7 Biggest LinkedIn InMail Mistakes Salespeople Make (and How to Avoid Them)

Created On:
October 14, 2023
Updated On:
March 27, 2024
LinkedIn InMail Mistakes

According to a LinkedIn survey, normal LinkedIn messages open and the response rate is only 21.6%. However, InMails has an open rate of staggering 57.5%. If you're here to optimize your LinkedIn InMails for business outreach or learn how to use LinkedIn for sales, that statistic might have caught your attention. Imagine the opportunities hidden behind those unopened messages! In this blog, we're not just going to help you avoid common mistakes, but we'll also reveal how to ensure your messages belong to the exclusive 15% that actually get noticed and acted upon.

Let's embark on a journey to explore the seven crucial mistakes to avoid when using LinkedIn InMails for business outreach. Along the way, we'll share valuable insights, personal anecdotes, and proven strategies to make your outreach on LinkedIn more effective. So, let's dive in and uncover the secrets to leveraging LinkedIn's powerful tool for building connections and growing your business.

Introduction: The Power of LinkedIn InMails

Have you ever wondered if your outreach emails are getting the attention they deserve? How can you be certain that the recipients are not just sending them to the dreaded 'Spam' folder? In the realm of business outreach, these questions often haunt us. Fortunately, LinkedIn's InMails are a powerful tool designed to tackle these uncertainties and help you connect with your professional network.

Due to its ease and simplicity, selling on LinkedIn has become more mainstream now. Here, LinkedIn InMails allow you to send direct messages to LinkedIn users who aren't in your immediate connections. It's a fantastic opportunity to foster valuable connections and reach out to potential clients or partners. However, there are common pitfalls that many professionals fall into when using InMails. In this blog, we'll discuss these mistakes and provide insights on how to use InMails effectively to maximize your outreach efforts.

Let's dive into these common mistakes and learn how to make your LinkedIn InMails work wonders for your business outreach.

Top 7 LinkedIn InMails Mistakes To Avoid

Mistake 1: Neglecting Personalization

One of the gravest errors you can make when using InMails is sending generic, one-size-fits-all messages. Remember, a personalized message is more likely to be well-received. Generic outreach not only feels impersonal but can also come across as spammy. To create that personal touch:

- Address the recipient by name.

- Mention something specific from their profile or recent activity.

- Explain why you're reaching out and how it benefits both parties.

Personalization humanizes your message and shows that you've put thought into your outreach. It's not just about you; it's about creating a connection.

Smartlead.ai Solution: 

Smartlead.ai's InMail Personalization feature can help you tailor your messages effortlessly. With dynamic placeholders, you can insert the recipient's name and other personalized details automatically. It's a simple yet effective way to ensure your InMails stand out.

Mistake 2: Ignoring Proper Timing

Sending your InMails at the wrong time can result in your messages being overlooked or lost in the recipient's inbox. If your message arrives during a busy period, there's a good chance it will go unnoticed. The timing matters, and it's essential to consider the recipient's schedule and time zone.

- Research the best times to send InMails. Tools like LinkedIn analytics can provide valuable insights.

- Avoid sending messages during weekends or late at night.

- Experiment with different days and times to see what works best for your target audience.

Proper timing increases the chances of your InMail being seen and responded to.

Mistake 3: Neglecting a Clear Call to Action (CTA)

Your InMail should have a clear and compelling Call to Action (CTA). Without it, your recipient might not know how to respond or what you expect from them. Your CTA should be concise and persuasive, making it easy for the recipient to take the desired action.

- Use action-oriented verbs in your CTA, such as "Connect with me," "Schedule a call," or "Let's discuss further."

- Make it clear why taking this action would benefit the recipient.

- Keep your CTA concise and to the point.

A well-crafted CTA can significantly increase your response rate.

Mistake 4: Writing Lengthy and Overwhelming Messages

In the digital age, attention spans are shorter than ever. Sending a lengthy, detailed message right off the bat can overwhelm your recipient and deter them from engaging with your message. Instead:

- Keep your message concise and focused.

- Highlight the key points and benefits.

- Leave room for a two-way conversation.

Remember, the initial InMail is about starting a conversation, not delivering your entire pitch.

Smartlead.ai Solution:

With Smartlead.ai's InMail Analytics, you can track the engagement of your recipients. If they haven't opened your message, it may be an indicator that it's too long or complex. You can use this data to refine your messaging strategy.

Mistake 5: Neglecting to Follow Up

Sending a single InMail and waiting for a response is a common mistake. Sometimes, your initial message might be missed or forgotten. Following up is crucial for keeping the conversation alive. Here's how to do it right:

- Wait a reasonable amount of time before following up. A week or two is often appropriate.

- Reference your previous message to jog the recipient's memory.

- Reinforce the value of your offer or request in your follow-up.

Moreover, following up demonstrates your commitment and can lead to better response rates.

Smartlead.ai Solution:

Smartlead.ai's Follow-up Reminder feature can help you schedule and automate follow-up messages. This ensures you never miss an opportunity to reconnect and nurture your relationships.

Mistake 6: Lack of Social Proof

Building trust is essential when reaching out to potential clients or partners. Without social proof, your recipient may be hesitant to engage with you. Include social proof in your InMail by:

- Mentioning mutual connections or shared experiences.

- Showcasing testimonials or success stories.

- Citing relevant accomplishments or publications.

Social proof lends credibility to your outreach and can make a significant difference in response rates.

Mistake 7: Forgetting to Track and Analyze

While it's essential to craft compelling InMails, equally crucial is tracking and analyzing their performance. Without insights into what's working and what's not, you're essentially operating in the dark. Here's how you can avoid this common mistake and optimize your outreach efforts:

  • Utilize LinkedIn Analytics: Take advantage of LinkedIn's built-in analytics tools to monitor the open and response rates of your InMails. These insights can provide valuable feedback on the effectiveness of your messaging strategies and help you identify areas for improvement.
  • Experiment and Adapt: Don't be afraid to experiment with different subject lines, message lengths, and CTAs to see what resonates best with your audience. Use A/B testing to compare the performance of different approaches and refine your strategy based on the results.
  • Learn from Data: Pay close attention to the data and analytics provided by LinkedIn. Look for patterns and trends in open rates, response rates, and engagement metrics. Use this information to iterate on your messaging and tailor your approach to better align with the preferences of your target audience.

LinkedIn InMail Best Practices

Personalize Your Message

Tailor your message to the recipient to make it stand out. Referencing specific details from their profile or recent activities demonstrates genuine interest and increases the likelihood of engagement.

Be Clear and Concise

Keep your message straightforward and focused. Avoid using overly technical language or jargon that might confuse the recipient. Present your message in a concise manner to ensure clarity and understanding.

Focus on Value

Highlight the value you can offer the recipient. Whether it's a solution to a problem they're facing or an opportunity for collaboration, emphasize how your connection can benefit them. Demonstrating value increases interest and encourages response.

Include a Call to Action

Conclude your message with a clear call to action prompting the recipient to take the next step. Whether it's scheduling a call, connecting on LinkedIn, or exploring a potential partnership, provide a clear direction for engagement.

Follow Up Appropriately

If you don't receive a response after your initial message, consider following up. Be courteous and reference your previous message to remind the recipient of your outreach. A well-timed follow-up can reignite interest and lead to further interaction.

Here Are #4 LinkedIn InMail Templates That Will Help You Get Started

#1 The Personalized Introduction

Hi [Recipient's Name],

I came across your profile and was impressed by [specific detail or accomplishment]. As someone with a keen interest in [common interest or industry], I thought it would be great to connect and discuss [topic of mutual interest]. Looking forward to hearing from you!

#2 The Value Proposition

Hello [Recipient's Name],

I noticed you're involved in [specific industry or project], and I wanted to share how [your product/service] could help [benefit for recipient]. I'd love to chat further and explore how we can [achieve mutual goal]. Let's connect!

#3 The Follow-Up

Hi [Recipient's Name],

Just wanted to follow up on my previous message regarding [topic of previous message]. I'm still interested in connecting and exploring potential opportunities for collaboration. Let me know if you'd be interested in chatting further!

#4 The Mutual Connection

Hi [Recipient's Name],

I noticed that we have [mutual connection's name] in common and thought it would be great to connect. I'm particularly interested in [mention shared interest or industry], and I'd love to learn more about your experience in this area. Looking forward to connecting!

Feel free to customize these templates to fit your unique situation and personality.

Final Words

Using LinkedIn InMails for business outreach can be a game-changer when done right. By avoiding these seven common mistakes, you can significantly improve your response rates and the overall effectiveness of your outreach efforts. Remember, personalization, timing, a clear CTA, concise messaging, follow-ups, social proof, and data analysis are the keys to success when leveraging LinkedIn for sales.

At Smartlead.ai, we are dedicated to helping you harness the power of LinkedIn InMails for your business growth. Try Smartlead.ai today, and experience the difference in your LinkedIn outreach efforts.

FAQs in LinkedIn For Sales

Q.1 What's the best time of day to send an InMail?

The best time to send an InMail can vary depending on your target audience and industry. However, generally, it's advisable to send messages during weekdays, preferably in the morning or early afternoon. Avoid weekends and late evenings when recipients may be less active on LinkedIn. Experimentation with different times and monitoring the response rates can help determine the optimal timing for your specific audience.

Q.2 How can I tell whether my InMails are getting flagged as spam?

LinkedIn doesn't provide explicit notifications if your InMails are flagged as spam. However, several indicators might suggest that your messages are being treated as spam. These include low response rates, a sudden decrease in the number of messages sent, or if your account experiences restrictions or warnings related to messaging. To avoid being marked as spam, ensure your messages are personalized, relevant, and comply with LinkedIn's messaging policies.

Q.3 How can I personalize my InMails without spending hours on each message?

Personalizing InMails doesn't have to be time-consuming. Start by addressing the recipient by name and referencing specific details from their profile or recent activities. You can also use LinkedIn's message templates to create personalized messages efficiently. Additionally, leverage LinkedIn's insights and features, such as mutual connections or shared interests, to tailor your messages effectively. By focusing on relevance and authenticity, you can personalize your InMails without investing excessive time in each message.

Q.4 How can I measure the success of my LinkedIn InMail campaigns?

LinkedIn provides various metrics to measure the success of your InMail campaigns. These include open rates, response rates, click-through rates (if applicable), and engagement with your messages. You can access these metrics through LinkedIn's Campaign Manager or Sales Navigator dashboard. Analyzing these metrics over time allows you to assess the effectiveness of your campaigns, identify areas for improvement, and refine your messaging strategy to achieve better results.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Tanmay Shukla

Tanmay is a SEO Content Writer at Smartlead. His zeal and enthusiasm in writing led him to the path of being a Content Writer. He has been advancing in this field by possessing more knowledge and skills. His constant endeavor has made him a whiz in SEO, Creative Writing, and driving sales through writing.


Edited by:

Tanmay Shukla


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