Elevating Pitchlane's Response Rate: A Smartlead Case Study

Created On:
June 27, 2023
Updated On:
November 29, 2023
Pitchlane case study of Smartlead

Get ready for an extraordinary journey as we delve into the thrilling narrative of Ryane Tully, the visionary driving force behind Pitchlane. Witness the seamless fusion of Smartlead's cold email automation and Pitchlane's video prospecting, as Ryane crafts personalized touches into every B2B outreach, taking their endeavors to new heights.

Company Overview

Pitchlane, the brainchild of Ryane Tully, opens up a new horizon in B2B communication. It allows users to personalize cold emails and LinkedIn messages with videos on a large scale. Ryane's vision was clear: make each interaction personal and impactful. But to turn his vision into reality, he needed a perfect tool to make it happen - and Smartlead was that tool.

Pitchlane case study


Before Smartlead, setting up and managing campaigns was an arduous process for Ryane. The absence of an API to secure continuous lead sources and automate the flow into campaigns was a significant obstacle.

"I discovered Smartlead on Twitter. It was part of this new wave of email platforms, which allow you to link multiple inboxes and adopt a horizontal email infrastructure. It had key features that other products offered, but it also had more, and they kept adding to them. I knew I needed it," says Ryane.
Pitchlane response rate boost


Smartlead provided Ryane with a magic wand to turn around his challenges:

  1. Advanced lead generation: Smartlead's API and automation capabilities enabled Ryane to set up lasting lead sources and automate lead channeling.
“They tailor-made features for my needs, enhancing our chances of hitting the primary inbox,” Ryane reveals.
  1. Spot-On Deliverability: Smartlead's focus on deliverability has significantly assisted Ryane in boosting his outreach response rates.
  1. Effective Follow-ups: By using secondary sequences, Ryane improved his follow-up strategy with leads, which ensured a higher number of meetings.
email reach of pitchlane case study using smartlead

Strategy and Implementation

Ryane put Smartlead to work, and the results were impressive:

  1. Smooth setup: He smoothly setup Smartlead into his system, connecting multiple inboxes and setting up personalized email sequences.
  1. Unlimited AI Warmups: Using Smartlead's warmups, Ryane sent emails that landed directly in recipients' primary inboxes.
  1. Integration: By blending Pitchlane's video prospecting with Smartlead's automation, Ryane stood out, sending personalized videos to thousands.
“Pairing Smartlead with Pitchlane, we're hitting thousands with personalized videos, and the response is incredible," Ryane reveals.


  1. Lead generation win: Smartlead's unlimited email accounts feature fueled Ryane's outreach ensuring a steady flow of meetings.

email reach of pitchlane case study using smartlead
  1. Improved Deliverability: With Smartlead's emphasis on deliverability, things began to significantly improve for Pitchlane.
“The volume of emails sent varies week by week, and I aim to maintain gaps in sending to uphold deliverability and avoid spam filters,” Ryane explains.
  1. Impressive response rates: There was a jump from the highest campaign response rate of 9% to around 16%, signaling effective engagement with prospects.
response rate in pitch lane case study
  1. Seamless Follow-up: Smartlead's easy follow-up feature was instrumental in converting missed responses into meetings. "We utilize secondary sequences for managing follow-ups and it's incredibly powerful," acknowledges Ryane.

stats in pitch lane case study

What Makes Smartlead Stand Out

"Smartlead, when combined with my vision, created a winning formula. Having a direct relationship with the founder and receiving validation from industry experts made this journey truly extraordinary. Smartlead is the driving force that elevates outreach to new levels," Ryane shares.


"With Smartlead, Pitchlane's B2B outreach has taken a significant leap forward. Our response rate skyrocketed to 16%. Smartlead has ensured our emails stand out. On a scale of 1 to 10, I would give it a solid 100." - Ryane Tully, Co-founder, Pitchlane


With Smartlead, Pitchlane isn't just getting by in the B2B arena; it's thriving, setting sky-high goals and gearing up for even more victories.

Ready for a game-changer in your B2B outreach?

Let Smartlead be your power partner. Embrace your journey to success today, and let your victories echo in the B2B world.

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Author’s Details

Jyotsana Rawat

Jyotsana Rawat is a Business Development Rep at Smartlead, where she excels in cold outbound strategies and lead generation. Beyond her role, she shares her expertise through insightful industry content.


Edited by:

Charu Mitra Dubey


Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Email automation FAQs- Smartlead

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does the "unlimited mailboxes" feature benefit me?

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Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?

Email automation FAQs- Smartlead

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

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Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can I integrate Smartlead with other tools I'm using?

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Certainly, Smartlead is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

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What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our multi-channel infrastructure is designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

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Do you provide me with lead sources?

Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanized email sending patterns and ramping up the sending volume. 

5. Multi-Channel Emphasis: Smartlead places a strong emphasis on multi-channel outreach. You can reach your prospects where they are with the LinkedIn outreach feature.   With Smartlead’s cold email automation software, you're always one step ahead in your outreach efforts, enjoying the freedom to scale your initiatives and seamlessly integrate with other tools—all while maintaining a focus on maximizing the impact of your outreach.

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How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

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Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

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We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have.

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