Top 10 Cold Email Outreach Software [Updated Features, Pricing, & Review]

15
Min
Created On:
September 16, 2023
Updated On:
May 8, 2024
Top 10 Cold Email Outreach Software [Updated Features, Pricing, & Review]

Ready to supercharge your email game? Cold email outreach is where it's at, boasting a whopping 71% higher open rate compared to regular marketing emails. Yep, you read that right!

In today's digital hustle, finding the perfect cold email tool is like discovering the Holy Grail for your business. Whether you're a sales superstar or a marketing expert, we've got your back.

So, get ready to dive in as we spill the beans on the "Top 10 Cold Email Outreach Tools." These game-changers are shaking up the outreach scene, making it easier than ever to connect and convert. 

Let's dive in 🚀

1. Smartlead

Smartlead is an all-in-one cold email outreach software and sales engagement platform. It ensures optimum deliverability so your emails land in prospects' inboxes with unlimited mailboxes and automated email warm-ups, ditching sending limits and maintaining high sender reputation. This all-in-one tool streamlines your sales process by combining LinkedIn activities, cold emails, and follow-ups, all while providing a seamless whitelabel experience and efficient conversation management in the master inbox.

Notable Features

  • Omnichannel outreach
  • Unique IP servers
  • Unlimited and automated email warmups 
  • Master inbox
  • Whitelable experience 
  • Subsequences 
  • API and Webhooks

How does Smartlead Help in Cold Email Outreach? 

Smartlead has revolutionized the way businesses connect with prospects with high deliverability. Here's why Smartlead is a must-have cold email outreach tool for your organization:  

Unlimited Mailboxes and Automated Warmups

Smartlead offers unlimited mailboxes along with automated email warmups. With these features, your emails are guaranteed to land in your prospects' inboxes, boosting the chances of more email opens and increased reply rates. 

Sender Reputation

Smartlead stands out from its competitors with its auto-rotating email accounts. You can maintain a high sender reputation effortlessly, ensuring your domain and IP is safe from blocklists. 

Read more: UCEPROTECTL3 Blacklist: All You Need to Know + How to Remove Yourself

Omnichannel Outreach

Smartlead allows you to automate your entire sales flow; whether it's LinkedIn activities, cold emails, or follow-up messages. This way you can reach your prospects wherever they are, be it LinkedIn or email. 

Whitelabel Experience

With Smartlead, you get a full whitelabel experience. Your brand takes center stage throughout the outreach process, strengthening your professional image and credibility.

Deliverability and Lead Generation

Smartlead allocates unique IP servers for every campaign, ensuring your sender reputation and deliverability remain high. The automated email warmups feature enhances your deliverability, and the tool's natural AI conversations maintain high sender reputation. Moreover, this tool automatically moves emails from spam folders to the primary inbox, increasing the chances of engagement.

Master Inbox and Sales Engagement

Smartlead offers a master inbox, where all your conversations with the prospects are organized for easy management. You can monitor email open rates, click-throughs, and reply rates for optimizing your outreach strategies. Smartlead also offers an auto mailbox rotation feature.

Smartlead Pricing 

  • Basic Plan: $39/month [2000 active Leads]
  • Popular Plan: $79/month [10000 active Leads]
  • Pro Plan: $94/month [30000 active Leads]
  • Custom Plan: Up to 2 million leads available; fully customizable pricing plan

Add-ons: 1 client at $29/month, billed monthly

Smartlead pricing plans

2. Klenty 

Klenty is a versatile cold email outreach software with 100+ templates. It offers features like a database, cadences, email finders, Gmail extensions, etc. Klenty automates outreach, personalized emails, and supports auto-importing prospects from CSV or Google Sheets. Its email campaign features include mail merge and A/B testing. This tool integrates with CRMs like Salesforce, Pipedrive, HubSpot, Zoho, and Freshsales.

How does Klenty Help in Cold Email Outreach? 

Klenty stands out as one of the best cold email outreach software for several reasons. Here are the key aspects:

Excellent Deliverability

Klenty ensures that your emails reach intended recipients, increasing the chances of engagement. Klenty lets users maintain a professional and trustworthy email reputation with custom tracking domains. In fact, Klenty boasts a high email delivery rate of over 95%.

Personalization and Automation

The Liquid Templates feature allows users to personalize emails at scale. Furthermore, Klenty enables the integration of Hippo Video, allowing users to record and add videos to their outreach messages. This personalized touch significantly boosts engagement rates. You get built-in A/B testing features to fine-tune email templates and campaigns for optimal performance. With its personalization and automation, Klenty users report an average 30% increase in response rates.

Seamless Integrations

Klenty seamlessly integrates with popular CRM and sales tools like Pipedrive, Zoho CRM, HubSpot, Salesforce, and Slack. This allows for a streamlined workflow, which ensures all-in-one coordination with CRM and communication tools.

Klenty Pricing 

  • Startup: $50/month/user 
  • Growth: $70/month/user 
  • Pro: $100/month/user 
  • Enterprise: Customizable pricing  
Klenty Pricing Plans

3. Yesware 

Yesware is an excellent cold email outreach software, streamlining outreach by crafting effective email campaigns and tracking open, click rates, and replies. It integrates seamlessly with Gmail, Outlook, and Salesforce CRM. Yesware simplifies sales prospecting, supporting email touch patterns, automated drip campaigns, calls, and social selling for targeting busy decision-makers across campaigns.

How does Yesware Help in Cold Email Outreach? 

Yesware stands out as one of the best cold email outreach software options for several compelling reasons.

Excellent Deliverability 

Yesware's key strength lies in its ability to track emails seamlessly within Gmail and Outlook. While it may not automate email warm-up or verify email lists to prevent bounce-backs, its tracking capabilities are on point. By offering real-time insights into email opens and engagement, it empowers users to measure effectiveness of their outreach.

Automation and Personalization

Yesware's notification feature keeps users informed about recipient engagement. This real-time feedback loop helps in building meaningful connections. Yesware also provides email templates, a useful resource to craft compelling messages. However, the software doesn't support A/B testing, which might limit your ability to optimize email templates for better open rates.

Seamless Integrations

Yesware's compatible with Salesforce, LinkedIn, and numerous other tools. The integration with LinkedIn Sales Navigator for Gmail enables users to generate LinkedIn's network directly from their email client.

Yesware Pricing 

  • Free 
  • Pro: $15 seat/month 
  • Premium: $35 seat/month 
  • Enterprise: $65 seat/month 
  • Custom: Customizable pricing 

4. Snov.io

Snov.io is a leading cold email outreach software known for its user-friendly interface and powerful features. It enables efficient email campaigns, including email address discovery via a Google Chrome extension. Beyond automation, it excels in email verification, tracking, integrations, and drip campaigns, making it a comprehensive platform for cold outreach.

How does Snov.io Help in Cold Email Outreach? 

Snov.io stands out as one of the premier choices for cold email outreach software, and here's why:

User-Friendly Interface and Automation

Snov.io offers an intuitive interface that simplifies the email outreach process. It allows users to automate email campaigns and the Google Chrome extension enables users to discover email addresses on websites. Moreover, the ability to set triggers, such as email open notifications and follow-up emails, ensures efficient communication.

Domain Search Tool

Snov.io's Domain Search Tool streamlines the process of finding email addresses associated with specific domain names, making it convenient for targeted outreach.

Deliverability

Snov.io excels in email verification, ensuring that your emails reach their intended recipients. However, the verification is performed in bulk rather than real-time, meaning that you should import your email list in advance. Although Snov.io lacks an email/domain warm-up feature.

Automation and Personalization

Snov.io empowers users with A/B testing capabilities, enhancing the efficiency of email campaigns. It offers custom fields and the ability to add conditions based on prospect behavior. This level of personalization can significantly boost engagement and response rates.

Integrations

Snov.io provides native integration with Pipedrive. However, for users of other CRM systems like HubSpot, Zoho CRM, Salesforce, or project management tools like Asana, you have to integrate Zapier. 

Snov.io Pricing

  • Trial: $0/month 
  • Starter: $30/month 
  • Pro: $$75/month [5000 credits]
  • Managed Services: $2 999/month

5. Woodpecker 

Woodpecker is renowned for its reply detection, personalization, and tracking opens and clicks. It seamlessly integrates with popular email platforms like Gmail, Office 365, and Exchange. 

How does Woodpecker Help in Cold Email Outreach? 

Woodpecker stands out as one of the best cold email outreach software solutions for B2B companies, and here's why:

Integration and Collaboration

Woodpecker offers seamless integration with popular email platforms like Gmail, Office 365, and Exchange, making it convenient for users. Moreover, it integrates with business tools such as Zapier and Salesforce, fostering better collaboration among teams, enabling easy contact list sharing.

Campaign Features

Woodpecker offers advanced features like A/B testing, prospect segmentation, manual tasks for non-email actions, and snippet-based conditions for personalization. 

Deliverability

Woodpecker sends emails at random times within specified windows to mimic human behavior while warm up. Real-time email verification helps prevent bounces, and the Warm-up & Recovery system (excluding Google users) ensures a positive sender reputation through email and domain warm-up scenarios.

Deliverability Monitoring

The Deliverability Monitor keeps a close watch on your sending process and deliverability trends, allowing you to address potential issues promptly and avoid deliverability problems.

Bounce Shield

This feature prevents deliverability drops by automatically pausing campaigns for a few minutes when you approach email provider sending limits. This prevents you from getting blocked for an extended period.

Personalization

Woodpecker offers personalized outreach through custom snippets (custom fields) and conditional messaging based on prospect behavior. Sending emails in the prospect's timezone enhances the chances of engagement.

Woodpecker Pricing 

  • Cold Email: $54/month
  • Sales Assistant: $64/month
  • Agency: $79/month 

 

6. Saleshandy

Saleshandy is a leading cold email outreach software for your email campaigns. It offers personalized messaging and high deliverability, improving engagement and conversion rates. The tool allows you to schedule email sequences based on time zones. Saleshandy supports multiple email accounts, verifies emails, and sends them individually to prevent emails from being marked as spam. 

How does Saleshandy Help in Cold Email Outreach?

Saleshandy stands out as one of the most powerful cold email outreach software platforms, and here's why it earns its reputation:

High Email Deliverability

Saleshandy takes pride in its ability to send personalized cold email campaigns at scale while ensuring exceptional email deliverability. By mimicking a human-like sending approach, it significantly reduces the chances of your emails ending up in the dreaded spam folder. 

Seamless Execution

You can connect unlimited email accounts and execute your outreach campaigns seamlessly. It goes beyond bulk sending by verifying emails and sending them one by one, maintaining the authenticity of your communication and enhancing your chances of engagement.

Comprehensive Analytics

Saleshandy platform provides in-depth analytics, giving you access to reports on open rates, reply rates, link clicks, bounce rates, and more. These insights empower you to refine your email sequences, thereby increasing your conversion rates over time.

Versatile Tools

It offers email templates, automatic scheduling, follow-ups, and link tracking. The mail merge feature is particularly useful for mass outreach, making it a well-rounded cold email automation software.

Saleshandy Pricing

  • Outreach Basic: $25/month 
  • Outreach Pro: $74/month 
  • Outreach Scale: $149/month 
  • Custom: Customizable pricing
  • Agency: Customizable pricing 

7. Reply.io

Reply.io is a versatile cold email outreach tool that excels in automating multi channel outreach with high conversion rates. It simplifies drip campaigns, automates follow-ups, and tracks crucial metrics like open, click, reply, and bounce rates. You can use pre-made email templates and validate email lists for better sender reputation.

 

How does Reply.io Help in Cold Email Outreach?

When it comes to cold email outreach software, Reply.io stands out as a top choice for several compelling reasons.

Deliverability

Reply.io prioritizes email deliverability, a critical factor in cold email campaigns. This feature helps establish a positive sender reputation, increasing the chances of your emails landing in the recipient's inbox. Reply.io validates email addresses on your list through a built-in integration. Furthermore, custom tracking domains enhance your email's professionalism and tracking capabilities.

Automation

Reply.io detects when someone responds to your emails. Additionally, the A/B testing functionality empowers you to optimize your email content for better engagement. This data-driven approach can significantly improve the effectiveness of your outreach campaigns.

Personalization

Reply.io allows you to customize your emails with variables, enabling you to address recipients by their names or other personalized details. Moreover, the use of conditional variables permits you to create dynamic sequences that adapt to recipient actions, enhancing the relevance and impact of your messages.

Advanced Campaign Management

Reply.io takes your sales outreach to the next level with its comprehensive dashboard. You can effortlessly set up email campaigns with automated follow-ups, ensuring you maintain consistent communication with your prospects. The platform's split testing feature enables you to refine your messaging for better conversion rates.

Reply.io Pricing

  • Free: $0/user/month 
  • Starter: $60/user/month
  • Professional: $90/user/month
  • Custom: Customizable pricing plan

8. Mailshake

Mailshake is a versatile cold email outreach platform designed for sales professionals. It enables personalized campaigns through email, phone, and social media, with dynamic variables for bulk emails and automated follow-ups based on engagement. A/B testing enhances campaign effectiveness, and it offers a unified dashboard for managing multi-channel outreach.

 

How does Mailshake Help in Cold Email Outreach?

Mailshake stands out as one of the top choices for cold email outreach software, and here's why:

Deliverability

By allowing you to set up daily sending volumes, Mailshake helps you avoid the spam folder and maintain a high sender reputation. Additionally, Mailshake offers email verification, even though it requires the purchase of credits and is conducted in bulk. This ensures that your email list is clean and ready for successful outreach.

Automation & Personalization

Mailshake offers custom fields that allow you to personalize your emails effectively, making your outreach more engaging and relevant. What sets Mailshake apart is its ability to pause your sequence when a recipient responds. Furthermore, the A/B testing functionality empowers you to fine-tune your campaigns for optimal results, increasing your chances of success.

Integrations

Mailshake seamlessly integrates with popular CRMs such as Pipedrive, HubSpot, and Salesforce. This integration streamlines your workflow by centralizing your outreach efforts within your CRM, making it easier to manage and track your interactions with prospects. This level of integration allows you to leverage the full potential of your CRM alongside Mailshake, enhancing your sales engagement capabilities.

Mailshake Pricing 

  • Email Outreach: $58/user/month
  • Sales Engagement: $83/user/month

9. Lemlist

Lemlist is an all-in-one cold email outreach software catering to sales professionals. It allows users to schedule personalized email campaigns, incorporate follow-ups, and ensure inbox delivery. Lemlist supports personalized bulk cold emails with custom variables, includes images and videos, enhances deliverability with email warmup, and provides robust A/B testing and performance tracking.

 

How does Lemlist Help in Cold Email Outreach?

Lemlist stands out as one of the premier cold email outreach software solutions, catering to the needs of sales professionals in a multitude of ways. Here's why Lemlist is considered among the best in the industry:

Unique Personalization

Lemlist has the ability to facilitate unique personalization. Beyond text-based emails, Lemlist allows you to design personalized images, adding a distinctive touch to your outreach. This feature helps your emails stand out and grab your recipient's attention.

Dynamic Landing Pages

Lemlist takes cold email software to the next level with its dynamic landing page feature. This functionality enhances the overall user experience and makes Lemlist a top choice for email outreach.

Deliverability Focus

Lemlist prioritizes email deliverability, a critical factor in successful cold email campaigns. With Lemwarm, its warm-up feature, it automates the domain and email account warming process. Additionally, its integration with Bouncer facilitates email verification, ensuring your emails reach the right audience.

Automation Features

Lemlist simplifies your email campaign management with intelligent automation. The reply detection feature automatically stops a campaign when a prospect responds or clicks a link, preventing over-messaging. A/B testing is also supported, allowing you to refine your email content for better results.

Lemlist Pricing 

  • Email Outreach: $50/seat/month 
  • Sales Engagement: $83/seat/month 
  • Enterprise: Custom pricing 

10. Outreach 

Outreach is a cold email outreach software that supercharges sales teams. It streamlines cold email campaigns, international calling, and multi-channel prospect engagement. You can personalize outreach, simplify cold calling, and connect with LinkedIn prospects. 

How does Outreach Help in Cold Email Outreach?

Outreach stands out as one of the premier cold email outreach software options available, catering primarily to enterprises, albeit at a higher price point. 

Deliverability 

Outreach may lack a warm-up system and email address verification, it compensates with other valuable features. Notably, it allows users to employ custom tracking domains, known as Branded URLs. These domains enhance email deliverability and brand consistency, ensuring your messages reach their intended recipients.

Streamlined Automation

Outreach empowers users to automate outreach efforts seamlessly. Its 'playbook' feature enables the creation of automated sequences, saving time and ensuring consistency in communication. Additionally, A/B testing capabilities within the platform enable you to refine your messaging for optimal results.

Personalization at Scale

Tailoring outreach is crucial for engagement, and Outreach provides the tools to achieve this efficiently. The platform supports the use of 'snippets' for personalized email content and offers message templates to streamline the outreach process.

Outreach Pricing 

Outreach offers customizable pricing for all users. 

Conclusion 

If you're looking to boost revenue through personalized outreach across various channels, having the right cold email tool is essential. Among the top 10 cold email outreach software options, Smartlead emerges as a comprehensive solution that fits various business needs. With features like omnichannel outreach, enhanced deliverability, cold email automation, LinkedIn outreach capabilities, and sales engagement automation, Smartlead stands out to be the most comprehensive cold email outreach tool.

To harness the power of Smartlead and optimize your outreach strategy, take action now. Try Smartlead today (14-day free trial) to experience firsthand how it can revolutionize your revenue growth efforts and put you on the path to success in your outreach endeavors. 

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Author’s Details

Sattwik Das

Sattwik is a Digital Marketing professional at Smartlead. He is a dedicated content writer who focuses on juggling words to bring out meaningful content. He is experienced in well-researched and SEO-optimized content creation, content editing, and copywriting for various businesses throughout the globe. His expertise in SEO, SMM, and SMO with a touch of creativity helps businesses grow and maximize their credibility and sales.

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Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Email automation FAQs- Smartlead

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does the "unlimited mailboxes" feature benefit me?

Email automation FAQs- Smartlead

Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?

Email automation FAQs- Smartlead

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

Email automation FAQs- Smartlead

Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
 
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can I integrate Smartlead with other tools I'm using?

Email automation FAQs- Smartlead

Certainly, Smartlead is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

Email automation FAQs- Smartlead

What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our multi-channel infrastructure is designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

Email automation FAQs- Smartlead

Do you provide me with lead sources?

Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanized email sending patterns and ramping up the sending volume. 

5. Multi-Channel Emphasis: Smartlead places a strong emphasis on multi-channel outreach. You can reach your prospects where they are with the LinkedIn outreach feature.   With Smartlead’s cold email automation software, you're always one step ahead in your outreach efforts, enjoying the freedom to scale your initiatives and seamlessly integrate with other tools—all while maintaining a focus on maximizing the impact of your outreach.

Email automation FAQs- Smartlead

How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

Email automation FAQs- Smartlead

Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

Email automation FAQs- Smartlead

We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have.

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