Case Study

Directsystems.io's 5X Revenue Surge: A Smartlead Case Study

Jyotsana Rawat
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February 24, 2026
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Dive into the remarkable journey of Directsystems.io, led by Matt Herzog, and witness their unparalleled success with Smartlead. With strategic implementation and leveraging unique features, Directsystems.io achieved remarkable results, including more meetings booked and lucrative deals closed.

Matt’s Success Story with Smartlead

Matt proudly says, "Smartlead has revolutionized our business, leading us to remarkable breakthroughs and positive outcomes."

Company Overview

Directsystems.io, a lead generation agency that works with B2B companies on a performance basis, faced scaling challenges and optimal deliverability concerns. However, with the integration of Smartlead into their operations, they conquered these obstacles and experienced a transformative impact on their business.

Challenges Faced

With two years of industry experience, Matt Herzog encountered significant hurdles that impeded his growth:

  • Limited scaling due to costly tools charging per inbox, hindering return on investment.
  • Increasingly difficult to maintain high deliverability rates amidst advancements in algorithms by Google and Microsoft.
"I struggled to expand the reach of my marketing efforts, hampering our business growth," reveals Matt.

Solution

Matt's encounter with Smartlead, facilitated through a connection, became the turning point for his business:

  • Unlimited Email-accounts: Smartlead's unlimited email accounts feature addressed Matt's scaling challenges, enabling him to reach a wider audience with zero additional costs.
  • Deliverability Focus: Smartlead's emphasis on deliverability, especially in light of evolving algorithms, provided Directsystems.io with a crucial advantage.

Strategy and Implementation

Integrating Smartlead seamlessly into his workflow, Matt adopted strategies that propelled his achievements:

  • Efficient Workflow Management: Smartlead's features, such as sub-sequences and the master inbox, helped Directsystems.io stay organized, ensuring important leads received the attention they deserved.
  • Quality and Quantity Enhancement: Directsystems.io observed an upward trend in both lead quality and quantity since implementing Smartlead, contributing to his overall success.
"Smartlead solved my scaling challenges and delivered exceptional deliverability," Matt says.

The Unmatched Value of Smartlead

Matt's experience with various alternatives solidified his belief in Smartlead's superiority:

  • Revenue Engine: Recognizing Smartlead as his main revenue driver, Matt attributes its scalability, quality, and deliverability maintenance to his business growth.
  • Valuable Features: Matt appreciates Smartlead's master inbox and subsequences, which have significantly contributed to his success.

Testimonial

"Smartlead has transformed our business at Directsystems.io. With unlimited email accounts, improved deliverability, and efficient workflow management through subsequences, we achieved 5X revenue growth. Highly recommended for exceptional B2B results."- Matt Herzog, Founder, Directsystems.io

Conclusion

Smartlead powered Directsystems.io's remarkable achievements, fueling their growth, securing deals, and earning positive client feedback. With outstanding results and invaluable features, Smartlead ensures ongoing success.

Ready to unlock your business's potential for success, just like Directsystems.io?

Embark on your Smartlead journey today by signing up for a free trial.

Experience the transformative impact of Smartlead and achieve remarkable results in your B2B endeavors.

Smartlead, get your email delivered and bring sales 

Make me an outreach pro

Ensure your emails always reach your lead's inbox by using unlimited sender accounts leveraging AI personalization, and implementing email warm-ups.This way, you can concentrate on sealing the deal without worrying about email delivery issues.

Here's how to do it

1Sign-up for Smartlead.ai

2Upload your lead list.

3Start sending emails

P.s. You can also use our pre-built templates available in the app.

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Jyotsana Rawat

Jyotsana Rawat is a Business Development Representative at SmartLead, specializing in cold outbound strategies and lead generation. With a strong focus on driving growth, she leverages her expertise to identify and engage high-potential leads, contributing to the company's success. Beyond her role, Jyotsana shares her industry knowledge through insightful content, helping businesses stay informed about the latest trends and strategies in business development. Her ability to combine practical experience with strategic thinking allows her to drive meaningful results and foster lasting client relationships.

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Frequently asked questions

What is Smartlead's cold email outreach software?
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Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does Smartlead's unlimited mailboxes feature benefit me?
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Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?
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The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

Can Smartlead help improve my email deliverability rates?
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Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.

Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.

Can I integrate Smartlead with other tools I'm using?
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Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

What is Smartlead, and how can it enhance my cold email campaigns?
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Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance.

How does Smartlead, as a cold emailing tool, automate the cold email process?
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Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.

The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!

How does Smartlead ensure my emails don't land in the spam folder?
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Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder.

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign.

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.

4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

What features does Smartlead offer for cold email personalisation?
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Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.

Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.

Is Smartlead suitable for both small businesses and large enterprises?
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Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.

Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.