Arpan Sarma

Arpan Sarma is an accomplished Digital Marketing Specialist and Senior Content Writer at SmartLead, specializing in helping fintech, SaaS, and technology companies establish thought leadership and drive business growth. With extensive expertise in data-driven marketing strategies, Arpan works closely with clients to develop tailored content and digital marketing solutions that increase revenue, enhance brand visibility, and outperform competitors. His deep knowledge of content creation, SEO, and digital marketing tactics enables businesses to scale effectively and achieve measurable success.

Email Infrastructure
7
min read

What is a DKIM Record? How to setup a DKIM Record for Your Domain?

Arpan Sarma
May 13, 2025
Technical Setup
7
min read

What Is a SPF Lookup Tool And It Is Important for Email Deliverability?

Arpan Sarma
May 13, 2025
Technical Setup
7
min read

How to find out if your domain is blacklisted? Why is is important?

Arpan Sarma
May 13, 2025
Technical Setup
7
min read

How the Smartlead Domain/IP Checker Tool Can Boost Your Email Deliverability

Arpan Sarma
May 13, 2025
Technical Setup
5
min read

What is the Smartlead CNAME Lookup Tool?

Arpan Sarma
May 13, 2025
Technical Setup
5
min read

What is a DNS CNAME record?

Arpan Sarma
May 13, 2025
B2B Email Marketing
7
min read

Incorporating AI In Your Email Marketing Strategy: Does It Help Or Hinder?

Arpan Sarma
February 17, 2026
Tool Comparisons
10
min read

Smartlead Vs. Folderly Vs. Yesware: Which is Best for Your Business?

Arpan Sarma
May 13, 2025
Tool Comparisons
10
min read

Smartlead Vs. Woodpecker Vs. Mailshake: Which is Best for Your Business?

Arpan Sarma
March 25, 2026