Subject: 73% quota attainment at [Company] - can we improve it?
Hi [First Name],
Just looked at [Company]'s recent growth - impressive expansion into [Market]. With that growth, I imagine hitting quota across your sales team is becoming more challenging.
Most sales teams we work with have 30-40% of reps missing quota, not because of lack of effort, but because of inconsistent process and messaging.
We helped [Similar Company] improve quota attainment from 65% to 91% in one quarter. Their average deal size increased 35% and sales cycle shortened by 18 days.
Quick question: What percentage of your team hit quota last quarter?
Best,
[Your Name]