12 Best Cold Email Templates for Sales Outreach That Work

Sending a cold email can be challenging. Why? First, you're reaching out to someone you hardly know, and second, you also want them to respond or take some desired action, based on the email. Essentially, you're aiming to strike a balance - not too pushy yet not too bland to be ignored. It's about finding that sweet spot.

So, how do you achieve that?

Mastering the art of crafting a cold email and leveraging impactful email templates is a good start. I'm here to guide you through that journey and provide powerful sales outreach email templates.

12 Sales Outreach Email Templates That Convert

1. Solution-focused Cold Email Template

Subject: Streamline Your Billing Process with [Your Company Name]

Dear [Recipient’s Name],

I am (Your Name} and I'm reaching out from [Your Company Name]. I noticed your expertise in finance on LinkedIn and thought it might be worth connecting.

Billing processes can often be cumbersome, and I'm curious if your company is encountering any challenges in this area. We've developed a billing automation tool at [Your Company Name] that has helped companies like yours streamline their invoicing processes, reduce errors, and save valuable time and resources.

Would you be open to a brief discussion or a free demo to see if our solution could be beneficial for your organization? Please let me know a convenient time, and I'll gladly arrange it.

Best regards,

{Your Signature}

When to use this template?

Use this sales email template to initiate contact with potential leads who fit your target market profile. It can help start conversations with decision-makers who may benefit from your solution. Refine the template as per your specific product or industry type.

Why does this template work?

• The email begins with a personalized greeting addressing the recipient.
• The email addresses a pain point - (in this case, billing challenges).
• The email concludes with a polite invitation for the recipient to schedule a discussion or demo at their convenience.

2. Free Trial Email Template

Subject: Try [Your Product/Service] for Free!

Dear [Recipient's Name],

Are you looking for a solution to [specific pain point or goal]? We're excited to offer you the opportunity to try [Your Product/Service] for free!

At [Your Company Name], we understand the importance of finding the right tools to streamline your [relevant process or task]. Our [Product/Service] is designed to [brief description of key benefits or features].

No commitment is required, and there's no risk involved.

Click [link to sign up for a free trial] to begin your trial today!

Feel free to reach out if you have any questions or need assistance. We're here to help!

Best regards,

[Your Signature]

When to use this template?

You can use this sales email template when you want to encourage potential customers to try out your product or service with a free trial offer.

You can also use this template when you are launching a new product or feature and want more people to try it out.

Why does this template work?

• It has a clear value proposition - a free trial.
• It lists the immediate product features.
• It can remove any barriers to entry - by offering a free trial.

You can make this sales email template even better, by personalizing it based on the intended recipient.

3. Recent Event/Webinar Outreach

Subject: Exclusive Offer: Free Trial of [Your Product/Service] for Webinar Attendees!

Dear [Recipient's Name],

Thank you for attending our recent [Event/Webinar] on [Topic].

As a token of our appreciation for your participation, we're excited to offer you an exclusive opportunity to try out [Your Product/Service] with a free trial for a limited period.

This offer is only available to webinar attendees and is valid for a limited time, so I encourage you to take advantage of it at your earliest convenience.

Simply click [link to sign up for free] to begin your trial today!

If you have any questions or need assistance, please don't hesitate to let us know. We're here to help!

Best regards,

[Your Signature]

When to use this template?

You can use similar sales outreach email templates to reach out to your event/webinar attendees with special offers or discounts.

Why does this template work?

• This sales email template provides an exclusive offer tailored to webinar attendees, making the recipient feel valued and incentivized to take action.
• It creates a sense of urgency by mentioning the limited-time offer, encouraging prompt action.

4. Quick Question Sales Email Template

Subject: Quick Question About [Recipient's Company/Interest]

Hi [Recipient's Name],

I hope you're doing well. I'm asking a quick question regarding [specific topic or interest related to recipient's industry or business].

[Question]: [Insert your question here]

I'd love to hear your thoughts on this matter whenever you have a moment. Your insights would be greatly appreciated.

Looking forward to your response!

Best regards,

[Your Signature]

When to use this template?

Use such sales outreach email templates when you want to reach out to potential leads or contacts to initiate a conversation and gather information about their needs or challenges.

Why does this template work?

• This sales email template is concise and to the point, respecting the recipient's time by asking a focused question without overwhelming them with unnecessary information.
• The question invites the recipient to participate actively in the conversation, fostering engagement and interaction.
• The subject line ("Quick Question About...") piques the recipient's curiosity, prompting them to open the email to find out more and respond to your question.

5. 'Recently Visited' Email Template

Subject: [Your Company Name] - Your Recent Visit and How We Can Help

Hi [Recipient's Name],

I noticed that you recently visited our website, and I wanted to see if there's anything specific I can assist you with.

Whether you were exploring our products/services or seeking information on [specific topic], I'm here to provide any additional details you may need or answer any questions you have.

Looking forward to the opportunity to assist you further.

Best regards,

[Your Signature]

When to use this?

You can use similar sales outreach email templates when your website has tracking capabilities, and you notice that a particular recipient has recently visited your site.

Why does this template work?

This sales email template is less intrusive because it's based on the recipient's actions, making it more likely to be well-received.

Acknowledging the recipient's recent visit to your website adds a personal touch to the email and shows that you're attentive to their interests and actions.

6. Product Features Outreach Template

Subject: Learn More About [Product Name] & Schedule Your Free Consultation

Hi [Recipient's Name],

I noticed your recent interest in [Product Name] on our website/social media platform, and I am reaching out to provide you with more information.

[Product Name] is designed to [brief description of key benefits or features], and it could be a valuable asset for [recipient's company/industry].

I'd like to offer you the opportunity to learn more about [Product Name] and discuss how it can address your needs. Would you be available for a free consultation call at your convenience?

Please let me know a convenient time for you, and I'll be happy to schedule the call.

Looking forward to the opportunity to connect and discuss how [Product Name] can support your goals.

Best regards,

[Your Signature]

When to use this?

You can use such sales outreach email templates in situations where you've identified that the recipient has shown interest in your product through website visits or social media engagements.

Why does this template work?

By offering a free consultation call, you provide the recipient with an opportunity to learn more about your product in a personalized setting and address any questions or concerns they may have.

7. ‘Happy Customer’ Sales Outreach Email Template

Subject: Discover How [Customer Name] Achieved Success with [Your Product/Service]

Hi [Recipient's Name],

I wanted to share an inspiring success story with you that I believe could resonate with your goals and challenges.

[Customer Name] recently achieved remarkable results with [Your Product/Service]. By implementing our solution, they were able to [brief description of key achievements or outcomes].

You could achieve similar results with your [specific needs or goals].

Would you like to learn more about how [Your Product/Service] can help you reach your goals? I'd happily schedule a call to discuss this further and explore how we can support your success.

Best regards,

[Your Signature]

When to use this?

Share success stories with potential customers who may benefit from your product/service, showcasing real-world examples of its effectiveness.

Why does this template work?

This sales email template leverages the power of social proof by showcasing a real success story from a past customer, providing evidence of the effectiveness of your product/service.

8. Business Proposal/Collaboration Email Template

Subject: Proposal for Collaboration Opportunity with [Your Company Name]

Dear [Recipient's Name],

I love what you’re doing at {Recipient’s Company Name}, and hence I am writing to explore the possibility of collaborating with [Recipient's Company Name] on a [specific project or initiative].

At [Your Company Name], we specialize in [brief description of your expertise or offerings]. We have been following the impressive work of [Recipient's Company Name] and believe that a collaboration between our two companies could be mutually beneficial.

Here are some potential collaboration ideas we have in mind:

[Idea 1]: [Brief description of the proposed collaboration]

[Idea 2]: [Brief description of the proposed collaboration]

We are open to discussing these ideas further or exploring any other opportunities for collaboration that you may have in mind.

Would you be interested in scheduling a meeting to discuss this further? Please let me know a convenient time, and I will arrange it accordingly.

Best regards,

[Your Signature]

When to use this?

When you want to reach out to companies with complementary products or services to explore partnership opportunities that could benefit both parties.

Why does this template work?

This sales email template clearly outlines the potential benefits of collaboration for both parties, emphasizing how working together can create value and opportunities for mutual growth.

9. ‘Reconnecting’ Email Template

Subject: Reconnecting: Exciting Updates from [Your Company Name]

Hi [Recipient's Name],

I hope this email finds you well. It's been a while since we last connected, and I wanted to share some exciting updates from [Your Company Name].

Since our last conversation, we've made significant strides in [brief description of progress or developments], and these updates may be of interest to you.

Would you like to schedule a call or meeting to discuss this further? Please let me know a convenient time, and I will arrange it accordingly.

Best regards,

[Your Signature]

When to use it?

When reconnecting with a lost lead or contact, you can use similar sales outreach email templates to provide updates about your company and re-engage them in conversation.

Why does this template work?

By highlighting exciting updates or new offerings, the sales email template provides value to the recipient and gives them a reason to re-engage with your company. It also demonstrates that you're proactive and continuously evolving to meet the needs of your audience.

10. ‘Can we get on a quick call’ Sales Outreach Email Template

Subject: Quick Call to Discuss [Specific Topic]

Hi [Recipient's Name],

I hope this email finds you well. I wanted to reach out because there may be an opportunity for us to collaborate or explore how [Your Company Name] can support your goals.

I'd love to get on a quick call with you to discuss [specific topic or opportunity]. A conversation would be more productive in addressing any questions or concerns you may have and exploring potential next steps together.

Are you available for a brief call sometime this week? Please let me know your availability, and I'll be happy to coordinate a time that works for both of us.

Looking forward to the opportunity to connect and discuss further.

Best regards,

[Your Signature]

When to use this?

You can use such sales outreach email templates in various scenarios where you want to initiate a conversation with a potential prospect or client.

Why does this template work?

The request for a "quick call" implies that the conversation will be brief and focused, addressing any immediate questions or concerns the recipient may have without taking up too much of their time.

11. ‘Follow-up’ Sales Email Template

Subject: Follow-Up: Continuing Our Conversation

Hi [Recipient's Name],

I'm following up on our recent conversation [or interaction] regarding [specific topic or opportunity].

I wanted to see if you had any further thoughts or questions since our last conversation.

We can schedule a follow-up call to explore [specific topic or opportunity] further and explore how we can work together to achieve your goals.

Please let me know your availability.

Looking forward to reconnecting and continuing our conversation.

Best regards,

[Your Signature]

Learn how you can leverage humour when writing follow-up emails.

12. Last Attempt Follow-Up Email Template

Subject: Final Follow-Up: Opportunity to Connect

Hi [Recipient's Name],

I am reaching out one final time to follow up on my previous messages regarding [specific topic or opportunity].

I understand you're likely busy, but I wanted to ensure that you took advantage of this opportunity to [briefly summarize the value proposition or benefits of the opportunity].

I completely understand if the timing needs to be corrected or if priorities have shifted. However, if you're still interested or have any questions, I'm here to provide any additional information you may need or to address any concerns you may have.

Best regards,

[Your Signature]

Remember to follow the best practices to write a cold sales email template to maximize the impact.

Enhance Your Sales Outreach With Smartlead

While the above sales outreach email templates can help you refine the messaging, Smartlead streamlines your overall sales outreach, providing a seamless solution for maximizing engagement. Our customers have experienced phenomenal success by sending their cold emails using Smartlead. One of our customers managed to schedule between 20 and 40 monthly meetings internally.

Features that make Smartlead ideal for Cold Email Outreach:

• Premium deliverability to ensure your emails reach the right inbox every time.
• Unlimited email warmups guarantee optimal email performance.
• Multi-channel outreach capabilities expand your reach across various platforms.
• A/B testing allows you to refine email content for maximum effectiveness.
• Automated sales funnel creation simplifies and accelerates the cold outreach process.
• Unified master inbox consolidates all communication channels for streamlined management.

See what Smartlead can do for your business by signing up for a free 14-day trial.