Case Study: How Pitchlane Boosted Their Response Rate using Smartlead

Created On
June 27, 2023
Ryane Tully Case Study

Get ready for an extraordinary journey as we delve into the thrilling narrative of Ryane Tully, the visionary driving force behind Pitchlane. Witness the seamless fusion of Smartlead's cold email automation and Pitchlane's video prospecting, as Ryane crafts personalized touches into every B2B outreach, taking their endeavors to new heights.

Company Overview

Pitchlane, the brainchild of Ryane Tully, opens up a new horizon in B2B communication. It allows users to personalize cold emails and LinkedIn messages with videos on a large scale. Ryane's vision was clear: make each interaction personal and impactful. But to turn his vision into reality, he needed a perfect tool to make it happen - and Smartlead was that tool.


Before Smartlead, setting up and managing campaigns was an arduous process for Ryane. The absence of an API to secure continuous lead sources and automate the flow into campaigns was a significant obstacle.

"I discovered Smartlead on Twitter. It was part of this new wave of email platforms, which allow you to link multiple inboxes and adopt a horizontal email infrastructure. It had key features that other products offered, but it also had more, and they kept adding to them. I knew I needed it," says Ryane.


Smartlead provided Ryane with a magic wand to turn around his challenges:

  1. Advanced lead generation: Smartlead's API and automation capabilities enabled Ryane to set up lasting lead sources and automate lead channeling.
“They tailor-made features for my needs, enhancing our chances of hitting the primary inbox,” Ryane reveals.
  1. Spot-On Deliverability: Smartlead's focus on deliverability has significantly assisted Ryane in boosting his outreach response rates.
  1. Effective Follow-ups: By using secondary sequences, Ryane improved his follow-up strategy with leads, which ensured a higher number of meetings.

Strategy and Implementation

Ryane put Smartlead to work, and the results were impressive:

  1. Smooth setup: He smoothly setup Smartlead into his system, connecting multiple inboxes and setting up personalized email sequences.
  1. Unlimited AI Warmups: Using Smartlead's warmups, Ryane sent emails that landed directly in recipients' primary inboxes.
  1. Integration: By blending Pitchlane's video prospecting with Smartlead's automation, Ryane stood out, sending personalized videos to thousands.
“Pairing Smartlead with Pitchlane, we're hitting thousands with personalized videos, and the response is incredible," Ryane reveals.


  1. Lead generation win: Smartlead's unlimited email accounts feature fueled Ryane's outreach ensuring a steady flow of meetings.

  1. Improved Deliverability: With Smartlead's emphasis on deliverability, things began to significantly improve for Pitchlane.
“The volume of emails sent varies week by week, and I aim to maintain gaps in sending to uphold deliverability and avoid spam filters,” Ryane explains.
  1. Impressive response rates: There was a jump from the highest campaign response rate of 9% to around 16%, signaling effective engagement with prospects.
  1. Seamless Follow-up: Smartlead's easy follow-up feature was instrumental in converting missed responses into meetings. "We utilize secondary sequences for managing follow-ups and it's incredibly powerful," acknowledges Ryane.

What Makes Smartlead Stand Out

"Smartlead, when combined with my vision, created a winning formula. Having a direct relationship with the founder and receiving validation from industry experts made this journey truly extraordinary. Smartlead is the driving force that elevates outreach to new levels," Ryane shares.


"With Smartlead, Pitchlane's B2B outreach has taken a significant leap forward. Our response rate skyrocketed to 16%. Smartlead has ensured our emails stand out. On a scale of 1 to 10, I would give it a solid 100." - Ryane Tully, Co-founder, Pitchlane


With Smartlead, Pitchlane isn't just getting by in the B2B arena; it's thriving, setting sky-high goals and gearing up for even more victories.

Ready for a game-changer in your B2B outreach?

Let Smartlead be your power partner. Embrace your journey to success today, and let your victories echo in the B2B world.

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Author’s Details

Jyotsana Rawat

Jyotsana Rawat is a Business Development Rep at Smartlead, where she excels in cold outbound strategies and lead generation. Beyond her role, she shares her expertise through insightful industry content.


Edited by:

Charu Mitra Dubey


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