What are the Best Cold Email Templates to Make Connections?

Created On:
February 1, 2024
Updated On:
February 1, 2024
What are the Best Cold Email Templates to Make Connections | Smartlead

Choosing the right cold email template to make connections is always a struggle, especially when a cold email copy stands between your potential success and failure. 

Whether you are sending cold emails to make connections or book meetings, it’s important to compose the perfect cold emails

We understand that it’s difficult to come by good cold email templates. That’s why we have compiled the best cold email templates to make connections. As the name suggests, you can pick any one of these templates, tweak it to personalize to your prospects, and you are ready to send cold emails that generate responses. 

Let’s dive in. 

How to Leverage Cold Emails to Make Connections and Scale Your Business 

The average cold email response rate is 8.5% across industries. So, if you are sending 100 cold emails, you may only receive 8-9 responses. Of course, you can increase the response rate significantly with multiple follow-ups, but the trick is to send bulk cold emails to scale your business. 

Here’s how you can make lasting connections with cold emails and scale your business:
Making lasting connections and scaling your business through cold emails requires a strategic approach. Here are some tips and tricks to help you succeed:

  • Persoanlize each email to the recipient's interests, needs, and background. Mention something specific about their work or achievements to show that you've done your research.
  • Craft attention-grabbing subject lines that pique curiosity or offer value. A great subject line can significantly increase your email open rates. Keep it within 9 words or 60 characters max. 
  • Keep your email short and to the point. Highlight the benefits or solutions you can offer. Avoid jargon and make your message easy to understand.
  • Send only plain-text emails your initial message. 
  • Include a specific and actionable CTA. Whether it's scheduling a call, requesting a meeting, or asking for feedback, make it clear what you want the recipient to do.
  • It takes 5 or more follow-ups to close a deal. Send follow-up emails to remind them of your initial contact and reiterate your value proposition.
  • Experiment with different email templates, subject lines, and sending times to see what works best for your audience. Analyze open and response rates to refine your approach.
  • Divide your cold email list into smaller segments based on demographics or interests. Tailor your messages accordingly for better engagement.
  • Leverage a cold emailing tool like Smartlead. With Smartlead, you can connect unlimited email accounts to scale your cold email outreach. It ensures your messages never land in spam folders with unlimited, automated email warmups. 

11 Best Cold Email Templates to Make Connections 

1. Initiating Communication Cold Email Template

Subject: Let's Connect and Share Ideas

Hi [First Name],

I hope this email finds you well. I came across your profile and was impressed by your work in [mention something specific, e.g., marketing]. I'd love to connect and explore potential synergies or simply exchange ideas.

Would you be open to a brief chat? Let me know.

Looking forward to connecting!

Best regards,

[Your Name]

2. Direct Approach Cold Email Template #1

Subject: [First name], is [pain point] a problem? 

Hello [First Name],

My name is [Your Name], and I work at [company name] as [job role].

At [company name], our aim is to resolve [pain point], and we have helped [client name] with [solutions]. 

We’ve helped [client name] achieve their Q3 target with [solutions offered]. 

Since you are the [job role], I believe we can work together to achieve [goal]. 

Would you like to discuss this further over a quick demo call? 

If you have any questions, feel free to ask me directly.

Best Wishes,

[Your Name]

3. Guest Posting Request Cold Email Template #2 

Subject: I can help you rank for [keyword]

Hi [first name],

I'm [name], working in the [job role] at [company].

I want to discuss a guest posting opportunity for your blog. 

I noticed you aren’t ranking for [a particular keyword relevant to their business], but [competitor’s name] is. 

I recently wrote a similar article on [keyword]. It’s SEO optimized and follows all the publishing guidelines and quality standards of your blog for you to publish. 

I believe this article will be beneficial to your audience, and all I ask in return is attribution for the article. Let me know if you are interested in moving forward. 

Thank you, 

[Sender name] 

4. Influencer Outreach Cold Email Template 

Subject: [First name], let’s work together! 

Hi [First name], 

I am [name], the [designation] at [company name.] 

[Give  a brief overview of your company.]

We loved your collaboration series on [product/company], and we’d like to do something similar. 

We are asking for [content/promotion] from you, and in return, we can offer [offering]

Are you interested in exploring the opportunity to collaborate with us? 

Let me know. 

[Email signature] 

5. Lead Gen Cold Email Template 

Subject: [First name], quick question?

Hey [First name],

Are you searching for a [software product] that can help you [solve a specific problem]?

I know you are busy working on [goal they are working towards], so I’ll make this message quick. 

I am [name], working as a [job title], and I’ve got a couple of suggestions that can help you solve [pain point] in [problem area]. 

Here you go:

[Suggestion #1]

[Sugesstion #2]

It might be difficult to implement this feedback manually, which is where [company name] can help! 

Would you like to have a quick phone call sometime this week? I would love to show you how to implement it successfully. 

Let me know what you think!


[Your Name]

6. Nudging in the Right Direction Cold Email Template  

Subject: I’m looking for the right contact at [Company name]

Hello [First Name],

I was curious about who would be the best fit to contact from [Company name] with regard to [specific pain point].

Are you facing the same issue? 

I’m working at [company name], and I can tell you that hundreds of businesses have this problem.

We’ve helped [client names] to solve [paint points], and they have seen [growth matric] in just 3 months.

[insert some credible growth numbers] 

I was wondering if you are the right person to talk to about this. If yes, can we set up a call some time this week? If not, can you nudge me in the right direction? 

Thank you, 

[Your Name]

7. Asking for the Right Person Cold Email Template

Subject: [First name], quick concern! 

Hello [first name],

I noticed your name on [source] and was hoping for your assistance.

I have a potential solution for [industry issue or challenge] that could greatly benefit [company name]. However, I'm having difficulty finding the right person to talk to.

Could you kindly direct me to the appropriate person to explore this opportunity with and provide their contact information?

Thank you for your time.

[insert email signature here]

8. PAS Tactic Cold Email Template

Subject: [Product name] can turn your negative feedback into customers!

Hello [first name],

I've observed that your company is dealing with negative reviews related to subpar customer service. It can be quite disheartening to lose customers due to issues like unresolved tickets, insufficient tools, and disarray in the support department.

Our solution, [product name], consolidates all your customer data into a unified platform, simplifying the tracking, management, and evaluation of customer interactions, regardless of the communication channel.

Would you be interested in learning more about how [product name] can transform those negative reviews into devoted, contented customers?

Best regards,

[Your Email Signature]

9. AIDA Cold Email Template 

Subject: Unlocking Opportunities for [Company Name]

Hello [first name],

Imagine if a [product/service] could be the solution to [addressing a specific problem] for you.

Over the past year, we've been proud partners with [company name], and the results have been remarkable. After implementing [your product name], they experienced an impressive [x%] surge in sales. But that's not all – [your product name] also played a pivotal role in streamlining their workflow, enhancing efficiency, slashing response times, and elevating customer satisfaction from [A% to B%].

I'm genuinely excited to discuss how [your product name] could potentially have a similarly transformative impact on your company. Would you be available for a conversation this week?

Best regards,

[insert email signature here]

10. Humorous Cold Email Template 

Subject: We Share the Same Sentiments about Sales Emails!

Hi [First name],

I completely understand your sentiment – I'm not a fan of sales emails either! But here's the catch: You actually asked for more details regarding [solution]. 

If achieving [goal] isn't on your agenda, please don't hesitate to inform me, and I'll happily put an end to my own hypocrisy. 

Truthfully, hitting that "Send" button isn't my favorite task either. Your help could ease my pain, so please select a convenient slot from my calendar here.

Warm regards,

[Your Name]

11. Mutual Connection Cold Email Template 

Subject: Introduction from [Mutual Connection]

Hi [FirstName],

I hope this message finds you well. I wanted to reach out because [Mutual connection] spoke highly of you and suggested we connect. 

I'm a part of the team at [company name], where we specialize in [XYZ]. Considering your role at [company], I believe there could be a valuable synergy between our organizations. Our product, [product name], has garnered significant acclaim in the market, and I believe it could offer valuable solutions for your needs.

Would you be available for a conversation next week to explore potential collaboration opportunities?

Best regards,

[sender’s name] 


Today's top marketing and sales teams don't hastily compose cold email copy; they craft messages strategically.

First, research is crucial. Without knowing your ideal customer, you can't capture their attention. Build buyer personas to understand their specifics – are they in a startup, B2B SaaS, or interested in a case study or webinar?

Second, personalization matters. Generic "Hey there!" emails won't cut it. Personalized emails have a 10% higher open rate. Address your recipient directly for a more personal touch.

Lastly, add value. A discount code might work, but the value varies by prospect. Some want a call, more information on a landing page, or influencer insights on YouTube. Understand what value means to your prospect and offer it in your cold email.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Sattwik Das

Sattwik is a Digital Marketing professional at Smartlead. He is a dedicated content writer who focuses on juggling words to bring out meaningful content. He is experienced in well-researched and SEO-optimized content creation, content editing, and copywriting for various businesses throughout the globe. His expertise in SEO, SMM, and SMO with a touch of creativity helps businesses grow and maximize their credibility and sales.


Edited by:

Sattwik Das


Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Email automation FAQs- Smartlead

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does the "unlimited mailboxes" feature benefit me?

Email automation FAQs- Smartlead

Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?

Email automation FAQs- Smartlead

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

Email automation FAQs- Smartlead

Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can I integrate Smartlead with other tools I'm using?

Email automation FAQs- Smartlead

Certainly, Smartlead is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

Email automation FAQs- Smartlead

What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our multi-channel infrastructure is designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

Email automation FAQs- Smartlead

Do you provide me with lead sources?

Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanized email sending patterns and ramping up the sending volume. 

5. Multi-Channel Emphasis: Smartlead places a strong emphasis on multi-channel outreach. You can reach your prospects where they are with the LinkedIn outreach feature.   With Smartlead’s cold email automation software, you're always one step ahead in your outreach efforts, enjoying the freedom to scale your initiatives and seamlessly integrate with other tools—all while maintaining a focus on maximizing the impact of your outreach.

Email automation FAQs- Smartlead

How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

Email automation FAQs- Smartlead

Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

Email automation FAQs- Smartlead

We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have.

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