Smartlead Vs. Mixmax Vs. Which is Best for Your Business?

Are you looking for an email outreach tool? 

If that’s the case, you've come to the right place! In this comparison article, we'll be taking a closer look at three popular players in the game: Mixmax,, and Smartlead. 

These tools are designed to boost your email campaign performance and help you reach your audience with precision and finesse. 

Whether you're a sales professional, a marketer, or just someone looking to boost their email game, we'll break down the key features and benefits of each tool to help you make an informed decision. 

So, let's get started and find out which one suits your needs best!


  • Mixmax is a powerful email productivity tool that works seamlessly with Gmail and Outlook. It's popular for optimizing email communication with features like email tracking, scheduling, and personalized templates. You can easily track metrics like open rates and delivery rates, and even schedule emails for later. It's perfect for streamlining large email campaigns and boosting engagement. Its users have rated it 4.6/5 stars on
  • MailRush is a versatile tool with a 3.3/4 rating on It excels in email warm-up, improving deliverability by gradually increasing sending volume. As an ESP and cold emailing tool, it ensures effective B2B outreach and protects the sender's reputation. The software automates follow-ups, scheduling and pausing sequences based on recipient actions. MailRush optimizes email engagement and deliverability, making campaigns more efficient.
  • Smartlead is a powerful tool known for email deliverability and lead generation with a 4.9/5 rating on Using natural AI conversations, Smartlead builds a strong sender reputation and safeguards emails from spam folders with unlimited warm-ups. It offers Smart-Adjust to defend live campaigns against low reply rates. With its cold emailing API infrastructure, you can automate lead generation. Overall, it's a comprehensive solution to boost your and drive results.


Mixmax is a powerful and comprehensive email productivity tool. It manages email It is used in email providers such as Gmail and Outlook. 

It is best for email communication as it optimizes it by providing various features such as email scheduling, email tracking, and various templates, which can help save time; there are also features such as polls, surveys, and CRM.

What’s Mixmax Best for?

Email tracking and Analytics

  • Mixmax ensures effective management of large campaigns by providing detailed email analytics. 
  • It helps them to track the metrics such as open rates, bounce rates, email deliverability rates, download  tracking, etc.

Email Scheduling

  • It has the special feature of email scheduling that allows scheduling an email by entering a date and time, boosting email communication effectiveness.

Email Personalization

  • This automation software helps personalize emails to boost email and sales campaign engagements. 

Save Custom Templates

  • Already composed emails and drafts can be used as a template to enhance future campaigns. It increases effectiveness as there is no need for a new template during every new campaign. is a specialized software designed for cold email campaigns. It offers automated follow-up capabilities using its SMTP service. 

This software is popular as a dedicated Cold Email ESP (Email Service Provider) for B2B outreach. It provides a distinct approach to cold email marketing, focusing on efficient and targeted communication for business-to-business campaigns.

What is Best for

MailRush has a 3.3 rating on and 4.2 on Capterra. Here are some of its best features. 

Email Warm-Up

  • MailRush takes care of both the initial email engagement and maintaining ongoing engagement. To support this, they offer an email warming feature included in all their paid plans. 
  • This feature helps ensure that emails are delivered successfully by gradually increasing sending volume and establishing a positive sender reputation with ESPs. 
  • Email warm-up enhances email deliverability and optimizes the effectiveness of email campaigns. It is definitely one of the best features of MailRush. 

Email Service Provider

  • The best thing about MailRush is that—it is both an ESP and a cold emailing tool. Its parent company, Cyber Cast Intl, acts as the data center provider and operates the IP addresses, email servers, and the entire ecosystem of
  • Its email service feature maximizes the effectiveness of B2B email outreach campaigns. In other words, it ensures the protection of the sender's reputation and facilitates the delivery of emails to the primary inbox.

Follow-Ups Automation

  • You can enhance your email follow-up process using this software. This tool can schedule a series of emails (follow-ups) and send them automatically, one after another. 
  • However, the sequence will pause automatically if a specific conversion event is triggered, ensuring a more targeted and efficient approach. 
  • This feature allows you to scale up your email outreach while maintaining control and adapting based on recipient actions.

Mixmax Vs. Vs. Smartlead – Is Smartlead the Best Choice?

Smartlead is an all-in-one cold emailing tool for multi-channel outreach. It comes with features such as unlimited mailboxes, warmups, and automated follow-ups that make cold emailing easier than ever. 

This tool also offers really powerful APIs and webhooks that make it super convenient to connect Smartlead with CRMs and other softwares.  

Overall, Smartlead is the best for streamlining your outbound efforts and increasing ROI within a couple of months. 

What is Smartlead Best for? 

Smartlead for Deliverability and Lead Gen Process

  • Smartlead offers unique IP servers for every campaign it sends out. 
  • This tool offers unlimited warmups so your deliverability is optimum. 
  • Smartlead improves a high sender reputation with natural (human-like) AI conversations. It also protects your reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 
  • Moreover, it offers Smart-Adjust, which defends your live campaigns against low reply rates. 
  • You can automate your lead generation process with Smartlead’s powerful cold emailing API infrastructure, which allows you to auto-create and manage campaigns. 

Smartlead for Cold Email Automation

  • Smartlead offers unlimited sender accounts for its users. You can create campaigns and auto-rotate mailboxes in one click. 
  • It lets you create omnichannel comprising cold emails, follow-up emails, and LinkedIn interactions. Also, you can scale your across WhatsApp, Twitter, etc. 
  • You can set up custom-conditional email sending triggers and create sub sequences based on lead behavior. 

Smartlead for LinkedIn 

  • Just like Smartlead’s cold emailing feature, you can send unlimited Connection Requests on LinkedIn by auto-rotating multiple LinkedIn profiles.
  • You can perform other activities such as visit profiles, send messages, and like recent posts. Besides, you can also reply to all your connections from the master inbox.

Smartlead for Sales Engagement Automation

  • Smartlead presents a master inbox to maintain and reply to all conversations from one dashboard. 
  • You can track email open rates, click-throughs, and reply rates so you can measure what works and implement necessary changes. 
  • SDRs can save hundreds of hours with Smartlead’s auto mailbox rotation. This tool also offers a full whitelabel experience.

So Which Tool Should You Choose –Mixmax,, or Smartlead? 

Mixmax,, and Smartlead—all the three platforms are popular SaaS tools in the industry. These are known for their excellent lead generation abilities, which is what marketing agencies and sales leaders look for. 

However, there are some striking differences on features, customer service, and pricing. 

So if you are still reluctant to pick the right tool for your business, let’s have a quick look at two major deciding factors – pricing and the customer reviews. 

Mixmax Pricing

It comes with a free plan for a team under 5 members and upgrades its plan to custom pricing. Pricing is flexible according to one’s choice.


  • Email campaigns and calendaring for teams
  • $29 per user, per month


  • $49 per user, per month

Growth+ Salesforce 

  • $69 per user, per month


  • Enterprise controls & custom setup for larger teams 
  • Custom pricing as per the plan chosen Pricing provides a free plan and has options for both monthly and annual billing. 

  • Startup Plan: The Startup plan is for only $8.25 per month and $99 per year. 
  • Professional Plan: The Professional plan is for only $16.58 per month and $199 per year.
  • Enterprise Plan: The Enterprise plan is for only $37.42 per month and $449 per year.

Smartlead Pricing

Smartlead offers four pricing plans for marketing agencies, sales teams, and lead generation agencies. You can start for free with its 14-day free trial (no credit card required and email warm ups included) and choose the right plan based on your needs. 

  • Basic Plan: $39/month 
  • Popular Plan: $79/month
  • Pro Plan: $94/month 
  • Custom Plan: Fully customizable pricing

Additionally, as add-ons, you can avail 1 client at $29/month and 1 LinkedIn at $59/month. 

Smartlead offers a great money-traction for all kinds of businesses among all its competitors. And the pricing differentiation happens mostly on service level (e.g., custom CRM, webhooks, API access and integrations, active support, unlimited seats, etc.). 

What do Users Say About Mixmax Vs. Vs. Smartlead? 

Mixmax Reviews Reviews

Smartlead Reviews

The Final Analysis: Pros & Cons of Mixmax,, and Smartlead



  • Easy tracking
  • Good for email marketing
  • Great customer support


  • The "MixMax Reminded" tag that automatically applies to emails
  • Complex interface 


  • Good deliverability
  • Email server included
  • Easy email tracking
  • Unlimited Contacts


  • Expensive warming-up feature
  • Extra money for unlimited email campaigns



  • Offers unlimited sender account and unlimited warmups
  • Unique IP servers for campaigns
  • Custom CRM, webhooks & integrations, and API access
  • Omnichannel across email and LinkedIn
  • End-to-end whitelabel experience – you can have the app under your domain
  • Auto-rotating email accounts to maximum email 
  • Auto-categorization of lead intent and subsequences
  • You can track your campaigns’ performance – open rates, clicks, and reply rates 
  • Master inbox for managing all conversations in one place
  • Responsive support team and smooth onboarding


  • Smartlead won’t run on mobile devices/applications
  • There are webhooks and API access, but not any native integrations (HubSpot integration is coming soon) .


In this article, we analyzed how Mixmax,, and Smartlead vary in terms of the features, product use cases, pricing plans, and customer feedback. We have also discussed the best features and pros & cons of each of the platforms. 

We hope this comprehensive comparison makes decision-making easier for you. If you are looking to grow your business at scale and nail and 7x your chances of meeting bookings, we recommend giving Smartlead a try. 

You can avail a 14-day free trial (no credit cards required) to explore the platform and only pay for what you actually need.

Frequently asked questions

General Questions

What are active leads?

Active leads are the contacts you upload in Smartlead, similar to contacts in HubSpot; if you upload 1000 leads to a campaign, they are considered 1000 active leads. If you upload similar leads to a new campaign, they are not considered a “new active lead” as they already exist in our system.

Do you provide mailboxes, or do I need to connect my own?

We don’t offer mailboxes yet. You need to get your own dedicated list of mailboxes using popular providers like Gmail, Outlook, Zoho, and others that exist in the market. Once you get them, follow our detailed guides to connect them quickly.

Do you offer guides and articles on succeeding with cold emails?

Absolutely, one of our most popular guides can be found right here. It's been used by a large percentage of users to go from zero to cold emailing experts. Covering all topics from email infrastructure to copywriting and lead sourcing.

Is another tool needed for warmups?

No, Smartlead has over 200,000 highly reputed mailboxes connected. The advantage you get along with naturalized AI conversations is access to aged domains you will never find in any warmup tool.

What is the API commonly used for?

It is used popularly by agencies to automate their entire lead generation process as well as to connect Smartlead to external tools to push and pull data from. You can also connect to 1000s of apps using Zapier.

What type of businesses sees the most success with Smartlead?

Anyone that can close deals from demos will succeed with Smartlead. It works for Sales companies, Marketing agencies, SaaS businesses, Recruitment, and offline companies (like construction).

Do you provide me with lead sources?

We do not provide you with leads. You will need to use other data providers. These leads can be automatically added to Smartlead using our API or bulk uploaded via our CSV upload system.

Do you integrate with any CRMs?

We're building native integrations with Hubspot, Salesforce, Close, Pipedrive, and many more. The best part, due to our open API and Webhook infrastructure, you can connect to any CRM in the world without an issue.

How many team members can I add?

You can add an unlimited number of team members, as well as assign them roles and authority access.

Do you have custom plans beyond the Pro plan?

Yes, it's common for many people to move to Custom plans after a few weeks. You can view all the options for up to 10M leads on the subscription page once you sign up for free.

Powerful Automated Email Marketing that Drives Sales.

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  • Free Warmup Included