Writing and sending proposal emails is necessary for any organization to grow its business. Believe it or not, a well-constructed proposal email can single-handedly increase a company's profits.

By now, you must be contemplating how to write a solid proposal email that converts. Go through this blog to learn how to compose and send proposal emails.

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Introduction to Proposal Emails

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Business proposal emails are sent to prospective and existing clients in order to increase conversions. In the following sections, you will learn everything you need to know about composing a proposal email.

We have added a sample email template that you can use as you please. Also, the best practices and takeaway tips will help you ace your game.

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Sample Proposal Email Template

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Subject: Proposal

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Dear {recipient name},

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I hope you had a great day! I am writing this to you as part of {our company} to offer an opportunity for your business.

We offer a wide range of services {or products} to help you grow your business. One of our products is the {email marketing software} that is built explicitly for {outreach}. Depending on the client, it can increase customer conversion by up to 20% in a month.

If you're interested, we'd love to be able to give you more information about how we can help you!

Please let me know if I can answer any questions or send any more information your way.

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Regards,

{sender name}

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Why Does This Template Work?

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• This template gives a short and concise proposal and provides social proof. Such information helps customers make informed decisions.
• The subject line is straightforward and doesn't mislead the audience.
• It is easy to read, devoid of spam triggers, and offers a small CTA that boosts conversion rates.

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Rate Your Template

Template rating on a few factors:

·    Number of words (115)

·    Social proof (7.5/10)

·    Introduction (8/10)

·    Fluff (1/10)

·    Large paragraphs (0/10)

·    Single CTA (7/10)

·    Potential to convert (9/10)

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Deliverability Score Scale

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·    Spam word use (2/10)

·    Complex sentence use (1)

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Best Practices for Proposal Emails

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• Once you send your business proposal email to your prospective client, don't forget to follow up within 48 hours.
• While writing a proposal email, mention your prospect's pain points and highlight how you or your service can solve the issue.
• Always add a CTA (unapologetically). Do not write misleading subject lines; keep your email short and to the point.

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Take Away Tips for Proposal Email Campaigns

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• A good proposal email copy should include a warm greeting, problem identification and proposed solution, risk minimization measures, price quotation, and a CTA.
• Don't use a random email template. Even if you are using one, take time to research your clients and customize the email content according to their needs.
• Optimize your proposal email with your brand logo, tagline, digital signature, brochures, and price quotations.
• Always highlight the past credentials of your company. Social proof and relevant data help customers choose faster and more efficiently. Also, it increases your business's credibility.