Case Study: Trigify Achieved 19% Positive Reply Rate With Smartlead

Created On
August 7, 2023
Trigify case study using Smartlead

Imagine a tool that actually delivers the high positive response rates we all hope for in sales. That is exactly what Smartlead is doing for Hugo Millington-Drake from Trigify.

Trigify builds automated outreach workflows that utilise a trigger based approach, eliminating the hours normally spent by sales teams doing manual lead generation. 

Their workflows combine scraping, data enrichment, email verification and outreach campaigns, enabling businesses to fully automate their business development and scale at a fraction of the cost. 

If you would be interested in exploring how this could be implemented in your business or agency, get in touch here  

Smartlead has been essential for Trigify when it comes to reaching out to cold prospects via email and LinkedIn messages, helping them achieve remarkable results and loyal clients.

Read ahead to learn about their exciting journey with Smartlead.


  • Trigify achieved a 28.35% reply rate and 18.90% positive response rate from a cold email campaign by using Smartlead.
  • They saw significant improvement in their lead generation results with Smartlead's spintax and A/B testing features.
  • Smartlead streamlined their sales process, making prospecting and outreach more efficient.
  • Thanks to the LinkedIn Integration feature, Trigify has been able to adopt an omnichannel approach when reaching out to prospects.

The powerful features, detailed analytics & reporting, and customer support has meant that SmartLead has become the go-to tool for Trigify when running email campaigns for their clients. 

Company Overview

Hugo Millington-Drake, the Co-founder & COO of Trigify, came across Smartlead through word-of-mouth and was intrigued by its positive reputation for delivering high quality email campaigns.  

Trigify’s automated trigger based workflows were generating highly targeted lists of potential prospects within their clients ICP (book a call to learn more) but found that their lead generation efforts were falling flat when it came to running email campaigns. 

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  • Prior to Smartlead, Trigify struggled with high spam rates and deliverability issues.
  • Trigify required a comprehensive, powerful software that could warm-up and improve cold email results.
  • They needed features such as A/B testing and spintax to improve email content.


  • Multi-Domains: Smartlead’s warm-up feature helped them warm up multi-domains and send emails, reducing spam rates dramatically.
  • A/B Testing: Smartlead’s A/B testing feature allowed them to experiment with varied email templates and subject lines. It helped them launch targeted campaigns.
  • Spintax or Spin Tags: Smartlead’s spintax feature helped the Trigify team to improve campaign performance.
  • Easy-to-use Interface: Enabled the Trigify team to feel in control of their operations.
  • LinkedIn Integration: They are now able to adopt a omnichannel approach when reaching out to prospects, utilising email and Linkedin. 
  • White Labelling: They currently have 30 active clients using the Smartlead white-labelling feature.
  • Analytics & Reporting: The detailed analytics (the A/B testing results) helped the Trigify team improve their cold emailing efforts and get better results.

Strategy and Implementation

“Smartlead gets us into the primary inbox – it’s a game changer” Hugo Millington-Drake

Trigify is now able to combine its automated sales workflows with Smartlead to achieve consistently high performing email campaigns that deliver into the primary inbox, enabling them to rapidly scale their clients revenues– book a call to learn more about Trigify


Hugo and the Trigify team enthusiastically endorse Smartlead to all professionals in the lead generation arena, confidently declaring it a game-changer for anyone engaged in cold email outreach. Their positive experience with the tool has made them a strong advocate for its effectiveness and impact on sales outreach efforts.

Are you prepared to elevate your lead generation process?

Unlock the potential of Smartlead and embark on your path to triumph. Begin your free trial today, just like Trigify did. Witness the transformation in your outreach, obtain high-quality leads, and propel your business to new heights.

The beginning of your prosperous journey starts today!

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Author’s Details

Rajnish Das

Rajnish Das is an in-house writer at SmartWriter and SmartLead. She writes product-oriented, data-driven content for B2B SaaS audiences and educates them on marketing and sales topics. Her expertise includes outbound marketing techniques like cold emailing and LinkedIn outreach.


Edited by:

Charu Mitra Dubey


Frequently asked questions

General Questions

What are active leads?

Active leads are the contacts you upload in Smartlead, similar to contacts in HubSpot; if you upload 1000 leads to a campaign, they are considered 1000 active leads. If you upload similar leads to a new campaign, they are not considered a “new active lead” as they already exist in our system.

Do you provide mailboxes, or do I need to connect my own?

We don’t offer mailboxes yet. You need to get your own dedicated list of mailboxes using popular providers like Gmail, Outlook, Zoho, and others that exist in the market. Once you get them, follow our detailed guides to connect them quickly.

Do you offer guides and articles on succeeding with cold emails?

Absolutely, one of our most popular guides can be found right here. It's been used by a large percentage of users to go from zero to cold emailing experts. Covering all topics from email infrastructure to copywriting and lead sourcing.

Is another tool needed for warmups?

No, Smartlead has over 200,000 highly reputed mailboxes connected. The advantage you get along with naturalized AI conversations is access to aged domains you will never find in any warmup tool.

What is the API commonly used for?

It is used popularly by agencies to automate their entire lead generation process as well as to connect Smartlead to external tools to push and pull data from. You can also connect to 1000s of apps using Zapier.

What type of businesses sees the most success with Smartlead?

Anyone that can close deals from demos will succeed with Smartlead. It works for Sales companies, Marketing agencies, SaaS businesses, Recruitment, and offline companies (like construction).

Do you provide me with lead sources?

We do not provide you with leads. You will need to use other data providers. These leads can be automatically added to Smartlead using our API or bulk uploaded via our CSV upload system.

Do you integrate with any CRMs?

We're building native integrations with Hubspot, Salesforce, Close, Pipedrive, and many more. The best part, due to our open API and Webhook infrastructure, you can connect to any CRM in the world without an issue.

How many team members can I add?

You can add an unlimited number of team members, as well as assign them roles and authority access.

Do you have custom plans beyond the Pro plan?

Yes, it's common for many people to move to Custom plans after a few weeks. You can view all the options for up to 10M leads on the subscription page once you sign up for free.

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