Omar Abdalla, founder of Fenixtal, leads a Finland-based marketing agency specializing in cold email outreach for B2B agencies primarily in media and marketing, though they also help recruitment agencies.
With a lean team of three (2 freelancers), Fenixtal guarantees clients 3–5 high-quality customers within 90 days, leveraging Smartlead’s automation and precision targeting.
Omar started into cold email marketing after he took a mentor program and started learning cold emailing. He then used various cold email outreach products in the market before landing on to Smartlead after hearing good things about it from the cold emailing community.
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Fenixtal faced significant hurdles in scaling their clients’ outreach. Here are the few challenges they were facing:
Clients averaged just 2–5 low-qualified meetings/month without a proper cold email outreach tool.
Previous platforms lacked automation and personalization capabilities, and weren’t affective for their target location.
No white-labeling options made campaigns feel generic to clients.
Emails frequently landed in spam, even with strong copy.
Omar switched to Smartlead after rave reviews from the cold email community. Here are the few things he likes about Smartlead:
Client-facing dashboards reinforced Fenixtal’s brand professionalism.
Targeted decision-makers with hyper-personalized sequences.
Quick resolutions from Smartlead’s responsive team helped fixed the issue and keep my campaigns going without affecting deliverability.
Regular feature releases kept campaigns ahead of ISP filters. Smartlead always on top of keeping up the security updates that ESP were releasing.
Omar used Smartlead to approach the key decision-makers of the target group with unique sales messaging using automation.
“Smartlead’s white-labeling and automation let us punch above our weight. The €12M sales potential? That’s what happens when you combine human creativity with Smartlead’s precision.”
Family Wins: Omar’s girlfriend landed a client using Smartlead, while his sister secured her dream job through targeted outreach.
By pairing Fenixtal’s strategic outreach with Smartlead’s technical muscle, Omar transformed cold email from a gamble into a predictable growth engine.
Their 700 meetings and €12M pipeline prove that even niche markets thrive with the right tools. Ready to turn cold emails into high-value meetings?
Join us to elevate your outreach!
Founder, StackOptimise
Smartlead's combination of automation, unlimited inboxes, and easy campaign management has completely transformed how we run cold email campaigns.
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Founder, Cold Email Hackers
We have about 15 companies and we use Smartlead for all of them.
Founder, DutchSave Media
One of the things I love about using Smartlead is the deliverability feature. If they landed in the bounce or spam folders, we could resolve this quickly.
Co-Founder, Growth Today
I want to continue to use Smartlead to make operations more seamless - the plan is to bring more clients here and build more SOPs.
Founder, FueltoFly
Smartlead listens to the agencies and customers and builds according to what people want, that has really made things easier for us.
Founder, OutboundSync
We build an infrastructure product, and OutboundSync communicates with Smartlead itself. I love the webhook and API. They're really well done and keep getting better.
Founder, Axoleads
With SmartDelivery, you can put all of that in the hands of the tool. It ensures your emails land in inboxes, and by running a simple test, you can see if you're hitting the mark.
Founder, Claygen
Deliverability is the cornerstone of cold email outreach. You could have the best email copy in the world, but if no one is seeing it, it's useless. I really love the feature where you can actually give client accesses to your clients.
Co-Founder, Cymate
I do not want to switch to another software. Pick a solution you trust, stick with it, and keep refining your copy.
CMO, Avalanche Capital
Managing large volumes of emails through multiple inboxes used to be a logistical nightmare. With Smartlead, the process is seamless. We book thousands of discovery calls through cold emails. These campaigns are generating leads at a scale we never thought possible.
Founder, Growth Engine X
We came for the unlimited inboxes, and we stayed for the API. 1.5M cold emails/month, 7,767+ inboxes managed.
Head of Community & Ecosystem, TxtCart
You cannot replace having 10,000 touches with potential clients. When you have that much distribution and reach, you really start to see incredible results. The simplicity of Smartlead made all the difference. It doesn't require you to be a technical wizard.
Founder, Hyperke
Smartlead has been a game-changer for us. It increased our appointment volume, improved ease of use, and offered valuable features. 80% increase in appointments/month, peak of 276 appointments in a single month.
Founder, Kinetyca
Smartlead has been our cold email backbone from day one. The platform evolves constantly, keeping pace with how deliverability and personalization need to work today. 21% overall reply rate, $175K in 4 months for multiple B2B clients.
Founder, Reachflow
Smartlead is centered around deliverability and constantly evolving. Their API is not like any other platform. Smartlead covers all our needs. The focus on core features like deliverability and API integration is unmatched.
CEO, Halfwarm
Our approach to crafting conversational emails led to reply rates that many of my peers thought were unattainable.
Co-Founder, letstrike
We've grown on zero capital, zero marketing, purely cold emailing - and that's the story we love to tell. The best approach is no approach if you can't handle domain meltdown. The second best is something like Smartlead that's built from the ground up for deliverability at scale.
Founder, Fenixtal
Smartlead's white-labeling and automation let us punch above our weight. The 12M euros sales potential? That's what happens when you combine human creativity with Smartlead's precision.
Co-Founder, Digital Creativs
Nine out of 10. Ninety percent of our clients are on Smartlead unless they come in with an existing setup. That's the default.
Co-Founder, BuildingReach
At the end of the day, you have to take a bet on one tool or another. It was a no-brainer taking that bet on Smartlead. We had to even turn down the volume of our marketing campaigns - Smartlead was capable of driving more volume than our sales team was able to fulfill.
Founder & MD, Prospectiv
Since starting the business in January of this year, we've already generated $200K in sales exclusively from cold email. Smartlead has been central to our operations and has exceeded our expectations.
Founder, Growthlynk
There's so much stuff built on top of it. I would be dead if I had to rebuild it with another tool. I can manage hundreds of senders easily. I can send hundreds of thousands of emails.
Founder, Corebits
The platform's HubSpot integration, real-time Slack updates, and advanced campaign customization have been game changers for our business and our clients'.
Founder, Apex Ascension
From day one, we've never used anything else.
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