EMAIL 1: Referral Request Introduction
Subject: Quick favor - [Industry] connections
Hi [First Name],
Hope things are going well at [Company]!
Quick favor: Do you know any [Target Role] in [Industry] who might be dealing with [Challenge]?
We're helping companies like [Example] achieve [Result], and I'd love to share insights with others facing similar challenges.
Anyone come to mind who might benefit from this conversation?
Best,
[Your Name]
P.S. Happy to return the favor if you're looking for connections in [Your Network Area].
EMAIL 2: Specific Referral Value Proposition
Subject: [Specific Benefit] for your [Industry] connections
Hi [First Name],
Following up on potential referrals - wanted to be specific about the value I can provide.
For [Target Role] connections, I typically help with:
• [Specific Value 1] - like we achieved for [Company]
• [Specific Value 2] - [Example Result]
• [Specific Value 3] - [Timeline]
[Recent Referral] connected me with [Company], and they achieved [Result] in [Timeframe].
Any connections facing these challenges?
Best,
[Your Name]
EMAIL 3: Referral Incentive + Thank You
Subject: Thank you for [Company] referral - referral program
Hi [First Name],
Thank you for connecting me with [Referred Company]! The conversation was exactly what they needed.
Speaking of referrals, we've formalized our referral program:
• [Incentive 1] for qualified introductions
• [Incentive 2] when referrals become clients
• [Additional Benefit] for ongoing referral partners
You're perfect for this program given your network in [Industry].
Interested in learning more about the referral partnership?
Best,
[Your Name]
P.S. [Referred Company] mentioned you as their most valuable business connection!