12 Best Cold Email Templates for Sales Outreach That Work

Created On:
January 30, 2024
Updated On:
March 13, 2024
sales email template

Sending a cold email can be challenging. Why? First, you're reaching out to someone you hardly know, and second, you also want them to respond or take some desired action, based on the email. Essentially, you're aiming to strike a balance - not too pushy yet not too bland to be ignored. It's about finding that sweet spot.

So, how do you achieve that?

Mastering the art of crafting a cold email and leveraging impactful email templates is a good start. I'm here to guide you through that journey and provide powerful sales outreach email templates.

12 Sales Outreach Email Templates That Convert

1. Solution-focused Cold Email Template

Subject: Streamline Your Billing Process with [Your Company Name]

Dear [Recipient’s Name],

I am (Your Name} and I'm reaching out from [Your Company Name]. I noticed your expertise in finance on LinkedIn and thought it might be worth connecting.

Billing processes can often be cumbersome, and I'm curious if your company is encountering any challenges in this area. We've developed a billing automation tool at [Your Company Name] that has helped companies like yours streamline their invoicing processes, reduce errors, and save valuable time and resources.

Would you be open to a brief discussion or a free demo to see if our solution could be beneficial for your organization? Please let me know a convenient time, and I'll gladly arrange it.

Best regards,

{Your Signature}

When to use this template?

Use this sales email template to initiate contact with potential leads who fit your target market profile. It can help start conversations with decision-makers who may benefit from your solution. Refine the template as per your specific product or industry type.

Why does this template work?

  • The email begins with a personalized greeting addressing the recipient.
  • The email addresses a pain point - (in this case, billing challenges).
  • The email concludes with a polite invitation for the recipient to schedule a discussion or demo at their convenience.

2. Free Trial Email Template

Subject: Try [Your Product/Service] for Free!

Dear [Recipient's Name],

Are you looking for a solution to [specific pain point or goal]? We're excited to offer you the opportunity to try [Your Product/Service] for free!

At [Your Company Name], we understand the importance of finding the right tools to streamline your [relevant process or task]. Our [Product/Service] is designed to [brief description of key benefits or features].

No commitment is required, and there's no risk involved.

Click [link to sign up for a free trial] to begin your trial today!

Feel free to reach out if you have any questions or need assistance. We're here to help!

Best regards,

[Your Signature]

When to use this template?

You can use this sales email template when you want to encourage potential customers to try out your product or service with a free trial offer.

You can also use this template when you are launching a new product or feature and want more people to try it out.

Why does this template work?

  • It has a clear value proposition - a free trial.
  • It lists the immediate product features.
  • It can remove any barriers to entry - by offering a free trial.

You can make this sales email template even better, by personalizing it based on the intended recipient.

3. Recent Event/Webinar Outreach

Subject: Exclusive Offer: Free Trial of [Your Product/Service] for Webinar Attendees!

Dear [Recipient's Name],

Thank you for attending our recent [Event/Webinar] on [Topic].

As a token of our appreciation for your participation, we're excited to offer you an exclusive opportunity to try out [Your Product/Service] with a free trial for a limited period.

This offer is only available to webinar attendees and is valid for a limited time, so I encourage you to take advantage of it at your earliest convenience.

Simply click [link to sign up for free] to begin your trial today!

If you have any questions or need assistance, please don't hesitate to let us know. We're here to help!

Best regards,

[Your Signature]

When to use this template?

You can use similar sales outreach email templates to reach out to your event/webinar attendees with special offers or discounts.

Why does this template work?

  • This sales email template provides an exclusive offer tailored to webinar attendees, making the recipient feel valued and incentivized to take action.
  • It creates a sense of urgency by mentioning the limited-time offer, encouraging prompt action.

4. Quick Question Sales Email Template

Subject: Quick Question About [Recipient's Company/Interest]

Hi [Recipient's Name],

I hope you're doing well. I'm asking a quick question regarding [specific topic or interest related to recipient's industry or business].

[Question]: [Insert your question here]

I'd love to hear your thoughts on this matter whenever you have a moment. Your insights would be greatly appreciated.

Looking forward to your response!

Best regards,

[Your Signature]

When to use this template?

Use such sales outreach email templates when you want to reach out to potential leads or contacts to initiate a conversation and gather information about their needs or challenges.

Why does this template work?

  • This sales email template is concise and to the point, respecting the recipient's time by asking a focused question without overwhelming them with unnecessary information.
  • The question invites the recipient to participate actively in the conversation, fostering engagement and interaction.
  • The subject line ("Quick Question About...") piques the recipient's curiosity, prompting them to open the email to find out more and respond to your question.

5. 'Recently Visited' Email Template

Subject: [Your Company Name] - Your Recent Visit and How We Can Help

Hi [Recipient's Name],

I noticed that you recently visited our website, and I wanted to see if there's anything specific I can assist you with.

Whether you were exploring our products/services or seeking information on [specific topic], I'm here to provide any additional details you may need or answer any questions you have.

Looking forward to the opportunity to assist you further.

Best regards,

[Your Signature]

When to use this?

You can use similar sales outreach email templates when your website has tracking capabilities, and you notice that a particular recipient has recently visited your site.

Why does this template work?

This sales email template is less intrusive because it's based on the recipient's actions, making it more likely to be well-received.

Acknowledging the recipient's recent visit to your website adds a personal touch to the email and shows that you're attentive to their interests and actions.

6. Product Features Outreach Template

Subject: Learn More About [Product Name] & Schedule Your Free Consultation

Hi [Recipient's Name],

I noticed your recent interest in [Product Name] on our website/social media platform, and I am reaching out to provide you with more information.

[Product Name] is designed to [brief description of key benefits or features], and it could be a valuable asset for [recipient's company/industry].

I'd like to offer you the opportunity to learn more about [Product Name] and discuss how it can address your needs. Would you be available for a free consultation call at your convenience?

Please let me know a convenient time for you, and I'll be happy to schedule the call.

Looking forward to the opportunity to connect and discuss how [Product Name] can support your goals.

Best regards,

[Your Signature]

When to use this?

You can use such sales outreach email templates in situations where you've identified that the recipient has shown interest in your product through website visits or social media engagements.

Why does this template work?

By offering a free consultation call, you provide the recipient with an opportunity to learn more about your product in a personalized setting and address any questions or concerns they may have.

7. ‘Happy Customer’ Sales Outreach Email Template

Subject: Discover How [Customer Name] Achieved Success with [Your Product/Service]

Hi [Recipient's Name],

I wanted to share an inspiring success story with you that I believe could resonate with your goals and challenges.

[Customer Name] recently achieved remarkable results with [Your Product/Service]. By implementing our solution, they were able to [brief description of key achievements or outcomes].

You could achieve similar results with your [specific needs or goals].

Would you like to learn more about how [Your Product/Service] can help you reach your goals? I'd happily schedule a call to discuss this further and explore how we can support your success.

Best regards,

[Your Signature]

When to use this?

Share success stories with potential customers who may benefit from your product/service, showcasing real-world examples of its effectiveness.

Why does this template work?

This sales email template leverages the power of social proof by showcasing a real success story from a past customer, providing evidence of the effectiveness of your product/service.

8. Business Proposal/Collaboration Email Template

Subject: Proposal for Collaboration Opportunity with [Your Company Name]

Dear [Recipient's Name],

I love what you’re doing at {Recipient’s Company Name}, and hence I am writing to explore the possibility of collaborating with [Recipient's Company Name] on a [specific project or initiative].

At [Your Company Name], we specialize in [brief description of your expertise or offerings]. We have been following the impressive work of [Recipient's Company Name] and believe that a collaboration between our two companies could be mutually beneficial.

Here are some potential collaboration ideas we have in mind:

[Idea 1]: [Brief description of the proposed collaboration]

[Idea 2]: [Brief description of the proposed collaboration]

We are open to discussing these ideas further or exploring any other opportunities for collaboration that you may have in mind.

Would you be interested in scheduling a meeting to discuss this further? Please let me know a convenient time, and I will arrange it accordingly.

Best regards,

[Your Signature]

When to use this?

When you want to reach out to companies with complementary products or services to explore partnership opportunities that could benefit both parties.

Why does this template work?

This sales email template clearly outlines the potential benefits of collaboration for both parties, emphasizing how working together can create value and opportunities for mutual growth.

9. ‘Reconnecting’ Email Template

Subject: Reconnecting: Exciting Updates from [Your Company Name]

Hi [Recipient's Name],

I hope this email finds you well. It's been a while since we last connected, and I wanted to share some exciting updates from [Your Company Name].

Since our last conversation, we've made significant strides in [brief description of progress or developments], and these updates may be of interest to you.

Would you like to schedule a call or meeting to discuss this further? Please let me know a convenient time, and I will arrange it accordingly.

Best regards,

[Your Signature]

When to use it?

When reconnecting with a lost lead or contact, you can use similar sales outreach email templates to provide updates about your company and re-engage them in conversation.

Why does this template work?

By highlighting exciting updates or new offerings, the sales email template provides value to the recipient and gives them a reason to re-engage with your company. It also demonstrates that you're proactive and continuously evolving to meet the needs of your audience.

10. ‘Can we get on a quick call’ Sales Outreach Email Template

Subject: Quick Call to Discuss [Specific Topic]

Hi [Recipient's Name],

I hope this email finds you well. I wanted to reach out because there may be an opportunity for us to collaborate or explore how [Your Company Name] can support your goals.

I'd love to get on a quick call with you to discuss [specific topic or opportunity]. A conversation would be more productive in addressing any questions or concerns you may have and exploring potential next steps together.

Are you available for a brief call sometime this week? Please let me know your availability, and I'll be happy to coordinate a time that works for both of us.

Looking forward to the opportunity to connect and discuss further.

Best regards,

[Your Signature]

When to use this?

You can use such sales outreach email templates in various scenarios where you want to initiate a conversation with a potential prospect or client.

Why does this template work?

The request for a "quick call" implies that the conversation will be brief and focused, addressing any immediate questions or concerns the recipient may have without taking up too much of their time.

11. ‘Follow-up’ Sales Email Template

Subject: Follow-Up: Continuing Our Conversation

Hi [Recipient's Name],

I'm following up on our recent conversation [or interaction] regarding [specific topic or opportunity].

I wanted to see if you had any further thoughts or questions since our last conversation.

We can schedule a follow-up call to explore [specific topic or opportunity] further and explore how we can work together to achieve your goals.

Please let me know your availability.

Looking forward to reconnecting and continuing our conversation.

Best regards,

[Your Signature]

Learn how you can leverage humour when writing follow-up emails.

12. Last Attempt Follow-Up Email Template

Subject: Final Follow-Up: Opportunity to Connect

Hi [Recipient's Name],

I am reaching out one final time to follow up on my previous messages regarding [specific topic or opportunity].

I understand you're likely busy, but I wanted to ensure that you took advantage of this opportunity to [briefly summarize the value proposition or benefits of the opportunity].

I completely understand if the timing needs to be corrected or if priorities have shifted. However, if you're still interested or have any questions, I'm here to provide any additional information you may need or to address any concerns you may have.

Best regards,

[Your Signature]

Remember to follow the best practices to write a cold sales email template to maximize the impact.

Enhance Your Sales Outreach With Smartlead

While the above sales outreach email templates can help you refine the messaging, Smartlead streamlines your overall sales outreach, providing a seamless solution for maximizing engagement. Our customers have experienced phenomenal success by sending their cold emails using Smartlead. One of our customers managed to schedule between 20 and 40 monthly meetings internally.

Features that make Smartlead ideal for Cold Email Outreach:

  • Premium deliverability to ensure your emails reach the right inbox every time.
  • Unlimited email warmups guarantee optimal email performance.
  • Multi-channel outreach capabilities expand your reach across various platforms.
  • A/B testing allows you to refine email content for maximum effectiveness.
  • Automated sales funnel creation simplifies and accelerates the cold outreach process.
  • Unified master inbox consolidates all communication channels for streamlined management.

See what Smartlead can do for your business by signing up for a free 14-day trial.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Priya Abraham

Priya is an experienced content writer and editor, known for crafting SEO-optimized blogs with a unique perspective. Specializing in creating valuable content that delivers tangible outcomes, Priya is passionate about leveraging the power of words to enhance online presence and credibility.


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Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Email automation FAQs- Smartlead

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

What is Smartlead, and how can it enhance my cold email campaigns?

Email automation FAQs- Smartlead

Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.
Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance. 

How does the "unlimited mailboxes" feature benefit me?

Email automation FAQs- Smartlead

Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

How does Smartlead as a cold emailing tool can automate the cold email process?

Email automation FAQs- Smartlead

Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.

The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!

What do you mean by "unibox to handle your entire revenue cycle"?

Email automation FAQs- Smartlead

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

Email automation FAQs- Smartlead

Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can Smartlead help improve my email deliverability rates?

Email automation FAQs- Smartlead

Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.
Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.

What features does Smartlead offer for cold email personalisation?

Email automation FAQs- Smartlead

Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.

Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.

Can I integrate Smartlead with other tools I'm using?

Email automation FAQs- Smartlead

Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

Email automation FAQs- Smartlead

Is Smartlead suitable for both small businesses and large enterprises?

Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.

Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.

Email automation FAQs- Smartlead

What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our cold email tool offers a multi-channel infrastructure designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

Email automation FAQs- Smartlead

How can Smartlead integrate with my existing CRM and other tools?

Smartlead is the cold emailing tool that facilitates seamless integration with existing CRM systems and other tools through robust webhook and API infrastructure. This setup ensures real-time data synchronisation and automated processes without manual intervention. Integration platforms like Zapier, Make, and N8N enable effortless data exchange between Smartlead and various applications, supporting tasks such as lead information syncing and campaign status updates. Additionally, it offers native integrations with major CRM platforms like HubSpot, Salesforce, and Pipedrive, enhancing overall lead management capabilities and workflow efficiency. Try Now!

Email automation FAQs- Smartlead

Do you provide me with lead sources?

No. Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanised email sending patterns and ramping up the sending volume. 

Email automation FAQs- Smartlead

How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

Email automation FAQs- Smartlead

Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

Email automation FAQs- Smartlead

We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have. You can also reach out to us at support@smartlead.ai

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