MILESTONE: Downloaded White Paper
EMAIL 1 - Immediate: Thank You + Next Steps
Subject: Your [White Paper] download - next steps
Hi [First Name],
Thanks for downloading "[White Paper Title]"!
Since you're interested in [Topic], you might also find these resources valuable:
• [Related Resource 1]
• [Related Resource 2]
• [Related Resource 3]
Question: What's driving your interest in [Topic]? Happy to point you toward the most relevant information.
Best,
[Your Name]
EMAIL 2 - Day 3: Implementation Question
Subject: Implementing [White Paper] strategies at [Company]?
Hi [First Name],
Hope you found "[White Paper Title]" useful.
Most people who download it are particularly interested in [Specific Section]. Was that section relevant to [Company]'s situation?
[Client] implemented the [Strategy] and saw [Result] in [Timeframe].
Worth discussing how this applies to [Company]?
Best,
[Your Name]
EMAIL 3 - Day 7: Related Success Story
Subject: [White Paper] strategy in action - [Client] results
Hi [First Name],
Since you downloaded our [White Paper], thought you'd be interested in this success story.
[Client] implemented the exact framework from pages [X-Y] and achieved:
• [Result 1]
• [Result 2]
• [Result 3]
Their situation was similar to [Company]'s in terms of [Similarity].
Want to see how they implemented it?
Best,
[Your Name]
EMAIL 4 - Day 14: Consultation Offer
Subject: [White Paper] consultation for [Company]
Hi [First Name],
It's been 2 weeks since you downloaded "[White Paper Title]."
Many readers find the concepts compelling but need help applying them to their specific situation.
We offer complimentary 30-minute consultations to help companies like [Company] create implementation plans.
Would that be valuable for [Company]?
Best,
[Your Name]