-channel outreach. It comes with features such as unlimited mailboxes, warmups, and automated follow-ups that make cold emailing easier than ever. 

This tool also offers really powerful APIs and webhooks that make it super convenient to connect Smartlead with CRMs and other softwares.  

Overall, Smartlead is the best for streamlining your outbound efforts and increasing ROI within a couple of months. 

What is Smartlead Best for? 

Smartlead for Deliverability and Lead Gen Process

• Smartlead offers unique IP servers for every campaign it sends out. 
• This outreach tool offers unlimited warmups so your deliverability is optimum. 
• Smartlead improves a high sender reputation with natural (human-like) AI conversations. It also protects your reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 
• Moreover, it offers Smart-Adjust, which defends your live campaigns against low reply rates. 
• You can automate your lead generation process with Smartlead’s powerful cold emailing API infrastructure, which allows you to auto-create and manage campaigns. 

Smartlead for Cold Email Automation

• Smartlead offers unlimited sender accounts for its users. You can create campaigns and auto-rotate mailboxes in one click. 
• It lets you create omnichannel outreach comprising cold emails, follow-up emails, and LinkedIn interactions. Also, you can scale your outreach across WhatsApp, Twitter, etc. 
• You can set up custom-conditional email sending triggers and create sub sequences based on lead behavior. 

Smartlead for LinkedIn Outreach 

• Just like Smartlead’s cold emailing feature, you can send unlimited Connection Requests on LinkedIn by auto-rotating multiple LinkedIn profiles.
• You can perform other activities such as visit profiles, send messages, and like recent posts. Besides, you can also reply to all your connections from the master inbox.

Smartlead for Sales Engagement Automation

• Smartlead presents a master inbox to maintain and reply to all conversations from one dashboard. 
• You can track email open rates, click-throughs, and reply rates so you can measure what works and implement necessary changes. 
• SDRs can save hundreds of hours with Smartlead’s auto mailbox rotation. This tool also offers a full whitelabel experience.

So Which Tool Should You Choose –Overloop, Close.io, or Smartlead? 

Overloop, Close.io, and Smartlead—all the three platforms are popular SaaS tools in the industry. These are known for their excellent lead generation abilities, which is what marketing agencies and sales leaders look for. 

However, there are some striking differences on features, customer service, and pricing. 

So if you are still reluctant to pick the right tool for your business, let’s have a quick look at two major deciding factors – pricing and the customer reviews. 

Overloop Pricing

Overloop offers a 14-day free trial or a demo call to help customers choose the right plan for them. They provide two plans:

• $99/user/month
• Custom Pricing

Close.io Pricing

Close.io provides a 14-day free trial and has options for both monthly and annual billing. 

• Startup Plan: The Startup plan is $99 per month for three users. 
• Professional Plan: The Professional plan comes in at $299 per month for three users.
• Enterprise Plan: The Enterprise plan comes in at $699 per month for five users.
• Custom Plan: The Custom plan doesn’t have a fixed price. You need to contact the team for the pricing.

Smartlead Pricing

Smartlead offers four pricing plans for marketing agencies, sales teams, and lead generation agencies. You can start for free with its 14-day free trial (no credit card required and email warm ups included) and choose the right plan based on your needs. 

• Basic Plan: $39/month 
• Popular Plan: $79/month
• Pro Plan: $94/month 
• Custom Plan: Fully customizable pricing

Additionally, as add-ons, you can avail 1 client at $29/month and 1 LinkedIn at $59/month. 

Smartlead offers a great money-traction for all kinds of businesses among all its competitors. And the pricing differentiation happens mostly on service level (e.g., custom CRM, webhooks, API access and integrations, active support, unlimited seats, etc.). 

What do Users Say About Overloop Vs. Close.io Vs. Smartlead? 

Overloop Reviews

Close.io Reviews

Smartlead Reviews

The Final Analysis: Pros & Cons of Overloop, Close.io, and Smartlead

Overloop 

Pros

• User friendly interface 
• Good customer service
• Great CRM
• Seamless integration 

Cons

• Doesn’t have phone outreach
• Can’t export metrics
• Pricey

Close.io 

Pros

• Can send SMS, emails, and calls from one place
• Easy performance tracking
• Easy set-up
• Can schedule emails

Cons

• Doesn’t work really well with HTML emails
• Not mobile friendly

Smartlead 

Pros

• Offers unlimited sender account and unlimited warmups
• Unique IP servers for campaigns
• Custom CRM, webhooks & integrations, and API access
• Omnichannel outreach across email and LinkedIn
• End-to-end whitelabel experience – you can have the app under your domain
• Auto-rotating email accounts to maximum email outreach 
• Auto-categorization of lead intent and subsequences
• You can track your campaigns’ performance – open rates, clicks, and reply rates 
• Master inbox for managing all conversations in one place
• Responsive support team and smooth onboarding

Cons

• Smartlead won’t run on mobile devices/applications
• There are webhooks and API access, but not any native integrations (HubSpot integration is coming soon) .

Conclusion

I have dissected Overloop, Close.io, and Smartlead, and hopefully, you now have a clearer picture of what each tool brings to the table. 

Overloop impresses with its high response rates and visually appealing email capabilities, while Close.io shines as an affordable, efficient CRM. 

On the other hand, Smartlead stands out for its lead generation prowess and high deliverability rate. Ultimately, the best choice for you depends on your specific needs and preferences. 

So take a moment to weigh the pros and cons, consider your goals, and make an informed decision. 

Happy emailing!