Key Highlights
- 1000+ positive replies per month generated for SaaS clients
- Custom AI-powered automation (RevReply) built on top of Smartlead’s API
- 1 positive reply per 30–100 emails, with healthy benchmarks at 1 per 250–500.
- RevGen Labs acts as an extension of client teams, driving results from initial contact to the close of a deal.
Client Overview
RevGen Labs, co-founded by Christian Oland and Ramsey Al-Ramahi (former Global Head of Sales at Apollo.io), is a boutique lead generation agency specializing in highly personalized, automation-driven outreach.
With deep expertise in GTM (Go-to-Market) strategies and a background in building scalable sales systems, RevGen Labs serves clients ranging from $5,000 to $50,000 per month, embedding itself as a true partner rather than just a vendor.
Their proprietary AI suite, including the flagship RevReply auto-responder, is designed to maximize conversions and streamline sales workflows for B2B revenue leaders.
The Challenge
While running a successful business, they faced several challenges in terms of helping their clients and expanding their own business. A few of them were:
- Inboxes are flooded, buyers are harder to reach, and sales teams face mounting pressure to deliver with fewer resources.
- Limitations of legacy tools, including previous solutions from other vendors, had critical gaps in personalization, scalability, and automation.
- Changing email algorithms and deliverability standards required agile, adaptable solutions.
- Operational bottlenecks with manual handling of responses and reporting were inefficient and unsustainable for scaling high-touch campaigns.
The Solution
RevGen Labs turned to Smartlead as the backbone for their outreach automation, leveraging its open API to build RevReply—a custom AI-powered auto-responder that sits atop Smartlead’s infrastructure.
Here’s how Smartlead Empowered RevGen Labs:
Accessible API & Webhooks
Enabled seamless integration and automation, powering RevReply’s real-time response, objection handling, and scheduling.
Multi-domain, Multi-inbox Sending
Allowed for robust, scalable campaigns while maintaining high deliverability.
Global Analytics
Provided actionable insights and performance tracking, supporting data-driven optimization.
Infrastructure Ownership
As an official reseller and power user, RevGen Labs built proprietary workflows, ensuring agility and control over its tech stack.
Key Results
Scalable Performance
For one SaaS client, RevGen Labs consistently delivers ~1,000 positive replies per month, resulting in hundreds of product sign-ups and a rapidly growing pipeline.
Superior Campaign Metrics
Best campaigns achieve 1 positive reply per 30–100 emails sent; healthy benchmarks are 1 per 250–500.
Automation-Driven Efficiency
RevReply automates reply handling, meeting scheduling, and follow-ups, saving sales reps hours daily and increasing meeting bookings by up to 900%.
Client Satisfaction
High-touch service and transparent reporting foster long-term partnerships and measurable growth.
Key Features Utilized
Smartlead API & Webhooks
Foundation for custom automation and advanced reporting dashboards.
Multi-inbox, multi-domain sending
Maximizes deliverability and campaign scale.
Global Analytics
Weekly tracking of key metrics (EPP, EPD, reply rates) for continuous improvement.
Custom AI (RevReply)
Contextual, sentiment-driven auto-responses, automated scheduling, Slack integration, and follow-up management.
Client Success Story
A SaaS startup partnered with RevGen Labs to validate product-market fit. Leveraging Smartlead and RevReply, the agency generated 1,000 positive replies per month, resulting in approximately 500 sign-ups and a robust, fast-growing sales pipeline. This success enabled the client to confidently scale their outreach, pouring more resources into a proven growth channel.
Why Smartlead?
“The accessible API was the number one feature that allowed us to build RevReply and automate everything—from response handling to custom reporting. Without Smartlead’s infrastructure, our automation and results wouldn’t be possible.”
— Christian Oland, Co-founder, RevGen Labs
Conclusion
RevGen Labs’ partnership with Smartlead exemplifies how a forward-thinking agency can harness automation, AI, and robust infrastructure to deliver exceptional lead generation results.
By leveraging Smartlead’s flexible platform, RevGen Labs enables B2B sales teams to cut through the noise, scale efficiently, and achieve measurable growth— even in today’s most challenging markets.
Ready to transform your lead generation? Explore how Smartlead can help you scale smarter, faster, and more effectively with their 14-day free trial.
Wajahat Ali
Subscribe to get all our latest blogs
Join us to elevate your outreach!
Related case study
What our customers say
Founder, Lambda Group
“The best outbound email marketing software. Customer support - they are so responsive and helpful Features - you can add multiple email doma”
Senior Account Executive, Key Outreach
"Intuitive. Game-Changing. POWERFUL. Analytics, spintax, A/B testing, quick personalization. This is a game changer if you send cold email ca"
Account Executive, B.I.G. Charity Law Group Professional Corporation
“Hands down the best cold email software. Smartlead is amazing, this is the best tool if you want to cold email at scale and land in the inbo”
Co-founder, Pitchlane
“Innovative, reliable, and Suitable For Technical and Non-Technical Users. SmartLead's ability to help me land in the primary inbox and autom”
Co-Founder, Five Element
“Smartlead is an absolute game-changer! With its exceptional features and support from the Smartlead team, I've experienced remarkable succes”
Sales Director - Financial Institution Solutions Saggezza, Inc.
“Smartlead is an innovative cold email platform that helps me reach out to potential clients. There are easy-to-use templates, powerful autom”
Founder, Leadbird.io
“I've personally built a sales engagement platform similar to Smartlead, and I am genuinely blown away by the scalability, functionality and”
CEO, Yell Cut
"I can upload hundreds of email accounts, send thousands of cold emails per day, and still have an organized master inbox. This is unseen wit"
Founder, Office Optim
“Smartlead has been extremely helpful with seamlessly onboarding clients, warming up their accounts, and prepping campaigns to send at high v”
CEO, Rock Solid Lead Generation
“Smartlead is absolutely amazing! The software is easy to understand I am not a techie but directly understand everything and if you really h”
Founder, WindGrowth
“Smartlead is simply amazing. They constantly improve their product and bring new features that make the cold email software even more comple”
Outbound Lead & Partner, Peakora
“Our campaigns weren't just about reaching out, but reaching out right, and Smartlead helped us achieve this. It has added immense value to o”
Co-Founder, Five Element
“Smartlead is an absolute game-changer! With its exceptional features and support from the Smartlead team, I've experienced remarkable succes”
CEO, Acquisizioneclienti.it
“Best cold outbound email software out there. Everything, is fast, reliable, scalable, you can also white-label, amazing analytics and never”
Owner, Storydriven.video
“I just ended my 2 year search for the right cold emailing platform with Smartlead. A stand alone tool for cold emailing unlike anything else”
Senior Account Executive, Key Outreach
“Intuitive. Game-Changing. POWERFUL. Analytics, spintax, A/B testing, quick personalization. This is a game changer if you send cold email campaign. Grateful to this team for building a product that has changed our day to day. 🚀”
Powerful automated workflows that drive sales.
Frequently asked questions
What is Smartlead's cold email outreach software?
Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.
How does Smartlead's unlimited mailboxes feature benefit me?
Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.
What do you mean by "unibox to handle your entire revenue cycle"?
The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.
With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.
2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.
3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.
Can Smartlead help improve my email deliverability rates?
Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.
Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.
Can I integrate Smartlead with other tools I'm using?
Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!
What is Smartlead, and how can it enhance my cold email campaigns?
Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance.
How does Smartlead, as a cold emailing tool, automate the cold email process?
Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.
The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!
How does Smartlead ensure my emails don't land in the spam folder?
Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder.
Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.
2. We deploy high-deliverability IP servers specific to each campaign.
3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.
What features does Smartlead offer for cold email personalisation?
Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.
Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.
Is Smartlead suitable for both small businesses and large enterprises?
Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.
Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.