15 Ready-to-Steal Prospecting Email Templates to Increase Response Rate

What happens when your potential customer base hasn't heard about you? 

That’s right! They walk past you. 

Around 71% of consumers say it’s important to recognize a brand before purchasing any products or services. 

Let’s say you have put ads everywhere. Clients who don’t know about the brand or its story might not purchase as expected. 

That's where prospecting mail swoops in. This write-up includes 10 prospecting email templates. 

Benefits of Sending Prospecting Email

Definition 
Emails that are sent to a potential client/customer to introduce the brand and explain the benefits of buying its products/service is called prospecting email. 

  1. Keep Potential Customers in the Loop

Many customers don’t purchase from unknown brands. You can keep potential customers in the loop by sending them cold emails. 

By sending such emails, you can get warmer to the customers. 

They will start learning about you. And, someday, they will think about your brand when they need a change from their current seller. 

  1. Brand Awareness Using Storytelling

Companies spend millions to increase brand awareness. Instead of direct ads, you can do it gradually by sending emails to your prospects. 

Before selling the product via sales emails, tell your story. Let your targeted customers come closer to you. While selling one product is one profitable opportunity, building a relationship with prospects will prove profitable in the long run.

 

  1. Keep Existing Customers in the Loop

Keep sending emails at healthy intervals to your current customers. Let them know the company news, updates, launch of new products, etc. 

This way, your customers will become your audience and prove profitable when launching new products, services, webinars, etc. 

15 Prospecting Email Templates

Introductory Mails

[From New Brands]

#1

SUBJECT LINE: Let’s get to know each other

Hey {recipient’s first name}, 

Imagine an 8x increase in revenue within 6 months. We helped {happy client} achieve this by improving their {issues}

I know it’s a big promise, but we have fulfilled this. Our {service/product} comes with {features}. It will improve {issues} that impact revenue directly. 

Interested to know how I can help your business? Let’s schedule a call to discuss this further.

PFA what {happy client} has to say about us.

Best, 

{Your name} 

{Designation}

{Contact details}

#2

SUBJECT LINE: {Name} from {Company’s name} 

Hey {recipient’s first name}, 

I’m the founder of {company’s name}, a platform that’s helped thousands of businesses reach {target}. I wanted to introduce you to my team and our {service/product}.

Interested to know how we can help your business? Let’s schedule a call to discuss this further.

PFA what our clients think about us.

Best, 

{Your name} 

Founder of {company’s name}

{Contact details}

#3

SUBJECT LINE: {Name} from {Company’s name} 

Hey {recipient’s first name}, 

My name is {sender name}, and I am the Marketing Director at {company’s name}. I wanted to introduce our team and product to you and see if you might be interested in trying it out.

I understand that your business is important to you, so we are confident that our product can help you grow. 

We have a new client who saw close to 20% of their conversions after just a month of going live with our service!

Let’s schedule a call for the two of us to discuss how this could benefit your business.

Best, 

{Your name} 

Founder of {company’s name}

{Contact details}

****Showing one/two client testimonials helps new customers trust you. 

[From Established Brands]

#4

SUBJECT LINE: Is {goal} a priority for your company?

Hey {recipient’s first name}, 

What’s your process for {issue}? Do you have any plans in place for addressing it?

Our company provides {service/product} that helps {solve the issue}. 

Last month, {competitor} achieved {target} in the ABC area. Our {service/product} helped their {so-and-so process}.

We have helped many companies reach {target}.

Take a look: 

{Data 1}

{Data 2}

{Data 3}

Interested to know how {service/product} can help your business?

I have a few suggestions. Let’s schedule a call to discuss this further.

Best, 

{Your name} 

{Designation}

#5

SUBJECT LINE: Are you investing too much time on {goal}?

Hey {recipient’s first name}, 

I can say from your website that you’re trying to achieve {goal}? Do you have any strategy planned for it?

Our company provides {service/product} that helps {achieve the goal}. Last month, {competitor} achieved {target} in the ABC area. Our {service/product} helped them reach {so-and-so process} in 3 months

Interested to know how {service/product} can help your business?

Let’s schedule a call to discuss this further. 

PFA what our clients think about us. 

Best, 

{Your name} 

{Designation}

#6

SUBJECT LINE: {Company} featured in Forbes. Yours can too!

Hey {recipient’s first name}, 

I hope you’re well. I am {name} from {company’s name}. I’d like to introduce you to {service/product}

{Company}, a small company like yours, used {service/product} to increase revenue within a year and get recognized as one of the “Top 50 Small Businesses in 2022”.

Our {service/product} makes the process easier. I think it can be a great fit for your business.

If you have time, could we set up a call so we can discuss how our product can help?

PFA what our clients think about us.

Best, 

{Your name} 

{Designation}

Trigger Events Reference

#7

SUBJECT LINE: Learn more about {service/product}

Hey {recipient’s first name}, 

We’d love to get to know you better. We’ve noticed that you’ve been exploring {service/product} and want to learn more about how it can help your business. 

Would you be interested in a call?

Let’s schedule a time that works for both of us, and we can discuss this in more detail.

I look forward to hearing from you, 

{Your name} 

{Designation}

#8

SUBJECT LINE: Congratulations on {achievement}!

Hey {recipient’s first name}, 

I came across the good news on {social media posts or blog posts}. Congratulations on reaching {the prospect’s action or milestone}

An achievement like yours leads the company into new paths, making {goal} a priority. Our {service/product} helped {client company 1 and 2} take up the new challenges without typical glitches. 

Would you be interested in a call?

Let’s schedule a time that works for both of us, and we can discuss this in more detail.

I look forward to hearing from you, 

{Your name} 

{Designation}

#9

SUBJECT LINE: I can help with {issues}!

Hey {recipient’}, 

I saw that you recently asked a question on Twitter about how to deal with a {business issue} for your brand.

Our {product/service} comes with {features} that help {business issues}. {Client company 1 and 2} have achieved {so-and-so goals} with it. 

I have some suggestions that should be valuable to you. Would you be interested in a call?

Let’s schedule a time that works for both of us, and we can discuss this in more detail.

I look forward to hearing from you, 

{Your name} 

{Designation}

#10

SUBJECT LINE: I am a fan!

Hey {recipient’s first name}, 

I came across your profile on {social media handle}. I am impressed with how you {did that work}. I must confess I am a fan! 

I am {designation} at {company’s name}. Our {product/service} comes with {features} that help {issues}. It streamlines work and helps companies reach new benchmarks. 

Our {Client company 1 and 2} have achieved {so-and-so goals} with it. 

I have some suggestions that should be valuable to you. 

Let’s schedule a time that works for both of us, and we can discuss this in more detail.

I look forward to hearing from you, 

{Your name} 

{Designation}

Existing Audience Outreach

#11

SUBJECT LINE: I come bearing gifts!

Hey {recipient’s first name}, 

It's been one year since we started a journey together! Thanks a lot for {using product/service}. 

Did you hear about our {new product/service}? I feel many people still don't know about it. It can {explain how the new product helps}. 

I have a special discount for you. 

If you’re curious to know more about it, ping me. 

I look forward to hearing from you, 

{Your name} 

{Designation}

#12

SUBJECT LINE: Your webinar registration!

Hey {recipient’s first name}, 

Thanks for registering to attend our webinar on {topic}. 

In case you’re still wondering how to tackle {issue}, I have something for you. I would love to chat about your current process and tell you how our {product/service} is an efficient tool for {issue}. 

I feel many people still don't know about it. It can {explain how the new product helps}. 

If you’re curious to know more about it, ping me. 

I look forward to hearing from you, 

{Your name} 

{Designation}

For Referred Prospects

#13

SUBJECT LINE: {Mutual connection} suggests we chat

Hey {recipient’s first name}, 

{Mutual connection} at {company’s name} recommended we get in touch. I worked with {him/her/them} on {issue} and helped {him/her/them} achieve {milestone}. 

As your company faces the same {issue}, I thought we might be a good decision for your organization. Our {product/service} has been recognized at {industry award/recognition/certification, etc.}. So, I think it would be helpful to you.

If this matches your current requirements, can we chat briefly?

I look forward to hearing from you, 

{Your name} 

{Designation}

#14

SUBJECT LINE: {Mutual connection} referred you

Hey {recipient’s first name}, 

{Mutual connection} from {company’s name} recommended we get in touch. {Him/her/them} told us you were discussing how challenging {issue} is. I agree it’s difficult, and most companies face similar problems.

I have a few suggestions for you that would have a positive impact on {issue}. Just ask {mutual connection} how we helped {him/her/them} reach {milestone}.

If this matches your current requirements, can we connect on a 15-min call?

I look forward to hearing from you, 

{Your name} 

{Designation}

For Competitor’s Clients

#15

SUBJECT LINE: {Mutual connection} referred you

Hey {recipient’s first name}, 

{Mutual connection} from {company’s name} recommended we get in touch. {Him/her/them} told us you are using {competitor product/service}.

How are you finding it?

I am {designation} at {company’s name}. We are similar to {competitor company} except {describe what makes you different}. 

If you’re willing, let’s get on a quick call. Let me know you’re free.

I look forward to hearing from you, 

{Your name} 

{Designation}

Tips to Write the Best Email to Your Prospects

  • Use referrals when emailing sales pitch
  • Use personalization techniques
  • Keep the email content buyer-centric, no matter the buyer stage.
  • Instead of a one-sentence pitch, elaborate a little. But, always keep it short
  • Optimize the appearance (reading experience) for mobile devices
  • Ask relevant questions only

Conclusion

Sending prospecting emails means keeping the doors open or, at least, trying to open them. A marketer must keep trying to send buyer-centric content instead of random cold calling to wield greater results. 

Not to forget, follow-up emails are the key to sales. Don’t forget to respond. 

With this, I bid you farewell! 

Till then, keep sending emails to prospects! 

Infographic Embed Code:
Content Table:
7
 Min Read

Make More Money. Save Your Time. Grow Your Business.

15 Ready-to-Steal Prospecting Email Templates to Increase Response Rate

7
Min
Created On
November 24, 2022

What happens when your potential customer base hasn't heard about you? 

That’s right! They walk past you. 

Around 71% of consumers say it’s important to recognize a brand before purchasing any products or services. 

Let’s say you have put ads everywhere. Clients who don’t know about the brand or its story might not purchase as expected. 

That's where prospecting mail swoops in. This write-up includes 10 prospecting email templates. 

Benefits of Sending Prospecting Email

Definition 
Emails that are sent to a potential client/customer to introduce the brand and explain the benefits of buying its products/service is called prospecting email. 

  1. Keep Potential Customers in the Loop

Many customers don’t purchase from unknown brands. You can keep potential customers in the loop by sending them cold emails. 

By sending such emails, you can get warmer to the customers. 

They will start learning about you. And, someday, they will think about your brand when they need a change from their current seller. 

  1. Brand Awareness Using Storytelling

Companies spend millions to increase brand awareness. Instead of direct ads, you can do it gradually by sending emails to your prospects. 

Before selling the product via sales emails, tell your story. Let your targeted customers come closer to you. While selling one product is one profitable opportunity, building a relationship with prospects will prove profitable in the long run.

 

  1. Keep Existing Customers in the Loop

Keep sending emails at healthy intervals to your current customers. Let them know the company news, updates, launch of new products, etc. 

This way, your customers will become your audience and prove profitable when launching new products, services, webinars, etc. 

15 Prospecting Email Templates

Introductory Mails

[From New Brands]

#1

SUBJECT LINE: Let’s get to know each other

Hey {recipient’s first name}, 

Imagine an 8x increase in revenue within 6 months. We helped {happy client} achieve this by improving their {issues}

I know it’s a big promise, but we have fulfilled this. Our {service/product} comes with {features}. It will improve {issues} that impact revenue directly. 

Interested to know how I can help your business? Let’s schedule a call to discuss this further.

PFA what {happy client} has to say about us.

Best, 

{Your name} 

{Designation}

{Contact details}

#2

SUBJECT LINE: {Name} from {Company’s name} 

Hey {recipient’s first name}, 

I’m the founder of {company’s name}, a platform that’s helped thousands of businesses reach {target}. I wanted to introduce you to my team and our {service/product}.

Interested to know how we can help your business? Let’s schedule a call to discuss this further.

PFA what our clients think about us.

Best, 

{Your name} 

Founder of {company’s name}

{Contact details}

#3

SUBJECT LINE: {Name} from {Company’s name} 

Hey {recipient’s first name}, 

My name is {sender name}, and I am the Marketing Director at {company’s name}. I wanted to introduce our team and product to you and see if you might be interested in trying it out.

I understand that your business is important to you, so we are confident that our product can help you grow. 

We have a new client who saw close to 20% of their conversions after just a month of going live with our service!

Let’s schedule a call for the two of us to discuss how this could benefit your business.

Best, 

{Your name} 

Founder of {company’s name}

{Contact details}

****Showing one/two client testimonials helps new customers trust you. 

[From Established Brands]

#4

SUBJECT LINE: Is {goal} a priority for your company?

Hey {recipient’s first name}, 

What’s your process for {issue}? Do you have any plans in place for addressing it?

Our company provides {service/product} that helps {solve the issue}. 

Last month, {competitor} achieved {target} in the ABC area. Our {service/product} helped their {so-and-so process}.

We have helped many companies reach {target}.

Take a look: 

{Data 1}

{Data 2}

{Data 3}

Interested to know how {service/product} can help your business?

I have a few suggestions. Let’s schedule a call to discuss this further.

Best, 

{Your name} 

{Designation}

#5

SUBJECT LINE: Are you investing too much time on {goal}?

Hey {recipient’s first name}, 

I can say from your website that you’re trying to achieve {goal}? Do you have any strategy planned for it?

Our company provides {service/product} that helps {achieve the goal}. Last month, {competitor} achieved {target} in the ABC area. Our {service/product} helped them reach {so-and-so process} in 3 months

Interested to know how {service/product} can help your business?

Let’s schedule a call to discuss this further. 

PFA what our clients think about us. 

Best, 

{Your name} 

{Designation}

#6

SUBJECT LINE: {Company} featured in Forbes. Yours can too!

Hey {recipient’s first name}, 

I hope you’re well. I am {name} from {company’s name}. I’d like to introduce you to {service/product}

{Company}, a small company like yours, used {service/product} to increase revenue within a year and get recognized as one of the “Top 50 Small Businesses in 2022”.

Our {service/product} makes the process easier. I think it can be a great fit for your business.

If you have time, could we set up a call so we can discuss how our product can help?

PFA what our clients think about us.

Best, 

{Your name} 

{Designation}

Trigger Events Reference

#7

SUBJECT LINE: Learn more about {service/product}

Hey {recipient’s first name}, 

We’d love to get to know you better. We’ve noticed that you’ve been exploring {service/product} and want to learn more about how it can help your business. 

Would you be interested in a call?

Let’s schedule a time that works for both of us, and we can discuss this in more detail.

I look forward to hearing from you, 

{Your name} 

{Designation}

#8

SUBJECT LINE: Congratulations on {achievement}!

Hey {recipient’s first name}, 

I came across the good news on {social media posts or blog posts}. Congratulations on reaching {the prospect’s action or milestone}

An achievement like yours leads the company into new paths, making {goal} a priority. Our {service/product} helped {client company 1 and 2} take up the new challenges without typical glitches. 

Would you be interested in a call?

Let’s schedule a time that works for both of us, and we can discuss this in more detail.

I look forward to hearing from you, 

{Your name} 

{Designation}

#9

SUBJECT LINE: I can help with {issues}!

Hey {recipient’}, 

I saw that you recently asked a question on Twitter about how to deal with a {business issue} for your brand.

Our {product/service} comes with {features} that help {business issues}. {Client company 1 and 2} have achieved {so-and-so goals} with it. 

I have some suggestions that should be valuable to you. Would you be interested in a call?

Let’s schedule a time that works for both of us, and we can discuss this in more detail.

I look forward to hearing from you, 

{Your name} 

{Designation}

#10

SUBJECT LINE: I am a fan!

Hey {recipient’s first name}, 

I came across your profile on {social media handle}. I am impressed with how you {did that work}. I must confess I am a fan! 

I am {designation} at {company’s name}. Our {product/service} comes with {features} that help {issues}. It streamlines work and helps companies reach new benchmarks. 

Our {Client company 1 and 2} have achieved {so-and-so goals} with it. 

I have some suggestions that should be valuable to you. 

Let’s schedule a time that works for both of us, and we can discuss this in more detail.

I look forward to hearing from you, 

{Your name} 

{Designation}

Existing Audience Outreach

#11

SUBJECT LINE: I come bearing gifts!

Hey {recipient’s first name}, 

It's been one year since we started a journey together! Thanks a lot for {using product/service}. 

Did you hear about our {new product/service}? I feel many people still don't know about it. It can {explain how the new product helps}. 

I have a special discount for you. 

If you’re curious to know more about it, ping me. 

I look forward to hearing from you, 

{Your name} 

{Designation}

#12

SUBJECT LINE: Your webinar registration!

Hey {recipient’s first name}, 

Thanks for registering to attend our webinar on {topic}. 

In case you’re still wondering how to tackle {issue}, I have something for you. I would love to chat about your current process and tell you how our {product/service} is an efficient tool for {issue}. 

I feel many people still don't know about it. It can {explain how the new product helps}. 

If you’re curious to know more about it, ping me. 

I look forward to hearing from you, 

{Your name} 

{Designation}

For Referred Prospects

#13

SUBJECT LINE: {Mutual connection} suggests we chat

Hey {recipient’s first name}, 

{Mutual connection} at {company’s name} recommended we get in touch. I worked with {him/her/them} on {issue} and helped {him/her/them} achieve {milestone}. 

As your company faces the same {issue}, I thought we might be a good decision for your organization. Our {product/service} has been recognized at {industry award/recognition/certification, etc.}. So, I think it would be helpful to you.

If this matches your current requirements, can we chat briefly?

I look forward to hearing from you, 

{Your name} 

{Designation}

#14

SUBJECT LINE: {Mutual connection} referred you

Hey {recipient’s first name}, 

{Mutual connection} from {company’s name} recommended we get in touch. {Him/her/them} told us you were discussing how challenging {issue} is. I agree it’s difficult, and most companies face similar problems.

I have a few suggestions for you that would have a positive impact on {issue}. Just ask {mutual connection} how we helped {him/her/them} reach {milestone}.

If this matches your current requirements, can we connect on a 15-min call?

I look forward to hearing from you, 

{Your name} 

{Designation}

For Competitor’s Clients

#15

SUBJECT LINE: {Mutual connection} referred you

Hey {recipient’s first name}, 

{Mutual connection} from {company’s name} recommended we get in touch. {Him/her/them} told us you are using {competitor product/service}.

How are you finding it?

I am {designation} at {company’s name}. We are similar to {competitor company} except {describe what makes you different}. 

If you’re willing, let’s get on a quick call. Let me know you’re free.

I look forward to hearing from you, 

{Your name} 

{Designation}

Tips to Write the Best Email to Your Prospects

  • Use referrals when emailing sales pitch
  • Use personalization techniques
  • Keep the email content buyer-centric, no matter the buyer stage.
  • Instead of a one-sentence pitch, elaborate a little. But, always keep it short
  • Optimize the appearance (reading experience) for mobile devices
  • Ask relevant questions only

Conclusion

Sending prospecting emails means keeping the doors open or, at least, trying to open them. A marketer must keep trying to send buyer-centric content instead of random cold calling to wield greater results. 

Not to forget, follow-up emails are the key to sales. Don’t forget to respond. 

With this, I bid you farewell! 

Till then, keep sending emails to prospects! 

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

  • dfbvrsg
  • svsv

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Rajnish Das

Rajnish is a Staff Writer at Smartlead.

linkdin-icon

Edited by:

powerful-icon-3

Frequently asked questions

General Questions

Can I import a CSV file into an already running campaign?

Yes, you can import a CSV file into an already running campaign. To do so, follow these steps:

1. Go to the campaign that you want to import the CSV file into.
2. Click on "Edit campaign" to access the campaign settings.
3. Look for the option to upload a CSV file and click on it.
4. Choose the CSV file from your computer that you want to import.
5. Map the fields and Choose/associate a client. The system will process the CSV file and import the data into the campaign.

By importing a CSV file, you can update the campaign with new leads without interrupting the campaign's flow.

Is it possible to connect Outlook via OAuth?

Yes, it is recommended to connect Outlook via OAuth. OAuth (Open Authorization) is an industry-standard protocol that allows applications to access user data on various platforms, including Outlook, without requiring the user to share their login credentials. By connecting Outlook via OAuth, you enhance security and ensure a seamless and secure integration between your application and Outlook.

How can I connect Outlook using OAuth?

To connect Outlook using OAuth, follow these steps:

1. Open your email accounts module in Smartlead
2. Look for the option to add accounts and select it.
3. Choose Outlook as the email provider you want to connect.
4. Clicking on the Outlook logo will redirect you to the Outlook login page.
5. Enter your credentials and log in to your Outlook account.
6. Follow the prompts to authorize the application to access your Outlook account using OAuth.
7. Once the authorization is complete, your application will be connected to Outlook via OAuth, enabling secure access to your Outlook emails and data.

By following these steps, you can establish a secure and authenticated connection between your application and Outlook, ensuring seamless integration and access to your email account.

Why am I experiencing delays in fetching emails from my ESP to MI?

If you are experiencing delays in fetching emails from your Email Service Provider (ESP) to the Master Inbox (MI), there could be a few reasons for this. It is important to note that fetching emails from the ESP to the MI can take some time due to various factors such as network latency, ESP server load, and the size of the email inbox. Here are some points to consider:

1. Time interval: The Master Inbox usually fetches emails at regular intervals, which can range from 5 to 55 minutes. This interval allows the system to retrieve and process new emails periodically.

2. Fetch replies button: If you need to fetch replies immediately, you can use the "Fetch replies" button available in the Master Inbox. Clicking on this button triggers an immediate fetch of replies from your ESP's email inbox folder.

If the delays persist or you encounter any issues with fetching emails, it is recommended to reach out to the Smartlead support team for further assistance.Please note: 

Filtering or rules: Review any filtering or rules set up in your ESP that could potentially affect the delivery of emails to the MI. Ensure that emails are not being automatically sorted, archived, or blocked based on certain criteria.

Why doesn't categorizing leads, such as "Not interested," stop campaigns for them?

Categorizing leads, such as marking them as "Not interested," does not automatically stop campaigns for those leads. The purpose of lead categorization is to classify and organize leads based on their specific attributes or actions. However, categorizing a lead as "Not interested" does not halt the campaign because the system relies on replies from leads to determine if a campaign should be stopped.

In most cases, when a lead categorizes themselves as "Not interested," they may choose not to reply to the email or take any further action. As a result, the campaign continues until it reaches its completion or encounters other stopping conditions.

It's important to note that when a lead does reply to an email, the system recognizes the response and stops the campaign for that particular lead. Therefore, replies from leads serve as the primary trigger to stop campaigns rather than lead categorization alone.

In some cases,A lead might have to be categorized for various reasons even if they do not intend to reply, such as organizing their inbox or indicating their preference. Such categorization does not automatically stop the lead from receiving further emails in the campaign. In such cases the emails have to stopped manually

What type of business can use Smartlead?

No, you get access to unlimited email accounts and warmup accounts without having to pay per account. This will let you scale your email outbound and without paying a penny more.

Powerful Automated Email Marketing that Drives Sales.

  • All Features Included
  • No Credit Card Required
  • Free Warmup Included
powerful_automate_bgimg