LevelUpLeads.io's Journey to 84% Open Rates: A Success Story

Created On:
May 10, 2024
Updated On:
May 13, 2024
LevelUpLeads.io's Journey to 84% Open Rates: A Success Story

Effective lead generation requires more than just determination—it demands innovation and strategic evolution. 

John Karsant, founder of LevelUpLeads.io, recognized this early on. Under his leadership, what began as a list-building endeavor quickly transformed into a comprehensive lead-generation powerhouse, especially for B2B SaaS companies. 

Catering to clients across various sectors, including significant players in the SaaS industry, LevelUpLeads.io has notably achieved impressive campaign open rates of 75% and 84% in Europe and the United States, respectively.

Yet, the road to success was not without its obstacles. This case study delves into how LevelUpLeads.io, led by John Karsant, with the help of Smartlead.ai, turned these challenges into success, significantly enhancing their service delivery and client satisfaction.

Join us as we explore how LevelUpLeads.io became a leader in the competitive lead generation field.

How It All Started: The Story of John Karsant and LevelUpLeads.io 

John Karsant, a brilliant marketer and the founder of LevelUpLeads.io, started his journey in the lead gen space with solar lead generation. Soon enough, John started working through the full sales cycle with startups, where he handled both prospecting and selling. 

He gained further experience at another lead generation agency before deciding to branch out and start his own company. And that’s when he founded LevelUpLeads.io three years back. 

Initially, LevelUp Leads focused solely on list building—creating contact lists for clients. However, about six months into the business, John realized that relying exclusively on list building was not sustainable. This led him to expand the services offered by LevelUpLead, including running full outbound campaigns. 

These campaigns not only create contact lists but also actively engage potential leads through email, LinkedIn, and cold calling to set up meetings for clients. This expansion in services allowed John to provide a holistic lead generation service, helping clients secure SQLs efficiently.

With Smartlead as its outbound software, LevelUp Leads achieved an astounding 75% and 84% open rates for campaigns targeting Europe and the United States.

As John reflects on his journey to scaling his agency successfully, he fondly acknowledges the role Smartlead played in his success story.

Challenges Faced by LevelUpLeads.io  

John Karsant faced numerous challenges as he expanded his agency’s lead generation services. 

Initially, LevelUp Leads focused only on list building. John realized that this model wasn't sustainable as it limited the scope of their services. This pushed him to widen the services to include complete outbound campaigns.

As LevelUp Leads expanded beyond list building, it was challenging to integrate and operate channels like email, LinkedIn outreach, and cold calling. Also, the higher learning curve for lead gen SaaS products posed an obstruction for LevelUp Leads. 

Engaging and retaining clients in the lead generation market requires consistent value-addition and service offerings. Ensuring his clients meet their diverse lead gen needs was initially a challenge for John. 

As the business grew, scaling operations while maintaining quality and personalized service became a challenge. This included managing a growing team and ensuring all members were aligned with the company’s goals and standards.

Key Achievements of LevelUpLeads.io

LevelUpLeads.io, led by John Krasant, has achieved several key milestones that reflect its skyrocketing growth and effectiveness in the lead generation industry. 

Within a year, John successfully transitioned LevelUp Leads from solely focusing on list building to offering full-scale outbound campaigns. This expansion allowed the company to provide more comprehensive services, including cold email outreach, LinkedIn outreach, and cold calling.

LevelUp Leads has successfully acquired and retained a significant number of clients, particularly in the United States, which proves the effectiveness of its lead generation strategies and customer service.

The company has achieved remarkable campaign results, such as obtaining 75% and 84% open rates for campaigns targeting Europe and the United States, respectively. Furthermore, they achieved a positive reply rate of 30%. Meanwhile, for a campaign targeting the United States, the positive reply rate was nearly 22%

LevelUp Leads effectively uses Smartlead to enhance its campaign management. It also leverages its full whitelabel feature for efficient data reporting to its clients. 

LevelUp Leads now works with a diverse range of clients, from small B2B startups to larger corporations. About 70% of their clients are involved in SaaS products, highlighting LevelUpLeads.io’s authority over SaaS outbound. 

Under John’s leadership, LevelUp Leads continuously adapts and innovates its strategies, which has been crucial in maintaining a competitive edge.

What Factors Helped Achieve the Goals: The Smartlead Difference 

Several factors contributed to LevelUp Leads achieving its goals, with Smartlead playing a significant role in its success.

Expanding its services from just list building to full-scale outbound campaigns allowed LevelUp Leads to offer a well-rounded solution to its clients. This helped meet a wider range of client needs and increased the company's market appeal.

Adopting Smartlead significantly enhanced their operational efficiency. Features like the customer portal and master inbox allowed LevelUp Leads to manage campaigns more effectively and provide transparency to clients, which is crucial for trust and long-term relationships.

Smartlead's customer portal feature allowed LevelUp Leads to give clients real-time access to campaign progress. Moreover, Smartlead’s master inbox helped centralize communications from various campaigns. 

John also fondly mentioned how subsequences in Smartlead help with targeted lead generation. Smartlead’s ongoing updates and feature enhancements have allowed LevelUp Leads to improve its service offerings continuously. 

The ability to manage and analyze campaigns effectively with Smartlead has enabled LevelUp Leads to optimize its strategies based on real-time data. This data-driven approach has improved the targeting and efficiency of their campaigns, leading to better outcomes in terms of open and response rates.

In summary, SmartLead has been a vital tool for LevelUpLeads.io, enhancing their ability to manage complex and diverse campaigns, improve client communication and transparency, and continuously adapt to the evolving needs of the market. 

John Karsant’s leadership and clear vision for the company have guided its strategic decisions and growth. His experience in lead generation and understanding of the market dynamics have been crucial in steering the company through various challenges.

Last but not least, LevelUp Leads actively seeks and incorporates customer feedback into their service improvements. This commitment to evolving based on client needs has significantly contributed to their success.

Together, these factors have enabled LevelUp Leads to not only achieve their goals but also excel in delivering exceptional value to their clients, securing a strong position in the lead generation industry.

What’s Ahead for LevelUpLeads.io: Looking into the Future with Smartlead 

Looking forward, LevelUpLeads.io plans to adopt cutting-edge technologies such as AI and machine learning to sharpen its campaign strategies. While it currently has a strong presence in the United States, LevelUp Leads is considering expanding into new areas and broadening its range of services to attract a wider array of clients. 

Beyond email, LinkedIn, and cold calling, there are other channels and services that can be explored. For instance, incorporating more comprehensive digital marketing strategies, like SEO and content marketing, could provide a more holistic service to clients.

Forming strategic alliances and focusing on tailor-made campaigns could enhance their effectiveness. They also aim to stand out by adhering to ethical marketing standards. 

To support growth, they'll scale up operations and might explore certification programs, which would prepare them to handle more complex projects and solidify their position in the digital marketing world.

With Smartlead as their outreach partner, John and his agency, levelUpLeads.io, are all set to become one of the leading lead generation companies in the US and Europe and venture into other markets. 

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Author’s Details

Sattwik Das

Sattwik is a Digital Marketing professional at Smartlead. He is a dedicated content writer who focuses on juggling words to bring out meaningful content. He is experienced in well-researched and SEO-optimized content creation, content editing, and copywriting for various businesses throughout the globe. His expertise in SEO, SMM, and SMO with a touch of creativity helps businesses grow and maximize their credibility and sales.


Edited by:

Sattwik Das


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