How Jayson DeMers Boosted MRR to $10,000 with Smartlead

Created On:
May 3, 2024
Updated On:
May 3, 2024
Jayson DeMers Case Study on Using Smartlead to Boost MRR

In 2019, Jayson DeMers, while managing his marketing agency, Audience Bloom, identified a critical need for measuring email response time to enhance customer satisfaction and sales.

Failing to find a suitable tool, he decided to create EmailAnalytics. This case study explores the remarkable journey of Jayson DeMers and his experience with Smartlead -highlighting the challenges he faced and the successes he achieved along the way.

Story of EmailAnalytics: A Journey of Innovation and Customer-Centricity

Jayson DeMers, the founder of Email Analytics and Audience Bloom, found himself facing a common challenge in the marketing world – the need for timely email responses. With a global team and a commitment to customer satisfaction, DeMers realized that response times were a key indicator of customer care and business success.

Despite searching high and low, DeMers couldn't find a tool that could measure email response time effectively. Determined to improve his team's performance and customer satisfaction, he decided to create a solution himself. Thus, Email Analytics was born.

Reminiscing about his journey Jayson shared during his interview with Smartlead, “ I realized that response time really correlated to happier customers and to closing more deals, more sales."
"So I started to look for a way to measure response time and to hopefully improve it for my team. I couldn't find anything, so I decided, well, maybe I can create something myself. So that's when I created email analytics. So email analytics I ran, I'm currently running email analytics to this day.”

Company Overview

EmailAnalytics quickly became an integral part of Audience Bloom's operations, providing valuable insights into response times and customer interactions. DeMers' creation filled a crucial gap in the market and helped his team prioritize their efforts effectively.

Building on the success of Email Analytics, DeMers expanded his vision with Outreach Bloom. This new brand aimed to offer the same email analytics process that had proven successful for Audience Bloom to other businesses.

Today, EmailAnalytics continues to be a cornerstone of Audience Bloom's success, helping businesses measure and improve their email response times.

What started as a quest to improve email response times has evolved into a comprehensive suite of services that help businesses connect with their audiences and achieve their goals. 

DeMers' story is a reminder of the power of innovation and the impact it can have on businesses and their customers.

Challenges Faced in Email Outreach

One of the major challenges faced by Jayson DeMers and his team was understanding client needs. Without a clear understanding of what their clients were looking for, crafting effective email campaigns was difficult. This challenge highlighted the importance of targeted and personalized communication.

Maintaining Email Deliverability

Another significant challenge was maintaining email deliverability. Sending a large volume of emails without proper management can lead to emails being marked as spam, affecting deliverability rates. 

Ensuring High Response Rates

Achieving high response rates was also a challenge for DeMers and team EamilAnalytics. Crafting emails that not only reached the recipient's inbox but also compelled them to respond required careful consideration of content, timing, and targeting. 

How Smartlead Helped in Overcoming Email Outreach Challenges

To navigate these challenges, DeMers and his team recognized the need for a tool that could help them overcome the pitfalls of cold emailing. They needed a solution that could accommodate their volume-based approach while ensuring a low per-day sending volume to maximize deliverability.

Smartlead emerged as a valuable tool for addressing these challenges. Its ability to manage email sending volumes and optimize campaigns for deliverability helped them overcome the pitfalls of cold emailing.

During his interview with Smartlead’s Head of Content, Alka Gupta, Jayson mentioned that, “ So we looked at Smartlead and there were several other options that we considered and Smart Lead, I can't quite recall what it was about Smart Lead that made us give it a try."
He added, "But what I can tell you is that when we started using it, we were pretty happy with the results and the ease of use, the intuitiveness. And once we got used to it, there was really not been any reason to move away from it. I mean, where it gives us what we need, the customer support is great and we've been really happy with it."

Maximizing Deliverability with Smartlead

By leveraging Smartlead's features, Jayson and team was able to overcome the challenges of email outreach. The tool enabled them to send emails to a large number of addresses while maintaining a low per-day sending volume. 

Smartlead Email  Deliverability

Adjustable Sending Volumes

Smartlead's adjustable sending volumes feature allowed Jayson and his team to tailor their email campaigns according to their needs. This flexibility was crucial in ensuring that they could reach a large number of recipients while adhering to best practices for email deliverability. By fine-tuning their sending volumes, Audience Bloom was able to optimize their campaigns and achieve better results.

Automated Out-of-Office Email Handling

One of the key challenges in email outreach is dealing with out-of-office replies. Smartlead's AI automatically detected and organized these emails, saving Jayson’s valuable time. This automation ensured that their team could focus on more important tasks, such as engaging with leads who were actively interested in their offerings.

The Out-of-Office Email Template provided by Smartlead is a valuable tool for professionals looking to maintain professionalism while away. It offers a seamless way to inform clients and colleagues of your absence, ensuring that communication remains clear and efficient.

Smartlead master inbox for email outleach

Spintax for Varied Content

Smartlead's support for Spintax allowed Audience Bloom to create varied and engaging email content. Spintax is a syntax format that enables the random selection of text variations.

The key strategy in cold emailing is to appear authentic and engaging to ESPs. Spintax allows you to achieve this by making minor variations in your emails, such as using different call-to-action (CTA) phrases or greetings, without much additional effort. This approach can significantly enhance the deliverability of your emails.

Steps to Use Spintax to Identify the Best Copywriting Format:

  1. Access Your Email Editor: Open your email editor or composer by either editing an existing campaign or creating a new one.
  1. Format Spintax: In the text editor, use Spintax to create variations of your content. For example: {Let's jump on a call | Are you free tomorrow? | Keen for a demo?} or {Hi|Hello|Hey} Pierre. This format allows you to create multiple versions of your message.
  1. Review and Test: Send out your emails with the Spintax variations. Monitor the performance of each variation, including open rates, click-through rates, and responses.
  1. Identify the Best Performing Format: Analyze the data to determine which copywriting format is converting the best for your audience. Use this information to refine your future email campaigns and improve engagement.

Robust Tracking Features

Smartlead offered comprehensive tracking features, including open and click tracking. These features provided Audience Bloom with valuable insights into the performance of their email campaigns. By tracking opens and clicks, they could measure the effectiveness of their emails and make data-driven decisions to improve their campaigns. 

Additionally, the ability to use custom domains for tracking enhanced deliverability by ensuring that their emails appeared more legitimate to recipients.

Notable Achievements

  • Added over $10,000 of monthly recurring revenue in less than five months with Smartlead
  • Improved email response time, leading to happier customers and increased sales
  • Utilized Smartlead to scale operations and expand client base to over a dozen clients
  • Achieved high deliverability rates and improved campaign performance with Smartlead's features.

Key Aspects that Helped in Achieving Success

Jayson DeMers views every experience as an opportunity to learn and improve. By implementing their strategies internally, they are able to refine their approach based on real-world results. 

This commitment to continuous improvement benefits both their own business and their clients, as they are able to apply their learnings to enhance their email outreach campaigns.

  • Smartlead's flexible sending volumes allowed Jayson’s company to reach a large audience while maintaining optimal deliverability.
  • It's AI automatically managed out-of-office replies, saving time and ensuring focus on engaged leads.
  • Smartlead's Spintax feature enabled varied email content, keeping engagement high and deliverability strong.
  • Tracking Features: Smartlead's tracking capabilities provided valuable insights for campaign optimization, leading to better results and improved deliverability.
Jayson shared that, "I really like the open and the click tracking has been great, although I recently disabled open tracking because I believe that helps with deliverability, but we kept the click tracking on and of course Smartlead enables us to use custom domains for tracking, which again, improves deliverability. "
"And so the common theme here is really that we have the tools we need with Smartead to really maximize deliverability. And then all the exports that we need and all of these sort of client reports that we need are there and they're easy and they're understandable and they're clean. And that makes it, that makes my job easy when I'm talking to my clients about how their campaigns are going." 

Future Outlook with Smartead

In his future plans with Smartlead, Jayson DeMers envisions a more streamlined and efficient email outreach strategy. He is keen on leveraging new features like the spam test checker to ensure that their campaigns are not only effective but also compliant with industry standards. This proactive approach reflects DeMers' commitment to staying ahead of the curve and adapting to the ever-changing landscape of digital marketing.

Furthermore, DeMers intends to capitalize on Smartlead's capabilities to acquire new clients and grow Outreach Bloom's presence in the market. By continuing to utilize Smartlead's tools and features, he aims to enhance customer engagement and drive even greater revenue growth.

Jayson DeMers' future outlook with Smartlead is centered around innovation, efficiency, and growth. He is confident that with the right tools and strategies in place, Outreach Bloom will continue to thrive and deliver exceptional results for its clients.

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Author’s Details


Rajashree specializes in strategizing and planning B2B SaaS product marketing content. As a writer turned researcher, she has a deep-rooted affinity for writing data-driven content. With over 8 years of experience in the industry, Rajashree has documented her insights in a series of blogs covering genres such as SEO, Content Marketing, Lead Generation, and Email Marketing.


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Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Email automation FAQs- Smartlead

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does the "unlimited mailboxes" feature benefit me?

Email automation FAQs- Smartlead

Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?

Email automation FAQs- Smartlead

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

Email automation FAQs- Smartlead

Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can I integrate Smartlead with other tools I'm using?

Email automation FAQs- Smartlead

Certainly, Smartlead is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

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What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our multi-channel infrastructure is designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

Email automation FAQs- Smartlead

Do you provide me with lead sources?

Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanized email sending patterns and ramping up the sending volume. 

5. Multi-Channel Emphasis: Smartlead places a strong emphasis on multi-channel outreach. You can reach your prospects where they are with the LinkedIn outreach feature.   With Smartlead’s cold email automation software, you're always one step ahead in your outreach efforts, enjoying the freedom to scale your initiatives and seamlessly integrate with other tools—all while maintaining a focus on maximizing the impact of your outreach.

Email automation FAQs- Smartlead

How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

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Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

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We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have.

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