Case Study: How Leadzen Achieved a 3x Boost in Response Rates with Smartlead

Created On
July 6, 2023
How Leadzen Achieved a 3x Boost in Response Rates with Smartlead

Discover an extraordinary transformation where Leadzen, a B2B SaaS company, catapulted its lead generation, tripling response rates and turbocharging campaign management with Smartlead. Let's navigate this story of challenge-turned-triumph.

Breakthrough Results

  1. Smartlead's distinct features, the master inbox and tagging capability, revolutionized campaign management for Leadzen, resulting in a daily time saving of 2.5 to 3 hours.
  1. A game-changing impact was observed with Smartlead's introduction, catapulting response rates by 3 times - jumping from 40 to an impressive 80-120 per 1,000 prospects.

In Krishna's own words, "The rise in responses and the savings in time with Smartlead were nothing short of remarkable."

Company Snapshot

Operating in the dynamic world of B2B SaaS, Leadzen uses cutting-edge AI technology to generate and capture leads. But even the best diamonds need some polishing - the company grappled with high operational costs, time-consuming campaign management, and a desire to amp up its lead generation.


Krishna discovered the power of Smartlead during a podcast interview between Michael Gardiner and Vaibhav.

Intrigued by its distinctive features, he opted for a trial run. "My first experience with Smartlead was a revelation," Krishna recalls, "particularly the master inbox and the tagging feature. They revolutionized tracking and filtering of client replies."

Strategy and Implementation

With Smartlead, Leadzen:

  1. Onboarded 4-5 clients, running 5-7 campaigns each month. The platform made it easy to manage multiple campaigns efficiently.
  1. Saw a significant boost in both open and reply rates, without altering the email copy or changing their method of creating lead lists. This was an unexpected yet highly welcomed outcome.

Krishna states, "The shift to Smartlead marked a turning point for us. The jump in response rates, coupled with the streamlined campaign management process, changed the game for us."

What Sets Smartlead Apart

For Leadzen, Smartlead stood out for several reasons:

  1. Its unique features, especially the master inbox and tagging capability, changed how they managed campaigns, saving Leadzen's team 2.5 to 3 hours daily.

Krishna adds, "The master inbox and tagging features transformed our campaign management and tracking efforts. We found ourselves saving a huge chunk of time every day."

  1. Campaigns that earlier yielded about 40 responses from a 1,000-strong prospect list now saw a 3x return of 80-120 responses.


"With Smartlead, we experienced a phenomenal increase in responses and scheduled meetings. Plus, we managed to save significant time daily on inbox management. The benefits are immeasurable." - Krishna Saraf, Head of Sales & Lead Generation, Leadzen(for)ai


Thanks to Smartlead, Leadzen isn't just navigating the industry; it's creating waves of success.

If you're eager to experience a similar transformation, begin your free trial with Smartlead today. 

As Leadzen's story shows, success could be just around the corner!

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Author’s Details

Jyotsana Rawat

Jyotsana Rawat is a Business Development Rep at Smartlead, where she excels in cold outbound strategies and lead generation. Beyond her role, she shares her expertise through insightful industry content.


Edited by:

Charu Mitra Dubey


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General Questions

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