Case Study: Smartlead's Impact on Lead Generation for Hyperke Media

Created On
June 30, 2023
Case Study: Smartlead's Impact on Lead Generation for Hyperke Media

In today's competitive business landscape, generating high-quality leads is crucial for the success of marketing agencies and software companies. Hyperke Media, a leading lead generation agency understands the significance of efficient lead generation processes. However, they faced numerous challenges that hindered their efforts before they discovered a game-changing solution: Smartlead.

Discover how Smartlead helped Hyperke achive its lead generation goals.


Hyperke Media is a lead generation agency based in Delhi, India. They work with marketing agencies and software companies across various industries, including e-commerce, local businesses, and B2B marketing.

Atishay Jain, the founder of Hyperke Media, sought to improve their lead generation process and came across Smartlead, a lead generation tool known for its API integrations and ease of use. Atishay decided to switch from their previous tool to Smartlead based on a recommendation from a friend and the potential benefits it offered.

Challenges Faced Before Using Smartlead: 

Before adopting Smartlead, Hyperke Media encountered several challenges in their lead generation efforts.

1. Reporting was a time-consuming and manual process, requiring hours of copying and formatting data into reports for their clients.

2. There were limitations in pulling data using APIs, hindering their ability to analyze campaign performance effectively.

Smartlead provided an automated solution to these challenges, enabling Hyperke Media to generate reports quickly and analyze their campaigns more efficiently. This allowed them to focus on creating better strategies and driving more client revenue.

“Every week, someone from our team would spend eight hours that day, just looking at all the numbers, copying them into a report. Formatting, the report doing stuff like that. So that was a lot of manual work that we were able to eliminate because of the API integrations,” said Atishay.

Implementation Process: 

The implementation of Smartlead into Hyperke Media's lead generation strategy was a straightforward process. They followed a systematic approach that involved- 

  • Researching the client's industry
  • Identifying the target leads 
  • Developing a strategy
  • Setting up the outreach infrastructure and
  • Launching campaigns using Smartlead. 

The tool's integration-friendly features, such as bulk imports and tag management, streamlined the process and saved time for the Hyperke Media team. The campaigns resulted in increased leads, better targeting, and improved ROI. Hyperke Media was satisfied with the results and continues to use Smartlead for their outreach.

Benefits and Success Stories: 

Smartlead brought significant benefits to Hyperke Media's lead generation efforts. The tool's high email-sending volume and reliable delivery infrastructure allowed them to scale their outreach campaigns and generate a greater number of leads compared to previous methods.

Case Study: Smartlead's Impact on Lead Generation for Hyperke Media

They experienced an approximate 80% increase in the number of appointments delivered per month since adopting Smartlead. Notably, campaigns for an e-commerce agency and a B2B and local business agency achieved reply rates of around 9-10% and positive reply rates of around 4%.

Impact on Business: 

Hyperke Media's business witnessed positive outcomes after incorporating Smartlead into their lead generation strategy. The tool's API integrations, automated features, and ease of use saved labor costs, improved efficiency, and increased revenue.

Hyperke Media's appointment delivery went from around 100-125 appointments per month to nearly 200, with a peak of 276 appointments in a single month

This growth in lead generation capabilities allowed them to achieve their revenue goals and position themselves as a valuable service provider to their clients.

Case Study: Smartlead's Impact on Lead Generation for Hyperke Media

Noteworthy Features: 

Several features of Smartlead proved to be beneficial for Hyperke Media's lead generation efforts. The Master Inbox, which offers real-time email support, greatly simplified the management of client campaigns and reduced the need for multiple Gmail accounts. 

Additionally, the integration-friendly nature of Smartlead allowed for seamless integration with other tools and APIs, enhancing automation and efficiency in lead generation.

Customer Support Experience:

The responsiveness and availability of the support team, even during weekends, ensured timely assistance and effective issue resolution. The founder appreciated the promptness in addressing queries and the direct involvement of the Smartlead team, including the founder himself, in customer support.

Recommendation and Rating: 

Atishay Jain highly recommends Smartlead to businesses seeking to improve their lead generation efforts. He has already recommended the tool to others in the past, highlighting its cost-effectiveness, scalability, and room for experimentation without compromising email deliverability. Atishay rates Smartlead 9 out of 10, emphasizing its positive impact on Hyperke Media's lead generation capabilities, revenue growth, and operational efficiency.

"Smartlead has been a game-changer for us. It increased our appointment volume, improved ease of use, and offered valuable features. With minimal downtime, it's a reliable tool that has had a positive impact on our business. We've brought in more business for ourselves and our clients. I highly recommend Smartlead for enhanced lead generation,"- Atishay Jain

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Author’s Details

Charu Mitra Dubey

Charu Mitra Dubey is the Content Marketing Lead at SmartWriter and SmartLead. She loves to write content for B2B SaaS companies and help them reach their target audience using content marketing.


Edited by:

Jyotsana Rawat


Frequently asked questions

General Questions

What are active leads?

Active leads are the contacts you upload in Smartlead, similar to contacts in HubSpot; if you upload 1000 leads to a campaign, they are considered 1000 active leads. If you upload similar leads to a new campaign, they are not considered a “new active lead” as they already exist in our system.

Do you provide mailboxes, or do I need to connect my own?

We don’t offer mailboxes yet. You need to get your own dedicated list of mailboxes using popular providers like Gmail, Outlook, Zoho, and others that exist in the market. Once you get them, follow our detailed guides to connect them quickly.

Do you offer guides and articles on succeeding with cold emails?

Absolutely, one of our most popular guides can be found right here. It's been used by a large percentage of users to go from zero to cold emailing experts. Covering all topics from email infrastructure to copywriting and lead sourcing.

Is another tool needed for warmups?

No, Smartlead has over 200,000 highly reputed mailboxes connected. The advantage you get along with naturalized AI conversations is access to aged domains you will never find in any warmup tool.

What is the API commonly used for?

It is used popularly by agencies to automate their entire lead generation process as well as to connect Smartlead to external tools to push and pull data from. You can also connect to 1000s of apps using Zapier.

What type of businesses sees the most success with Smartlead?

Anyone that can close deals from demos will succeed with Smartlead. It works for Sales companies, Marketing agencies, SaaS businesses, Recruitment, and offline companies (like construction).

Do you provide me with lead sources?

We do not provide you with leads. You will need to use other data providers. These leads can be automatically added to Smartlead using our API or bulk uploaded via our CSV upload system.

Do you integrate with any CRMs?

We're building native integrations with Hubspot, Salesforce, Close, Pipedrive, and many more. The best part, due to our open API and Webhook infrastructure, you can connect to any CRM in the world without an issue.

How many team members can I add?

You can add an unlimited number of team members, as well as assign them roles and authority access.

Do you have custom plans beyond the Pro plan?

Yes, it's common for many people to move to Custom plans after a few weeks. You can view all the options for up to 10M leads on the subscription page once you sign up for free.

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