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Case Study

DutchSave Media’s Lead Generation Success Added €60,000 To a Client Using Smartlead

Published On
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Updated On :
March 3, 2026
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Key Takeaways

  • Helped generate additional revenue of €60,000 for a client.
  • Booked 10 meetings per week for this client.

Company Background

DutchSave Media, founded by Sander Poolman, is a cold email lead generation agency based in the Netherlands. Specializing in B2B marketing, DutchSave Media has previously worked with diverse industries, including E-learning, SaaS, and software development

However, they have now honed their focus exclusively on B2B outreach, aiming to book meetings directly for their clients while handling the entire lead generation process—from CRM management to follow-ups with significant prospects.

Challenges in Lead Generation

For DutchSave Media’s clients, the primary challenge was always lead quality. Businesses wanted more than just a list of leads—they needed sales-qualified leads that would convert into revenue. 

This gap between acquiring generic leads and securing qualified, engaged prospects drove Sander to explore more sophisticated solutions that could ensure higher-quality leads and direct meeting bookings.

The Journey to Smartlead

Sander first encountered cold email marketing while building a social media marketing (SMM) agency. He realized that cold email outreach could be a game-changer for him and his clients in generating qualified leads. 

After testing multiple cold email outreach tools, Sander discovered Smartlead through cold email communities and found it to be a superior option due to its extensive feature set and high level of automation.

DutchSave Media has been using Smartlead for two months, and its results have already been impressive.

Why did Sander Poolman Choose Smartlead?

Sander chose Smartlead over other tools due to its range of powerful features. Key highlights include:

1. White Labeling Capabilities

Smartlead’s White Labeling feature stood out as a major advantage for DutchSave Media. It allowed clients to log in to their accounts, view campaign performance, check real-time analytics, and monitor lead interactions. The ability to customize and provide a branded experience greatly enhanced client trust and transparency.

2. Inbox Deliverability

Setting up inboxes, campaigns, and subsequences was seamless with Smartlead, making it easy to optimize deliverability. This helped DutchSave Media ensure that emails were reaching their intended recipients.

3. Comprehensive Automation

Various automated features simplify complex campaign processes, saving time and boosting efficiency.

Results and Achievements After Using Smartlead

One of DutchSave Media’s notable successes was for a client in the E-learning industry. With Smartlead’s advanced capabilities, they managed to:

  • Generate additional revenue of €60,000
  • Book 10 meetings per week, resulting in more opportunities for client engagement and growth.

Sander highlights Smartlead’s email deliverability feature as a key contributor to this success. He shares,

“One of the things I love about using Smartlead is the deliverability feature. It helps us understand where our emails landed and whether they reached our target audience. Smartlead offered a quick view of this, and if they landed in the bounce or spam folders, we could resolve this quickly with the help of the Smartlead team and their Slack community.”

Future Outlook

Even though Sander has only been using Smartlead for a short period, he is already seeing significant benefits for both his agency and his clients. He is eager to explore Smartlead’s new SmartDelivery and SmartSenders solutions and is particularly excited about the upcoming Smartlead White Labeling app.

Conclusion

Smartlead has proven to be an essential tool for DutchSave Media, enabling them to overcome lead quality challenges and achieve substantial client success. With Smartlead’s continuous innovation and customer-focused enhancements, DutchSave Media is poised for further growth and excellence in delivering high-quality, sales-qualified leads.

Higher-quality lead generation requires great tools to help you reach your goals. DutchSave Media’s success demonstrates that Smartlead is that tool. 

How about we help you tap that locked business potential with Smartlead’s cold email outreach platform? In that case, check out our 14-day free trial and see how your business can achieve similar results.

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Wajahat Ali

Wajahat Ali is a Technical Content Writer at Smartlead, specializing in the B2B and SaaS sectors. With a talent for simplifying complex concepts, he crafts clear, engaging content that makes intricate topics accessible to both experts and newcomers. Wajahat’s expertise spans across copywriting, social media content, and lead generation, where he consistently delivers valuable, impactful content that resonates with a global audience. His ability to blend technical knowledge with compelling storytelling ensures that every piece of content drives both understanding and results, helping businesses connect with their target markets effectively.

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