Case Study

Elevating Pitchlane's Response Rate: A Smartlead Case Study

Jyotsana Rawat
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February 24, 2026
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Get ready for an extraordinary journey as we delve into the thrilling narrative of Ryane Tully, the visionary driving force behind Pitchlane. Witness the seamless fusion of Smartlead's cold email automation and Pitchlane's video prospecting, as Ryane crafts personalized touches into every B2B outreach, taking their endeavors to new heights.

Company Overview

Pitchlane, the brainchild of Ryane Tully, opens up a new horizon in B2B communication. It allows users to personalize cold emails and LinkedIn messages with videos on a large scale. Ryane's vision was clear: make each interaction personal and impactful. But to turn his vision into reality, he needed a perfect tool to make it happen - and Smartlead was that tool.

Pitchlane case study
Pitchlane.io

Challenges

Before Smartlead, setting up and managing campaigns was an arduous process for Ryane. The absence of an API to secure continuous lead sources and automate the flow into campaigns was a significant obstacle.

"I discovered Smartlead on Twitter. It was part of this new wave of email platforms, which allow you to link multiple inboxes and adopt a horizontal email infrastructure. It had key features that other products offered, but it also had more, and they kept adding to them. I knew I needed it," says Ryane.
Pitchlane response rate boost
Smartlead.ai

Solution

Smartlead provided Ryane with a magic wand to turn around his challenges:

  1. Advanced lead generation: Smartlead's API and automation capabilities enabled Ryane to set up lasting lead sources and automate lead channeling.
“They tailor-made features for my needs, enhancing our chances of hitting the primary inbox,” Ryane reveals.
  1. Spot-On Deliverability: Smartlead's focus on deliverability has significantly assisted Ryane in boosting his outreach response rates.
  1. Effective Follow-ups: By using secondary sequences, Ryane improved his follow-up strategy with leads, which ensured a higher number of meetings.
email reach of pitchlane case study using smartlead

Strategy and Implementation

Ryane put Smartlead to work, and the results were impressive:

  1. Smooth setup: He smoothly setup Smartlead into his system, connecting multiple inboxes and setting up personalized email sequences.
  1. Unlimited AI Warmups: Using Smartlead's warmups, Ryane sent emails that landed directly in recipients' primary inboxes.
  1. Integration: By blending Pitchlane's video prospecting with Smartlead's automation, Ryane stood out, sending personalized videos to thousands.
“Pairing Smartlead with Pitchlane, we're hitting thousands with personalized videos, and the response is incredible," Ryane reveals.

Results

  1. Lead generation win: Smartlead's unlimited email accounts feature fueled Ryane's outreach ensuring a steady flow of meetings.

email reach of pitchlane case study using smartlead
  1. Improved Deliverability: With Smartlead's emphasis on deliverability, things began to significantly improve for Pitchlane.
“The volume of emails sent varies week by week, and I aim to maintain gaps in sending to uphold deliverability and avoid spam filters,” Ryane explains.
  1. Impressive response rates: There was a jump from the highest campaign response rate of 9% to around 16%, signaling effective engagement with prospects.
response rate in pitch lane case study
  1. Seamless Follow-up: Smartlead's easy follow-up feature was instrumental in converting missed responses into meetings. "We utilize secondary sequences for managing follow-ups and it's incredibly powerful," acknowledges Ryane.

stats in pitch lane case study

What Makes Smartlead Stand Out

"Smartlead, when combined with my vision, created a winning formula. Having a direct relationship with the founder and receiving validation from industry experts made this journey truly extraordinary. Smartlead is the driving force that elevates outreach to new levels," Ryane shares.

Testimonial

"With Smartlead, Pitchlane's B2B outreach has taken a significant leap forward. Our response rate skyrocketed to 16%. Smartlead has ensured our emails stand out. On a scale of 1 to 10, I would give it a solid 100." - Ryane Tully, Co-founder, Pitchlane

Conclusion

With Smartlead, Pitchlane isn't just getting by in the B2B arena; it's thriving, setting sky-high goals and gearing up for even more victories.

Ready for a game-changer in your B2B outreach?

Let Smartlead be your power partner. Embrace your journey to success today, and let your victories echo in the B2B world.

Be legendary with Smartlead. Act now!

Smartlead, get your email delivered and bring sales 

Make me an outreach pro

Ensure your emails always reach your lead's inbox by using unlimited sender accounts leveraging AI personalization, and implementing email warm-ups.This way, you can concentrate on sealing the deal without worrying about email delivery issues.

Here's how to do it

1Sign-up for Smartlead.ai

2Upload your lead list.

3Start sending emails

P.s. You can also use our pre-built templates available in the app.


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Jyotsana Rawat

Jyotsana Rawat is a Business Development Representative at SmartLead, specializing in cold outbound strategies and lead generation. With a strong focus on driving growth, she leverages her expertise to identify and engage high-potential leads, contributing to the company's success. Beyond her role, Jyotsana shares her industry knowledge through insightful content, helping businesses stay informed about the latest trends and strategies in business development. Her ability to combine practical experience with strategic thinking allows her to drive meaningful results and foster lasting client relationships.

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Frequently asked questions

What is Smartlead's cold email outreach software?
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Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does Smartlead's unlimited mailboxes feature benefit me?
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Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?
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The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

Can Smartlead help improve my email deliverability rates?
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Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.

Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.

Can I integrate Smartlead with other tools I'm using?
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Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

What is Smartlead, and how can it enhance my cold email campaigns?
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Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance.

How does Smartlead, as a cold emailing tool, automate the cold email process?
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Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.

The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!

How does Smartlead ensure my emails don't land in the spam folder?
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Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder.

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign.

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.

4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

What features does Smartlead offer for cold email personalisation?
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Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.

Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.

Is Smartlead suitable for both small businesses and large enterprises?
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Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.

Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.