Case Study

Fenixtal Booked 700 B2B Meetings & Generated €12M in Sales Potential with Smartlead

Wajahat Ali
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February 24, 2026
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Key Highlights

  • 700 qualified meetings booked in 1.5 years.
  • €10M sales potential generated for clients.
  • 101 meetings secured for a single client (€1.212M sales pipeline).
  • 10–15 monthly booked calls per client.

Client Overview

Omar Abdalla, founder of Fenixtal, leads a Finland-based marketing agency specializing in cold email outreach for B2B agencies primarily in media and marketing, though they also help recruitment agencies. 

With a lean team of three (2 freelancers), Fenixtal guarantees clients 3–5 high-quality customers within 90 days, leveraging Smartlead’s automation and precision targeting.

Omar started into cold email marketing after he took a mentor program and started learning cold emailing. He then used various cold email outreach products in the market before landing on to Smartlead after hearing good things about it from the cold emailing community.

https://www.smartlead.ai/dedicated-servers?utm_source=blog&utm_medium=long-form&utm_campaign=case_study_omar_abdalla

Challenges Before Smartlead

Fenixtal faced significant hurdles in scaling their clients’ outreach. Here are the few challenges they were facing:

Low-Quality Leads

Clients averaged just 2–5 low-qualified meetings/month without a proper cold email outreach tool.

Ineffective Tools

Previous platforms lacked automation and personalization capabilities, and weren’t affective for their target location.

Limited Credibility

No white-labeling options made campaigns feel generic to clients.

Deliverability Uncertainty

Emails frequently landed in spam, even with strong copy.

Using Smartlead for Cold Email Outreach

Omar switched to Smartlead after rave reviews from the cold email community. Here are the few things he likes about Smartlead:

Unlimited White Labeling

Client-facing dashboards reinforced Fenixtal’s brand professionalism.

AI-Powered Automation

Targeted decision-makers with hyper-personalized sequences.

Active Community Support

Quick resolutions from Smartlead’s responsive team helped fixed the issue and keep my campaigns going without affecting deliverability.

Future-Proof Updates

Regular feature releases kept campaigns ahead of ISP filters. Smartlead always on top of keeping up the security updates that ESP were releasing.

Solutions & Features That Made the Difference

Omar used Smartlead to approach the key decision-makers of the target group with unique sales messaging using automation.

1. Precision Targeting for Decision-Makers

  • Role-Based Segmentation: Focused on CMOs (media agencies) and HR directors (recruitment firms).
  • Account Intelligence: Used LinkedIn data to tailor messaging around pain points like “reducing client churn” or “speeding up candidate placement.”

2. White-Label Campaign Management

  • Client Dashboards: Let clients track meetings, replies, and pipeline progress under Fenixtal’s branding.

3. Smartlead’s Deliverability Engine

  • Automated Warm-Up: Gradual scaling of email volume to build domain reputation.

Key Results 

  • Since they started using Smartlead, Omar has booked 700 qualified meetings with B2B companies in 1.5 years. 
  • Procured meeting with high profile clients like Nokia and Remeo.
  • Secured 101 meetings in 12 months for a client, resulting in €1.212M in pipeline growth.
“Smartlead’s white-labeling and automation let us punch above our weight. The €12M sales potential? That’s what happens when you combine human creativity with Smartlead’s precision.”

Beyond Business

Family Wins: Omar’s girlfriend landed a client using Smartlead, while his sister secured her dream job through targeted outreach.

Conclusion

By pairing Fenixtal’s strategic outreach with Smartlead’s technical muscle, Omar transformed cold email from a gamble into a predictable growth engine. 

Their 700 meetings and €12M pipeline prove that even niche markets thrive with the right tools. Ready to turn cold emails into high-value meetings?

Start Your Smartlead 14-Day Free Trial →

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Wajahat Ali

Wajahat Ali is a Technical Content Writer at Smartlead, specializing in the B2B and SaaS sectors. With a talent for simplifying complex concepts, he crafts clear, engaging content that makes intricate topics accessible to both experts and newcomers. Wajahat’s expertise spans across copywriting, social media content, and lead generation, where he consistently delivers valuable, impactful content that resonates with a global audience. His ability to blend technical knowledge with compelling storytelling ensures that every piece of content drives both understanding and results, helping businesses connect with their target markets effectively.

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“The best outbound email marketing software. Customer support - they are so responsive and helpful Features - you can add multiple email doma”

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Frequently asked questions

What is Smartlead's cold email outreach software?
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Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does Smartlead's unlimited mailboxes feature benefit me?
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Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?
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The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

Can Smartlead help improve my email deliverability rates?
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Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.

Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.

Can I integrate Smartlead with other tools I'm using?
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Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

What is Smartlead, and how can it enhance my cold email campaigns?
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Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance.

How does Smartlead, as a cold emailing tool, automate the cold email process?
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Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.

The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!

How does Smartlead ensure my emails don't land in the spam folder?
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Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder.

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign.

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.

4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

What features does Smartlead offer for cold email personalisation?
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Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.

Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.

Is Smartlead suitable for both small businesses and large enterprises?
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Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.

Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.