Elevate LinkedIn Outreach: Top 10 Analytics Tools (Paid & Free)

5
Min
Created On:
July 5, 2023
Updated On:
October 30, 2023
analytics tools for linkedin

Having an active presence on LinkedIn is crucial for businesses, more so after the covid outbreak. If your company is already on LinkedIn, it's important to track Linkedin analytics for creating effective social media strategy.

This is where LinkedIn analytics tools come in handy. These tools help you track important LinkedIn metrics and measure the success of campaigns. However, choosing the right tool for LinkedIn analytics can be confusing, given that there are tons of tools available on the market. 

Fret not, cause you have come to the right place. In this blog post, we have covered the 10 best LinkedIn analytics tools to scale your social media outreach and maximize your ROI.  

10 Best LinkedIn Analytics Tools to Scale Your Social Media Outreach

1. Vaizle

Vaizle Homepage

All-in-one social media analyzing tool, Vaizle, is an excellent LinkedIn analytics tool for businesses to track performance of their LinkedIn content and create future engagement strategies.

With Vaizle, you can analyze your content and build strategies with KPIs like clicks, impressions, and shares. Vaizle is suitable for both small and large corporations and it helps businesses resonate with their audience and drive higher engagement rates. 

Notable Features

  • Post Performance Tracking: Vaizle’s LinkedIn analytics tool gives you detailed insights about your post’s performance, including metrics such as clicks on the post, shares, comments, and the impressions. 
  • Visitor Insights: With Vaizle, you will get an overview of your profile visitors such as the platform they are using that redirected them to your profile and their demographics. 
  • Detailed Insight on Visitors’ Industry: Besides demographic data of your visitors, Vaizle also offers insights about what industry they work in, their company size, job role, location, etc. 
  • LinkedIn Ad Campaign Reporting: One of the most important features of Vaizle is that it offers a LinkedIn Ad analysis tool. It helps you track impressions, clicks, conversion rates, and engagement of your ads. 

Pricing Plans

  • Regular Plan: $22 per month
  • Smart Plan: $75 per month
  • Business Plan: $225 per month
  • Enterprise Plan: Customizable

2. Iconosquare

Iconosquare Homepage

An all-in-one social media analytics tool, Iconosquare recently launched thor LinkedIn analytics tool for company pages. Besides LinkedIn, it allows you to track twitter, Instagram, Facebook, and TikTok. 

Notable features

  • Metric visualization: Iconosquare offers a customized dashboard to monitor all your LinkedIn metrics. You can check impressions, comets, shares, etc. It also gives you insights on your followers as well. 
  • Individual post tracking: Not only your company profile tracking as a whole, but you can track metrics for all your LinkedIn posts individually. This helps you understand what kind of posts work and help you create future marketing strategies. 
  • Follower growth metric: You can track your follower growth metric from Iconosquare custom dashboard. Even it shows you the posts that brought you more followers. 

Pricing Plans

  • Pro: 49€ per month
  • Advanced: 79€ per month
  • Enterprise: 139€ per month

3. Keyhole

Keyhole Homepage

Keyhole, another excellent social media tracking tool, offers a LinkedIn analytics tool to help businesses understand their engagement and audience insights. It allows you track insights such as post impressions, comments, reactions, etc to help you grow your LinkedIn page organically. 

Notable Features

  • Top post identification: Keyhole identifies the top posts from your company page that have generated higher interaction than others. It helps you understand what works for your audience and what brings more traffic and conversions. 
  • Industry targeting: This amazing feature curates content from the industry you are in and helps you identify top trends, user pain points, etc. 
  • Multi-channel comparison between your company accounts: To check which platform generates you the most engagement, Keyhole performs comparison analysis of your accounts page in different social media channels. 
  • Company size finder: Keyhole offers you insights on your follower’s company size. 
  • Top performing hashtag identification: You can even check which hashtags worked best for your company page on LinkedIn. 

Pricing Plans

  • SMB & Freelancers: $79 per month  
  • Corporate: $239 per month 
  • Agency: $479 per month 

4. Socialinsider

Socialinsider homepage

Socialinsider is a powerful social media analytics tool that provides in-depth insights into your LinkedIn performance. With Socialinsider.io, businesses can unlock the true potential of their LinkedIn presence and make data-driven decisions to drive growth and engagement.

It allows you to track the social media performance of your LinkedIn content, measuring key metrics like post reach, engagement, clicks, and shares.

Notable features

  • Performance tracking: Socialinsider offers detailed insights on post reach, engagement, clicks, and post shares. It also analyzes your content strategy on LinkedIn and offers insights. 
  • Visitor insights: You can gain a deeper understanding of your LinkedIn profile visitors by analyzing demographics, interests, and behaviors of your audience.
  • Industry Analysis: Socialinsider performs trend analysis and compares your company’s performance against your competitors. It also identifies new trends in the industry and best practices. 
  • LinkedIn Ads analytics tracking: Socialinsider offers detailed analytics of your LinkedIn ad campaigns. You can track impressions, clicks, and conversions. 
  • Industry comparison and competitor analysis: You can compare your LinkedIn performance against industry leaders, identify opportunities and stay ahead of the competition. Plus, you can download your LinkedIn data as .CSV or Excel sheet. 

Pricing Plans

  • Competitors: $124 per month 
  • Strategy: $166 per month 
  • Enterprise: Custom pricing plan

5. Improvado

Improvado homepage

Next on our list, Improvado, is an advanced social media analytics tool. Loved by big corporations like Dell, activision, and Asus, Improvado offers comprehensive data insights and visualization. 

It offers a fully customizable dashboard and actionable live insights of your LinkedIn ads campaign and company page performance. 

Notable Features

  • Data integration and consolidation: Improvado streamlines LinkedIn metric data from multiple sources and brings into a centralized platform. It also automates data extraction, transformation, and consolidation processes.
  • Customizable data mapping: You can easily map and transform data fields to match your reporting needs. You can also create custom metrics and calculations for comprehensive LinkedIn data analysis.
  • Real time data visualization: Improvado offers real time data visualization through interactive dashboards and reports. It gives you actionable insights on post impressions, clicks, and comments so you can make data-driven decisions.
  • Cross-channel attribution: Thai tool measures the impact of marketing campaigns across multiple channels and offers actionable insights to improve your social media game. 
  • Data governance and security: What makes Improvado stand apart from the crowd is its data privacy and compliance with advanced security features.

Pricing Plans

Improvado offers customized pricing plans for all its users based on their needs. 

6. Klipfolio

Klipfolio homepage

A comprehensive business intelligence platform, Klipfolio, helps you make data-driven decisions and gain actionable insights from their LinkedIn performance. With Klipfolio.com, businesses can harness their LinkedIn data to optimize their LinkedIn marketing game and drive measurable results.

It provides a seamless integration with LinkedIn data, allowing you to easily access and analyze key metrics such as post engagement, follower growth, reach, and demographics. This amazing tool is used by big corporations like BMW, VISA, and KPMG. 

Notable Features

  • Seamless integration with LinkedIn data: Klipfolio offers LinkedIn data integration that offers you real time insights on your page’s performance – clicks, impressions, comments, follower growth, demographic data, reach etc. 
  • Data visualization: This tool offers an integrated dashboard for easy monitoring purposes. You can also access data visualization with the interactive dashboard. 
  • Benchmarking and competitive analysis: Like most other tools on this list, Klipfolio performs competitor analysis and offers you actionable insights to grow your LinkedIn page. 

Pricing Plans

Customized pricing plans. 

7. Inlytics

Inlytics homepage

Another superb LinkedIn analytics tool, Inlytics, can help you supercharge your LinkedIn game. With this amazing tool, you can dive deep into your LinkedIn data, gain valuable insights, and optimize their strategies to drive impactful results.

Notable Features

  • Comprehensive LinkedIn data: Inlytics offers real time LinkedIn analytics tracking so businesses can track and analyze their content performance, measure engagement, and gain valuable audience insights. This will also help you create content that resonates with your target audience. 
  • LinkedIn profile analytics: This feature allows you to access detailed insights about your profile visitors, demographics of your target audience, and industry trends. 
  • LinkedIn competitor analysis: Additionally, this feature enables you to benchmark your performance against industry leaders and gain a competitive edge. You can easily optimize your marketing efforts by identifying recent trends and best practices in your industry. 
  • Details profile stats: Inlytics offer profile statistics like profile scoring, profile views, search appearances, profile recommendation, etc., to help you optimize your LinkedIn outreach. 

Pricing Plans

  • Free Plan 
  • Essential: $12.50 per month 
  • Complete: $20 per month 

8. Whatagraph

Whatagraph homepage

If you are looking to gain insights and maximize your LinkedIn presence, Whatgraph is the perfect solution for you. It can track your LinkedIn activities and measure the performance of your company page. 

Whatgraph presents you key KinkedIn performance metrics such as profile views, connection growth, engagement, and post analytics. 

Notable Features

  • LinkedIn data tracking: Whatagraph tracks and analyzes your LinkedIn data to offer valuable insights to enhance your LinkedIn reach and professional network.
  • Profile performance metrics: This tool offers you detailed metrics like profile views, connection growth, and engagement about your LinkedIn profile's performance.
  • Post analytics: This feature offers you metrics such as impressions, clicks, likes, comments, and shares to understand the effectiveness of your type of content.
  • Audience insights: You can discover a lot about your audience – profile visitors, their demographic data, industry trends, and engagement patterns. It will help you tailor content to connect with your target audience effectively.
  • Competitive analysis: You can always stay one step ahead by comparing your LinkedIn performance with competitors. This software compares your metrics against industry leaders, identifies trends, and informs you about the best practices. 
  • Data visualization: Whatagraph offers interactive and visually appealing charts and graphs for your metric tracking. The data visualization tools to help you interpret and communicate your insights effectively.

Pricing Plans

  • Professional: $223 per month for 5 users
  • Premium: $335 per month for 10 users
  • Custom: Customizable according to the user's needs.

9. LinkedIn

LinkedIn profile analytics

Which tool can be better to get insights of your LinkedIn campaigns other than LinkedIn itself, just like Google Analytics. If you create a company profile on LinkedIn (or turn on the creator mode) you automatically get a bunch of analytics on your hand. 

LinkedIn offers you actionable data about impressions, clicks, comments, and likes. It offers you a visitor’s tab where you can see who checked your page and the followers’ page gives you detailed insights about the people that follow your page. 

Lastly, the talent brand feature of the free LinkedIn analytics tool shows engagement with your career pages. 

Pricing Plans

Free to use

10. ReportGarden

Reportgarden homepage

Last but not the least, ReportGarden is an excellent LinkedIn company page analytics tool that is specifically designed for agencies. If you have an agency, you can easily send automated LinkedIn metric data for reporting. This tool also offers you an integrated dashboard for data visualization and audience analysis. 

Notable Features

  • Visual reporting: Instead of boring data filled reports, you can actually turn your insights into visual presentations. This feature helps agencies report to their clients professionally. 
  • Track and analyze LinkedIn page data: ReportGarden offers you real time LinkedIn insights about audience engagement, clicks, activity, comments, and impressions. 
  • Micro engagement insights: you can track and manage each and every interaction from one dashboard. 

Pricing Plans

  • Basic: $89 per month
  • Standard: $149 per month
  • Professional: $229 per month
  • Agency: $649 per month 

Smartlead - Scale Your Outreach with Sales automation

Smartlead homepage

Smartlead ensures you always land in your prospect’s inbox with unlimited sender email accounts. You can send mass emails sending limits and scale your business with AI personalization. 

Smartlead offers you a LinkedIn integration to grow your outreach on LinkedIn within the same dashboard. 

Moreover, you can send email warmups set up with AI-personalization fields. Smartlead offers high-deliverability IP servers exclusive to each campaign and lets you connect all your email addresses. 

smartlead multi-channel outreach

It’s easier to personalize your outgoing messages with the mail merge feature in Smartlead. Also, it offers a master inbox so you get a 360 view of all your customer messages. 

You can set up custom conditional email triggers and automate the entire follow-up process for your cold email campaigns. This will help you get back to your prospects' queries instantly and book 7x more meetings. You can track email open rates, response rates, and click-through rates of your bulk email marketing campaigns.

Smartlead feature

Wrapping Up

LinkedIn is the most popular social media platform for professionals, and its popularity is only on the rise. It's a go-to site for B2B customers and a LinkedIn company page with active interactions, you can have a significant impact on your sales. 

To make the most out of LinkedIn and supercharge your marketing, it's crucial to analyze every aspect of your account using the LinkedIn analytics tools mentioned above. Take advantage of this list to see what each tool offers, compare them, and choose the ones that best fit your needs. So give them a try and watch your results soar!

Smartlead, get your email delivered and bring sales 

Make me an outreach pro

Ensure your emails always reach your lead's inbox by using unlimited sender accounts leveraging AI personalization, and implementing email warm-ups.This way, you can concentrate on sealing the deal without worrying about email delivery issues.

Here's how to do it

1Sign-up for Smartlead.ai

2Upload your lead list.

3Start sending emails

P.s. You can also use our pre-built templates available in the app.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Sattwik Das

Sattwik is a Digital Marketing professional at Smartlead. He is a dedicated content writer who focuses on juggling words to bring out meaningful content. He is experienced in well-researched and SEO-optimized content creation, content editing, and copywriting for various businesses throughout the globe. His expertise in SEO, SMM, and SMO with a touch of creativity helps businesses grow and maximize their credibility and sales.

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Edited by:

Charu Mitra Dubey

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Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Email automation FAQs- Smartlead

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does the "unlimited mailboxes" feature benefit me?

Email automation FAQs- Smartlead

Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?

Email automation FAQs- Smartlead

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

Email automation FAQs- Smartlead

Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
 
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can I integrate Smartlead with other tools I'm using?

Email automation FAQs- Smartlead

Certainly, Smartlead is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

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What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our multi-channel infrastructure is designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

Email automation FAQs- Smartlead

Do you provide me with lead sources?

Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanized email sending patterns and ramping up the sending volume. 

5. Multi-Channel Emphasis: Smartlead places a strong emphasis on multi-channel outreach. You can reach your prospects where they are with the LinkedIn outreach feature.   With Smartlead’s cold email automation software, you're always one step ahead in your outreach efforts, enjoying the freedom to scale your initiatives and seamlessly integrate with other tools—all while maintaining a focus on maximizing the impact of your outreach.

Email automation FAQs- Smartlead

How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

Email automation FAQs- Smartlead

Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

Email automation FAQs- Smartlead

We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have.

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