Smartlead's Role: Case Study of Peakora's 40% Response Rate
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Table of Content
Peakora, the leading startup enablement platform, offers various dedicated programs to startup and scallops based on their needs and growth stage. One of their flagship programs, the Outbound Engine, consists in helping startups to internalise lead generation and launch highly performing outbound campaigns.
While Peakora was already having a top-notch process when it comes to finding the target accounts and relevant contacts to reach out, they still needed an outbound tool to maximise deliverability. Considering their customers, who are new marketers, they needed a powerful outbound tool that was easy-to-use, affordable, and offered multi-channel outreach without compromising deliverability.
This is when Lucas Maliczak, Partner and Outbound Lead at Peakora, stumbled upon Smartlead.
Triumphant Highlights
Here's a detailed overview of Peakora’s achievement with Smartlead:
Reduced Spam & Bounce Rates
Smartlead’s dedicated features to reduce spam rates, such as unlimited warm-ups, auto-mailbox rotation, and global block list, helped Peakora to fight high spam and bounce rates.
They saw an immediate improvement in open rates and deliverability, in general, after using Smartlead.
37% Positive Reply Rate
Peakora’s biggest achievement with Smartlead is outstanding reply rates and positive reply rates. One of their campaigns launched aiming at event participants managed to bring 40-50% reply rate.
Lucas Maliczak, Outbound Lead at Peakora, credits the success to the perfect alignment of qualified leads, personalized message, perfect trigger, and the reliability of Smartlead as an outbound tool.
Time Management
With Smartlead, Lucas freed himself from all the manual work behind campaign management. This left him with extra time and energy to focus on closing deals.
Amazing, huh?
But how did Peakora, in collaboration with Smartlead, attain such a remarkable level of success? Let's take a backstage tour.
About Peakora
Peakora is the leading startup enablement platform. They help startups and scaleups to build the needed systems to scale while getting hands-on support from true startup veterans.
They offer services in five different programs—outbound, CRM, sales scaling, customer success, and product-led growth. Peakora’s outbound program ranges from three to six months where they train startups to build their own outbound engine.
Challenges Encountered
Even though the Peakora team has its own expertise when it comes to outbound practices, they often faced deliverability issues. Their campaigns saw poor results because of blocked email accounts, eventually leading to reliability issues with the outbound tool they were using.
To top it off, they didn’t find the essential customer support when they faced problems with the tool. This is when Mr. Maliczak realized they needed a reliable tool that would solve deliverability issues and also provide excellent customer support.
Objectives and Goals
Lucas Maliczak was determined to take their outbound game to the next level. His goal was more than just reaching leads’ inbox. He wanted to create automated sub-sequences that would be launched based on the leads’ intentions.
The aim was to get in touch with hot leads through human-like, automated email messages without any manual work.
The Solution
Once Lucas chanced his outbound tool to Smartlead, he was immediately impressed with its enhanced deliverability.
"We weren't just interested in reaching out," shares Lucas, "we wanted to reach out effectively, and Smartlead was instrumental in helping us accomplish that."
Strategy and Implementation
In a very short span of time, Smartlead became the core tool of Peakora's lead generation strategy. The Peakora team was impressed with its various features, such as email rotation and warm-ups. The easy-to-navigate interface that tracks leads and replies made their outbound effort easier than before.
Smartlead’s versatile features ensured Peakora’s bulk emails reached the recipients’ inboxes without hurting their email reputation. Lucas didn’t shy from acknowledging: "Every feature, every function was a stepping-stone towards improved deliverability."
Smartlead's detailed analytics dashboard helped the team tweak their campaigns and improve accordingly.
"Smartlead's analytical prowess has been instrumental in gauging campaign performance and understanding what can be improved," shares Lucas.
What Sets Smartlead Apart
For Lucas, Smartlead stands out in the market for its unwavering focus on deliverability, user-friendly features, and cost-effectiveness.
He appreciated the tool saying, "Smartlead has expedited our sales process. The cost savings are significant compared to other tools. Furthermore, Smartlead's unlimited email accounts have been incredibly beneficial for warming up accounts and preparing new domains for outbound campaigns."
Testimonial
"Smartlead has brought enormous value to our business, prioritizing email deliverability and customer needs above all else. I would rate it a 9 out of 10 as there is always something to improve!", says Lucas Maliczak, the Outbound Lead & Partner at Peakora.
Conclusion
Success is no longer a distant dream for Lucas and the Peakora team—it's now a tangible reality with Smartlead.
"Smartlead never ceases to amaze us with all their innovations, we can’t wait to see what other great features they will bring in the near future," Lucas shares with an air of confidence for the future.
Struggling with outbound campaigns? Why not give Smartlead a try? We are confident the next case is going to be based on your success.
Author’s Details
Jyotsana Rawat
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Frequently asked questions
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