What is a B2B Sales Lead? (2024 Definition & Guide)

Created On:
April 19, 2023
Updated On:
April 5, 2024
 B2B Sales Leads

Generating leads constantly is not just the foremost priority but a headache for most businesses. It becomes more difficult with B2B companies. 

In fact, 91 out of 100 B2B marketers say that lead generation is the most important goal for them. 

However, it's easier said than done (especially for B2B spaces). Fret not, we’ve listed down 30 actionable tips to generate money-making B2B sales leads for your business. 

Let’s get started.

Watch our YouTube video on B2B Lead Generation Secrets - How To Find Untapped Warm Leads. Watch Now!

30 Actionable Methods to Generate B2B Sales Leads 2024

Here are 30 actionable methods to generate B2B sales leads in 2024-

1. Send Cold Emails

According to a HubSpot research, 64% of B2B marketers prefer cold emails as their primary lead generation channel. It's such an effective mode of lead generation that 80% consumers prefer to be contacted via emails

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Cold email outreach can be the primary B2B sales lead generation medium if done right. For starters, research your prospects and personalize your cold email with merge tags in Smartlead. 

Besides that, make sure you comply with internet laws (CAN-SPAM act, GDPR, etc.), write compelling subject lines & interest-based CTAs, and follow up at least 5 times. 

And do not forget to A/B test your emails to find out which variations work best for your company. 

2. Setup Sales Chat/Chatbot on Your Website

Setting up a sales chat or a chatbot in your website significantly reduces bounce rates and converts website visitors into warm leads. 

If set up and implemented correctly with a trained support team backing up, sales chat can offer personalized content to website visitors, helping them to understand your product/service better. 

This helps in converting site visitors into leads and help them make positive decisions in favor of your business. 

3. Make Warm Calls

Contrary to cold calling, warm calling is when a sales rep calls a prospect who has already shown interest in your service/product. Warm calls can be extremely effective in sales lead generation as they face fewer objections than cold calls, especially for the B2B sector where the consumer is knowledgeable. 

Practice active listening and answer objections with the solutions you can offer, and do not call your warm leads repeatedly. Most importantly, follow-up with value added information. 

4. Indulge in Conversations (As Much as Possible) 

We’ve practiced this before preaching. At Smartlead, whenever a lead asks about a solution, we just don’t throw a link to an article their way, we try to answer their query and offer to jump on a quick call to walk through the offered solution. 

And this has been working great for us. Lead generation and sales is all about building meaningful connections. If you can build trust among your prospects, you will generate more leads for sure. 

5. Join Industry-Specific Social Media Groups

LinkedIn is the biggest social media platform for professionals. So it's a no brainer to join relevant LinkedIn groups; posting content regularly and engaging with conversations will generate leads for your business. Similarly, engaging in Facebook groups can be helpful for your B2B sales lead generation as well. 

6. List Your Business on Online Directories

This is especially helpful for SaaS and B2B companies selling services or products. It helps you build a positive online presence and positive reviews can help you garner new leads. 

Some of the online directories are: 

  • G2
  • Capterra
  • Software Advice
  • TrustRadius 
  • Saasworthy
  • GetApp

7. Embed Promotions in Your Email Signature

While sending cold emails, you have to add your email signature to comply with internet laws. So, why not add a promotional link to it? 

Include a relevant link (website link, landing page, YouTube channel, podcast, etc.) in your email signature. This will further promote your service/product and generate more sales leads to your landing pages. 

Create your free personalized email signature today. 

8. Leverage Online Forums

Online industry forums help businesses know their existing consumers better and connect with new leads. This is a great way of showcasing expertise, building authority in your industry, and increasing brand awareness. 

9. Engage in Q&A Websites

B2B audiences are more knowledgeable about what they are buying and are more likely to do extensive research before making a purchase decision. 

It means that B2B sales reps face more resistance from their prospects. Quite naturally, many B2B buyers tae refuge in Q&A sites such as Quora and Reddit to seek solutions to their problems. So you can reach a much larger pool of potential customers by finding such questions and answering them. However, do not try to sell your product aggressively; simply focus on providing solutions to their pain points. 

10. Get More and More Online Reviews

Online reviews – you literally can’t get enough of them. In fact, 87% B2B buyers go online to look for honest reviews. So, if your customers are leaving positive reviews about your service/product online, it will help you generate leads faster. 

You can encourage your pre-existing satisfied customers to share their feedback online. 

11. Run Lead Gen Ads on facebook and Twitter

This is a paid but effective B2B sales lead gen method nonetheless. Twitter and facebook lets you run lead gen ads to generate email addresses of your prospects. 

Make sure you are targeting specific keywords and make the ad interesting to drive more attention towards it. Redirect your Facebook and Twitter crowd to a landing page with an opt-in form or a newsletter so you can collect email addresses. 

12. Generate Referrals from Existing Customers

Building a trusted relationship with your customer is very important. Try to engage with them with relevant content, industry updates, and offer quick support to solve their problems. 

And once you build a solid relationship with your existing customer, ask for referrals. You can request them to introduce you to new vendors, companies, decision-makers, etc. 

13. Use LinkedIn to Find New Leads

A recent study has shown that a staggering 89% of B2B marketers leverage LinkedIn for lead generation. LinkedIn is the largest social media for professionals. So, go to LinkedIn, search for your contacts and existing customers, and check their connections to find potential customers. 

You can send InMail to your prospects, which has a 300% higher reply rate than email.

14.  Find Out Your Competitor’s Unsatisfied Customers

Your competitor’s folly can be your fortune. 

Search for competitors who are offering a similar service/product. Check whether they are priced higher, lack any features, or simply downerforms than yours. Now go to social media platforms, review and Q&A websites and find out unsatisfied customers to reach out to them. 

15. Nurture Leads with marketing Automation

After collecting email addresses of your prospective customers, use a marketing automation platform or a cold emailing tool like Smartlead to send personalized and targeted messages for conversions. 

Sales teams can also leverage the leads in a marketing funnel and turn them into sales qualified leads (SQLs). Again, an outbound automation tool can help you send customized emails and nurture these leads at scale. 

Using technology will also help your marketing team to save time and focus on what they do best, marketing. 

16. Introduce Live Chat Support 

An interesting study on customer behavior shows that 42% of customers choose live chat support for their questions. Live chat support tools like Drift lets you communicate with customers within the website and helps in lead nurturing to generate more B2B sales leads. 

17. Increase Website Traffic with Google Ads

Running Google ads to drive more traffic to your website seems pretty simple, but it can be expensive and a bit tricky based on your business type and competition. If you don’t target the right keywords, you might not see the desired result. So, pick keywords carefully by looking at their search volume and intent. 

18. Leverage SEO to Increase Website Traffic

Search engine optimization, or SEO, is the practice of increasing organic traffic to a website or a web page. In your blog or landing pages, make sure you are targeting the right keywords to promote your product/service. 

Focus on offering value to your prospects, write high-quality long-form content, and maintain SEO best practices to rank on top of SERP. Increased SEO ranking can do wonders to your web traffic and fast-track lead generation. 

Tools like Google Analytics, Moz, Ahrefs, Semrush, or Ubersuggest can help you do your keyword research.  And focus on long-tail keywords to rank faster. 

19. Optimize Your landing Pages

A click from a Google ad or specific keyword search should redirect to a landing page on your website. Based on the keyword and search intent, your landing page should offer the exact solution a prospect is looking for. 

CTAs play a crucial role in landing pages; so craft a strong interest-based CTA to increase B2B sales lead generation. Offer your visitors a case study or an eBook in exchange for their email address and phone number. You can use double opt-in forms as well. 

20. Use Newsletters 

According to a study by Content Marketing Institute, 81% of B2B marketers named newsletters as their most used form of content. If you have an active blog, you can generate backlinks (for higher domain authority), organic traffic and leads. Newsletters also help you stay connected with your existing customers. 

21. Create a Highly-Targeted List of B2B Contacts

Creating a targeted list of business contacts is very crucial for generating sales leads. However, make sure you don’t buy email lists from third-party data providers as these lists can be filled with outdated information and false email addresses. 

Use a lead gen software to create your own lead database. 

22. Host Webinars for Lead Generation

Webinars, especially after the pandemic, have become a great source of lead generation and promotion of a business. These are online conventions where industry experts talk about relevant topics to the target audience. 

Host webinars to generate warm leads and also build brand authority. 

23. Send eBooks

eBooks help B2B sales leads to acquire useful data and solve their pain points. As eBooks and PDFs are great sources of lead gen, offer free eBooks in exchange of email addresses. 

24. Interview Industry Leaders and Influencers

B2B prospects are always in the lookout for information to solve their pain points. And as the world is relying more on ideo content, leverage it for your B2B sales lead generation strategy. 

You can start a YouTube channel and interview industry leaders and influencers related to your industry. 

This will help you build a solid network and generate way more leads than written content. 

25. Use White Papers to Attract Leads

Creating white papers is a smart way of attracting visitors to your company website. Create reports, guides, case studies, and testimonials on industry-specific subjects to attract a large number of prospects to your website. 

26. Publish Guest Posts

Leveraging someone else’s traffic to generate more leads for your business seems smart, right? By writing guest posts on your competitors’ or industry-related websites, you can drive their organic traffic to your site. 

It helps you build site dominance and establish your authority. Guest posting regularly will help your blog posts rank better on SERP and generate more leads. 

27. Press Release

Issuing press releases for important announcements and industry news will help you drive more traffic to your website and generate B2B sales leads.

Top online press release websites include: 

  • Cision
  • NewsWire
  • PR NewsWire

28. Start an Advisory Board

Starting an advisory board has been proven fruitful for startups and small businesses. It is an informal group of advisors who act as influencers to target Tier 1 target accounts for introduction on a personal level. 

Thai way you can generate high-value leads. 

29. Attend Industry Events

Events are a great place to meet prospects and decision-makers. So, attend and speak in industry events to attract new leads. 

Here are some guidelines: 

  • Make sure you gather lead contact information. 
  • Try and converse with decision makers in your prospect companies. 

30. Launch Partnership Programs

This is easily understandable with a simple example. If you are running a law farm, an accounting farm might also have the same customer base. 

So, you can collaborate with non-competing companies for partnership programs and generate fresh leads. For example, if you have a cold emailing tool, you can collaborate with a meeting booking SaaS tool. 


Gathering high-quality B2B sales leads is the most important task of every B2B business. SDRs can apply these effective strategies to produce more B2B sales leads. Improving your sales performance and by redefining outbound strategies with sales techniques and adapting with new trends to generate the best quality leads for your business. Move your leads faster through the sales funnel to skyrocket your sales and revenue. 

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Sattwik Das

Sattwik is a Digital Marketing professional at Smartlead. He is a dedicated content writer who focuses on juggling words to bring out meaningful content. He is experienced in well-researched and SEO-optimized content creation, content editing, and copywriting for various businesses throughout the globe. His expertise in SEO, SMM, and SMO with a touch of creativity helps businesses grow and maximize their credibility and sales.


Edited by:

Sattwik Das


Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

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Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does the "unlimited mailboxes" feature benefit me?

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Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?

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The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

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Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can I integrate Smartlead with other tools I'm using?

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Certainly, Smartlead is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

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What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our multi-channel infrastructure is designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

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Do you provide me with lead sources?

Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanized email sending patterns and ramping up the sending volume. 

5. Multi-Channel Emphasis: Smartlead places a strong emphasis on multi-channel outreach. You can reach your prospects where they are with the LinkedIn outreach feature.   With Smartlead’s cold email automation software, you're always one step ahead in your outreach efforts, enjoying the freedom to scale your initiatives and seamlessly integrate with other tools—all while maintaining a focus on maximizing the impact of your outreach.

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How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

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Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

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We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have.

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