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Timing is everything in sales, but knowing the right moment to reach out can be a difficult task.
Sales teams often miss opportunities simply because they aren’t able to pinpoint when prospects are most likely to engage.
Add to that the overwhelming task of managing manual cold email campaigns, ensuring deliverability, and avoiding the dreaded spam folder—it’s a challenge every sales leader knows all too well.
That’s where Hugo Millington-Drake, CEO and co-founder of Trigify, comes in. Trigify is a SaaS platform that helps businesses identify key sales triggers to engage prospects at the right moment.
Despite Trigify’s ability to help sales teams identify key moments to engage with prospects, Hugo’s team still encountered the same outreach hurdles many others face: manual cold emailing, deliverability issues, and the ongoing struggle to avoid spam folders.
That’s when they turned to Smartlead to simplify and scale their email outreach.
Let’s dive into their journey to learn more.
About Trigify and Hugo Millington Drake
Trigify is a cutting-edge SaaS platform focused on identifying sales triggers, co-founded by Hugo Millington-Drake, who serves as the company's CEO as well.
Trigify helps businesses pinpoint the best times to reach out to potential leads by tracking market events that could signal ideal engagement opportunities.
The platform covers both traditional and innovative triggers.
On the conventional side, it tracks indicators like job postings and company news. What truly sets Trigify apart, however, is its social signals feature. Leveraging LinkedIn engagement, this feature analyzes the types of posts and content that users interact with, building detailed profiles that help sales teams reach out with greater precision.
Hugo and his team didn’t start in the SaaS world right away.
Trigify originally launched as an agency, specializing in custom workflows for individual clients. However, the team eventually transitioned into a full SaaS model, serving a wider array of businesses.
Trigify’s core clientele has historically included sales teams from software startups and recruitment firms, usually ranging from solo operators to teams of up to 50 people. However, with the introduction of social signals, Trigify has also found value in marketing teams. By tracking engagement across social media, the platform helps clients attribute engagement to conversions like website visits or demo requests.
Hugo highlights the pivotal role of Smartlead as a key tool for both Trigify’s agency and SaaS operations.
Most of Trigify’s customers also use Smartlead, making the platforms highly interconnected, particularly when it comes to managing outreach.
Challenges Before Using Smartlead
Before integrating Smartlead, Hugo Millington Drake and the Trigify team faced two major challenges with their email outreach campaigns:
Time-Consuming Manual Processes
Conducting cold email outreach manually was incredibly labor-intensive. The team struggled with the constant need to follow up, track replies, and maintain consistency, leading to a scattered approach. It required an immense amount of time and effort to manage each step, making it difficult to scale outreach efforts efficiently.
Deliverability Issues
Hugo initially managed campaigns by sending large volumes of emails from a single domain without much focus on deliverability. This resulted in a high percentage of emails landing in spam folders, severely limiting their effectiveness. The lack of proper deliverability management meant low engagement and fewer replies, hindering their ability to generate leads.
These challenges were common, but they hindered Trigify from reaching its full potential in terms of scaling outreach and maximizing lead generation.
Solutions
Smartlead offered Trigify the solution to both time and deliverability challenges:
Automation of Campaigns
Smartlead streamlined the entire cold email process. With the ability to set up campaigns in minutes, inject spintax for personalization, and automate follow-ups, Trigify could move from a tedious manual process to a more efficient, automated workflow. This freed up significant time for Hugo and his team, allowing them to focus on other high-value tasks.
Deliverability Optimization
Smartlead's features helped Trigify ensure that their emails reached the inbox rather than the spam folder. The tool’s simple UI allowed them to handle email warm-ups and deliverability settings, improving their campaigns' effectiveness. By leveraging Smartlead’s ability to manage multiple domains and reduce harmful open rates, Trigify improved deliverability rates substantially.
Scalability
With Smartlead, Trigify was able to scale their cold email outreach with ease. The integration with their workflows allowed for the creation of evergreen campaigns, where leads could be seamlessly imported into Smartlead and run in the background. This integration proved invaluable as Trigify moved towards more automated and scalable processes.
Impact
The integration of Smartlead had a dramatic impact on Trigify's operations and growth:
From Zero to 30,000 Leads per Month
Within just six months of using Smartlead, Trigify grew their outreach from zero to 30,000 emails sent per month, solely relying on email for outbound marketing.
“When we started our agency, we started with Smartlead on cold email, and we got that from zero to 30,000 a month in six months. And that was solely from sending emails from Smartlead.” - Hugo Millington Drake
This scale of operation was unthinkable before Smartlead, as the manual process had capped their potential.
25% Reply Rate
One standout campaign, which targeted over 3,000 contacts, achieved a 25% reply rate, with 38% of those replies being positive. This is an exceptional conversion rate, demonstrating the power of Smartlead in helping Trigify connect with their target audience effectively.
Client Success
Trigify’s clients also benefited from Smartlead’s capabilities, with many of them using it for their own outreach. The integration between Trigify’s platform and Smartlead made it easy for clients to use both tools simultaneously, streamlining their sales efforts.
The Road Ahead
Looking forward, Hugo and the Trigify team are keen to deepen their partnership with Smartlead.
Hugo mentioned the potential of further improving campaign management, especially around domain setup, which can be complex for new users. He expressed interest in seeing Smartlead expand its offerings to make email outreach even simpler for beginners, potentially by automating some of the more technical aspects like domain configuration.
Additionally, Hugo is curious about Smartlead’s roadmap and its vision for the future.
While email will undoubtedly remain the core focus, Hugo wonders whether the platform might expand into other areas, such as LinkedIn outreach, which could open new doors for even more integrated outreach strategies.
Conclusion
Trigify's journey from a manual, time-consuming process to an efficient, scalable outreach operation is a testament to the power of Smartlead.
By addressing the core challenges of time management and deliverability, Smartlead has enabled Hugo and his team to not only scale their business but also improve the quality of their campaigns. For anyone looking to streamline their outreach and boost their lead generation, Smartlead is a game-changer.
Ready to transform your email outreach like Trigify?
Try Smartlead free for 14 days and see the results for yourself!
Author’s Details
Priya Abraham
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Frequently asked questions
What is Smartlead's cold email outreach software?
Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.
What is Smartlead, and how can it enhance my cold email campaigns?
Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.
Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance.
How does the "unlimited mailboxes" feature benefit me?
Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.
How does Smartlead as a cold emailing tool can automate the cold email process?
Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.
The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!
What do you mean by "unibox to handle your entire revenue cycle"?
The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.
With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.
2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.
3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.
How does Smartlead ensure my emails don't land in the spam folder?
Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder.
Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.
2. We deploy high-deliverability IP servers specific to each campaign.
3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.
Can Smartlead help improve my email deliverability rates?
Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.
Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.
What features does Smartlead offer for cold email personalisation?
Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.
Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.
Can I integrate Smartlead with other tools I'm using?
Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!
Is Smartlead suitable for both small businesses and large enterprises?
Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.
Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.
What type of businesses sees the most success with Smartlead?
No, there are no limitations on the number of channels you can utilize with Smartlead. Our cold email tool offers a multi-channel infrastructure designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.
This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.
How can Smartlead integrate with my existing CRM and other tools?
Smartlead is the cold emailing tool that facilitates seamless integration with existing CRM systems and other tools through robust webhook and API infrastructure. This setup ensures real-time data synchronisation and automated processes without manual intervention. Integration platforms like Zapier, Make, and N8N enable effortless data exchange between Smartlead and various applications, supporting tasks such as lead information syncing and campaign status updates. Additionally, it offers native integrations with major CRM platforms like HubSpot, Salesforce, and Pipedrive, enhancing overall lead management capabilities and workflow efficiency. Try Now!
Do you provide me with lead sources?
No. Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.
Here's what makes us uniquely the best cold email software:
1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.
2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out.
3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers.
4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanised email sending patterns and ramping up the sending volume.
How secure is my data with Smartlead?
Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.
How can I get started with Smartlead?
Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!
How can I reach the Smartlead team?
We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have. You can also reach out to us at support@smartlead.ai
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