Case Study: Peakora's Growth- Achieving 40% Response Rate with Smartlead

Created On
July 5, 2023
Peakora's Growth: Achieving 40% Response Rate with Smartlead

Peakora, the leading startup enablement platform, offers various dedicated programs to startup and scallops based on their needs and growth stage. One of their flagship programs, the Outbound Engine, consists in helping startups to internalise lead generation and launch highly performing outbound campaigns.

While Peakora was already having a top-notch process when it comes to finding the target accounts and relevant contacts to reach out, they still needed an outbound tool to maximise deliverability. Considering their customers, who are new marketers, they needed a powerful outbound tool that was easy-to-use, affordable, and offered multi-channel outreach without compromising deliverability.

This is when Lucas Maliczak, Partner and Outbound Lead at Peakora, stumbled upon Smartlead.

Triumphant Highlights

Here's a detailed overview of Peakora’s achievement with Smartlead:

Reduced Spam & Bounce Rates

Smartlead’s dedicated features to reduce spam rates, such as unlimited warm-ups, auto-mailbox rotation, and global block list, helped Peakora to fight high spam and bounce rates. 

They saw an immediate improvement in open rates and deliverability, in general, after using Smartlead. 

37% Positive Reply Rate

Peakora’s biggest achievement with Smartlead is outstanding reply rates and positive reply rates. One of their campaigns launched aiming at event participants managed to bring 40-50% reply rate. 

Lucas  Maliczak, Outbound Lead at Peakora, credits the success to the perfect alignment of qualified leads, personalized message, perfect trigger, and the reliability of Smartlead as an outbound tool.

Time Management

With Smartlead, Lucas freed himself from all the manual work behind campaign management. This left him with extra time and energy to focus on closing deals.   

Amazing, huh? 

But how did Peakora, in collaboration with Smartlead, attain such a remarkable level of success? Let's take a backstage tour.

About Peakora

Peakora is the leading startup enablement platform. They help startups and scaleups to build the needed systems to scale while getting hands-on support from true startup veterans. 

They offer services in five different programs—outbound, CRM, sales scaling, customer success, and product-led growth. Peakora’s outbound program ranges from three to six months where they train startups to build their own outbound engine.

Challenges Encountered

Even though the Peakora team has its own expertise when it comes to outbound practices, they often faced deliverability issues. Their campaigns saw poor results because of blocked email accounts, eventually leading to reliability issues with the outbound tool they were using. 

To top it off, they didn’t find the essential customer support when they faced problems with the tool. This is when Mr. Maliczak realized they needed a reliable tool that would solve deliverability issues and also provide excellent customer support. 

Objectives and Goals

Lucas Maliczak was determined to take their outbound game to the next level. His goal was more than just reaching leads’ inbox. He wanted to create automated sub-sequences that would be launched based on the leads’ intentions.

The aim was to get in touch with hot leads through human-like, automated email messages without any manual work.

The Solution

Once Lucas chanced his outbound tool to Smartlead, he was immediately impressed with its enhanced deliverability. 

"We weren't just interested in reaching out," shares Lucas, "we wanted to reach out effectively, and Smartlead was instrumental in helping us accomplish that."

Strategy and Implementation

In a very short span of time, Smartlead became the core tool of Peakora's lead generation strategy. The Peakora team was impressed with its various features, such as email rotation and warm-ups. The easy-to-navigate interface that tracks leads and replies made their outbound effort easier than before.

Smartlead’s versatile features ensured Peakora’s bulk emails reached the recipients’ inboxes without hurting their email reputation. Lucas didn’t shy from acknowledging: "Every feature, every function was a stepping-stone towards improved deliverability."

Smartlead's detailed analytics dashboard helped the team tweak their campaigns and improve accordingly. 

"Smartlead's analytical prowess has been instrumental in gauging campaign performance and understanding what can be improved," shares Lucas.

What Sets Smartlead Apart

For Lucas, Smartlead stands out in the market for its unwavering focus on deliverability, user-friendly features, and cost-effectiveness.

He appreciated the tool saying, "Smartlead has expedited our sales process. The cost savings are significant compared to other tools. Furthermore, Smartlead's unlimited email accounts have been incredibly beneficial for warming up accounts and preparing new domains for outbound campaigns."


"Smartlead has brought enormous value to our business, prioritizing email deliverability and customer needs above all else. I would rate it a 9 out of 10 as there is always something to improve!", says Lucas Maliczak, the Outbound Lead & Partner at Peakora.


Success is no longer a distant dream for Lucas and the Peakora team—it's now a tangible reality with Smartlead.

"Smartlead never ceases to amaze us with all their innovations, we can’t wait to see what other great features they will bring in the near future," Lucas shares with an air of confidence for the future.

Struggling with outbound campaigns? Why not give Smartlead a try? We are confident the next case is going to be based on your success. 

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Author’s Details

Jyotsana Rawat

Jyotsana Rawat is a Business Development Rep at Smartlead, where she excels in cold outbound strategies and lead generation. Beyond her role, she shares her expertise through insightful industry content.


Edited by:

Charu Mitra Dubey


Frequently asked questions

General Questions

What are active leads?

Active leads are the contacts you upload in Smartlead, similar to contacts in HubSpot; if you upload 1000 leads to a campaign, they are considered 1000 active leads. If you upload similar leads to a new campaign, they are not considered a “new active lead” as they already exist in our system.

Do you provide mailboxes, or do I need to connect my own?

We don’t offer mailboxes yet. You need to get your own dedicated list of mailboxes using popular providers like Gmail, Outlook, Zoho, and others that exist in the market. Once you get them, follow our detailed guides to connect them quickly.

Do you offer guides and articles on succeeding with cold emails?

Absolutely, one of our most popular guides can be found right here. It's been used by a large percentage of users to go from zero to cold emailing experts. Covering all topics from email infrastructure to copywriting and lead sourcing.

Is another tool needed for warmups?

No, Smartlead has over 200,000 highly reputed mailboxes connected. The advantage you get along with naturalized AI conversations is access to aged domains you will never find in any warmup tool.

What is the API commonly used for?

It is used popularly by agencies to automate their entire lead generation process as well as to connect Smartlead to external tools to push and pull data from. You can also connect to 1000s of apps using Zapier.

What type of businesses sees the most success with Smartlead?

Anyone that can close deals from demos will succeed with Smartlead. It works for Sales companies, Marketing agencies, SaaS businesses, Recruitment, and offline companies (like construction).

Do you provide me with lead sources?

We do not provide you with leads. You will need to use other data providers. These leads can be automatically added to Smartlead using our API or bulk uploaded via our CSV upload system.

Do you integrate with any CRMs?

We're building native integrations with Hubspot, Salesforce, Close, Pipedrive, and many more. The best part, due to our open API and Webhook infrastructure, you can connect to any CRM in the world without an issue.

How many team members can I add?

You can add an unlimited number of team members, as well as assign them roles and authority access.

Do you have custom plans beyond the Pro plan?

Yes, it's common for many people to move to Custom plans after a few weeks. You can view all the options for up to 10M leads on the subscription page once you sign up for free.

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