Contribute your Bit with a Fundraising Email Template

Create an effective fundraising email template that can trigger emotions and appeal to the targets.


NGOs and other charitable businesses depend on fundraising for income. Therefore, the emails should be appealing and hook the readers till the end. Fundraising emails are most successful when it generates action from the reader. 

Let's discuss some strategies that can benefit nonprofit organizations for fundraisers.

Fundraising email template to hook the donors 

Subject: {project name}

Hi First name,

I am fundraising to [insert the reason why you're fundraising]. {Project description} is a nonprofit organization that provides critical resources, programs, and services to underserved communities.

{Project description} is currently raising funds to continue its programming. Would you like to help?

Donating any amount will make a difference for the people we serve. 

Your contribution will go towards the following:

{list of program costs}

Please consider donating today. Your contribution matters, and it will help us continue our work and provide critical resources to needy people. 

With Love/Sincerely,


Why does this template work?

  • This fundraising template will help you raise funds for your nonprofit organization. It has a personal, conversational tone that will make readers feel like a friend is contacting them.

  • The email starts with an introduction, followed by a "call to action" (CTA) and then a short paragraph that includes the benefits of donating to the nonprofit. It closes with another personal touch and a thank you note.

  • Fundraising email templates are important because they allow nonprofits to save time and effort in fundraising.

Rate your template

Template rating on a few factors:

  • Number of words (97)
  • Social proof (8/10)
  • Introduction (8.5/10)
  • Fluff (2/10)
  • Large paragraphs (2/10)
  • Single CTA (8/10)
  • Potential to convert (8.5/10)

Deliverability Score scale

  • Spam word use (1/10)
  • Complex sentence use (metric)
Fundraising Email Template

Best practices for fundraising email

  • The fundraising email template should be able to communicate with the recipients. Create a tone that impacts the readers.

  • Use the appropriate email template for this purpose. The templates should suit the fundraising topic. 

  • Implement the storytelling via emails. You can also use real-life examples as people find them intriguing.

Take away tips to make fundraising email templates actionable for campaign creation 

  • If necessary, call out the recipient in the subject line itself. For example, "Gina, donate $5 for the betterment of your community."

  • Ensure that you are delivering emails to the right segment of the audience. For example, ask to donate a sum to the animal shelter from an animal lover.

  • Add personalization in the emails as they make fundraising emails actionable by 14%. allows you to generate personalized and high-quality leads.

  • Conclude the email with the call-to-action segment. Thank the reader for their time and contribution.


How do you fundraise emails?

Set your database to order. Make a compelling topic line and correct your formatting. Tell an emotional and genuine tale and include one call to action.

What is the best time to send a fundraising email?

Generally, it's best to send emails during the day on Tuesday, Wednesday, and Thursday.

How many emails should be in a fundraising campaign?

Only a portion of the emails your donor receives should be fundraising-related.

How do you write a fundraising pitch?

Begin by grabbing the reader's attention with an emotional narrative or motivational tale. Inform them of the issue you are attempting to resolve. Tell them about the resources and help you already have.

Frequently asked questions

General Questions

Can I import a CSV file into an already running campaign?

Yes, you can import a CSV file into an already running campaign. To do so, follow these steps:

1. Go to the campaign that you want to import the CSV file into.
2. Click on "Edit campaign" to access the campaign settings.
3. Look for the option to upload a CSV file and click on it.
4. Choose the CSV file from your computer that you want to import.
5. Map the fields and Choose/associate a client. The system will process the CSV file and import the data into the campaign.

By importing a CSV file, you can update the campaign with new leads without interrupting the campaign's flow.

Is it possible to connect Outlook via OAuth?

Yes, it is recommended to connect Outlook via OAuth. OAuth (Open Authorization) is an industry-standard protocol that allows applications to access user data on various platforms, including Outlook, without requiring the user to share their login credentials. By connecting Outlook via OAuth, you enhance security and ensure a seamless and secure integration between your application and Outlook.

How can I connect Outlook using OAuth?

To connect Outlook using OAuth, follow these steps:

1. Open your email accounts module in Smartlead
2. Look for the option to add accounts and select it.
3. Choose Outlook as the email provider you want to connect.
4. Clicking on the Outlook logo will redirect you to the Outlook login page.
5. Enter your credentials and log in to your Outlook account.
6. Follow the prompts to authorize the application to access your Outlook account using OAuth.
7. Once the authorization is complete, your application will be connected to Outlook via OAuth, enabling secure access to your Outlook emails and data.

By following these steps, you can establish a secure and authenticated connection between your application and Outlook, ensuring seamless integration and access to your email account.

Why am I experiencing delays in fetching emails from my ESP to MI?

If you are experiencing delays in fetching emails from your Email Service Provider (ESP) to the Master Inbox (MI), there could be a few reasons for this. It is important to note that fetching emails from the ESP to the MI can take some time due to various factors such as network latency, ESP server load, and the size of the email inbox. Here are some points to consider:

1. Time interval: The Master Inbox usually fetches emails at regular intervals, which can range from 5 to 55 minutes. This interval allows the system to retrieve and process new emails periodically.

2. Fetch replies button: If you need to fetch replies immediately, you can use the "Fetch replies" button available in the Master Inbox. Clicking on this button triggers an immediate fetch of replies from your ESP's email inbox folder.

If the delays persist or you encounter any issues with fetching emails, it is recommended to reach out to the Smartlead support team for further assistance.Please note: 

Filtering or rules: Review any filtering or rules set up in your ESP that could potentially affect the delivery of emails to the MI. Ensure that emails are not being automatically sorted, archived, or blocked based on certain criteria.

Why doesn't categorizing leads, such as "Not interested," stop campaigns for them?

Categorizing leads, such as marking them as "Not interested," does not automatically stop campaigns for those leads. The purpose of lead categorization is to classify and organize leads based on their specific attributes or actions. However, categorizing a lead as "Not interested" does not halt the campaign because the system relies on replies from leads to determine if a campaign should be stopped.

In most cases, when a lead categorizes themselves as "Not interested," they may choose not to reply to the email or take any further action. As a result, the campaign continues until it reaches its completion or encounters other stopping conditions.

It's important to note that when a lead does reply to an email, the system recognizes the response and stops the campaign for that particular lead. Therefore, replies from leads serve as the primary trigger to stop campaigns rather than lead categorization alone.

In some cases,A lead might have to be categorized for various reasons even if they do not intend to reply, such as organizing their inbox or indicating their preference. Such categorization does not automatically stop the lead from receiving further emails in the campaign. In such cases the emails have to stopped manually

What type of business can use Smartlead?

No, you get access to unlimited email accounts and warmup accounts without having to pay per account. This will let you scale your email outbound and without paying a penny more.

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