Hyperke Media's Lead Generation: A Smartlead Case Study

7
Min
Created On:
June 30, 2023
Updated On:
December 8, 2023
Case Study: Smartlead's Impact on Lead Generation for Hyperke Media

In today's competitive business landscape, generating high-quality leads is crucial for the success of marketing agencies and software companies. Hyperke Media, a leading lead generation agency understands the significance of efficient lead generation processes. However, they faced numerous challenges that hindered their efforts before they discovered a game-changing solution: Smartlead.

Discover how Smartlead helped Hyperke achive its lead generation goals.

Overview: 

Hyperke Media is a lead generation agency based in Delhi, India. They work with marketing agencies and software companies across various industries, including e-commerce, local businesses, and B2B marketing.

Atishay Jain, the founder of Hyperke Media, sought to improve their lead generation process and came across Smartlead, a lead generation tool known for its API integrations and ease of use. Atishay decided to switch from their previous tool to Smartlead based on a recommendation from a friend and the potential benefits it offered.

Challenges Faced Before Using Smartlead: 

Before adopting Smartlead, Hyperke Media encountered several challenges in their lead generation efforts.

1. Reporting was a time-consuming and manual process, requiring hours of copying and formatting data into reports for their clients.

2. There were limitations in pulling data using APIs, hindering their ability to analyze campaign performance effectively.

Smartlead provided an automated solution to these challenges, enabling Hyperke Media to generate reports quickly and analyze their campaigns more efficiently. This allowed them to focus on creating better strategies and driving more client revenue.

“Every week, someone from our team would spend eight hours that day, just looking at all the numbers, copying them into a report. Formatting, the report doing stuff like that. So that was a lot of manual work that we were able to eliminate because of the API integrations,” said Atishay.

Implementation Process: 


The implementation of Smartlead into Hyperke Media's lead generation strategy was a straightforward process. They followed a systematic approach that involved- 

  • Researching the client's industry
  • Identifying the target leads 
  • Developing a strategy
  • Setting up the outreach infrastructure and
  • Launching campaigns using Smartlead. 

The tool's integration-friendly features, such as bulk imports and tag management, streamlined the process and saved time for the Hyperke Media team. The campaigns resulted in increased leads, better targeting, and improved ROI. Hyperke Media was satisfied with the results and continues to use Smartlead for their outreach.

Benefits and Success Stories: 

Smartlead brought significant benefits to Hyperke Media's lead generation efforts. The tool's high email-sending volume and reliable delivery infrastructure allowed them to scale their outreach campaigns and generate a greater number of leads compared to previous methods.

Case Study: Smartlead's Impact on Lead Generation for Hyperke Media


They experienced an approximate 80% increase in the number of appointments delivered per month since adopting Smartlead. Notably, campaigns for an e-commerce agency and a B2B and local business agency achieved reply rates of around 9-10% and positive reply rates of around 4%.

Impact on Business: 

Hyperke Media's business witnessed positive outcomes after incorporating Smartlead into their lead generation strategy. The tool's API integrations, automated features, and ease of use saved labor costs, improved efficiency, and increased revenue.

Hyperke Media's appointment delivery went from around 100-125 appointments per month to nearly 200, with a peak of 276 appointments in a single month

This growth in lead generation capabilities allowed them to achieve their revenue goals and position themselves as a valuable service provider to their clients.

Case Study: Smartlead's Impact on Lead Generation for Hyperke Media

Noteworthy Features: 

Several features of Smartlead proved to be beneficial for Hyperke Media's lead generation efforts. The Master Inbox, which offers real-time email support, greatly simplified the management of client campaigns and reduced the need for multiple Gmail accounts. 

Additionally, the integration-friendly nature of Smartlead allowed for seamless integration with other tools and APIs, enhancing automation and efficiency in lead generation.

Customer Support Experience:

The responsiveness and availability of the support team, even during weekends, ensured timely assistance and effective issue resolution. The founder appreciated the promptness in addressing queries and the direct involvement of the Smartlead team, including the founder himself, in customer support.

Recommendation and Rating: 

Atishay Jain highly recommends Smartlead to businesses seeking to improve their lead generation efforts. He has already recommended the tool to others in the past, highlighting its cost-effectiveness, scalability, and room for experimentation without compromising email deliverability. Atishay rates Smartlead 9 out of 10, emphasizing its positive impact on Hyperke Media's lead generation capabilities, revenue growth, and operational efficiency.

"Smartlead has been a game-changer for us. It increased our appointment volume, improved ease of use, and offered valuable features. With minimal downtime, it's a reliable tool that has had a positive impact on our business. We've brought in more business for ourselves and our clients. I highly recommend Smartlead for enhanced lead generation,"- Atishay Jain

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Here's how to do it

1Sign-up for Smartlead.ai

2Upload your lead list.

3Start sending emails

P.s. You can also use our pre-built templates available in the app.

What’s a Rich Text element?

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Static and dynamic content editing

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How to customize formatting for each rich text

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Author’s Details

Charu Mitra Dubey

Charu Mitra Dubey is the Content Marketing Lead at SmartWriter and SmartLead. She loves to write content for B2B SaaS companies and help them reach their target audience using content marketing.

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Edited by:

Jyotsana Rawat

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Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Email automation FAQs- Smartlead

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does the "unlimited mailboxes" feature benefit me?

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Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?

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The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

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Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
 
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can I integrate Smartlead with other tools I'm using?

Email automation FAQs- Smartlead

Certainly, Smartlead is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

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What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our multi-channel infrastructure is designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

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Do you provide me with lead sources?

Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanized email sending patterns and ramping up the sending volume. 

5. Multi-Channel Emphasis: Smartlead places a strong emphasis on multi-channel outreach. You can reach your prospects where they are with the LinkedIn outreach feature.   With Smartlead’s cold email automation software, you're always one step ahead in your outreach efforts, enjoying the freedom to scale your initiatives and seamlessly integrate with other tools—all while maintaining a focus on maximizing the impact of your outreach.

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How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

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Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

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We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have.

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