Case Study

DutchSave Media’s Lead Generation Success Added €60,000 To a Client Using Smartlead

Wajahat Ali
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February 24, 2026
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Key Takeaways

  • Helped generate additional revenue of €60,000 for a client.
  • Booked 10 meetings per week for this client.

Company Background

DutchSave Media, founded by Sander Poolman, is a cold email lead generation agency based in the Netherlands. Specializing in B2B marketing, DutchSave Media has previously worked with diverse industries, including E-learning, SaaS, and software development

However, they have now honed their focus exclusively on B2B outreach, aiming to book meetings directly for their clients while handling the entire lead generation process—from CRM management to follow-ups with significant prospects.

Challenges in Lead Generation

For DutchSave Media’s clients, the primary challenge was always lead quality. Businesses wanted more than just a list of leads—they needed sales-qualified leads that would convert into revenue. 

This gap between acquiring generic leads and securing qualified, engaged prospects drove Sander to explore more sophisticated solutions that could ensure higher-quality leads and direct meeting bookings.

The Journey to Smartlead

Sander first encountered cold email marketing while building a social media marketing (SMM) agency. He realized that cold email outreach could be a game-changer for him and his clients in generating qualified leads. 

After testing multiple cold email outreach tools, Sander discovered Smartlead through cold email communities and found it to be a superior option due to its extensive feature set and high level of automation.

DutchSave Media has been using Smartlead for two months, and its results have already been impressive.

Why did Sander Poolman Choose Smartlead?

Sander chose Smartlead over other tools due to its range of powerful features. Key highlights include:

1. White Labeling Capabilities

Smartlead’s White Labeling feature stood out as a major advantage for DutchSave Media. It allowed clients to log in to their accounts, view campaign performance, check real-time analytics, and monitor lead interactions. The ability to customize and provide a branded experience greatly enhanced client trust and transparency.

2. Inbox Deliverability

Setting up inboxes, campaigns, and subsequences was seamless with Smartlead, making it easy to optimize deliverability. This helped DutchSave Media ensure that emails were reaching their intended recipients.

3. Comprehensive Automation

Various automated features simplify complex campaign processes, saving time and boosting efficiency.

Results and Achievements After Using Smartlead

One of DutchSave Media’s notable successes was for a client in the E-learning industry. With Smartlead’s advanced capabilities, they managed to:

  • Generate additional revenue of €60,000
  • Book 10 meetings per week, resulting in more opportunities for client engagement and growth.

Sander highlights Smartlead’s email deliverability feature as a key contributor to this success. He shares,

“One of the things I love about using Smartlead is the deliverability feature. It helps us understand where our emails landed and whether they reached our target audience. Smartlead offered a quick view of this, and if they landed in the bounce or spam folders, we could resolve this quickly with the help of the Smartlead team and their Slack community.”

Future Outlook

Even though Sander has only been using Smartlead for a short period, he is already seeing significant benefits for both his agency and his clients. He is eager to explore Smartlead’s new SmartDelivery and SmartSenders solutions and is particularly excited about the upcoming Smartlead White Labeling app.

Conclusion

Smartlead has proven to be an essential tool for DutchSave Media, enabling them to overcome lead quality challenges and achieve substantial client success. With Smartlead’s continuous innovation and customer-focused enhancements, DutchSave Media is poised for further growth and excellence in delivering high-quality, sales-qualified leads.

Higher-quality lead generation requires great tools to help you reach your goals. DutchSave Media’s success demonstrates that Smartlead is that tool. 

How about we help you tap that locked business potential with Smartlead’s cold email outreach platform? In that case, check out our 14-day free trial and see how your business can achieve similar results.

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Wajahat Ali

Wajahat Ali is a Technical Content Writer at Smartlead, specializing in the B2B and SaaS sectors. With a talent for simplifying complex concepts, he crafts clear, engaging content that makes intricate topics accessible to both experts and newcomers. Wajahat’s expertise spans across copywriting, social media content, and lead generation, where he consistently delivers valuable, impactful content that resonates with a global audience. His ability to blend technical knowledge with compelling storytelling ensures that every piece of content drives both understanding and results, helping businesses connect with their target markets effectively.

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Frequently asked questions

What is Smartlead's cold email outreach software?
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Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does Smartlead's unlimited mailboxes feature benefit me?
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Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?
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The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

Can Smartlead help improve my email deliverability rates?
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Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.

Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.

Can I integrate Smartlead with other tools I'm using?
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Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

What is Smartlead, and how can it enhance my cold email campaigns?
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Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance.

How does Smartlead, as a cold emailing tool, automate the cold email process?
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Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.

The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!

How does Smartlead ensure my emails don't land in the spam folder?
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Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder.

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign.

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.

4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

What features does Smartlead offer for cold email personalisation?
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Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.

Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.

Is Smartlead suitable for both small businesses and large enterprises?
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Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.

Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.