Proposal Email Template for Higher Conversion Rates

Writing and sending proposal emails is necessary for any organization to grow its business. Believe it or not, a well-constructed proposal email can single-handedly increase a company's profits.

By now, you must be contemplating how to write a solid proposal email that converts. Go through this blog to learn how to compose and send proposal emails.

Introduction to Proposal Emails

Business proposal emails are sent to prospective and existing clients in order to increase conversions. In the following sections, you will learn everything you need to know about composing a proposal email.

We have added a sample email template that you can use as you please. Also, the best practices and takeaway tips will help you ace your game.

Sample Proposal Email Template

Subject: Proposal

Dear {recipient name},

I hope you had a great day! I am writing this to you as part of {our company} to offer an opportunity for your business.

We offer a wide range of services {or products} to help you grow your business. One of our products is the {email marketing software} that is built explicitly for {outreach}. Depending on the client, it can increase customer conversion by up to 20% in a month.

If you're interested, we'd love to be able to give you more information about how we can help you!

Please let me know if I can answer any questions or send any more information your way.


{sender name}

Why Does This Template Work?

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Proposal Email Template Score

Template rating on a few factors:

·    Number of words (115)

·    Social proof (7.5/10)

·    Introduction (8/10)

·    Fluff (1/10)

·    Large paragraphs (0/10)

·    Single CTA (7/10)

·    Potential to convert (9/10)

Deliverability Score Scale

·    Spam word use (2/10)

·    Complex sentence use (1)

Best Practices for Proposal Emails

Take Away Tips for Proposal Email Campaigns


1. What should be the format of a proposal email?

You should always write a business proposal email in this given format:

2. Can I include pricing plans with a proposal email?

Yes, you can add a pricing plan with a proposal email. It is considered a good business practice and creates an organization's transparent and credible image.

3. When can you follow up on your business proposal email?

Once you have sent the proposal to the desired client, send a short follow-up email within 24-48 hours. Make sure you give a summary and highlights of your proposal as well.