In 2019, Jayson DeMers, while managing his marketing agency, Audience Bloom, identified a critical need for measuring email response time to enhance customer satisfaction and sales.

Failing to find a suitable tool, he decided to create EmailAnalytics. This case study explores the remarkable journey of Jayson DeMers and his experience with Smartlead -highlighting the challenges he faced and the successes he achieved along the way.

Story of EmailAnalytics: A Journey of Innovation and Customer-Centricity

Jayson DeMers, the founder of Email Analytics and Audience Bloom, found himself facing a common challenge in the marketing world – the need for timely email responses. With a global team and a commitment to customer satisfaction, DeMers realized that response times were a key indicator of customer care and business success.

Despite searching high and low, DeMers couldn't find a tool that could measure email response time effectively. Determined to improve his team's performance and customer satisfaction, he decided to create a solution himself. Thus, Email Analytics was born.

Reminiscing about his journey Jayson shared during his interview with Smartlead, “ I realized that response time really correlated to happier customers and to closing more deals, more sales."

"So I started to look for a way to measure response time and to hopefully improve it for my team. I couldn't find anything, so I decided, well, maybe I can create something myself. So that's when I created email analytics. So email analytics I ran, I'm currently running email analytics to this day.”

Company Overview

EmailAnalytics quickly became an integral part of Audience Bloom's operations, providing valuable insights into response times and customer interactions. DeMers' creation filled a crucial gap in the market and helped his team prioritize their efforts effectively.

Building on the success of Email Analytics, DeMers expanded his vision with Outreach Bloom. This new brand aimed to offer the same email analytics process that had proven successful for Audience Bloom to other businesses.

Today, EmailAnalytics continues to be a cornerstone of Audience Bloom's success, helping businesses measure and improve their email response times.

What started as a quest to improve email response times has evolved into a comprehensive suite of services that help businesses connect with their audiences and achieve their goals. 

DeMers' story is a reminder of the power of innovation and the impact it can have on businesses and their customers.

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Challenges Faced in Email Outreach

One of the major challenges faced by Jayson DeMers and his team was understanding client needs. Without a clear understanding of what their clients were looking for, crafting effective email campaigns was difficult. This challenge highlighted the importance of targeted and personalized communication.

Maintaining Email Deliverability

Another significant challenge was maintaining email deliverability. Sending a large volume of emails without proper management can lead to emails being marked as spam, affecting deliverability rates. 

Ensuring High Response Rates

Achieving high response rates was also a challenge for DeMers and team EamilAnalytics. Crafting emails that not only reached the recipient's inbox but also compelled them to respond required careful consideration of content, timing, and targeting. 

How Smartlead Helped in Overcoming Email Outreach Challenges

To navigate these challenges, DeMers and his team recognized the need for a tool that could help them overcome the pitfalls of cold emailing. They needed a solution that could accommodate their volume-based approach while ensuring a low per-day sending volume to maximize deliverability.

Smartlead emerged as a valuable tool for addressing these challenges. Its ability to manage email sending volumes and optimize campaigns for deliverability helped them overcome the pitfalls of cold emailing.

During his interview with Smartlead’s Head of Content, Alka Gupta, Jayson mentioned that, “ So we looked at Smartlead and there were several other options that we considered and Smart Lead, I can't quite recall what it was about Smart Lead that made us give it a try."

He added, "But what I can tell you is that when we started using it, we were pretty happy with the results and the ease of use, the intuitiveness. And once we got used to it, there was really not been any reason to move away from it. I mean, where it gives us what we need, the customer support is great and we've been really happy with it."

Maximizing Deliverability with Smartlead

By leveraging Smartlead's features, Jayson and team was able to overcome the challenges of email outreach. The tool enabled them to send emails to a large number of addresses while maintaining a low per-day sending volume. 

Adjustable Sending Volumes

Smartlead's adjustable sending volumes feature allowed Jayson and his team to tailor their email campaigns according to their needs. This flexibility was crucial in ensuring that they could reach a large number of recipients while adhering to best practices for email deliverability. By fine-tuning their sending volumes, Audience Bloom was able to optimize their campaigns and achieve better results.

Automated Out-of-Office Email Handling

One of the key challenges in email outreach is dealing with out-of-office replies. Smartlead's AI automatically detected and organized these emails, saving Jayson’s valuable time. This automation ensured that their team could focus on more important tasks, such as engaging with leads who were actively interested in their offerings.

The Out-of-Office Email Template provided by Smartlead is a valuable tool for professionals looking to maintain professionalism while away. It offers a seamless way to inform clients and colleagues of your absence, ensuring that communication remains clear and efficient.

Spintax for Varied Content

Smartlead's support for Spintax allowed Audience Bloom to create varied and engaging email content. Spintax is a syntax format that enables the random selection of text variations.

The key strategy in cold emailing is to appear authentic and engaging to ESPs. Spintax allows you to achieve this by making minor variations in your emails, such as using different call-to-action (CTA) phrases or greetings, without much additional effort. This approach can significantly enhance the deliverability of your emails.

Steps to Use Spintax to Identify the Best Copywriting Format:

1. Access Your Email Editor: Open your email editor or composer by either editing an existing campaign or creating a new one.

2. Format Spintax: In the text editor, use Spintax to create variations of your content. For example: {Let's jump on a call | Are you free tomorrow? | Keen for a demo?} or {Hi|Hello|Hey} Pierre. This format allows you to create multiple versions of your message.

3. Review and Test: Send out your emails with the Spintax variations. Monitor the performance of each variation, including open rates, click-through rates, and responses.

4. Identify the Best Performing Format: Analyze the data to determine which copywriting format is converting the best for your audience. Use this information to refine your future email campaigns and improve engagement.

Robust Tracking Features

Smartlead offered comprehensive tracking features, including open and click tracking. These features provided Audience Bloom with valuable insights into the performance of their email campaigns. By tracking opens and clicks, they could measure the effectiveness of their emails and make data-driven decisions to improve their campaigns. 

Additionally, the ability to use custom domains for tracking enhanced deliverability by ensuring that their emails appeared more legitimate to recipients.

Notable Achievements

• Added over $10,000 of monthly recurring revenue in less than five months with Smartlead
• Improved email response time, leading to happier customers and increased sales
• Utilized Smartlead to scale operations and expand client base to over a dozen clients
• Achieved high deliverability rates and improved campaign performance with Smartlead's features.
  

Key Aspects that Helped in Achieving Success

Jayson DeMers views every experience as an opportunity to learn and improve. By implementing their strategies internally, they are able to refine their approach based on real-world results. 

This commitment to continuous improvement benefits both their own business and their clients, as they are able to apply their learnings to enhance their email outreach campaigns.

• Smartlead's flexible sending volumes allowed Jayson’s company to reach a large audience while maintaining optimal deliverability.
• It's AI automatically managed out-of-office replies, saving time and ensuring focus on engaged leads.
• Smartlead's Spintax feature enabled varied email content, keeping engagement high and deliverability strong.
• Tracking Features: Smartlead's tracking capabilities provided valuable insights for campaign optimization, leading to better results and improved deliverability.

Jayson shared that, "I really like the open and the click tracking has been great, although I recently disabled open tracking because I believe that helps with deliverability, but we kept the click tracking on and of course Smartlead enables us to use custom domains for tracking, which again, improves deliverability. "

"And so the common theme here is really that we have the tools we need with Smartead to really maximize deliverability. And then all the exports that we need and all of these sort of client reports that we need are there and they're easy and they're understandable and they're clean. And that makes it, that makes my job easy when I'm talking to my clients about how their campaigns are going." 

Future Outlook with Smartead

In his future plans with Smartlead, Jayson DeMers envisions a more streamlined and efficient email outreach strategy. He is keen on leveraging new features like the spam test checker to ensure that their campaigns are not only effective but also compliant with industry standards. This proactive approach reflects DeMers' commitment to staying ahead of the curve and adapting to the ever-changing landscape of digital marketing.

Furthermore, DeMers intends to capitalize on Smartlead's capabilities to acquire new clients and grow Outreach Bloom's presence in the market. By continuing to utilize Smartlead's tools and features, he aims to enhance customer engagement and drive even greater revenue growth.

Jayson DeMers' future outlook with Smartlead is centered around innovation, efficiency, and growth. He is confident that with the right tools and strategies in place, Outreach Bloom will continue to thrive and deliver exceptional results for its clients.

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