Hyperke Media's Lead Generation: A Smartlead Case Study
Table of Content
In today's competitive business landscape, generating high-quality leads is crucial for the success of marketing agencies and software companies. Hyperke Media, a leading lead generation agency understands the significance of efficient lead generation processes. However, they faced numerous challenges that hindered their efforts before they discovered a game-changing solution: Smartlead.
Discover how Smartlead helped Hyperke achive its lead generation goals.
Overview:
Hyperke Media is a lead generation agency based in Delhi, India. They work with marketing agencies and software companies across various industries, including e-commerce, local businesses, and B2B marketing.
Atishay Jain, the founder of Hyperke Media, sought to improve their lead generation process and came across Smartlead, a lead generation tool known for its API integrations and ease of use. Atishay decided to switch from their previous tool to Smartlead based on a recommendation from a friend and the potential benefits it offered.
Challenges Faced Before Using Smartlead:
Before adopting Smartlead, Hyperke Media encountered several challenges in their lead generation efforts.
1. Reporting was a time-consuming and manual process, requiring hours of copying and formatting data into reports for their clients.
2. There were limitations in pulling data using APIs, hindering their ability to analyze campaign performance effectively.
Smartlead provided an automated solution to these challenges, enabling Hyperke Media to generate reports quickly and analyze their campaigns more efficiently. This allowed them to focus on creating better strategies and driving more client revenue.
“Every week, someone from our team would spend eight hours that day, just looking at all the numbers, copying them into a report. Formatting, the report doing stuff like that. So that was a lot of manual work that we were able to eliminate because of the API integrations,” said Atishay.
Implementation Process:
The implementation of Smartlead into Hyperke Media's lead generation strategy was a straightforward process. They followed a systematic approach that involved-
- Researching the client's industry
- Identifying the target leads
- Developing a strategy
- Setting up the outreach infrastructure and
- Launching campaigns using Smartlead.
The tool's integration-friendly features, such as bulk imports and tag management, streamlined the process and saved time for the Hyperke Media team. The campaigns resulted in increased leads, better targeting, and improved ROI. Hyperke Media was satisfied with the results and continues to use Smartlead for their outreach.
Benefits and Success Stories:
Smartlead brought significant benefits to Hyperke Media's lead generation efforts. The tool's high email-sending volume and reliable delivery infrastructure allowed them to scale their outreach campaigns and generate a greater number of leads compared to previous methods.
They experienced an approximate 80% increase in the number of appointments delivered per month since adopting Smartlead. Notably, campaigns for an e-commerce agency and a B2B and local business agency achieved reply rates of around 9-10% and positive reply rates of around 4%.
Impact on Business:
Hyperke Media's business witnessed positive outcomes after incorporating Smartlead into their lead generation strategy. The tool's API integrations, automated features, and ease of use saved labor costs, improved efficiency, and increased revenue.
Hyperke Media's appointment delivery went from around 100-125 appointments per month to nearly 200, with a peak of 276 appointments in a single month
This growth in lead generation capabilities allowed them to achieve their revenue goals and position themselves as a valuable service provider to their clients.
Noteworthy Features:
Several features of Smartlead proved to be beneficial for Hyperke Media's lead generation efforts. The Master Inbox, which offers real-time email support, greatly simplified the management of client campaigns and reduced the need for multiple Gmail accounts.
Additionally, the integration-friendly nature of Smartlead allowed for seamless integration with other tools and APIs, enhancing automation and efficiency in lead generation.
Customer Support Experience:
The responsiveness and availability of the support team, even during weekends, ensured timely assistance and effective issue resolution. The founder appreciated the promptness in addressing queries and the direct involvement of the Smartlead team, including the founder himself, in customer support.
Recommendation and Rating:
Atishay Jain highly recommends Smartlead to businesses seeking to improve their lead generation efforts. He has already recommended the tool to others in the past, highlighting its cost-effectiveness, scalability, and room for experimentation without compromising email deliverability. Atishay rates Smartlead 9 out of 10, emphasizing its positive impact on Hyperke Media's lead generation capabilities, revenue growth, and operational efficiency.
"Smartlead has been a game-changer for us. It increased our appointment volume, improved ease of use, and offered valuable features. With minimal downtime, it's a reliable tool that has had a positive impact on our business. We've brought in more business for ourselves and our clients. I highly recommend Smartlead for enhanced lead generation,"- Atishay Jain
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Author’s Details
Charu Mitra Dubey
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