Case Study

How Precise Leads Leveraged Smartlead to Achieve a 75.44% Positive Reply Rate

Wajahat Ali
8
Min
Published On
This is some text inside of a div block.
Updated On :
February 24, 2026
Recreated On:
This is some text inside of a div block.

Heading

This is some text inside of a div block.
Min
Created On:
This is some text inside of a div block.
Updated On:
This is some text inside of a div block.

Key Highlights

  • Helped clients generate millions in pipeline revenue through cold email campaigns.
  • Closed deals ranging from hundreds of thousands to over $1M in client sales.
  • 500+ successful campaigns and 98% email deliverability.
  • 75.44% positive reply rate with 383 total leads.
  • 60% reduction in manual tasks via Smartlead’s API automation.
  • 3-year partnership with consistent deliverability and client retention.

Client Overview

Avinash Haridas, founder of Precise Leads (Bangalore, India-based), runs a demand generation agency focused on:

  • Audience Testing & Messaging Refinement for early-stage B2B SaaS startups.
  • Outbound Campaign Scaling for US-based professional service companies.
  • 100% Remote Operations with a 6-person team.

Founded 5 years ago as a solo freelancer, Precise Leads helps startups transition from idea validation to scalable revenue through cold email outreach.

Challenges Before Smartlead

Avinash faced critical hurdles in scaling his agency:

Unpredictable Deliverability

Emails frequently landed in spam, even with a strong copy and a good offer.

Manual Workflows

Hundreds of hours were wasted on repetitive tasks like list uploads and CRM syncs.

Static Tools

Competitors couldn’t adapt to Google/Microsoft’s evolving spam filters.

Client Scalability

Managing multiple domains and inboxes across clients was chaotic.

Why Smartlead?

Avinash discovered Smartlead through Jesse Owlet’s “Sales Yacht Club” community. Jesse has recommended his community Smartlead for cold email outreach, and these were the features that stood out for him:

  • A multi-domain & multi-inbox management feature to seamlessly rotate domains/inboxes per client.
  • Customizable warmup options to gradually scale sending volume and avoid spam filters.
  • Adaptive IP routing based on recipient ISP (e.g., Gmail vs. Outlook).

Solutions & Features That Helped Their Cold Email Outreach

1. Multi-Domain Strategy for Inbox Placement

2. Smart Delivery’s Adaptive Algorithms

  • Tailored email headers for Gmail (engagement-focused) vs. Microsoft (authentication-focused) and placement rate features made a lot of difference.

3. Continuous Improvement

4. Excellent Support

  • Smartlead’s quick resolutions and support have helped us keep going, especially from Weber’s team.

Key Results Achieved

Smartlead is central to our operations and has changed our email deliverability. Helping clients generate millions in the pipeline and close hundreds of thousands to over a million dollars in sales. Its API and integrations save us significant time by automating tasks that would otherwise be done manually.

In one of our campaigns using Smartlead, we achieved a 75.44% positive reply rate with 383 total leads and 57 unique replies.

Looking Forward To:

Avinash has been using all the new features like SmartDelivery and SmartServers to the fullest. He’s also looking forward to new features, such as improved metrics in the analytics dashboard and a direct Slack/WhatsApp integration.

Conclusion

By pairing Precise Leads’ strategic positioning with Smartlead’s technical backbone, Avinash transformed cold email into a predictable growth lever for startups. Their results prove that deliverability isn’t just a feature—it’s the foundation of scalable outreach.

Smartlead handles the how of deliverability, so you just have to focus on the why of every conversation. 

Want to check our new features like SmartDelivery and SmartServers? Sign up for a 14-day free trial.

Table of Content

Share this article

Wajahat Ali

Wajahat Ali is a Technical Content Writer at Smartlead, specializing in the B2B and SaaS sectors. With a talent for simplifying complex concepts, he crafts clear, engaging content that makes intricate topics accessible to both experts and newcomers. Wajahat’s expertise spans across copywriting, social media content, and lead generation, where he consistently delivers valuable, impactful content that resonates with a global audience. His ability to blend technical knowledge with compelling storytelling ensures that every piece of content drives both understanding and results, helping businesses connect with their target markets effectively.

linkdin-icon

Subscribe to get all our latest blogs

Join us to elevate your outreach!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

What our customers say

Bojan Najdov

Founder, Lambda Group

“The best outbound email marketing software. Customer support - they are so responsive and helpful Features - you can add multiple email doma”

David Borman

Senior Account Executive, Key Outreach

"Intuitive. Game-Changing. POWERFUL. Analytics, spintax, A/B testing, quick personalization. This is a game changer if you send cold email ca"

Eden Einav

Account Executive, B.I.G. Charity Law Group Professional Corporation

“Hands down the best cold email software. Smartlead is amazing, this is the best tool if you want to cold email at scale and land in the inbo”

Ryane Tully

Co-founder, Pitchlane

“Innovative, reliable, and Suitable For Technical and Non-Technical Users. SmartLead's ability to help me land in the primary inbox and autom”

Romain Osman

Co-Founder, Five Element

“Smartlead is an absolute game-changer! With its exceptional features and support from the Smartlead team, I've experienced remarkable succes”

Reggie B.

Sales Director - Financial Institution Solutions Saggezza, Inc.

“Smartlead is an innovative cold email platform that helps me reach out to potential clients. There are easy-to-use templates, powerful autom”

Nick A.

Founder, Leadbird.io

“I've personally built a sales engagement platform similar to Smartlead, and I am genuinely blown away by the scalability, functionality and”

Mykyta

CEO, Yell Cut

"I can upload hundreds of email accounts, send thousands of cold emails per day, and still have an organized master inbox. This is unseen wit"

Dino Knezovic

Founder, Office Optim

“Smartlead has been extremely helpful with seamlessly onboarding clients, warming up their accounts, and prepping campaigns to send at high v”

Johannes Fessler

CEO, Rock Solid Lead Generation

“Smartlead is absolutely amazing! The software is easy to understand I am not a techie but directly understand everything and if you really h”

René-Karl Lambert

Founder, WindGrowth

“Smartlead is simply amazing. They constantly improve their product and bring new features that make the cold email software even more comple”

Lucas Maliczak

Outbound Lead & Partner, Peakora

“Our campaigns weren't just about reaching out, but reaching out right, and Smartlead helped us achieve this. It has added immense value to o”

Romain Osman

Co-Founder, Five Element

“Smartlead is an absolute game-changer! With its exceptional features and support from the Smartlead team, I've experienced remarkable succes”

Arnold Koci

CEO, Acquisizioneclienti.it

“Best cold outbound email software out there. Everything, is fast, reliable, scalable, you can also white-label, amazing analytics and never”

Cliff Coelho

Owner, Storydriven.video

“I just ended my 2 year search for the right cold emailing platform with Smartlead. A stand alone tool for cold emailing unlike anything else”

David Borman

Senior Account Executive, Key Outreach

“Intuitive. Game-Changing. POWERFUL. Analytics, spintax, A/B testing, quick personalization. This is a game changer if you send cold email campaign. Grateful to this team for building a product that has changed our day to day. 🚀”

Powerful automated workflows that drive sales.

Try Smartlead's AI-led outbound system today.

Frequently asked questions

What is Smartlead's cold email outreach software?
+

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does Smartlead's unlimited mailboxes feature benefit me?
+

Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?
+

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

Can Smartlead help improve my email deliverability rates?
+

Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.

Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.

Can I integrate Smartlead with other tools I'm using?
+

Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

What is Smartlead, and how can it enhance my cold email campaigns?
+

Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance.

How does Smartlead, as a cold emailing tool, automate the cold email process?
+

Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.

The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!

How does Smartlead ensure my emails don't land in the spam folder?
+

Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder.

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign.

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.

4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

What features does Smartlead offer for cold email personalisation?
+

Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.

Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.

Is Smartlead suitable for both small businesses and large enterprises?
+

Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.

Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.