How to Generate Quality Leads for SaaS Business with Cold Emails?

Created On:
December 16, 2022
Updated On:
May 28, 2024
cold email lead gen

According to research, only 3% of people worldwide show confidence in salespersons. And talking about the online world, this percentage further decreases. But don't look at the empty side of the cup. As a SaaS company, your eyes should be on that part of the cup which is filled with the potion of opportunities.

So, it's essential to attract that few people to your business.

Here comes the role of cold mail pitching. It's a two-way option. Knowing how to use it properly is no less than magic for you. But if your hard pitches are icy, this can ruin the image of your company.

What should you do now? Make your sales team expert at running cold mail outreach campaigns.

Let's learn about cold mail, SaaS Businesses, how they should run their cold outreach campaigns, what steps you should follow to increase your sales email conversion rate, and what not to do while writing hard pitches.

Introduction to Cold Emails

You can say that cold emails are one of the best outbound sales methods, where a sales rep starts the conversation via cold mail campaigns with the ideal customers to convert them into potential customers. It's one of the most conventional and best methods to make qualified leads and then convert them into potential prospects.

In short words, you can say it's a way to initiate a fruitful conversation in the online world for positive responses.

You don't need to rush the process of cold call mails that might result in the conversion of your potential prospects into cold leads. Yes, all in vain! But instead, you should build healthy relationships with your customers by giving a warm solution to their business pain points.

Has the Approach of Cold Emailing Been Altered?

Yes! The answer to this question is very straightforward; it's been altered.

And what's that mean?

Well, we all know that it is not new to use cold emails in the sales process. The process was very uncomplicated, make a generic message as a complex mail template and send this to hundreds or even thousands of ideal customers simultaneously.

But now, you can't win your ideal customer's heart by using this old cold mail strategy.

You need to be innovative in an ever-changing world!

You need to add a touch of personalization to your cold pitch by utilizing some complex mail tools. Unlike before, now you have to make an ideal research profile, prepare an mail list of all your potential leads, and then to start mutual connections, you have to send them appropriate and personalized cold mails.

At the start, it's tiresome, but it will prove to be a compelling method to increase your conversion rate in the future.

What is a SaaS Business?

Software that is provided as a service, or SaaS, is hosted on the cloud. It may be viewed through a web browser, a mobile app, or a desktop program. Users of most of the SaaS businesses have to subscribe to the service, which entails paying a regular cost either monthly or yearly.

How Does SaaS Business Work?

Software, server, and database are all managed by the SaaS companies while users access these services online by paying their charges. Yes, this is that simple. That's why the number of these companies and their users is increasing daily.

Their subscription rates depend on the following:

  • Technical support you need in your service.
  • How many people will use the service?
  • The volume of your data that the company will store.

Examples of SaaS Businesses

Every kind of business function can be controlled by SaaS business. Let's look at a few examples of successful SaaS businesses below.

  • Enterprise Resource Planning (ERP)

For big organizations, enterprise resource planning software (SaaS) are best.

  • eCommerce and Web hosting

SaaS businesses manage the website hosting that you purchased. These companies remotely store the customer's data on their servers.

  • Customer Resource Manager (CRM)

Customer Resource Manager (CRM) allows customers to manage their customers and sales further via sales funnels.

  • HumanResourcing

SaaS can also manage all the human resources, such as hiring people, scheduling payments, etc.

Steps to Write a Cold Mail Pitch Like an Expert in SaaS Business That Converts 

Every day, almost 300.4 Billion emails get exchanged between people. More than half of them are cold pitches, and many don't get a chance to be opened to present the treasure inside them to the recipient.

So, what magic do you should to your cold emails so that most of them can get opened?

Bear with me for a while and follow the below-mentioned magical steps to enhance your chance to 2X your SaaS company's revenue.

  1. Build an Ideal Profile for Your Customer

First of all, ask yourself a few questions, such as,

  • What type of value can I add to my customer's business life?
  • Who can be my customers?
  • What can be the pain points of my customers?
  • Why should they buy from me instead of other alternatives?

Once you get the answers to these questions, start your hunt for potential leads. Find where your customer type resides, what difficulties they are facing now, and their business goals.

Your SaaS can be used in different ways by different companies. So, just don't be done with one ideal customer profile but at least 3 to 4.

Yes, you have to brainstorm quite a lot to build several ideal customers profile. Just do it.

  1. Make a List of Prospects to Outreach.

Are you done making several ideal customer profiles? Quite tiresome but better results-generating.

If so, let's jump onto the next step: making a list of prospects.

  • The best way

There are many ways and places to find out your potential leads, but using specified tools is the best and most straightforward. These tools have databases of prospects. So you can access them and use them to identify your qualified leads., Zoominfo, or Uplead are the best tools to get access to prospect databases. But if you want to research manually, you can also use platforms such as Crunchbase.

Among the above mentioned tools, Smartlead is indeed the best tool available for cold emailing where businesses can write personalized and effective cold emails which do not end up landing in the spam folder. To know more about it, you can visit this blog of Smartlead.

  • Always format your prospect list.

Use Google spreadsheet to make a very understandable spreadsheet and add different information into different columns such as first name, location, company's name, and their present problem that you can solve by SaaS, and don't forget to add a personalized opening line there so that you don't forget about what to add to each tailored mail pitch.

  1. Explore Contacts of B2B Qualified Leads

Only highly qualified leads prove to be in the most qualified engagements. So, sieve out only qualified leads from a bunch of tips. How will you do this? How will you get rid of inactive or inappropriate tips?

For this purpose, you should use mail verifications before sending cold pitches. You can use the mail verifier for this purpose.

Then make personalized pitches according to their needs and your services for each customer.

  1. Craft Compelling Mail Subject Lines

The next step should be to craft a simple, short, personalized, and compelling subject line that can increase the chances of email opening rates. Keep in mind the following things while writing subject lines.

  • Be genuine
  • Don't lie
  • Don't add click baits
  • Always try to add value upfront
  • Don't ever let your subject line cross 6 to 7 words. The shorter the subject line, the more the possibility of opening.
  • Add compactness in your subject line.
  • You can add a touch of personalization even in your subject lines
  • Add curiosity
  • Avoid spam or buzzwords

Example: "Cruisin' 4 Critters is August 2nd. Register Today!"

Let's see some examples by Woodpecker:

{{FIRST_NAME}}}, there is a more efficient way to do X

I have an idea on how to improve your X

Have you thought about switching X?

Want to scale up X at {{COMPANY}}?

  1. Design a Personalized Email Body

Don't write like a robot. Add your feelings - personalize your mail body to resonate with your customer. The more you sound like a human, the more the chances of response rates. So, be very careful while writing an mail body.

You can use the following concepts:

  • Reference something that they shared on social media.
  • Compliment their business success, then add how you can boost it via your services.
  • Mention their goals.
  • Offer free trials.
  • Tell them how their competitors are advantaging from using these types of services.
  • Always highlight what you have with your customer in common.
  • Give them a piece of advice to solve one of the recent problems.

Actual well-written cold email pitches increase the opening rates and convert your prospect into a loyal customer.

  1. Add a Distinct Call to Action (CTA)

Do you know what successful cold pitches include that your cold emails don't?

Strong Call to Action.

So, never underestimate its importance. Even if you have included a great deal of personalization in your pitch, without CTA, it's nothing.

Tell your customers that you are always available to explain how efficient and essential your service is for their good. Always be polite while adding this.

So, always end your email with a solid call to action.

  1. Always Edit Your 'From' Line.

You might be surprised we mention the 'from' line here separately. Yes, because the 'from' line is as important as your subject line.

Your qualified lead gets the first impression by your 'from' line. On behalf of it, your email will be got opened or added to the trash. So, continually optimize it with your SaaS business.

  1. Ensure Your Cold Email Gets Open

Check your email step-up for cold Pitching. You can use free tools like CheckMXto check whether your step-up is correct. By adding your domain to this, you will get to know any issues if they exist in the first place.

If you are sending mass emails at a time, to avoid any suspicion from google, use Auto-warmer.

  1. Automate Your Outreach System

Use email campaign automation tools to save time, and they are also cost-effective. B2B email automation tools are proven to be very efficient and increase SaaS businesses' productivity.

  1. Never Overlook the Follow-up Email

Not all cold pitching emails are fruitful. And this is how these cold outreaching campaigns run.

But the good news is that follow-up emails can increase productivity.

With a good greeting of the day, further explain your services and the value they can add to the customer's life. Mostly the follow-up emails after 2 hours are the most efficient ones.

You can not only follow up via email but with texts, calls, and social media interaction to convince your qualified lead to become your loyal customer.

 How to Avoid Your Cold Email Landing in Spam?

About 21% of daily cold-pitch emails go to the spam folder without knowing the inbox's owner. Let's see the role of technology here and how we can prevent our cold pitches from landing in the ditches.

  • Use of placeholders

Using placeholders in your cold emails reduces the chances of spam landing. Placeholders are also known as merge holders, such as brackets and characters, e.g., *[Pitching]*.

  • Don't add attachments and images.

If you are adding attachments and images in your cold pitches, then man, this is why you are not getting any results and new customers. Don't do this because email servers usually need to be more relaxed. It's always a best practice to make plain text-optimized cold email pitches.

  • Always use the business domain for Cold email outreach campaigns.

Why Does Cold Email Pitching in SaaS Businesses Differ From Others?

The main difference in cold outreach campaigns between SaaS businesses and other retail companies is free trials by cold email pitching.

You might also have experienced this cold pitching strategy without knowing. SaaS companies offer their customers a free trial for a few days or months. I know what you are thinking. But they still need to get spontaneous revenues but future loyal customers.

And how it works? Let me explain it to you.

When customers use your application for a month, they will try to experiment with the software. They might use it to achieve their business goals or use it in their business model to solve their problems. So, the following things can be deduced by their free trial.

  • Customer's company size.
  • The customer experience at your application.
  • Customer location.
  • Customer business pain points.
  • Email address of the business owner.
  • Customer's name.
  • Their schedule of software usage.

All this information will help you with customer value management, such as identifying your qualified leads, what value they need from you, and managing your cold email outreach.

But SaaS businesses still have the issues of retail companies, such as email deliverability rates, email opening rates, hard work of cold email marketing campaigns, or conversion rates.

SaaS companies have the advantage of giving free trials. So, they should use this wisely and repeatedly.

Why do all SaaS Companies Engage in Cold Email Outreach Campaigns?

There are many reasons for using well-planned complex sales emails in SaaS businesses. A few of them are given below.

  • Compared to other outbound sales strategies used in SaaS companies, cold emails are the least invasive.
  • It is one of the most successful campaigns which can maximize your revenues.
  • This can be effectively executed by using different automated cold email tools.
  • Cold email pitching is very cost-friendly; you can also use them at low costs, according to your need.

Things to Avoid in Cold Email Pitching in SaaS Business

So, what are the things you should avoid in your cold email outreach campaigns? Let's take a look at them.

  • Sending them to the wrong persons or least qualified leads.
  • Writing long and unclear subject lines.
  • Non-personalized pitch.
  • Forgetting to edit B2B sales email templates.
  • Bragging and fussing around.
  • Sending without double-checking.
  • Using generic messages.
  • Sending a marketing talk instead of a sales pitch with warmth.
  • No writing CTA at the end.

End Note

You can't deny the importance of well-written cold emails in SaaS Business and how they can help in giving the much-needed kick to your expectations. Hard-pitch email can do magic if it is short, to the point, well-tailored, and personalized. Let's summarize a few crucial steps here,

  • Building a profile for your ideal customers
  • Making a potential prospect's list
  • Designing perfect subject line and email body
  • Automation
  • Proper Follow-ups
  • Make sure to land in the inbox, not in spam.

Running cold email campaigns is as crucial as services in SaaS Businesses. Because if there is no customer to buy your services, you can't generate your profits. So, stay focused and goal-oriented to provide value in your customer's business life.

So, your SaaS business and cold email campaigns go hand in hand to multiply your revenues. 

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Tanmay Shukla

Tanmay is a SEO Content Writer at Smartlead. His zeal and enthusiasm in writing led him to the path of being a Content Writer. He has been advancing in this field by possessing more knowledge and skills. His constant endeavor has made him a whiz in SEO, Creative Writing, and driving sales through writing.


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Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Email automation FAQs- Smartlead

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

What is Smartlead, and how can it enhance my cold email campaigns?

Email automation FAQs- Smartlead

Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.
Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance. 

How does the "unlimited mailboxes" feature benefit me?

Email automation FAQs- Smartlead

Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

How does Smartlead as a cold emailing tool can automate the cold email process?

Email automation FAQs- Smartlead

Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.

The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!

What do you mean by "unibox to handle your entire revenue cycle"?

Email automation FAQs- Smartlead

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

Email automation FAQs- Smartlead

Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can Smartlead help improve my email deliverability rates?

Email automation FAQs- Smartlead

Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.
Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.

What features does Smartlead offer for cold email personalisation?

Email automation FAQs- Smartlead

Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.

Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.

Can I integrate Smartlead with other tools I'm using?

Email automation FAQs- Smartlead

Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

Email automation FAQs- Smartlead

Is Smartlead suitable for both small businesses and large enterprises?

Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.

Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.

Email automation FAQs- Smartlead

What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our cold email tool offers a multi-channel infrastructure designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

Email automation FAQs- Smartlead

How can Smartlead integrate with my existing CRM and other tools?

Smartlead is the cold emailing tool that facilitates seamless integration with existing CRM systems and other tools through robust webhook and API infrastructure. This setup ensures real-time data synchronisation and automated processes without manual intervention. Integration platforms like Zapier, Make, and N8N enable effortless data exchange between Smartlead and various applications, supporting tasks such as lead information syncing and campaign status updates. Additionally, it offers native integrations with major CRM platforms like HubSpot, Salesforce, and Pipedrive, enhancing overall lead management capabilities and workflow efficiency. Try Now!

Email automation FAQs- Smartlead

Do you provide me with lead sources?

No. Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanised email sending patterns and ramping up the sending volume. 

Email automation FAQs- Smartlead

How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

Email automation FAQs- Smartlead

Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

Email automation FAQs- Smartlead

We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have. You can also reach out to us at

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