Key Highlights
- Achieved reply rates of 6–20%, with at least 20% of replies being positive.
- Clients secured:
- 3 new contracts within their first 20 days.
- A $2.3M exclusive business listing in just 3 days.
- Two new clients in a single month after starting outbound campaigns.
- An extra $20,000 in revenue within the first 2 weeks of partnership.
- Seamless onboarding thanks to Smartlead’s intuitive interface and integrated CRM.
Client Overview
Brokr Leads is a specialized cold email lead generation agency founded by Aaron Ensminger. They cater exclusively to business brokers, M&A advisors, and other deal makers, helping them connect with business owners ready to sell. Brokr Leads operates a full-service, “done-for-you” model, handling everything from setup and system maintenance to campaign execution—allowing clients to focus solely on deal conversations.
The Challenge
Traditional lead generation approaches in the brokerage industry (physical mail, extensive cold calls) were outdated and limited in scale. As the industry modernized, consistently delivering messages to the primary inbox became critical. Complicating matters, shifting deliverability standards from Google and Microsoft meant agencies had to stay agile with their outreach strategy.
Key challenges included:
- Ensuring high deliverability and relevance of emails amid algorithmic changes.
- Organizing high-volume outreach and tracking metrics without manual effort.
- Maintaining a high-touch yet scalable approach for busy, on-the-go clients.
The Solution
Aaron transitioned Brokr Leads entirely to Smartlead, leveraging its automation, deliverability features, and unified campaign management. Key aspects included:
Advanced Deliverability
Smartlead’s features—like email spintax, precise send scheduling, SmartServers, and SmartDelivery—helped ensure emails consistently landed in the primary inbox, bypassing spam filters.
Integrated CRM & Analytics
The in-app CRM allowed Brokr Leads to track every lead, conversation, and response—all in one place. The master Unibox simplified the management of multiple mailboxes and accounts.
Custom Tagging & User Access
Flexible tagging enabled nuanced lead categorization (seller, buyer, info request, valuation seeker). The intuitive, clean interface made it easy for employees and clients to collaborate on pipeline management.
Seamless Onboarding and Client Experience
New clients quickly adopted the platform, finding the interface user-friendly and the mobile app convenient (with ongoing feedback for enhancements like client mobile access and dark mode).
Results
- Consistent inbox placement and high reply rates with minimum 6–7%, frequently exceeding 10% and hitting as high as 20% on some campaigns.
- Major client wins (new contracts, exclusive listings, increased revenue) attributed directly to Brokr Leads' Smartlead-powered outreach strategy.
- Reduced operational chaos thanks to unified analytics and messaging under one roof promoted organization and focus, even with multiple accounts and high message volume.
Favorite Smartlead Features
SmartDelivery & SmartServers
Optimize deliverability and make sure to always land in the right inbox with dedicated servers.
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Advanced analytics
Provide real-time tracking of campaigns, replies, and outcomes—no more guessing or spreadsheets.
Custom CRM tagging
Allows granular lead segmentation and clearer reporting.
Unified Unibox
Centralizes all inboxes, preventing outreach and conversations from becoming scattered.
Simplicity & Usability
Clean interface and easy onboarding mean the team and clients get up to speed quickly.
Client Perspective
Aaron notes,
“The ability to manage multiple email accounts, track every lead, and enjoy high reply rates through Smartlead has fundamentally changed our business. Deliverability matters most—and Smartlead keeps us ahead of inbox algorithms with constant updates and powerful features. Our clients see real revenue results, and the unified dashboard means no more chaos.”
Conclusion
Brokr Leads’ results show the power of marrying industry expertise with the right technology. Smartlead’s focus on deliverability, user-centric design, and advanced automation tools enable specialized agencies like Brokr Leads to deliver measurable, high-impact outcomes for every client in the competitive world of business brokerage.
Wajahat Ali
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Frequently asked questions
What is Smartlead's cold email outreach software?
Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.
How does Smartlead's unlimited mailboxes feature benefit me?
Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.
What do you mean by "unibox to handle your entire revenue cycle"?
The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.
With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.
2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.
3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.
Can Smartlead help improve my email deliverability rates?
Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.
Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.
Can I integrate Smartlead with other tools I'm using?
Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!
What is Smartlead, and how can it enhance my cold email campaigns?
Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance.
How does Smartlead, as a cold emailing tool, automate the cold email process?
Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.
The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!
How does Smartlead ensure my emails don't land in the spam folder?
Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder.
Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.
2. We deploy high-deliverability IP servers specific to each campaign.
3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.
What features does Smartlead offer for cold email personalisation?
Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.
Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.
Is Smartlead suitable for both small businesses and large enterprises?
Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.
Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.