Case Study: How Power Leads Achieved Remarkable Lead Generation Results with Smartlead

Created On
July 6, 2023
Case Study: How Power Leads Achieved Remarkable Lead Generation Results with Smartlead

Power Leads, a leading company in the field of lead generation, faced several challenges prior to implementing Smartlead. They struggled with a subpar user experience, inefficient inbox management, and frequent software bugs. Seeking a solution to streamline their lead generation process, they turned to Smartlead, a powerful tool designed to enhance email outreach efforts. This case study explores how Smartlead addressed these challenges, improved key metrics, saved time, and resulted in significant business growth for Power Leads.


Power Leads, headed by Ilya Stilik, provides comprehensive lead-generation services to clients. However, they encountered obstacles that hindered their performance, such as poor user experience, inbox management inefficiencies, and software bugs. This is why they decided to adopt Smartlead, an innovative email outreach tool to overcome these challenges and optimize their lead generation efforts.

Challenges Faced by Power Leads Before Smartlead Implementation

1. Bad UX/UI: Power Leads struggled with a subpar user experience and interface, which affected their productivity and overall satisfaction with their lead generation process.

2. Inbox Management: The management of multiple email accounts and handling incoming leads proved to take time and effort, leading to missed opportunities.

3. Software Bugs: Frequent software bugs hampered Power Leads' ability to efficiently execute their lead generation campaigns, resulting in delays and frustration.

Features of Smartlead that Resolved Power Leads' Challenges

1. Master Inbox: Smartlead's master inbox proved to be an incredible feature for Power Leads. It allowed them to consolidate and manage multiple email accounts within a single, intuitive interface, improving efficiency and reducing the chances of missing important leads.

2. Unlimited Email Accounts: Smartlead provided Power Leads with the flexibility to manage an unlimited number of email accounts, enabling them to scale their operations and cater to multiple client requirements seamlessly.

3. AI-Driven Email Filtering: Smartlead's AI-powered filtering capabilities assisted Power Leads in sorting and prioritizing incoming emails, reducing the time spent on manual sorting and ensuring that relevant leads received prompt attention.

Impact on Key Metrics

Moreover, Power Leads achieved the following highest metrics using Smartlead.

- Open rate: 70%

- Reply rate: 11%

- Positive reply rate: 33%

Time and Cost Savings

Smartlead brought substantial time savings to Power Leads, amounting to 10 hours per week. By automating and streamlining various lead generation tasks, the team could focus on high-value activities, resulting in increased productivity and overall efficiency.

Additionally, Power Leads achieved a cost savings of 10% due to Smartlead's ability to optimize lead generation processes and improve the team's performance.

Campaigns Executed and Email Volume

Using Smartlead, Power Leads successfully executed seven lead generation campaigns. They sent out approximately 3,000 emails daily, reaching a wide audience and maximizing their chances of securing quality leads.

Biggest Deal Closed

Power Leads' outstanding lead generation efforts, supported by Smartlead, resulted in a significant business win. They successfully closed a deal for an offline meeting with the TOP-1 family office in Dubai, amounting to $20,000 in deal size. This achievement showcases the effectiveness of Power Leads' lead generation strategy powered by Smartlead.


Really love the UX/UI and master inbox feature. You saved me a lot of time, thanks!

Smartlead, get your email delivered and bring sales 

Make me an outreach pro

Ensure your emails always reach your lead's inbox by using unlimited sender accounts leveraging AI personalization, and implementing email warm-ups.This way, you can concentrate on sealing the deal without worrying about email delivery issues.

Here's how to do it

1Sign-up for

2Upload your lead list.

3Start sending emails

P.s. You can also use our pre-built templates available in the app.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Charu Mitra Dubey

Charu Mitra Dubey is the Content Marketing Lead at SmartWriter and SmartLead. She loves to write content for B2B SaaS companies and help them reach their target audience using content marketing.


Edited by:

Jyotsana Rawat


Frequently asked questions

General Questions

What are active leads?

Active leads are the contacts you upload in Smartlead, similar to contacts in HubSpot; if you upload 1000 leads to a campaign, they are considered 1000 active leads. If you upload similar leads to a new campaign, they are not considered a “new active lead” as they already exist in our system.

Do you provide mailboxes, or do I need to connect my own?

We don’t offer mailboxes yet. You need to get your own dedicated list of mailboxes using popular providers like Gmail, Outlook, Zoho, and others that exist in the market. Once you get them, follow our detailed guides to connect them quickly.

Do you offer guides and articles on succeeding with cold emails?

Absolutely, one of our most popular guides can be found right here. It's been used by a large percentage of users to go from zero to cold emailing experts. Covering all topics from email infrastructure to copywriting and lead sourcing.

Is another tool needed for warmups?

No, Smartlead has over 200,000 highly reputed mailboxes connected. The advantage you get along with naturalized AI conversations is access to aged domains you will never find in any warmup tool.

What is the API commonly used for?

It is used popularly by agencies to automate their entire lead generation process as well as to connect Smartlead to external tools to push and pull data from. You can also connect to 1000s of apps using Zapier.

What type of businesses sees the most success with Smartlead?

Anyone that can close deals from demos will succeed with Smartlead. It works for Sales companies, Marketing agencies, SaaS businesses, Recruitment, and offline companies (like construction).

Do you provide me with lead sources?

We do not provide you with leads. You will need to use other data providers. These leads can be automatically added to Smartlead using our API or bulk uploaded via our CSV upload system.

Do you integrate with any CRMs?

We're building native integrations with Hubspot, Salesforce, Close, Pipedrive, and many more. The best part, due to our open API and Webhook infrastructure, you can connect to any CRM in the world without an issue.

How many team members can I add?

You can add an unlimited number of team members, as well as assign them roles and authority access.

Do you have custom plans beyond the Pro plan?

Yes, it's common for many people to move to Custom plans after a few weeks. You can view all the options for up to 10M leads on the subscription page once you sign up for free.

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