Smartlead's Case Study: Trigify's 19% Positive Reply Rate

Created On:
August 7, 2023
Updated On:
October 30, 2023
Trigify case study using Smartlead

Imagine a tool that actually delivers the high positive response rates we all hope for in sales. That is exactly what Smartlead is doing for Hugo Millington-Drake from Trigify.

Trigify builds automated outreach workflows that utilise a trigger based approach, eliminating the hours normally spent by sales teams doing manual lead generation. 

Their workflows combine scraping, data enrichment, email verification and outreach campaigns, enabling businesses to fully automate their business development and scale at a fraction of the cost. 

If you would be interested in exploring how this could be implemented in your business or agency, get in touch here  

Smartlead has been essential for Trigify when it comes to reaching out to cold prospects via email and LinkedIn messages, helping them achieve remarkable results and loyal clients.

Read ahead to learn about their exciting journey with Smartlead.


  • Trigify achieved a 28.35% reply rate and 18.90% positive response rate from a cold email campaign by using Smartlead.
  • They saw significant improvement in their lead generation results with Smartlead's spintax and A/B testing features.
  • Smartlead streamlined their sales process, making prospecting and outreach more efficient.
  • Thanks to the LinkedIn Integration feature, Trigify has been able to adopt an omnichannel approach when reaching out to prospects.

The powerful features, detailed analytics & reporting, and customer support has meant that SmartLead has become the go-to tool for Trigify when running email campaigns for their clients. 

Company Overview

Hugo Millington-Drake, the Co-founder & COO of Trigify, came across Smartlead through word-of-mouth and was intrigued by its positive reputation for delivering high quality email campaigns.  

Trigify’s automated trigger based workflows were generating highly targeted lists of potential prospects within their clients ICP (book a call to learn more) but found that their lead generation efforts were falling flat when it came to running email campaigns. 

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  • Prior to Smartlead, Trigify struggled with high spam rates and deliverability issues.
  • Trigify required a comprehensive, powerful software that could warm-up and improve cold email results.
  • They needed features such as A/B testing and spintax to improve email content.


  • Multi-Domains: Smartlead’s warm-up feature helped them warm up multi-domains and send emails, reducing spam rates dramatically.
  • A/B Testing: Smartlead’s A/B testing feature allowed them to experiment with varied email templates and subject lines. It helped them launch targeted campaigns.
  • Spintax or Spin Tags: Smartlead’s spintax feature helped the Trigify team to improve campaign performance.
  • Easy-to-use Interface: Enabled the Trigify team to feel in control of their operations.
  • LinkedIn Integration: They are now able to adopt a omnichannel approach when reaching out to prospects, utilising email and Linkedin. 
  • White Labelling: They currently have 30 active clients using the Smartlead white-labelling feature.
  • Analytics & Reporting: The detailed analytics (the A/B testing results) helped the Trigify team improve their cold emailing efforts and get better results.

Strategy and Implementation

“Smartlead gets us into the primary inbox – it’s a game changer” Hugo Millington-Drake

Trigify is now able to combine its automated sales workflows with Smartlead to achieve consistently high performing email campaigns that deliver into the primary inbox, enabling them to rapidly scale their clients revenues– book a call to learn more about Trigify


Hugo and the Trigify team enthusiastically endorse Smartlead to all professionals in the lead generation arena, confidently declaring it a game-changer for anyone engaged in cold email outreach. Their positive experience with the tool has made them a strong advocate for its effectiveness and impact on sales outreach efforts.

Are you prepared to elevate your lead generation process?

Unlock the potential of Smartlead and embark on your path to triumph. Begin your free trial today, just like Trigify did. Witness the transformation in your outreach, obtain high-quality leads, and propel your business to new heights.

The beginning of your prosperous journey starts today!

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Author’s Details

Rajnish Das

Rajnish Das is an in-house writer at SmartWriter and SmartLead. She writes product-oriented, data-driven content for B2B SaaS audiences and educates them on marketing and sales topics. Her expertise includes outbound marketing techniques like cold emailing and LinkedIn outreach.


Edited by:

Charu Mitra Dubey


Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Email automation FAQs- Smartlead

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does the "unlimited mailboxes" feature benefit me?

Email automation FAQs- Smartlead

Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?

Email automation FAQs- Smartlead

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

Email automation FAQs- Smartlead

Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can I integrate Smartlead with other tools I'm using?

Email automation FAQs- Smartlead

Certainly, Smartlead is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

Email automation FAQs- Smartlead

What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our multi-channel infrastructure is designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

Email automation FAQs- Smartlead

Do you provide me with lead sources?

Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanized email sending patterns and ramping up the sending volume. 

5. Multi-Channel Emphasis: Smartlead places a strong emphasis on multi-channel outreach. You can reach your prospects where they are with the LinkedIn outreach feature.   With Smartlead’s cold email automation software, you're always one step ahead in your outreach efforts, enjoying the freedom to scale your initiatives and seamlessly integrate with other tools—all while maintaining a focus on maximizing the impact of your outreach.

Email automation FAQs- Smartlead

How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

Email automation FAQs- Smartlead

Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

Email automation FAQs- Smartlead

We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have.

Powerful Automated Email Marketing that Drives Sales.

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