Increase Response Rates: 15 Prospecting Email Templates

7
Min
Created On:
November 24, 2022
Updated On:
April 18, 2024
prospecting template samples for cold emails

What happens when your potential customer base hasn't heard about you? 

That’s right! They walk past you. 

prospecting templates for email

Around 71% of consumers say it’s important to recognize a brand before purchasing any products or services. 

Let’s say you have put ads everywhere. Clients who don’t know about the brand or its story might not purchase as expected. 

That's where prospecting mail swoops in. This write-up includes 10 prospecting email templates. 

Benefits of Sending Prospecting Email

Definition 
Emails that are sent to a potential client/customer to introduce the brand and explain the benefits of buying its products/service is called prospecting email. 

  1. Keep Potential Customers in the Loop

Many customers don’t purchase from unknown brands. You can keep potential customers in the loop by sending them cold emails

By sending such emails, you can get warmer to the customers. 

email prospecting templates

They will start learning about you. And, someday, they will think about your brand when they need a change from their current seller. 

  1. Brand Awareness Using Storytelling

Companies spend millions to increase brand awareness. Instead of direct ads, you can do it gradually by sending emails to your prospects. 

Before selling the product via sales emails, tell your story. Let your targeted customers come closer to you. While selling one product is one profitable opportunity, building a relationship with prospects will prove profitable in the long run.

 

  1. Keep Existing Customers in the Loop

Keep sending emails at healthy intervals to your current customers. Let them know the company news, updates, launch of new products, etc. 

This way, your customers will become your audience and prove profitable when launching new products, services, webinars, etc. 

15 Prospecting Email Templates

Introductory Mails

[From New Brands]

#1

SUBJECT LINE: Let’s get to know each other

Hey {recipient’s first name}, 

Imagine an 8x increase in revenue within 6 months. We helped {happy client} achieve this by improving their {issues}

I know it’s a big promise, but we have fulfilled this. Our {service/product} comes with {features}. It will improve {issues} that impact revenue directly. 

Interested to know how I can help your business? Let’s schedule a call to discuss this further.

PFA what {happy client} has to say about us.

Best, 

{Your name} 

{Designation}

{Contact details}

#2

SUBJECT LINE: {Name} from {Company’s name} 

Hey {recipient’s first name}, 

I’m the founder of {company’s name}, a platform that’s helped thousands of businesses reach {target}. I wanted to introduce you to my team and our {service/product}.

Interested to know how we can help your business? Let’s schedule a call to discuss this further.

PFA what our clients think about us.

Best, 

{Your name} 

Founder of {company’s name}

{Contact details}

#3

SUBJECT LINE: {Name} from {Company’s name} 

Hey {recipient’s first name}, 

My name is {sender name}, and I am the Marketing Director at {company’s name}. I wanted to introduce our team and product to you and see if you might be interested in trying it out.

I understand that your business is important to you, so we are confident that our product can help you grow. 

We have a new client who saw close to 20% of their conversions after just a month of going live with our service!

Let’s schedule a call for the two of us to discuss how this could benefit your business.

Best, 

{Your name} 

Founder of {company’s name}

{Contact details}

****Showing one/two client testimonials helps new customers trust you. 

[From Established Brands]

#4

SUBJECT LINE: Is {goal} a priority for your company?

Hey {recipient’s first name}, 

What’s your process for {issue}? Do you have any plans in place for addressing it?

Our company provides {service/product} that helps {solve the issue}. 

Last month, {competitor} achieved {target} in the ABC area. Our {service/product} helped their {so-and-so process}.

We have helped many companies reach {target}.

Take a look: 

{Data 1}

{Data 2}

{Data 3}

Interested to know how {service/product} can help your business?

I have a few suggestions. Let’s schedule a call to discuss this further.

Best, 

{Your name} 

{Designation}

#5

SUBJECT LINE: Are you investing too much time on {goal}?

Hey {recipient’s first name}, 

I can say from your website that you’re trying to achieve {goal}? Do you have any strategy planned for it?

Our company provides {service/product} that helps {achieve the goal}. Last month, {competitor} achieved {target} in the ABC area. Our {service/product} helped them reach {so-and-so process} in 3 months

Interested to know how {service/product} can help your business?

Let’s schedule a call to discuss this further. 

PFA what our clients think about us. 

Best, 

{Your name} 

{Designation}

#6

SUBJECT LINE: {Company} featured in Forbes. Yours can too!

Hey {recipient’s first name}, 

I hope you’re well. I am {name} from {company’s name}. I’d like to introduce you to {service/product}

{Company}, a small company like yours, used {service/product} to increase revenue within a year and get recognized as one of the “Top 50 Small Businesses in 2022”.

Our {service/product} makes the process easier. I think it can be a great fit for your business.

If you have time, could we set up a call so we can discuss how our product can help?

PFA what our clients think about us.

Best, 

{Your name} 

{Designation}

Trigger Events Reference

#7

SUBJECT LINE: Learn more about {service/product}

Hey {recipient’s first name}, 

We’d love to get to know you better. We’ve noticed that you’ve been exploring {service/product} and want to learn more about how it can help your business. 

Would you be interested in a call?

Let’s schedule a time that works for both of us, and we can discuss this in more detail.

I look forward to hearing from you, 

{Your name} 

{Designation}

#8

SUBJECT LINE: Congratulations on {achievement}!

Hey {recipient’s first name}, 

I came across the good news on {social media posts or blog posts}. Congratulations on reaching {the prospect’s action or milestone}

An achievement like yours leads the company into new paths, making {goal} a priority. Our {service/product} helped {client company 1 and 2} take up the new challenges without typical glitches. 

Would you be interested in a call?

Let’s schedule a time that works for both of us, and we can discuss this in more detail.

I look forward to hearing from you, 

{Your name} 

{Designation}

#9

SUBJECT LINE: I can help with {issues}!

Hey {recipient’}, 

I saw that you recently asked a question on Twitter about how to deal with a {business issue} for your brand.

Our {product/service} comes with {features} that help {business issues}. {Client company 1 and 2} have achieved {so-and-so goals} with it. 

I have some suggestions that should be valuable to you. Would you be interested in a call?

Let’s schedule a time that works for both of us, and we can discuss this in more detail.

I look forward to hearing from you, 

{Your name} 

{Designation}

#10

SUBJECT LINE: I am a fan!

Hey {recipient’s first name}, 

I came across your profile on {social media handle}. I am impressed with how you {did that work}. I must confess I am a fan! 

I am {designation} at {company’s name}. Our {product/service} comes with {features} that help {issues}. It streamlines work and helps companies reach new benchmarks. 

Our {Client company 1 and 2} have achieved {so-and-so goals} with it. 

I have some suggestions that should be valuable to you. 

Let’s schedule a time that works for both of us, and we can discuss this in more detail.

I look forward to hearing from you, 

{Your name} 

{Designation}

Existing Audience Outreach

#11

SUBJECT LINE: I come bearing gifts!

Hey {recipient’s first name}, 

It's been one year since we started a journey together! Thanks a lot for {using product/service}. 

Did you hear about our {new product/service}? I feel many people still don't know about it. It can {explain how the new product helps}. 

I have a special discount for you. 

If you’re curious to know more about it, ping me. 

I look forward to hearing from you, 

{Your name} 

{Designation}

#12

SUBJECT LINE: Your webinar registration!

Hey {recipient’s first name}, 

Thanks for registering to attend our webinar on {topic}. 

In case you’re still wondering how to tackle {issue}, I have something for you. I would love to chat about your current process and tell you how our {product/service} is an efficient tool for {issue}. 

I feel many people still don't know about it. It can {explain how the new product helps}. 

If you’re curious to know more about it, ping me. 

I look forward to hearing from you, 

{Your name} 

{Designation}

For Referred Prospects

#13

SUBJECT LINE: {Mutual connection} suggests we chat

Hey {recipient’s first name}, 

{Mutual connection} at {company’s name} recommended we get in touch. I worked with {him/her/them} on {issue} and helped {him/her/them} achieve {milestone}. 

As your company faces the same {issue}, I thought we might be a good decision for your organization. Our {product/service} has been recognized at {industry award/recognition/certification, etc.}. So, I think it would be helpful to you.

If this matches your current requirements, can we chat briefly?

I look forward to hearing from you, 

{Your name} 

{Designation}

#14

SUBJECT LINE: {Mutual connection} referred you

Hey {recipient’s first name}, 

{Mutual connection} from {company’s name} recommended we get in touch. {Him/her/them} told us you were discussing how challenging {issue} is. I agree it’s difficult, and most companies face similar problems.

I have a few suggestions for you that would have a positive impact on {issue}. Just ask {mutual connection} how we helped {him/her/them} reach {milestone}.

If this matches your current requirements, can we connect on a 15-min call?

I look forward to hearing from you, 

{Your name} 

{Designation}

For Competitor’s Clients

#15

SUBJECT LINE: {Mutual connection} referred you

Hey {recipient’s first name}, 

{Mutual connection} from {company’s name} recommended we get in touch. {Him/her/them} told us you are using {competitor product/service}.

How are you finding it?

I am {designation} at {company’s name}. We are similar to {competitor company} except {describe what makes you different}. 

If you’re willing, let’s get on a quick call. Let me know you’re free.

I look forward to hearing from you, 

{Your name} 

{Designation}

Tips to Write the Best Email to Your Prospects

  • Use referrals when emailing sales pitch
  • Use personalization techniques
  • Keep the email content buyer-centric, no matter the buyer stage.
  • Instead of a one-sentence pitch, elaborate a little. But, always keep it short
  • Optimize the appearance (reading experience) for mobile devices
  • Ask relevant questions only

Conclusion

Sending prospecting emails means keeping the doors open or, at least, trying to open them. A marketer must keep trying to send buyer-centric content instead of random cold calling to wield greater results. 

Not to forget, follow-up emails are the key to sales. Don’t forget to respond. 

With this, I bid you farewell! 

Till then, keep sending emails to prospects! 

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Rajnish Das

Rajnish Das is an in-house writer at SmartWriter and SmartLead. She writes product-oriented, data-driven content for B2B SaaS audiences and educates them on marketing and sales topics. Her expertise includes outbound marketing techniques like cold emailing and LinkedIn outreach.

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Edited by:

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Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Email automation FAQs- Smartlead

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does the "unlimited mailboxes" feature benefit me?

Email automation FAQs- Smartlead

Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?

Email automation FAQs- Smartlead

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

Email automation FAQs- Smartlead

Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
 
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can I integrate Smartlead with other tools I'm using?

Email automation FAQs- Smartlead

Certainly, Smartlead is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

Email automation FAQs- Smartlead

What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our multi-channel infrastructure is designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

Email automation FAQs- Smartlead

Do you provide me with lead sources?

Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanized email sending patterns and ramping up the sending volume. 

5. Multi-Channel Emphasis: Smartlead places a strong emphasis on multi-channel outreach. You can reach your prospects where they are with the LinkedIn outreach feature.   With Smartlead’s cold email automation software, you're always one step ahead in your outreach efforts, enjoying the freedom to scale your initiatives and seamlessly integrate with other tools—all while maintaining a focus on maximizing the impact of your outreach.

Email automation FAQs- Smartlead

How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

Email automation FAQs- Smartlead

Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

Email automation FAQs- Smartlead

We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have.

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