Maximizing Bookings with Smartlead: Studio Novus's Strategy for 75 Calls
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Table of Content
According to various studies, the average cold email response rate is 1-5%. Jack, the founder of the lead generation company Novus, started sending targeted and highly relevant outbound email campaigns for clients, only to face difficulty in scalability.
Upon his friend’s recommendation, Jack started using Smartlead to launch outbound email campaigns.
The result?
Novus achieved a staggering 9.20% reply rate.
In this case study, Jack shares his experiences with Smartlead and how it changed his perspective of outbound lead generation forever and accounted for his business's success.
How It All Started: The Story of Jack Hayward and Studio Novus
Jack Hayward is the founder of Studio Novus, which specializes in outbound sales through cold email campaigns for its clients. Novus takes great pride in crafting outbound sales strategies that are not just effective but highly personalized and relevant.
It primarily serves tech and SaaS companies, although they are open to working with clients from any industry. Jack initially started with manual email sending, but soon, upon his friend Rene’s recommendation, he chose Smartlead to send cold emails.
Upon integrating Smartlead into his workflow, Jack experienced improvements in his lead generation efforts. He credits Smartlead with significantly increasing their booking rates, streamlined inbox management, and overall efficiency in client communication and outreach.
Throughout his journey as the founder of a successful outbound lead generation agency, Jack fondly acknowledges the role Smartlead played in his success story.
Challenges Faced Along the Way
Before starting Novus, Jack ran a web design business where he struggled to find reliable methods to generate leads. To solve this issue, he considered cold calling and attending conferences but found them ineffective and time-consuming.
Initially, Jack started sending cold emails manually, which, while effective, was not scalable. He started exploring cold emailing tools and eventually started offering cold email as a service, eventually founding Novus.
Jack faced difficulty managing the inbox and effectively moving leads to new campaigns. Also, the process of refreshing leads and integrating them into new campaigns was not as smooth as he hoped.
Additionally, there were complications in deleting campaigns without deleting the associated leads and deleting leads not attached to any campaigns was tiring as he had to do it manually.
Notable Achievements
Novus uses Clay and APIs to create highly targeted and automated outbound email campaigns at scale using Smartlead. Specializing in SaaS businesses, Novus has been successfully landing high-ticket SQLs for its clients.
Although they don’t track email open rates anymore, they achieved a consistent email open rate of 80% for their personalized outbound email campaigns.
Read why tracking email open rates are not relevant anymore here.
Powered with Smartlead’s Master Inbox 3.0 and robust API support, Novus not only saved crucial time for SDRs but also generated over USD 12 million in the pipeline for their clients in 2023.
Tracking their analytics, Jack revealed that they secured 55 replies out of 598 leads contacted, with their highest reply rate of 9.20%. Moreover, Novus has also generated 124 positive replies from one outbound campaign, with the best positive response rate of 40.32%.
Key Factors Contributing to Success
Talking about Smartlead, Jack added, “Using Smartlead has been a total game-changer and has been one of the primary drivers in our ability to generate over $12M in the pipeline for our clients last year. The flexibility of the API has given us a tonne of options when creating our internal systems.”
Jack and his team at Novus addressed their challenges through data-backed strategies and leveraged Smartlead and Clay for their cold email campaigns.
Jack found Smartlead about a year ago and has been using it for approximately eight months. He decided to switch to Smartlead after his friend René, a tech partner with Smartlead, recommended the sales engagement platform to him.
The uni box and tagging features streamlined inbox management for Studio Novus. These features enabled efficient organization and prioritization of emails, making it easier to manage leads and follow-ups.
By leveraging Smartlead's API and the customizations, Jack and his team built automation for many of their processes. Jack highlighted, “The Master Inbox alone has saved us a considerable amount of time, the custom tagging system and subsequences save us at least 2 hours a day. Now that everything appears in real-time, it has become our primary source of truth for email inboxes both for us and our clients who have white-labeled access."
Vision for the Future of Lead Generation Powered By Smartlead
Jack has a clear vision for the future of lead generation, riding on the capabilities and new-gen features offered by Smartlead. At the heart of it lies its innovation, customization, and efficiency, which Smartlead enables through its constant updates and new features. Jack acknowledges how these advancements have allowed Novus to deliver personalized and effective lead-generation efforts to scale businesses in the tech and SaaS markets.
Operational efficiency is another cornerstone of Novus's future plans. With Smartlead's API capabilities, Novus looks forward to leveraging customizations, saving time for strategic work, and automating manual tasks.
Despite their success, Novus also expresses his desire for enhancements in lead management and campaign processes.
In essence, Novus envisions a future where lead generation is more than just reaching out; it's about creating meaningful connections efficiently and effectively. This, combined with technological advancement and strategic insight, set the stage for Novus to ace lead generation and position itself as one of the best in the tech and SaaS sectors.
Author’s Details
Sattwik Das
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Frequently asked questions
What is Smartlead's cold email outreach software?
Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.
How does the "unlimited mailboxes" feature benefit me?
Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.
What do you mean by "unibox to handle your entire revenue cycle"?
The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.
With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.
2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.
3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.
How does Smartlead ensure my emails don't land in the spam folder?
Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder.
Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.
2. We deploy high-deliverability IP servers specific to each campaign.
3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.
Can I integrate Smartlead with other tools I'm using?
Certainly, Smartlead is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!
What type of businesses sees the most success with Smartlead?
No, there are no limitations on the number of channels you can utilize with Smartlead. Our multi-channel infrastructure is designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.
This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.
Do you provide me with lead sources?
Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.
Here's what makes us uniquely the best cold email software:
1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.
2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out.
3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers.
4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanized email sending patterns and ramping up the sending volume.
5. Multi-Channel Emphasis: Smartlead places a strong emphasis on multi-channel outreach. You can reach your prospects where they are with the LinkedIn outreach feature. With Smartlead’s cold email automation software, you're always one step ahead in your outreach efforts, enjoying the freedom to scale your initiatives and seamlessly integrate with other tools—all while maintaining a focus on maximizing the impact of your outreach.
How secure is my data with Smartlead?
Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.
How can I get started with Smartlead?
Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!
How can I reach the Smartlead team?
We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have.
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