Exploring Success: A Case Study on the Five Essential Elements

Created On
July 8, 2023
Five Element's Journey to Exceptional Results with Smartlead

Dive into Five Element’s success story with Smartlead, where they achieved outstanding results. This case study highlights their remarkable 2.48% conversion rate and successful client expansion. Explore how Five Element utilized Smartlead's features and strategies, praised by co-founder Romain Osman, to drive their remarkable success.

Results: Remarkable Success

  • Expanded Client Base: With Smartlead, Five Element successfully onboarded 13 clients, surpassing their previous tool's limitations.
  • Time and Resource Savings: "Smartlead enabled us to save valuable time and resources, leading to increased revenue and improved profitability," expresses Romain.
  • Positive Prospect Engagement: Five Element observed a rise in positive replies from prospects, indicating the effectiveness of their campaigns.
"Smartlead helped us achieve a remarkable 2.48% conversion rate and expand our client base," says Romain.

Now, let's delve into the backstory of how this success was achieved.

Company Overview

Five Element is a dynamic agency led by industry visionaries, Romain Osman and Tijana Jovic. With a diverse clientele including SaaS companies, digital marketing agencies, and B2B businesses, they redefine lead generation without relying on expensive ads. Their approach is results-driven, emphasizing the enhancement of appointments, opportunities, and revenue.


Five Element faced specific challenges prior to using Smartlead:

  • Cost Inefficiency: Their previous tool charged a separate fee for each inbox, leading to higher costs.
  • Deliverability Issues: Sending numerous emails from the same inbox affected their deliverability rates.

Solution: Enter Smartlead

Smartlead provided the solution that addressed Five Element's challenges and propelled their success.

  • Cost Efficiency: "Smartlead's pricing structure based on the number of activities helped us achieve better cost efficiency," says Romain.
  • Enhanced Deliverability: By utilizing multiple inboxes and implementing warm-up strategies, Five Element overcame deliverability challenges, ensuring smooth email delivery and improved results.

Strategy and Implementation

Five Element strategically implemented Smartlead to achieve their remarkable success:

  • Customization and Flexibility: "Smartlead's API and webhooks enabled us to effortlessly create campaigns, adjust settings seamlessly, and analyze and optimize them," states Romain.
  • Campaign Optimization: Leveraging Smartlead's features and capabilities, Five Element optimized their email campaigns to achieve the exceptional conversion rate and positive prospect engagement.
  • Impressive 2.48% Conversion Rate: Achieving an impressive 2.48% conversion rate in a recent Middle East campaign, Five Element booked 20+ meetings by sending less than 900 initial emails. No follow-ups needed.


"Smartlead is an absolute game-changer! With its exceptional features and support from the Smartlead team, I've experienced remarkable success. The customizable platform and cost-effective pricing have revolutionized our cold emailing game. I would rate it 10 out of 10 for satisfaction. A must-have tool for any B2B agency!" - Romain Osman, Co-founder, Five Element


Five Element's success story exemplifies the transformative impact of Smartlead. By achieving remarkable growth, expanding their client base, and benefiting from cost efficiency and customization, Five Element continues to thrive in their industry.

Ready to achieve remarkable results and expand your client base like Five Element?

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Author’s Details

Jyotsana Rawat

Jyotsana Rawat is a Business Development Rep at Smartlead, where she excels in cold outbound strategies and lead generation. Beyond her role, she shares her expertise through insightful industry content.


Edited by:

Charu Mitra Dubey


Frequently asked questions

General Questions

What are active leads?

Active leads are the contacts you upload in Smartlead, similar to contacts in HubSpot; if you upload 1000 leads to a campaign, they are considered 1000 active leads. If you upload similar leads to a new campaign, they are not considered a “new active lead” as they already exist in our system.

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We don’t offer mailboxes yet. You need to get your own dedicated list of mailboxes using popular providers like Gmail, Outlook, Zoho, and others that exist in the market. Once you get them, follow our detailed guides to connect them quickly.

Do you offer guides and articles on succeeding with cold emails?

Absolutely, one of our most popular guides can be found right here. It's been used by a large percentage of users to go from zero to cold emailing experts. Covering all topics from email infrastructure to copywriting and lead sourcing.

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Anyone that can close deals from demos will succeed with Smartlead. It works for Sales companies, Marketing agencies, SaaS businesses, Recruitment, and offline companies (like construction).

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