Case Study

Smartlead's Case Study: Five Element's Exceptional Results

Jyotsana Rawat
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February 24, 2026
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Dive into Five Element’s success story with Smartlead, where they achieved outstanding results. This case study highlights their remarkable 2.48% conversion rate and successful client expansion. Explore how Five Element utilized Smartlead's features and strategies, praised by co-founder Romain Osman, to drive their remarkable success.

Results: Remarkable Success

  • Expanded Client Base: With Smartlead, Five Element successfully onboarded 13 clients, surpassing their previous tool's limitations.
  • Time and Resource Savings: "Smartlead enabled us to save valuable time and resources, leading to increased revenue and improved profitability," expresses Romain.
  • Positive Prospect Engagement: Five Element observed a rise in positive replies from prospects, indicating the effectiveness of their campaigns.
"Smartlead helped us achieve a remarkable 2.48% conversion rate and expand our client base," says Romain.

Now, let's delve into the backstory of how this success was achieved.

Company Overview

Five Element is a dynamic agency led by industry visionaries, Romain Osman and Tijana Jovic. With a diverse clientele including SaaS companies, digital marketing agencies, and B2B businesses, they redefine lead generation without relying on expensive ads. Their approach is results-driven, emphasizing the enhancement of appointments, opportunities, and revenue.

Challenges

Five Element faced specific challenges prior to using Smartlead:

  • Cost Inefficiency: Their previous tool charged a separate fee for each inbox, leading to higher costs.
  • Deliverability Issues: Sending numerous emails from the same inbox affected their deliverability rates.

Solution: Enter Smartlead

Smartlead provided the solution that addressed Five Element's challenges and propelled their success.

  • Cost Efficiency: "Smartlead's pricing structure based on the number of activities helped us achieve better cost efficiency," says Romain.
  • Enhanced Deliverability: By utilizing multiple inboxes and implementing warm-up strategies, Five Element overcame deliverability challenges, ensuring smooth email delivery and improved results.

Strategy and Implementation

Five Element strategically implemented Smartlead to achieve their remarkable success:

  • Customization and Flexibility: "Smartlead's API and webhooks enabled us to effortlessly create campaigns, adjust settings seamlessly, and analyze and optimize them," states Romain.
  • Campaign Optimization: Leveraging Smartlead's features and capabilities, Five Element optimized their email campaigns to achieve the exceptional conversion rate and positive prospect engagement.
  • Impressive 2.48% Conversion Rate: Achieving an impressive 2.48% conversion rate in a recent Middle East campaign, Five Element booked 20+ meetings by sending less than 900 initial emails. No follow-ups needed.

Testimonial

"Smartlead is an absolute game-changer! With its exceptional features and support from the Smartlead team, I've experienced remarkable success. The customizable platform and cost-effective pricing have revolutionized our cold emailing game. I would rate it 10 out of 10 for satisfaction. A must-have tool for any B2B agency!" - Romain Osman, Co-founder, Five Element

Conclusion

Five Element's success story exemplifies the transformative impact of Smartlead. By achieving remarkable growth, expanding their client base, and benefiting from cost efficiency and customization, Five Element continues to thrive in their industry.

Ready to achieve remarkable results and expand your client base like Five Element?

Begin your journey with Smartlead today and experience the power of data-driven cold outreach.

Smartlead, get your email delivered and bring sales 

Make me an outreach pro

Ensure your emails always reach your lead's inbox by using unlimited sender accounts leveraging AI personalization, and implementing email warm-ups.This way, you can concentrate on sealing the deal without worrying about email delivery issues.

Here's how to do it

1Sign-up for Smartlead.ai

2Upload your lead list.

3Start sending emails

P.s. You can also use our pre-built templates available in the app.

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Jyotsana Rawat

Jyotsana Rawat is a Business Development Representative at SmartLead, specializing in cold outbound strategies and lead generation. With a strong focus on driving growth, she leverages her expertise to identify and engage high-potential leads, contributing to the company's success. Beyond her role, Jyotsana shares her industry knowledge through insightful content, helping businesses stay informed about the latest trends and strategies in business development. Her ability to combine practical experience with strategic thinking allows her to drive meaningful results and foster lasting client relationships.

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What our customers say

Bojan Najdov

Founder, Lambda Group

“The best outbound email marketing software. Customer support - they are so responsive and helpful Features - you can add multiple email doma”

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Co-founder, Pitchlane

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Romain Osman

Co-Founder, Five Element

“Smartlead is an absolute game-changer! With its exceptional features and support from the Smartlead team, I've experienced remarkable succes”

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Outbound Lead & Partner, Peakora

“Our campaigns weren't just about reaching out, but reaching out right, and Smartlead helped us achieve this. It has added immense value to o”

Romain Osman

Co-Founder, Five Element

“Smartlead is an absolute game-changer! With its exceptional features and support from the Smartlead team, I've experienced remarkable succes”

Arnold Koci

CEO, Acquisizioneclienti.it

“Best cold outbound email software out there. Everything, is fast, reliable, scalable, you can also white-label, amazing analytics and never”

Cliff Coelho

Owner, Storydriven.video

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David Borman

Senior Account Executive, Key Outreach

“Intuitive. Game-Changing. POWERFUL. Analytics, spintax, A/B testing, quick personalization. This is a game changer if you send cold email campaign. Grateful to this team for building a product that has changed our day to day. 🚀”

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Frequently asked questions

What is Smartlead's cold email outreach software?
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Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does Smartlead's unlimited mailboxes feature benefit me?
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Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?
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The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

Can Smartlead help improve my email deliverability rates?
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Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.

Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.

Can I integrate Smartlead with other tools I'm using?
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Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

What is Smartlead, and how can it enhance my cold email campaigns?
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Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance.

How does Smartlead, as a cold emailing tool, automate the cold email process?
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Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.

The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!

How does Smartlead ensure my emails don't land in the spam folder?
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Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder.

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign.

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.

4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

What features does Smartlead offer for cold email personalisation?
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Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.

Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.

Is Smartlead suitable for both small businesses and large enterprises?
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Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.

Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.