Best Zoominfo Alternatives in 2023 [Detailed Reviews]

Created On
September 29, 2022
alternatives for zoominfo

This may sound alarming, but bots nearly make up to 40% of all internet traffic.

So, it is evident that finding prospecting leads from the crowd is no easy task. That’s where contact management platforms come in. One of the most popular contact management platforms is Zoominfo. 

This company has successfully generated verified leads for years. But with time, many other platforms have emerged that perform contact search better than the former one. 

If you are looking for an alternative to Zoominfo, look no further. Here’s the best 6 Zoominfo alternatives with detailed reviews. 

Let’s jump in. 

What is Zoominfo? 

Zoominfo is a contact search platform for B2B and B2C businesses. This is an all-in-one platform for all your sales needs. 

It can perform cross-channel advertising through pipeline creation and conversion intelligence. Zoominfo company helps you generate leads through industry based research and provides you with relevant databases. 

Although it is one of the most popular contact management platforms, nowadays, there are better (upgraded) alternatives to Zoominfo that offer better conversion rates for any industry.  

Why Should You Look for a Zoominfo Alternative?


  1. Although Zoominfo offers customizable plans for everyone, it falls heavily on the pricey side. It means Zoominfo pricing is not a sustainable option for small businesses. Its alternative offers the same features at much lower costs. 
  2. The contact search feature is somewhat outdated. Many users have reported that it provides irrelevant and backdated data. Zoominfo doesnt offer a comprehensive contact database. 
  3. Zoominfo’s contact export feature is very slow. On the other hand, some of its alternatives generate leads, verifies, and export them way faster. 
  4. The customer onboarding and customer support are poor in Zoominfo.
  5. In a single search, it doesn’t allow more than 25 companies on the interface which is way lesser than its alternatives.

6 Best Zoominfo Alternatives | Detailed Reviews 

1. Smartlead

The obvious choice as the best Zoominfo alternative is Smartlead. Unlike Zoominfo, Smartlead not only generates relevant leads for sales teams, but also helps them automate the entire marketing process.

Smartlead offers unlimited sender accounts for better deliverability of your cold emails and increasing deliverability rates. It offers you B2B contacts by researching through several platforms such as LinkedIn, Facebook, Twitter, WhatsApp, etc.

Besides the lead generation process, Smartlead also verifies the qualified leads to create personalized contact lists for sales campaigns. The user interface is easy-to-navigate and gives marketing teams full authority to get live reports of your email marketing campaigns

You can create your future sales goals through its intuitive analytics. The pricing plans are created keeping all kinds of businesses in mind. 

The best thing about Smartlead is its email warmup and AI-powered email writing feature. It helps you generate personalized business email content to increase conversion.

Also, this tool helps your email land in your prospects' inboxes, generating more responses, and maximize conversion rates. Also, it gives you growth intent data and intent signals about your target accounts. Let's check the key features in detail

Standout Features

  • Email warmup
  • AI-personalization
  • Lead generation and verification
  • Unlimited sender accounts
  • Master inbox
  • High delivery IP servers
  • Sales flow automation tools
  • Live tracking and detailed reports
  • Intuitive forecasting
Smartlead Backlink campaign

Pricing Plans

  • Basic Plan: $29/month for 2000 active leads
  • Popular Plan: $49/month for 10,000 active leads
  • Pro Plan: $94/month for 30,000 active leads
  • Custom Plan: As the name suggests; customizable

2. LinkedIn Sales Navigator

The well-known social media platform for professionals, LinkedIn, offers Sales Navigator for personalized outreach campaigns. LinkedIn Sales Navigator is an outreach platform as well as contact/lead generating platform. You can also save the contacts in the b2b contact database for creating a sales funnel.

As LinkedIn is itself a powerful professional outreach tool, this Zoominfo alternative helps you scale your business by targeting the right prospects. The InMail messaging feature in LinkedIn Sales Navigator lets marketing professionals connect with potential prospects who aren’t in their list. Also, its prices are much lower than Zoominfo.

You can integrate LinkedIn Sales Navigator with your existing CRM and get real-time sales updates and smart links presentation on the dashboard. Also, the TeamLink feature in LinedIn Sales navigator is excellent for uncovering and connecting with new sales leads through the combined network.

Standout Features

  • InMail messages
  • Smart links presentation
  • Real-time sales updates
  • Lead recommendation
  • CRM integration
  • TeamLink feature
  • Contact and company data

Pricing Plans

  • Core Plan
  • Advanced Plan
  • Advanced Plus Plan

3. Lusha

The third pick for Zoominfo alternatives is Lusha. Trusted by over 120000 clients (small and larger companies) all over the world, Lusha promises to provide you with millions of prospecting leads based on your company’s niche.

You can create a sales funnel for cold outreach campaigns and save your prospects’ intent data within a pipeline. This scalable platform is flexible with the growing needs of your company and performs onboarding of your entire team within 10 minutes.

You can automate your sales workflow by exporting data and connecting it with your CRM. Lusha provides you with a relevant, updated, and accurate list of values, company entity, data of each single prospect, and helps sales representatives build lists for better deliverability rates.

Standout Features

  • CRM integration
  • 5 free contacts/month
  • Scans LinkedIn, B2B websites, and Gmail
  • CCPA compliant and GDPR aligned data privacy
  • CSV enrichment

Pricing Plans

  • Free: $0 per month
  • Solo: $29 per month per user
  • Team: $51 per month per user
  • Business: Customizable upon discussion

4. UpLead

UpLead is yet another sales intelligence platform if you are looking for a Zoominfo alternative. The real-time data verification is what makes it stand out from the crowd.
Unlike Zoominfo, UpLead offers you Mobile Direct Dials feature so that you can connect for follow ups with your prospects instead of sending emails. This smart sales intelligence tool finds potential customers who are interested in your service/product and helps you reach them before your competitors.

According to data provided on its website, UpLead boasts 89% email open rates for email outreach campaigns. Not only lead generation (contact and personal data collection) and lead verification, UpLead is also capable of bulk lookup.

You can integrate this tool with your company's CRM, so you can automate marketing campaigns, making it easier for the sales team.

Standout Features

  • Sync with CRM
  • Bulk lookup
  • Verified email finder
  • Intent data
  • Chrome extension

Pricing Plans

  • Free Trial: $0 per month (5 credits)
  • Essentials: $74 per month (2040 credits)
  • Plus: $149 per month (4800 credits)
  • Professional: $299 per month (12000 credits)

5. Leadfeeder

The 5th Zoominfo alternative is Leadfeeder. This B2B lead generation software lets you know the companies that have visited your sites and generates leads data based on industry. With its vast database of static and dynamic IP’s, Leadfeeder identifies remote workers as well.

You can integrate it with numerous tools and software such as Mailchimp, Pipedrive, Zoho, Zapier, Slack, etc. for better handling of your marketing campaigns. This platform not only generates leads but also identifies unnecessary companies based on your niche and removes them.

Leadfeeder assures you quality leads that generate ROI and scrubs the prospects of valueless traffic, ISPs, and bots. It also offers you a free version (no credit card needed) of the site with limited features.

Standout Features

  • Lead generation
  • Account based marketing
  • Updated lead lists
  • Integration with various platforms
  • GDPR & CCPA compliant
  • CRM integration
  • Contact search API

Pricing Plans

  • Lite: €0 per month
  • Premium: €79 per month

6. Overloop

Overloop, formerly known as, is a great Zoominfo alternative for lead generation. Be it a small business or larger organization (according to North American Industry Classification System), you can use this platform to generate prospecting leads and verify your prospect job details, achievements, contact details, and many more.

You can integrate this website with CRM for seamless workflow. It also comes with a Chrome extension that helps sales professionals verify leads instantly. Beyond its lead generation features, Overloop is also a multi-channel outbound platform.

You can create personalized email campaigns based on your prospects’ intent data and increase deliverability rates through verified IPs.

This platform offers an end-to-end interface for marketing teams. You can generate leads, verify them, and create a sales pipeline based on market strategy for email marketing automation.

Standout Features

  • Pipeline management
  • CRM integration
  • Lead generation and verification
  • Detailed reports and analysis
  • CSV import in the search bar
  • Contact management & custom fields

Pricing Plans

  • $99 per user per month 
  • Several payment options based on credits


Here we draw the curtains on this article. I hope you have already chosen the suitable Zoominfo alternative for your business. Contact management systems are an integral part of marketing for any industry these days. So, choose the one that suits all your needs and increases sales and ROI. 

You can also check out the best Pipedrive alternatives in 2023 for sales automation. As key decision-makers it's the right time to take action and find the best solution.

See you soon, take care! 


1. Which is the best alternative for Zoominfo? 

Samtlead is hands down the best Zoominfo alternative for small and large businesses. Its prices are way cheaper than Zoominfo. Smartlead not only generates prospect’s email address, but also the location and address. You can get intent data on company records, company entity, level industries, signal score, B2B businesses, and many more. 

2. What should a Zoominfo alternative provide? 

With the growing and changing needs of businesses, marketing intelligence platforms should keep up with them. These platforms should offer an overview of  B2B intent data on business economy, audience strength score, signal score, input criteria, default criteria, primary address and physical street address of your prospects, conversion rates, employee growth rate, target URL and request URL, etc. 

Also, the enterprise cost of these platforms should be lower and scalable. 

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Sattwik Das

Sattwik is a Digital Marketing professional at Smartlead. He is a dedicated content writer who focuses on juggling words to bring out meaningful content. He is experienced in well-researched and SEO-optimized content creation, content editing, and copywriting for various businesses throughout the globe. His expertise in SEO, SMM, and SMO with a touch of creativity helps businesses grow and maximize their credibility and sales.


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Frequently asked questions

General Questions

What are active leads?

Email automation FAQs- Smartlead

Active leads are the contacts you upload in Smartlead, similar to contacts in HubSpot; if you upload 1000 leads to a campaign, they are considered 1000 active leads. If you upload similar leads to a new campaign, they are not considered a “new active lead” as they already exist in our system.

Do you provide mailboxes, or do I need to connect my own?

Email automation FAQs- Smartlead

We don’t offer mailboxes yet. You need to get your own dedicated list of mailboxes using popular providers like Gmail, Outlook, Zoho, and others that exist in the market. Once you get them, follow our detailed guides to connect them quickly.

Do you offer guides and articles on succeeding with cold emails?

Email automation FAQs- Smartlead

Absolutely, one of our most popular guides can be found right here. It's been used by a large percentage of users to go from zero to cold emailing experts. Covering all topics from email infrastructure to copywriting and lead sourcing.

Is another tool needed for warmups?

Email automation FAQs- Smartlead

No, Smartlead has over 200,000 highly reputed mailboxes connected. The advantage you get along with naturalized AI conversations is access to aged domains you will never find in any warmup tool.

What is the API commonly used for?

Email automation FAQs- Smartlead

It is used popularly by agencies to automate their entire lead generation process as well as to connect Smartlead to external tools to push and pull data from. You can also connect to 1000s of apps using Zapier.

What type of businesses sees the most success with Smartlead?

Email automation FAQs- Smartlead

Anyone that can close deals from demos will succeed with Smartlead. It works for Sales companies, Marketing agencies, SaaS businesses, Recruitment, and offline companies (like construction).

Do you provide me with lead sources?

Email automation FAQs- Smartlead

We do not provide you with leads. You will need to use other data providers. These leads can be automatically added to Smartlead using our API or bulk uploaded via our CSV upload system.

Do you integrate with any CRMs?

Email automation FAQs- Smartlead

We're building native integrations with Hubspot, Salesforce, Close, Pipedrive, and many more. The best part, due to our open API and Webhook infrastructure, you can connect to any CRM in the world without an issue.

How many team members can I add?

Email automation FAQs- Smartlead

You can add an unlimited number of team members, as well as assign them roles and authority access.

Do you have custom plans beyond the Pro plan?

Email automation FAQs- Smartlead

Yes, it's common for many people to move to Custom plans after a few weeks. You can view all the options for up to 10M leads on the subscription page once you sign up for free.

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