Essential Tools for Streamlining Your Cold Email Campaigns in 2024

Created On:
January 1, 2024
Updated On:
February 26, 2024
tools for cold email campaigns

A cold email campaign comprises multiple steps—creating lead lists, verifying lead lists, warming up inboxes, writing emails, launching drip campaigns, etc.

The point is you need more than just a cold email tool. You’ll need access to B2B databases, lead verifier, warm-up tool, etc. 

In this article, I have created an end-to-end list of all tools for cold email campaigns

Let’s dive in. 

The Must-Have Tools for Cold Email Campaigns in 2024

As mentioned above, cold emailing requires multiple tools—from a warming-up tool to a CRM software. Here are all the tools for streamlining cold email campaigns. 


A B2B (business-to-business) database is a structured collection of business-related information, including company details, contact information, and transaction history. It serves as a resource for businesses to identify and connect with potential clients, partners, or suppliers within the corporate sector.

A B2B email database contains business contacts' email addresses. Examples include, RocketReach, and UpLead for comprehensive B2B information.

The best B2B database in the market right now is is a comprehensive B2B database platform, boasting over 265 million contacts and 65 data attributes. Users can filter data to create highly targeted lead lists, making it a valuable resource for businesses seeking specific and relevant connections.

Notable Features

  • B2B Database: Apollo provides access to a vast B2B database with over 265 million contacts and 65 data attributes.
  • Extensions: Apollo offers extensions for popular platforms like LinkedIn, Gmail, and Salesforce.
  • Lead Scoring: Users can create precise lead scoring models, defining criteria, weightings, and variables to assess and score leads effectively.
  • Meeting Scheduler: The platform facilitates automated meeting scheduling with features such as pre-meeting insights, automated scheduling, and inbound routing flows.
  • Dialer: Apollo includes a dialer functionality that allows users to make, receive, and record calls, join active calls, and log calls to their CRM.
  • Task Manager: Apollo's task manager helps users stay organized by managing various tasks, including calls, emails, LinkedIn connections, and other essential action items.


  • Free
  • Basic: $49
  • Professional: $79
  • Organization: $99

Read further:

Email Finders and Scrappers

An email finder or scraper is a tool that locates and extracts publicly available email addresses from the internet. Examples include Clay, GetProspect,, and, facilitating efficient collection of contact information for outreach and marketing purposes.

Clay is one of the best email finders in the current market. Let’s get into detail. 


Clay is a SaaS platform providing lead list-building and enrichment services. It combines data from over 50 providers and real-time scraping to enhance lead information, offering businesses comprehensive and up-to-date data for effective marketing and sales efforts.

It also offers a feature with which you can craft hyper-personalized emails. 

***Smartlead + Clay integration is available, which means you can connect your account with in just a few clicks. With this integration, creating a lead list, crafting personalized emails, and launching cold email campaigns become easier than before. 

Notable Features

  • AI-powered Data Gathering: Clay utilizes artificial intelligence to automate data gathering for sales prospecting, enhancing efficiency in lead generation.
  • Integration with 50+ Data Providers: The platform seamlessly integrates with over 50 data providers, combining their data to offer a comprehensive view of leads.
  • Chrome Extension for Web Scraping: Clay's Chrome extension enables users to scrape and import data from diverse websites, enhancing flexibility in data collection.
  • Email Lookup Feature: Clay's email lookup feature allows users to extract email addresses from a list of companies, supporting effective communication strategies.
  • Multi-platform Email Lookup: The email lookup feature extends to platforms like Instagram, TikTok, and Twitter, expanding the reach of contact information extraction.


  • Starter - $112+
  • Explorer - $262+
  • Pro - $600+
  • Enterprise - Custom pricing

Email Verifier

An email verifier, or email checker, is a tool that validates the existence and deliverability of an email address. This verification process helps prevent email bounces and safeguards the sender's reputation by ensuring accurate and up-to-date recipient information before outreach.

An email verification tool is a must-have tool for cold email email campaigns. Some of the known email verification tools in the market are

  • ZeroBounce
  • Dropcontact
  • Clearout


ZeroBounce is an email validation and deliverability platform that aids over 250,000 businesses in minimizing email bounces and ensuring inbox delivery. By enhancing connections with customers and prospects, ZeroBounce facilitates increased sales through effective email communication.

Notable Features

  • Email Validation: Ensure a clean email list to effectively reach customers by identifying and removing invalid addresses, preventing email bounces.
  • Email Finder: Discover new valid email addresses and target active subscribers, enhancing your outreach efforts and expanding your contact base.
  • Email Activity Data: Identify and engage with your most active subscribers while utilizing email scoring to validate catch-all emails for improved communication.
  • Email Score: Utilize AI analysis for insightful email list management, testing for optimal deliverability and enhancing the overall effectiveness of your email campaigns.
  • Email Testing Tools: Test inbox delivery and email server performance, ensuring your emails reach their destination successfully, while receiving timely notifications on blacklist status.
  • Blacklist Monitor: Real-time monitoring of blacklists to promptly address and rectify any issues, safeguarding your email deliverability and reputation.
  • DMARC Monitor: Monitor multiple domains in real-time with DMARC, ensuring secure and authenticated email communication, enhancing overall email security and trustworthiness.


  • ZeroBounce starts as low as $15 dollars per month. 

Cold Email Software

Cold email software automates and streamlines the process of sending unsolicited cold emails to potential leads. It typically includes features like email warm-up, A/B testing, email scheduling, email tracking, and analytics, etc. to improve outreach efficiency and effectiveness in generating new leads.

Some of the most popular cold email tools are:

  • Smartlead
  • Lemlist
  • SalesHandy 
  • Yesware
  • Outreach(.)io, etc.


Smartlead stands out as a leading cold emailing tool renowned for its exceptional deliverability and extensive feature set. Users benefit from limitless email warm-ups, A/B testing, a master inbox, seamless integration with HubSpot and Zapier, and a customizable white-label feature.

Notable Features

  • Custom Tagging System: Smartlead stands out with its custom tagging system, allowing users to organize and categorize leads efficiently. This feature aids in better lead management and campaign tracking, enhancing the effectiveness of cold email campaigns.
  • Enhanced Deliverability: Smartlead prioritizes email deliverability, a crucial factor in cold outreach. By ensuring emails are not flagged as spam and providing email validation, it helps users send high volumes of error-free emails, improving the chances of landing in the recipient's inbox.
  • User-Friendly Interface: Smartlead distinguishes itself with a superior user interface, making it easy for users to navigate and utilize its features effectively. Its intuitive design streamlines the cold email process, enhancing user productivity.
  • Cost-Effective: Smartlead offers a cost-effective solution for cold emailing, providing a range of features, including CRM, image personalization, email warmup, and easy integration with external apps and tools. This comprehensive feature set, combined with its competitive pricing, makes it a top choice for B2B cold email campaigns.


Smartlead provides a 14-day free trial. The pricing plans comes in three categories:

  • Basic - $39/month 
  • Popular - $79/month 
  • Pro - $94/month

Email Warmup tool

An email warmup tool is designed to gradually establish the credibility of a new email account by simulating human-like interactions. It sends emails to designated accounts, opens and "reads" them, responds to a strategic percentage, and marks them as "not spam" to enhance deliverability and avoid spam filters.

Most popular cold email tools like Smartlead come with a warm-up feature. So, when selecting the cold outreach tool for business, go for a tool that comes with this feature for cost-effectiveness and seamless cold emailing.

Smartlead offers unlimited email warm-ups along with features like warm-up tag identifier. The warm-up tag identifier is a unique 2-word phrase assigned to each mailbox for identifying warm-up emails. You can find it in the Warm-up Tab under 'Custom warm-up identifier' in your Smartlead account.


Customer Relationship Management (CRM) refers to a technology and strategy for managing a company's interactions and relationships with current and potential customers. It involves using data analysis about customer history and interactions to improve business relationships, specifically focusing on customer retention and ultimately driving sales growth. CRMs often include features for contact management, sales automation, lead tracking, and customer support. The goal is to enhance overall customer satisfaction and loyalty.

A CRM is crucial for cold email campaigns because, while cold emails generate leads, a CRM manages positive responses, aiding in sales conversion. Integrating CRM with cold email software streamlines the process, ensuring efficient lead tracking, personalized interactions, and successful deal closures.

Some of the popular CRM software are:

  • HubSpot
  • Zoho CRM
  • Salesforce Sales Cloud
  • Pipedrive


Notable Features

  • HubSpot's CRM database: It consolidates customer and prospect information, preventing manual data entry and messy spreadsheets. It stores details such as customer name, interactions, lead source, orders, and personal information.
  • Customized Dashboard: HubSpot CRM offers a customized dashboard for a comprehensive view of the sales pipeline, deals, stages, and performance. It provides detailed reports to enhance sales productivity and improve areas of lag.
  • Task Management: Effortlessly manage tasks with HubSpot CRM by sorting and creating deals, setting reminders, and monitoring the deal pipeline. This feature allows scheduling, aligning, tracking, and maintaining communication with customers.
  • Gmail and Outlook Integrations: HubSpot CRM integrates seamlessly with Gmail and Outlook, offering access to sales productivity tools like templates and sequences. The sidebar displays full CRM details within the inbox, and emails can be logged into HubSpot CRM with real-time tracking.
  • Email Marketing: HubSpot CRM facilitates targeted email campaigns by allowing bulk email sending. It offers predefined and customizable emails through a drag-and-drop editor, along with pre-built templates for personalized communication.
  • Built-in Analytics: HubSpot CRM's built-in analytics monitors marketing activities, providing insights into converting factors and custom reports. It covers user sessions, engagement metrics, session sources, bounce rate, view rate, and more.
  • ROI Analytics: HubSpot's free CRM aids businesses in measuring performance, ROI, and marketing trends. It simplifies data collection and estimation, allowing organizations to assess the effectiveness of their strategies.
  • Lead Capture Tools: HubSpot CRM provides lead capture forms, ad management tools, and landing pages to convert visitors into qualified leads. It includes real-time chatbots for customer support and interaction at every stage.


  • Professional - $800/month and $9,600/yr (if billed annually)
  • Enterprise - $3,600/month and $43,200/yr (if billed annually)


As listed above, you need a database to build an email list, an email verifier to verify the emails, a warm-up tool to warm up the email accounts before sending lists, and a cold email tool to create campaigns and click on send.

In addition, you will need a CRM to manage all the interactions and relationships with current and potential customers. 

Directsystems(.)io, a lead gen agency, has seen a 5X revenue surge after they started using Smartlead for their cold email campaigns. 

Here’s what our customers say about Smartlead. 

Impressive, huh? Try it for your business and see. 

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Rajnish Das

Rajnish Das is an in-house writer at SmartWriter and SmartLead. She writes product-oriented, data-driven content for B2B SaaS audiences and educates them on marketing and sales topics. Her expertise includes outbound marketing techniques like cold emailing and LinkedIn outreach.


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Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Email automation FAQs- Smartlead

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does the "unlimited mailboxes" feature benefit me?

Email automation FAQs- Smartlead

Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?

Email automation FAQs- Smartlead

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

Email automation FAQs- Smartlead

Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can I integrate Smartlead with other tools I'm using?

Email automation FAQs- Smartlead

Certainly, Smartlead is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

Email automation FAQs- Smartlead

What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our multi-channel infrastructure is designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

Email automation FAQs- Smartlead

Do you provide me with lead sources?

Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanized email sending patterns and ramping up the sending volume. 

5. Multi-Channel Emphasis: Smartlead places a strong emphasis on multi-channel outreach. You can reach your prospects where they are with the LinkedIn outreach feature.   With Smartlead’s cold email automation software, you're always one step ahead in your outreach efforts, enjoying the freedom to scale your initiatives and seamlessly integrate with other tools—all while maintaining a focus on maximizing the impact of your outreach.

Email automation FAQs- Smartlead

How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

Email automation FAQs- Smartlead

Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

Email automation FAQs- Smartlead

We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have.

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