Proposal Email Template for Higher Conversion Rates

Writing and sending proposal emails is necessary for any organization to grow its business. Believe it or not, a well-constructed proposal email can single-handedly increase a company's profits.

By now, you must be contemplating how to write a solid proposal email that converts. Go through this blog to learn how to compose and send proposal emails.

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Introduction to Proposal Emails

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Business proposal emails are sent to prospective and existing clients in order to increase conversions. In the following sections, you will learn everything you need to know about composing a proposal email.

We have added a sample email template that you can use as you please. Also, the best practices and takeaway tips will help you ace your game.

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Use Our Proposal Email Template

Securing clients through proposal email campaigns takes skill and good copy writing, skip the painful parts and use our proposal template to seal deals faster than you can handle.

This is the best way you can build your business and grow your company and become a big success.

Click below and start using Smartlead to scale your growth

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Sample Proposal Email Template

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Subject: Proposal

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Dear {recipient name},

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I hope you had a great day! I am writing this to you as part of {our company} to offer an opportunity for your business.

We offer a wide range of services {or products} to help you grow your business. One of our products is the {email marketing software} that is built explicitly for {outreach}. Depending on the client, it can increase customer conversion by up to 20% in a month.

If you're interested, we'd love to be able to give you more information about how we can help you!

Please let me know if I can answer any questions or send any more information your way.

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Regards,

{sender name}

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Why Does This Template Work?

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This template gives a short and concise proposal and provides social proof. Such information helps customers make informed decisions.
The subject line is straightforward and doesn't mislead the audience.
It is easy to read, devoid of spam triggers, and offers a small CTA that boosts conversion rates.

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Rate Your Template

Template rating on a few factors:

· Number of words (115)

· Social proof (7.5/10)

· Introduction (8/10)

· Fluff (1/10)

· Large paragraphs (0/10)

· Single CTA (7/10)

· Potential to convert (9/10)

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Deliverability Score Scale

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· Spam word use (2/10)

· Complex sentence use (1)

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Best Practices for Proposal Emails

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Once you send your business proposal email to your prospective client, don't forget to follow up within 48 hours.
While writing a proposal email, mention your prospect's pain points and highlight how you or your service can solve the issue.
Always add a CTA (unapologetically). Do not write misleading subject lines; keep your email short and to the point.

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Take Away Tips for Proposal Email Campaigns

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A good proposal email copy should include a warm greeting, problem identification and proposed solution, risk minimization measures, price quotation, and a CTA.
Don't use a random email template. Even if you are using one, take time to research your clients and customize the email content according to their needs.
Optimize your proposal email with your brand logo, tagline, digital signature, brochures, and price quotations.
Always highlight the past credentials of your company. Social proof and relevant data help customers choose faster and more efficiently. Also, it increases your business's credibility.

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FAQs

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1. What should be the format of a proposal email?

You should always write a business proposal email in this given format:

Subject line
Receiver's name
Greeting
Introduction
Proposal
CTA
Ending
Signature

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2. Can I include pricing plans with a proposal email?

Yes, you can add a pricing plan with a proposal email. It is considered a good business practice and creates an organization's transparent and credible image.

3. When can you follow up on your business proposal email?

Once you have sent the proposal to the desired client, send a short follow-up email within 24-48 hours. Make sure you give a summary and highlights of your proposal as well.

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Frequently asked questions

General Questions

What are active leads?

Active leads are the contacts you upload in Smartlead, similar to contacts in HubSpot; if you upload 1000 leads to a campaign, they are considered 1000 active leads. If you upload similar leads to a new campaign, they are not considered a “new active lead” as they already exist in our system.

Do you provide mailboxes, or do I need to connect my own?

We don’t offer mailboxes yet. You need to get your own dedicated list of mailboxes using popular providers like Gmail, Outlook, Zoho, and others that exist in the market. Once you get them, follow our detailed guides to connect them quickly.

Do you offer guides and articles on succeeding with cold emails?

Absolutely, one of our most popular guides can be found right here. It's been used by a large percentage of users to go from zero to cold emailing experts. Covering all topics from email infrastructure to copywriting and lead sourcing.

Is another tool needed for warmups?

No, Smartlead has over 200,000 highly reputed mailboxes connected. The advantage you get along with naturalized AI conversations is access to aged domains you will never find in any warmup tool.

What is the API commonly used for?

It is used popularly by agencies to automate their entire lead generation process as well as to connect Smartlead to external tools to push and pull data from. You can also connect to 1000s of apps using Zapier.

What type of businesses sees the most success with Smartlead?

Anyone that can close deals from demos will succeed with Smartlead. It works for Sales companies, Marketing agencies, SaaS businesses, Recruitment, and offline companies (like construction).

Do you provide me with lead sources?

We do not provide you with leads. You will need to use other data providers. These leads can be automatically added to Smartlead using our API or bulk uploaded via our CSV upload system.

Do you integrate with any CRMs?

We're building native integrations with Hubspot, Salesforce, Close, Pipedrive, and many more. The best part, due to our open API and Webhook infrastructure, you can connect to any CRM in the world without an issue.

How many team members can I add?

You can add an unlimited number of team members, as well as assign them roles and authority access.

Do you have custom plans beyond the Pro plan?

Yes, it's common for many people to move to Custom plans after a few weeks. You can view all the options for up to 10M leads on the subscription page once you sign up for free.