A Comprehensive Guide to Gmail Email Limits and Daily Send Rates

Created On:
February 1, 2023
Updated On:
May 28, 2024

Gmail is an integral part of Google Workspace. Moreover, marketers organize marketing campaigns and target the emails to their potential customers' email addresses. Also, the primary tool for cold emails is Gmail.

The popularity of Gmail is at its peak, having 4.1 billion+ active users. We use Gmail for sending business and personal emails. However, Google Workspace has an email-sending limit: how many emails you can send per day. So, Gmail has set up a daily limit for sending emails. It is known as Gmail Email Limit.

However, Google permits users to send bulk emails from G Suite Account. The Gmail email limit of standard Gmail and G Suite for Email Clients also differs.

Let's understand how many mass emails can be sent during email campaigns by Gmail in this blog post.

Gmail Account Versus G Suite Account

Gmail Account is used to send and receive outgoing emails for personal use. The main domain of a standard Gmail account is gmail.com.

G Suite account focuses on creating organizational email addresses. Consequently, Google provides company-related domain names to users. G Suite Email Example is xyz@organizationname.com.

What is the Gmail Email Limit Per Day?

As mentioned earlier, the limit of regular Gmail and G Suite varies. So, let's understand each concept one by one.

  • Regular Gmail Email Limit

Google allows you to send 500 messages per day with a regular Gmail account. It is a fixed daily email limit on all email accounts. So, you can manage the mass email number and target individual emails accordingly.

How does this email recipient's number vary?

  1. The outgoing email number per email account is 500. It means you can target one email to 500 recipients during a cold email campaign.
  2. You can send ten email messages to 50 recipients per message during bulk email campaigns.

Now, let's know the number of emails for Gmail's paid service, i.e., the G Suit Account.

  • G Suite Limit

G Suite, also known as Google Workspace, offers paid services to companies that increase the message limit. It provides free pricing plans. So, in a single campaign, you can send ten emails to twenty other email addresses. Hence, the total recipient number would be 200.

Remember, you can only send 2000 emails to 2000 recipients. The email marketeer can't send any further as he reached the limit after targeting 2000 inboxes.

Gmail Sending Limit per Day

(Source: Unsplash)

At the same time, an email marketer can send one email to five recipients, containing CC and BCC in the content covering a 2500-3000 email limit. So, the email limit from a single address would be 10,000.

As a result, a marketer plans to send outgoing messages accordingly and must avoid undeliverable messages. 

Noteworthy point: The CC and BCC of email content affect Gmail's daily limit, according to Email Tracking Statistics. It occurs because the recipient counts in a single email increase by adding the To, CC, and BCC sections of the email step.

Learn to write cold email and enhance email productivity with Smartlead. 

  • SMTP Server Relay Limit

Unarguably, sending manual emails to non-Gmail platforms is troublesome. However, now you can opt for an external SMTP server, which is free and allows you to send messages to Outlook and Thunderbird users. Organizations can also purchase premium plans to send more emails to clients' mail folders.

Free outgoing SMTP mail server enables users to send 500 emails per day. Also, SMTP Server allows you to schedule sequence emails better.

Let’s have a glance at the below-mentioned significant points to learn Gmail's mass email campaigns limit:

  • Emails everyday limit: 2,000
  • Multi-send message limit: 1,500
  • Trial account's message limit, as per Google Group: is 500
  • Auto forwarded messages limit: 10,000
  • Mail filters of auto-forwarded messages limit: 20
  • Recipients per message: 2,000
  • External recipients per message: 500
  • Total recipient count: 10,000
  • External recipient's per day count: 3,000

The domain aliases messages count when sent from an alternate address or delegated user.

Is Setting Gmail Sending Limit Necessary?

Users must set an E-Mail frequency per day because people can exploit the Gmail system and spam recipient's folders by enabling auto follow-up. The exploitation is led by individuals or organizations who incorrectly strategize sending emails going beyond the limit. These exploitative individuals will readily discover loopholes around spam laws and spam daily recipient limits. Primarily, they send bots in external emails.

Therefore, Gmail established the Email Limit. It determines the individual's email sending number to recipients in a rolling 24-hour period. So, Gmail keeps accounts safe and spam-free. Moreover, the probability of a disabled account number reduces. So, the Gmail environment stays healthy, and the number of undeliverable emails decreases.

What is the Gmail Account Suspension?

Google tracks a user's email sending limit regularly. So, according to Google Workspace's program policies, you cannot surpass the limit. Your account may suspend temporarily if you exceed the daily send limit.

Another threat of surpassing the Gmail sending limit is harming the domain reputation. Poor domain reputation triggers decrement in the count of recipients and hampers email deliverability. Consequently, you will notice your email's response rate going downhill.

The good news is that Gmail promotes marketers for bulk emails campaign via POP or IMAP. As a result, a business can send a single email to 100 recipients.

These emails are sent via servers like:

  • smtp-relay.gmail.com
  • smtp.gmail.com

Google also disables your Google Groups temporarily as an additional precautionary measure if the undeliverable email rate limits include. Therefore, ensure that your outgoing email's bounce-back rate doesn't increase.

The email's bounce rate grows when individual email addresses are non-existing or contain a broken or harmful link. Such emails fail to hit the recipient's inbox. The Gmail app on mobile and web browsers works similarly with an exact bulk message limit.

Google apps suggest users always trust the verified email IDs and then add them to the email list.

Note: Associating your Gmail account with non-Gmail addresses limits the individual's email send limits within 24 hours.

You can reactivate your Google Apps account after 24 hours of the suspension. Do you know that according to Google's program policies, a user's Gmail account will disable permanently if they don't use it for nine months?

For more details, visit Google's Spam and Abuse Policy.

What are the Error Messages When Gmail Email Limit exceeds?

Error in Gmail Sending Limits

(Source: Unsplash)

Google can pop up error messages if you fail to follow the 24-hour rolling period email sending limit. So, let's understand these error email messages and how to troubleshoot them.

1. Reached Daily Limit Message

You will receive a "You have reached a limit for sending mail" message when you exceed the one-to-one email sending limit. Therefore, you must wait for another day before sending any message. Otherwise, your account can get into the trial period. So, be careful while sending emails per hour.

2. Messages Couldn't Deliver

Sometimes, you send a particular message, but it fails to deliver, and you get a message saying, "Messages you sent couldn't be delivered." In such a scenario, remove these IDs from your Emails list to reduce the bounce rate.

3. Contact us Receiving Many Messages

You get an "A Contact is getting too much mail" rate limit error when you exceed the email address count. Moreover, Gmail API sends this message when you have duplicate email addresses in your email lists. So, it is advisable to don't send any messages to external or internal emails for a few days.

So, these were frequent error message warnings that occur when you exceed Gmail's sending limit, even when they were non-bulk emails. We'll look at some practices to implement in interactive emails.

Gmail Daily Email Limit: Best Google Marketplace Practices That can Increase Email Deliverability Rate

1. Batch of Emails will be meaningful and sent to the right audience.

2. Avoid sending unlimited emails to a single recipient because it can deliver your Email to your spam folder. Also, add business details in your emails.

3. Give priority to the recipient's permission. Google Developer Expert recommends including Unsubscribe and Subscribe buttons in emails.

4. Your email should look like a helpful post. Therefore, it should not consist of deceptive content.

5. Add a call to action button for recipients per email.

6. Take advantage of email management tools.

Use a third-party tool like Smartlead.ai that can help you manage emails by implementing all best practices.


Gmail is a professional Google Workspace platform that allows users to leverage potential customers, keeping maximum number of recipients in Gmail in mind. So, each day digital marketers target the outgoing emails they need to send to their recipients. Therefore, Gmail is considered the primary platform for growing the business.

However, a lack of strategies can lead to your being dumped into the spam folder. There should be a specific number of emails to be sent each day. So, follow all the essential techniques to lead to successful email campaigns, and remember the Gmail email limit.


How do I manage over 200 emails per day?

Following are the ways:

  • Prioritize the action-requiring emails first.
  • Add the pending emails to a waiting folder in your Gmail.
  • Sync your phone's calendar with Google and manage the outgoing and incoming emails. Know its policy and other details.

Is there a 24-hour period rule on Gmail for sending emails?

Google's 24-hour period rule implies to sender's sending limit to the recipients. However, it differs for SMTP server relays as the sending limit exceeds this feature.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

  • dfbvrsg
  • svsv

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Tanmay Shukla

Tanmay is a SEO Content Writer at Smartlead. His zeal and enthusiasm in writing led him to the path of being a Content Writer. He has been advancing in this field by possessing more knowledge and skills. His constant endeavor has made him a whiz in SEO, Creative Writing, and driving sales through writing.


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