Cold Email Templates that Generates ROI

You would agree that first impressions are crucial for a business. To grow your business, cold emailing is an inevitable method of reaching out to prospective clients.

Although cold emails sound arbitrary, they are very important to build rapport with your leads and turn them into customers.

Writing an email pitch can be tricky. We bring you this article with a free cold email template. Copy and paste, and you are good to start the campaign.

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Cold Feet for Cold Emails? Use This Template

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We have brought you an excellent cold email template for free. Here, we'll break it down, rate it, and give you foolproof tips and practices for writing cold emails.

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Sample Cold Email Template

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Subject Line:

Hello {recipient name},

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I'm writing to you from {business name} in {location}, and I wanted to reach out on behalf of the team to see if you'd be interested in our service.

We are a {size} company that offers {service}. We have been in business for {length of time}. Our staff are friendly, professional, and knowledgeable.

We specialize in {what we do} and feel that we can offer you excellent service.

In addition, by joining us, you will be working with an organization that is involved in the community and has a culture of giving back through donations and sponsorships.

If this sounds like something you would be interested in, reach out to us.

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Best regards,

{sender name}

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Why Does This Template Work?

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1.    This template conveys a brief idea about you and your company. The recipient gets to know everything about your organization in just two sentences.

2.    Besides the basic introduction, this cold email has a call to action. It is precise enough to hook your recipient's attention.

3.    The social proof added in the email brings value to your customer's interests. It holds up the moral values of the company, and your prospects will get interested in collaborating.

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Rate Your Template

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Template rating on a few factors:

• Number of words (119)
• Social proof (9/10)
• Introduction (8.5/10)
• Fluff (1/10)
• Large paragraphs (1/10)
• Single CTA (9/10)
• Potential to convert (8/10)

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Deliverability Score Scale

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• Spam word use (0/10)
• Complex sentence use (0)

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Best Practices for Writing Cold Emails

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• Research each prospect and come up with a personalized cold email copy. It works great to build a solid first impression and feel special.
• Mention your prospects' pain points and immediately give them a solution. For example, tell them how your service can help solve their problems if you are a service provider.
• Write your cold email copy in a confident tone but don't sound pushy. Keep your emails short and actionable.

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Take Away Tips for Cold Emailing

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• The first rule about email templates is that they shouldn't sound like email templates. Do not use pre-saved email templates for your cold email campaigns. Tweak the language of your template and make it sound personal.
• Write specific yet intelligent subject lines that can hook your audience instantly. However, to be creative, do not mislead your audience. Keep your emails informative, short, and clear.
• Don't hesitate to add CTA. Once you send out your cold email campaigns, ensure you send follow-ups after 2-3 days.
• Add value to your content. Nobody likes sales pitches that don't solve any problem. You can add value to your cold email content by providing a blog post, a live tutorial, a free course, etc.

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FAQs

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1. What is a cold email template?

As you can understand by the name, a cold email template is an email template you can use to customize and send to your prospects to build a rapport with them. However, copying an email template is always a bad idea. Take inspiration from the framework and create your own based on your target audience.

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2. How do you write an introductory cold email?

Here are some tips for writing introduction cold emails:

1.    Greet your prospect

2.    Keep it short and informative

3.    Give an overview of your company and service/product

4.    Write catchy subject lines

5.    Add CTA

6.    Offer assistance or add value through content

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3. What rules should cold email campaigns abide by?  

You should always add an ‘Unsubscribe’ button to your old emails. Do not write misleading subject lines and get your email address whitelisted. Lastly, make sure you don’t use spam triggers on your emails.