Case Study

DFY Meetings Generated 7+ Figures in Revenue for Clients Using Smartlead

Wajahat Ali
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February 24, 2026
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Key Highlights

  • 200,000+ cold emails across various industries.
  • 10,000+ replies received from targeted campaigns.
  • 5,000+ meetings booked
  • 240+ businesses served
  • 7+ figures in revenue generated for clients. 

Company Overview

Felipe Fuhr is the COO at DFY Meetings, a premier lead generation agency specializing in helping seven- and eight-figure agencies scale their pipeline predictably through cold email. They offer two main business models:

DFY Meetings

This is a done-for-you (DFY) service where DFY Meetings manages everything for their clients—from email account setups, lead scraping, script writing, to appointment setting. They focus on enterprise-level companies and take care of the entire cold email process while coaching clients’ teams to take over.

GrowB2B.io

A second model that provides consultancy and an info product for other agencies looking to build or scale their own cold email business. They teach what they’ve learned about cold emailing, empowering businesses to start or grow their own lead-generation agencies.

Having been in the cold email game for over seven years, DFY Meetings specializes in generating qualified meetings for B2B businesses without requiring their clients to worry about cold outreach processes. They leverage Smartlead as the backbone of their cold email operations, streamlining their workflows and improving campaign results.

The Challenges At the DFY Meetings

Before discovering Smartlead, DFY Meetings faced several critical challenges:

1. Inconsistent Email Deliverability

Their previous tools struggled with providing stable email warm-up and reliable email deliverability, directly impacting campaign performance.

2. Manual Process Bottlenecks

Many aspects of their cold email campaigns, including lead scraping, account management, and reply forwarding, were done manually. This consumed a lot of time and required a significant amount of human effort.

3. Need for Scalability

DFY Meetings needed a solution to handle automation and scale operations without adding more manual labor.

4. Lack of Flexibility and Customization

Earlier tools lacked key features such as ESP matching, time zone matching, and spintax functionality, which were essential to create more personalized and high-performing campaigns.

Why Smartlead?

After testing several cold email tools, DFY Meetings found that Smartlead provided the best solution to meet their needs. The platform offered a comprehensive suite of features that enabled DFY Meetings to automate and streamline their lead generation process effectively.

Key Reasons for Choosing Smartlead:

1. AI Automation

Smartlead’s API access and automation capabilities allowed DFY Meetings to eliminate manual tasks and scale campaigns effectively.

2. Deliverability Focus

Features like SmartDelivery and warm-up tools ensured consistent email inbox placement, helping DFY Meetings maintain high response rates.

3. Customizable Features 

The ability to use spintax, time zone matching, and ESP matching provided DFY Meetings with the flexibility to create targeted, high-converting campaigns.

4. Customer Support & Community 

DFY Meetings greatly benefited from the support provided by Smartlead’s team and its active Slack community, where industry tips and best practices were shared regularly.

The Solution: Automating Lead Generation and Scaling with Smartlead

By integrating Smartlead into their operations, DFY Meetings was able to automate many aspects of its cold email process:

1. Email Warm-Up

Smartlead’s warm-up feature ensured their clients’ email accounts remained healthy and free from deliverability issues.

2. Subsequences for Automated Follow-Ups

Automated follow-ups were set up to re-engage leads, increasing the chances of scheduling meetings without manual intervention.

3. AI-Powered Inbox Management

Smartlead’s AI-powered tagging system helped categorize replies, so DFY Meetings could focus on high-quality leads.

Smartlead's Master Inbox

4. SmartDelivery for Inbox Placement

The SmartDelivery feature allowed DFY Meetings to test email content and ensure emails reached the primary inbox, increasing engagement.

5. Seamless Integrations

Smartlead’s API access and integration with tools like HyperTide and Google/Microsoft accounts helped streamline account setup and campaign management.

Results Achieved With Smartlead

By utilizing Smartlead, DFY Meetings achieved significant operational efficiencies and saw a marked increase in lead generation success:

  • 200,000+ cold emails sent to prospects across various industries.
  • 10,000+ replies received from prospects, demonstrating the effectiveness of their targeted campaigns.
  • 5,000+ meetings booked, resulting in significant business opportunities for their clients.
  • 240+ businesses served, including agencies, SaaS companies, and more.
  • 7+ figures in revenue generated for clients through smart cold email campaigns.

Future with Smartlead

Smartlead has been instrumental in their success, and the team at DFY Meetings is looking forward to testing out all the latest updates and new features that Smartlead keeps rolling out.  

The SmartServers, new warmup filters, untracked replies auto-allocation, and more. 

Final Thoughts

DFY Meetings has successfully scaled its lead generation efforts, automating key processes and improving campaign performance with Smartlead. The ability to automate tasks, improve deliverability, and maintain flexibility in campaign strategies has helped them generate over 7+ figures in revenue for their clients, with a significant boost in meetings booked and client satisfaction.

Felipe says, "Smartlead has been a game-changer for us. The API and automation features have allowed us to streamline our processes and scale our campaigns without adding more team members. Our clients see the results, and the real-time transparency Smartlead offers has built trust and long-lasting partnerships."

With Smartlead, DFY Meetings continues to drive success for their clients, ensuring that their cold email campaigns are optimized for maximum impact.

If you want the same results with optimized and automated email outreach, check out our 14-day free trial.

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Wajahat Ali

Wajahat Ali is a Technical Content Writer at Smartlead, specializing in the B2B and SaaS sectors. With a talent for simplifying complex concepts, he crafts clear, engaging content that makes intricate topics accessible to both experts and newcomers. Wajahat’s expertise spans across copywriting, social media content, and lead generation, where he consistently delivers valuable, impactful content that resonates with a global audience. His ability to blend technical knowledge with compelling storytelling ensures that every piece of content drives both understanding and results, helping businesses connect with their target markets effectively.

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Frequently asked questions

What is Smartlead's cold email outreach software?
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Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does Smartlead's unlimited mailboxes feature benefit me?
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Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?
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The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

Can Smartlead help improve my email deliverability rates?
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Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.

Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.

Can I integrate Smartlead with other tools I'm using?
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Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

What is Smartlead, and how can it enhance my cold email campaigns?
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Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance.

How does Smartlead, as a cold emailing tool, automate the cold email process?
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Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.

The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!

How does Smartlead ensure my emails don't land in the spam folder?
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Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder.

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign.

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.

4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

What features does Smartlead offer for cold email personalisation?
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Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.

Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.

Is Smartlead suitable for both small businesses and large enterprises?
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Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.

Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.