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Leadgrove.io, a commercial lead generation agency founded by Noah Snelgrove, specializes in providing qualified leads for commercial service companies across the United States.Â
Noah transitioned from working at another agency to founding Leadgrove in June 2023, focusing on leveraging cold email as a key growth channel.Â
They offer services for commercial service clients in the U.S. specifically power washing, painting, roofing, and are open to working with many industries.
When Noah first ventured into lead generation, he worked with another service provider. However, he faced significant challenges related to inconsistent lead generation and a lack of scalability.Â
As the business grew, managing multiple clients and ensuring consistent delivery became difficult, prompting Noah to seek a more efficient solution.Â
He needed a platform that could scale alongside his agency's growth, automate lead processes, and provide transparent reporting for clients.
In November 2023, Leadgrove switched to Smartlead, a cold email platform designed to support scalable lead generation. With Smartlead’s comprehensive features, Leadgrove was able to:
Smartlead’s powerful email automation tools allowed Leadgrove to scale their cold email campaigns, generating thousands of leads for clients with minimal manual effort.
The API access provided by Smartlead enabled seamless integration with Leadgrove’s internal systems, automating tasks like lead uploads, campaign analytics, and daily reporting.
Using Smarltead’s APIs has been a huge, huge game changer in our business.
By running Smartlead’s weekly SmartDelivery tests, Leadgrove ensured their emails landed in inboxes, maintaining high deliverability and avoiding burnt domains.
Smartlead’s white-label feature gave Leadgrove the ability to offer clients their own branded portal, enhancing the client experience by providing access to real-time analytics and campaign performance.
In the first 9 months of using Smartlead, Leadgrove sent nearly 2 million emails and generated hundreds of thousands of dollars in closed deals for their clients, especially in the commercial service sector (e.g., pressure washing, roofing, and painting).

Leadgrove received exceptional feedback from clients, who appreciated the transparency and usability of the Smartlead platform. Clients could log in to see detailed analytics, track email performance, and view interested leads, creating a clear understanding of the work being done on their behalf.
Smartlead’s automation and API features helped Leadgrove reduce manual effort in managing multiple campaigns and clients. This led to improved operational efficiency and the ability to scale operations without a significant increase in staff.
Leadgrove achieved major success in hyper-focusing on the commercial pressure washing industry, generating over 1,000 leads in Q1 2024. Their tailored campaigns consistently produced high-quality, exclusive leads, helping clients grow rapidly.
Noah and his team at Leadgrove ran regular deliverability tests to ensure emails were being sent to inboxes and not marked as spam. This feature was integral in maintaining high campaign performance and inbox placement.
The master inbox allowed Leadgrove to manage and track the influx of leads, ensuring nothing was missed, even as the number of connected emails grew to over 8,000 accounts.
With Smartlead's white-label client portal, Leadgrove offered clients full transparency and real-time visibility into their email campaigns, building trust and providing a superior service experience.
The flexibility of the Smartlead API enabled Leadgrove to scale operations and automate lead uploads, campaign tracking, and daily reporting with ease, enhancing the workflow and speeding up processes.
Recognizing the need for flexibility, Leadgrove took advantage of Smartlead’s mobile access, allowing clients on the go (often working in industries like HVAC or exterior washing) to receive leads and notifications directly to their mobile devices.
As Leadgrove continues to scale, Noah plans to expand their API access usage to allow Leadgrove to handle more campaigns and automate even more tasks, ensuring smoother operations and quicker response times for clients.
With AI tools becoming an integral part of sales workflows, Leadgrove is exploring the use of AI-driven responses to speed up client interactions, particularly in responding to leads.
Noah’s experience with Smartlead has been transformative for Leadgrove’s operations. The combination of powerful automation tools, client-facing features like the white-label portal, and robust API access has allowed Leadgrove to scale their business efficiently. As Noah says:
"If you’re an agency serious about scaling and signing new clients, Smartlead is the reliable partner you need. The results speak for themselves. The biggest agencies are using Smartlead for a reason."
Leadgrove’s partnership with Smartlead has been a key factor in their ability to scale their lead generation efforts for commercial service businesses.Â
By using Smartlead’s advanced features like automation, client portals, and API access, Leadgrove has not only increased operational efficiency but has also significantly boosted client satisfaction.Â
Moving forward, they look to expand their usage of Smartlead’s tools and continue growing their agency with a focus on high-quality lead generation for their clients.

Wajahat Ali is a Technical Content Writer at Smartlead, specializing in the B2B and SaaS sectors. With a talent for simplifying complex concepts, he crafts clear, engaging content that makes intricate topics accessible to both experts and newcomers. Wajahat’s expertise spans across copywriting, social media content, and lead generation, where he consistently delivers valuable, impactful content that resonates with a global audience. His ability to blend technical knowledge with compelling storytelling ensures that every piece of content drives both understanding and results, helping businesses connect with their target markets effectively.
Join us to elevate your outreach!
Founder, StackOptimise
Smartlead's combination of automation, unlimited inboxes, and easy campaign management has completely transformed how we run cold email campaigns.
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Founder, Cold Email Hackers

We have about 15 companies and we use Smartlead for all of them.

Founder, DutchSave Media

One of the things I love about using Smartlead is the deliverability feature. If they landed in the bounce or spam folders, we could resolve this quickly.

Co-Founder, Growth Today

I want to continue to use Smartlead to make operations more seamless - the plan is to bring more clients here and build more SOPs.

Founder, FueltoFly

Smartlead listens to the agencies and customers and builds according to what people want, that has really made things easier for us.

Founder, OutboundSync

We build an infrastructure product, and OutboundSync communicates with Smartlead itself. I love the webhook and API. They're really well done and keep getting better.

Founder, Axoleads

With SmartDelivery, you can put all of that in the hands of the tool. It ensures your emails land in inboxes, and by running a simple test, you can see if you're hitting the mark.

Founder, Claygen
Deliverability is the cornerstone of cold email outreach. You could have the best email copy in the world, but if no one is seeing it, it's useless. I really love the feature where you can actually give client accesses to your clients.

Co-Founder, Cymate

I do not want to switch to another software. Pick a solution you trust, stick with it, and keep refining your copy.

CMO, Avalanche Capital

Managing large volumes of emails through multiple inboxes used to be a logistical nightmare. With Smartlead, the process is seamless. We book thousands of discovery calls through cold emails. These campaigns are generating leads at a scale we never thought possible.

Founder, Growth Engine X

We came for the unlimited inboxes, and we stayed for the API. 1.5M cold emails/month, 7,767+ inboxes managed.

Head of Community & Ecosystem, TxtCart

You cannot replace having 10,000 touches with potential clients. When you have that much distribution and reach, you really start to see incredible results. The simplicity of Smartlead made all the difference. It doesn't require you to be a technical wizard.

Founder, Hyperke

Smartlead has been a game-changer for us. It increased our appointment volume, improved ease of use, and offered valuable features. 80% increase in appointments/month, peak of 276 appointments in a single month.

Founder, Kinetyca

Smartlead has been our cold email backbone from day one. The platform evolves constantly, keeping pace with how deliverability and personalization need to work today. 21% overall reply rate, $175K in 4 months for multiple B2B clients.

Founder, Reachflow

Smartlead is centered around deliverability and constantly evolving. Their API is not like any other platform. Smartlead covers all our needs. The focus on core features like deliverability and API integration is unmatched.

CEO, Halfwarm

Our approach to crafting conversational emails led to reply rates that many of my peers thought were unattainable.

Co-Founder, letstrike

We've grown on zero capital, zero marketing, purely cold emailing - and that's the story we love to tell. The best approach is no approach if you can't handle domain meltdown. The second best is something like Smartlead that's built from the ground up for deliverability at scale.

Founder, Fenixtal

Smartlead's white-labeling and automation let us punch above our weight. The 12M euros sales potential? That's what happens when you combine human creativity with Smartlead's precision.

Co-Founder, Digital Creativs

Nine out of 10. Ninety percent of our clients are on Smartlead unless they come in with an existing setup. That's the default.

Co-Founder, BuildingReach

At the end of the day, you have to take a bet on one tool or another. It was a no-brainer taking that bet on Smartlead. We had to even turn down the volume of our marketing campaigns - Smartlead was capable of driving more volume than our sales team was able to fulfill.

Founder & MD, Prospectiv

Since starting the business in January of this year, we've already generated $200K in sales exclusively from cold email. Smartlead has been central to our operations and has exceeded our expectations.

Founder, Growthlynk

There's so much stuff built on top of it. I would be dead if I had to rebuild it with another tool. I can manage hundreds of senders easily. I can send hundreds of thousands of emails.

Founder, Corebits

The platform's HubSpot integration, real-time Slack updates, and advanced campaign customization have been game changers for our business and our clients'.

Founder, Apex Ascension

From day one, we've never used anything else.
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