ChatGPT is literally everywhere. “In 20 years following the internet space, we cannot recall a faster ramp in a consumer internet app,” wrote UBS analysts (as reported by Reuters). 

And it's justified, given the limitless possibilities of AI chatbots, especially ChatGPT. 

Now, the million dollar question everyone’s asking is: “Can I use ChatGPT to be more productive?” Well, if you are in sales, hell yes. 

Using conversational AI (e.g. ChatGPT), you can easily create your sales engagement strategies to increase effectiveness and save a lot of time. 

In this blog post, let’s learn what ChatGPT is (and what it isn’t) and how you can leverage ChatGPT for sales engagement (sales conversations) and close deals faster. 

What is ChatGPT? 

ChatGPT is an advanced conversational AI model based on the GPT-3.5 architecture, developed by OpenAI. GPT stands for "Generative Pre-trained Transformer," which refers to its underlying structure and training methodology.

Currently, ChatGPT can be used for free and you can avail the ChatGPT Plus plan for US$ 20 per month.

How does ChatGPT Provide Answers? 

ChatGPT generates the responses using a natural language generation process. The model, using machine learning techniques, analyzes the ChatGPT prompts (message, question, instruction) you enter and searches for information and patterns from its training data. 

Using its neural network architecture (specifically the transformer model), ChatGPT generates a human-like contextual response. 

You also need to keep in mind that even if ChatGPT is producing impressive content, it's not foolproof. In fact, ChatGPT can often generate nonsensical, irrelevant, or outdated content due to its lack of training data or faulty prompts. You should always critically evaluate its content and verify data from reliable sources.  

Coming to the topic: is ChatGPT reliable for sales and marketing? The answer is a resounding yes. 

ChatGPT is extremely useful in creating templates, usable copies, and long-form content for marketing, lead generation, and sales enablement. You can even tell ChatGPT who your target audience is and with proper prompts, you can create effective sales email templates. 

How Can You Use ChatGPT for Sales and Marketing? 

Before we start, remember that the effectiveness of ChaatGPT depends on giving the right prompts. In most cases, ChatGPT generated responses are prompt errors. 

But with the right prompts, ChatGPT can generate results like top SERP results on the same topic. 

Although ChatGPT can’t tell you the exact search volume (like keyword research tools and sales tools) for particular keywords, it can generate relevant keywords to target. 

Not just keyword research, ChatGPT can help your marketing team efforts and sales enablement in many ways. Let’s take a look at how you can use ChatGPT for sales. 

1. Using ChatGPT for Drafting Sales Emails

Whether it's the subject line, body text, or the CTA, composing personalized cold emails that resonate with your ideal customer profile or buyer persona can be difficult. Besides, writing sales emails is time consuming. In fact, a study has shown that sales reps spend 21% of their days writing emails. 

In this scenario, ChatGPT can, at the very least, give you a generic email template that you can customize for your potential clients. It saves a lot of time and helps you draft templates for the entire sales sequence. 

Again, the prompt you feed to ChatGPT matters the most while writing a sales email with ChatGPT. If you ask ChatGPT to write ‘a sales email for purchase manager’, it’s highly unlikely to get a good result. Instead, focus on more detailed prompts to generate highly personalized cold emails. 

For example, I am working at Smartlead and I want to send an email to a startup founder. My prompt might be like “Help me write a cold email within 150 words or less. I am a marketer at Smartlead, and we offer a cold emailing and sales engagement platform. My goal is to offer insights on how our tool can be useful for their organization and ultimately book a demo meeting/discovery call. Also add a humorous email subject line based on the work they do.” 

As you can see, the above mentioned prompt is detailed, gives context, and enough info for the language model to work upon. So, make sure you are writing detailed and accurate prompts to generate targeted sales emails. 

Usually, ChatGPT generates a longer version of the email. So, now you just ask the chatbot to make it short. Your prompt can be: 

“Can you shorten the email and make it more crisp? Add emojis where you can.” 

“Rewrite this email to make it shorter and humorous.” 

This way, you can generate at least 2-3 versions of the same email. Now imagine how many templates you can generate within minutes; more time for sales reps to generate leads and focus on their actual job, selling. 

2. Using ChatGPT for Sales and Marketing Content

Sales representatives and marketers alike often engage in content creation. In fact, a study has shown that 38.7% sales representatives regularly engage in content creation. That’s where ChatGPT swoops in to help you create sales enablement content – maybe a training video script for new joinees, an article, or an one pager. 

Your prompt can be: “Write a training script focused on customer success management.” Now all you have to do is edit the script it will generate and modify a little bit and you are good to go. Just like sales emails, you can edit and rephrase your sales content through ChatGPT only. 

Thai way sales reps can save up their time and easily generate multiple content pieces for sales training. 

Just like sales, ChatGPT can be extremely useful for marketing. It can generate relevant SEO keywords, content framework, short and long-form content, etc. 

Here are some prompts you can use: 

• Give me a framework for a blog post on ‘LinkedIn outreach.’
• Write a blog post on ‘email marketing best practices’ 
• What are some relevant SEO keywords for content distribution

ChatGPT can even write LinkedIn posts, Instagram captions, and interesting Tweets. 

3. ChatGPT for Sales Analysis and Competitive Intelligence

Succeeding in any field requires deep insights and understanding of the competitors. Sales reps often match up to the competitors with such data. If you truly want to understand what your prospect is looking for and what drives their purchasing decision, you will be able to bag more successful deals. 

Competitor analysis or competitive intelligence is a time consuming process – it requires hours of study, reading industry reports, and analysis of target audience. This is where ChatGPT comes as a savior. With a proper prompt, you can easily generate a competitive study on your business vs competitor. 

You can use a prompt like the following: “How do I convince a purchase manager of a mid-size agency that they should use {product 1} instead of {product 2}, even if {product 1} is more expensive?”

The above-mentioned prompt clearly distinguishes the target audience, competitors to be analyzed, and the problem that needs to be addressed. The more focused and detailed your prompt is, the better the answer. So, while adding prompts for ChatGPT, make sure you mention everything (target audience, ICP, buyer persona, pain points solution, etc.) the chatbot needs to generate a suitable response. 

4. ChatGPT for Thought Leadership and Social Selling

Social selling is the key to generate new leads, grow brand awareness, and acquire more customers in today’s world. And it also comes under a sales rep’s job. Nowadays, most sales reps operate on LinkedIn and build brand credibility through sharing informative posts and thought leadership. 

Many sales reps, especially beginners, find it difficult to create content for social selling on a regular basis. In addition to that, it is time consuming. 

If you have no idea of how to create social media posts or you don’t have time to create one, you can easily generate social media posts with the help of ChatGPT. ChatGPT can write your LinkedIn posts, Twitter threads, messages to unique prospects, etc. Here's an example:  

Prompt used: “Write a simple comment of not more than 50 words for a LinkedIn post showing interest to join in the webinar on cybersecurity.”  

Response from ChatGPT: "Looking forward to attending the cybersecurity webinar! As an aspiring professional in the field, I'm eager to enhance my knowledge and stay updated on the latest strategies and best practices. Thank you for organizing this opportunity!”

Let's take a look at another example. 

Prompt used: “Write a short LinkedIn post on how to grow LinkedIn followers.  Use small paragraphs, emojis, catchy headings , and bullet points.”

Response from ChatGPT: 

“🚀 Supercharge Your LinkedIn Presence: Grow Your Followers in No Time! 📈

🔹 Are you looking to expand your professional network and boost your influence on LinkedIn? Look no further! Here are some tips to help you skyrocket your LinkedIn followers:

🎯 Optimize Your Profile:

✅ Craft a captivating headline that showcases your expertise and value.

✅ Use a professional headshot and a visually appealing background photo.

✅ Write a compelling summary highlighting your unique skills and accomplishments.

‍

🚀 Engage, Engage, Engage:

✅ Post engaging content regularly to showcase your expertise and spark conversations.

✅ Respond to comments and engage with your connections' posts.

✅ Join relevant LinkedIn groups and actively participate in discussions.

‍

💡 Leverage the Power of Hashtags:

✅ Research and use popular hashtags relevant to your industry or niche.

✅ Create your unique branded hashtag to promote your content and encourage followers to use it.

‍

🤝 Network like a Pro:

✅ Connect with industry professionals, thought leaders, and potential customers.

✅ Personalize connection requests to establish genuine connections.

✅ Attend virtual events and engage with speakers and attendees.

‍

🌟 Cross-Promote Your LinkedIn Profile:

✅ Add a LinkedIn button to your email signature, website, and other social media profiles.

✅ Share your LinkedIn content on other platforms to attract a broader audience.

‍

🎁 Give Value, Get Followers:

✅ Share valuable insights, tips, and industry news.

✅ Provide actionable advice and solve common challenges.

✅ Offer free resources like e-books, templates, or webinars to attract followers.

‍

Ready to take your LinkedIn game to the next level? Start implementing these tips today and watch your followers grow exponentially! 🚀📈

#LinkedInTips #LinkedInGrowth #ProfessionalNetworking”

These two examples show how effectively you can use ChatGPT for sales and marketing. It saves time and increases productivity of a sales team. The only aspect you need to keep in mind is the prompt you are using – use specific details, keywords, and explain it in detail to generate accurate response. 

5. ChatGPT for Sales Coaching 

All the above-mentioned points mostly talked about how ChatGPT can help you generate sales enabling texts for various communication mediums. Now the question is can you train your sales team with the help of ChatGPT? Well, the answer is yes. 

Thai is where its conversational abilities come in handy. Working like a role-play trainer, ChatGPT can help sales reps practice conversations with prospects, especially difficult ones. 

Here’s an example prompt you can use: “I am a sales rep at ABC company trying to sell our cold emailing tool. You are the purchasing manager of XYZ company. You use a cold emailing tool from XXX company. I will cold call you and try to sell my product, but you will be as rigid as possible. Throw as many objections as you can at me. Are you ready?” 

Starting from there, with small sessions, sales reps can self train themselves to be better at their jobs by preparing with ChatGPT. 

6. ChatGPT for Text Summarization

Besides new text creation, ChatGPT can efficiently summarize your calls and give actionable briefs. Although most sales calls are now recorded, it is a hassle (and takes a lot of time) to go through them again to create a summary. 

All you need to do is feed ChatGPT the transcript and ask it to summarize the entire call and highlight the main points. You can even ask ChatGPt to create bullet points, write a follow-up email, or generate feedback. 

ChatGPT + Smartlead: Send Unlimited Emails to Your prospects 

Smartlead is a cold emailing tool that allows you to send unlimited cold emails with unlimited sender accounts. It offers: 

• Unlimited email warmups
• Unlimited sender accounts
• LinkedIn integration
• Custom conditional email sending trigger
• High-delivery IP address
• Master inbox
• A/B testing 
• Real time analytics

Now, with ChatGPT, create sales emails, follow-ups, and entire email sequences and send them to your prospects via Smartlead and ensure increased sales. 

Wrapping Up

Utilizing the power of ChatGPT for sales efforts has immense potential for modern day businesses. It can: 

• Automate repetitive tasks, allowing sales professionals to focus on higher-value activities.
• Personalize interactions with prospects and customers, boosting engagement.
• ChatGPT offers 24/7 support, ensuring prompt responses to inquiries. 
• It can analyze vast amounts of data and generate valuable insights to help you create sales strategies. 

Despite having such powerful capabilities, ChatGPT, the powerful tool, lacks emotional intelligence and it can’t offer data beyond Sep 2021. While it has undeniable advantages businesses can unlock new levels of efficiency, personalization, and customer satisfaction. However, true sales excellence lies in the perfect combination of human ingenuity and artificial intelligence innovation. 

So, what are you waiting for? Create a ChatGPT account (if you don’t already have one) and integrate it in your sales process to reach your sales goals faster. 

Smartlead, get your email delivered and bring sales 

Make me an outreach pro

Ensure your emails always reach your lead's inbox by using unlimited sender accounts leveraging AI personalization, and implementing email warm-ups.This way, you can concentrate on sealing the deal without worrying about email delivery issues.

Here's how to do it

‍1Sign-up for Smartlead.ai

‍2Upload your lead list.

‍3Start sending emails

P.s. You can also use our pre-built templates available in the app.