TAM Acceleration, founded by Matteo Fois, is a Clay-powered outbound agency that helps B2B companies ($1M+ revenue) transform unpredictable, inconsistent go-to-market motions into predictable, stable, and profitable revenue systems.
With over five years in B2B business development, including experience at Amazon, agencies, and startup mentoring, Matteo built TAM on the principles of continuous innovation and results-first execution.Â
The agency blends AI, data enrichment, and best-in-class sales tech to design deeply personalized outbound campaigns at scale.
Before partnering with Smartlead, Matteo and many of his B2B clients faced common outbound challenges:
For companies already struggling to keep up with constant market changes, these issues meant missed opportunities, high operational costs, and unpredictable client acquisition.
From TAM’s inception, Matteo chose Smartlead as the cold email engine for their campaigns. It ticked every box like scalability, deliverability, personalization, and adaptability, and evolved continually to match outbound market shifts.
TAM integrates Smartlead into its TAM Engine Program, combining it with Clay, CRM systems, and AI workflows to deliver an end-to-end outbound system.
Key Smartlead Features TAM Uses:
Scale campaigns across countless accounts without deliverability loss. Detailed send scheduling (down to seconds) ensures human-like sending patterns.
Dedicated IP infrastructure and inbox placement testing safeguard sender reputation and maximize inbox delivery.
Centralizes all client conversations across multiple domains—essential for an agency managing several accounts.
Hyper-relevant cold email messaging with advanced spintax handling and live preview for accuracy.
Tracks nuanced prospect statuses like buyer, seller, info request, etc for highly tailored follow-up workflows.
Fast turnaround support via in-app and Slack, plus regular product enhancements that keep TAM ahead of email regulation and algorithm changes.
TAM’s proprietary 6-step GTM blueprint uses Smartlead at multiple stages:
Clay and enrichment tools identify micro-segments with live purchase intent.
Sequences built in Smartlead use AI personalization and spintax to address target pain points directly.
AI sorts and categorizes responses on the go, surfacing only warm, high-potential leads.
Qualified leads are pushed into HubSpot or Salesforce with full context, alerting SDRs in real time.
No manual tracking as Smartlead handles timing and messaging based on engagement data.
For every booked meeting, SDRs receive a pre-built intel sheet to improve close rates.
Impact: Adding steps 4–6 boosted client conversion rates by 34% on average.
“Smartlead has been our cold email backbone from day one. The platform evolves constantly, keeping pace with how deliverability and personalization need to work today. With features like Master Inbox, SmartServers, and AI personalization, we can scale outreach to thousands while keeping quality and reply rates high. It’s the top choice for any agency serious about outbound.”
By combining Smartlead’s deliverability-first infrastructure, AI-powered personalization, and multi-client scalability with TAM Acceleration’s proprietary GTM system, Matteo has created a high-performance outbound engine for B2B companies. The result is predictable, profitable, and scalable revenue growth—a direct answer to the chaos and unpredictability many agencies and sales teams face.
Smartlead is quickly becoming a complete sales outbound machine and your business can use same cold outbound machine to transform lead generation. How? Just check the 14-day free trial and find out.
Join us to elevate your outreach!
Founder, StackOptimise
Smartlead's combination of automation, unlimited inboxes, and easy campaign management has completely transformed how we run cold email campaigns.
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Founder, Cold Email Hackers
We have about 15 companies and we use Smartlead for all of them.
Founder, DutchSave Media
One of the things I love about using Smartlead is the deliverability feature. If they landed in the bounce or spam folders, we could resolve this quickly.
Co-Founder, Growth Today
I want to continue to use Smartlead to make operations more seamless - the plan is to bring more clients here and build more SOPs.
Founder, FueltoFly
Smartlead listens to the agencies and customers and builds according to what people want, that has really made things easier for us.
Founder, OutboundSync
We build an infrastructure product, and OutboundSync communicates with Smartlead itself. I love the webhook and API. They're really well done and keep getting better.
Founder, Axoleads
With SmartDelivery, you can put all of that in the hands of the tool. It ensures your emails land in inboxes, and by running a simple test, you can see if you're hitting the mark.
Founder, Claygen
Deliverability is the cornerstone of cold email outreach. You could have the best email copy in the world, but if no one is seeing it, it's useless. I really love the feature where you can actually give client accesses to your clients.
Co-Founder, Cymate
I do not want to switch to another software. Pick a solution you trust, stick with it, and keep refining your copy.
CMO, Avalanche Capital
Managing large volumes of emails through multiple inboxes used to be a logistical nightmare. With Smartlead, the process is seamless. We book thousands of discovery calls through cold emails. These campaigns are generating leads at a scale we never thought possible.
Founder, Growth Engine X
We came for the unlimited inboxes, and we stayed for the API. 1.5M cold emails/month, 7,767+ inboxes managed.
Head of Community & Ecosystem, TxtCart
You cannot replace having 10,000 touches with potential clients. When you have that much distribution and reach, you really start to see incredible results. The simplicity of Smartlead made all the difference. It doesn't require you to be a technical wizard.
Founder, Hyperke
Smartlead has been a game-changer for us. It increased our appointment volume, improved ease of use, and offered valuable features. 80% increase in appointments/month, peak of 276 appointments in a single month.
Founder, Kinetyca
Smartlead has been our cold email backbone from day one. The platform evolves constantly, keeping pace with how deliverability and personalization need to work today. 21% overall reply rate, $175K in 4 months for multiple B2B clients.
Founder, Reachflow
Smartlead is centered around deliverability and constantly evolving. Their API is not like any other platform. Smartlead covers all our needs. The focus on core features like deliverability and API integration is unmatched.
CEO, Halfwarm
Our approach to crafting conversational emails led to reply rates that many of my peers thought were unattainable.
Co-Founder, letstrike
We've grown on zero capital, zero marketing, purely cold emailing - and that's the story we love to tell. The best approach is no approach if you can't handle domain meltdown. The second best is something like Smartlead that's built from the ground up for deliverability at scale.
Founder, Fenixtal
Smartlead's white-labeling and automation let us punch above our weight. The 12M euros sales potential? That's what happens when you combine human creativity with Smartlead's precision.
Co-Founder, Digital Creativs
Nine out of 10. Ninety percent of our clients are on Smartlead unless they come in with an existing setup. That's the default.
Co-Founder, BuildingReach
At the end of the day, you have to take a bet on one tool or another. It was a no-brainer taking that bet on Smartlead. We had to even turn down the volume of our marketing campaigns - Smartlead was capable of driving more volume than our sales team was able to fulfill.
Founder & MD, Prospectiv
Since starting the business in January of this year, we've already generated $200K in sales exclusively from cold email. Smartlead has been central to our operations and has exceeded our expectations.
Founder, Growthlynk
There's so much stuff built on top of it. I would be dead if I had to rebuild it with another tool. I can manage hundreds of senders easily. I can send hundreds of thousands of emails.
Founder, Corebits
The platform's HubSpot integration, real-time Slack updates, and advanced campaign customization have been game changers for our business and our clients'.
Founder, Apex Ascension
From day one, we've never used anything else.
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