WEEK 1: Relationship Building
Subject: Welcome to the [Industry] insights series

Hi [First Name],
Starting a weekly series sharing insights specifically relevant to [Industry] leaders like yourself.

Each week I'll share:
• Market trends affecting companies like [Company]
• Strategies working for [Company Type] businesses
• Tools and resources worth knowing about

This week's insight: [Specific Trend] is reshaping [Industry Process]. Companies adapting early are seeing [Benefit].

[Company] could be positioned to take advantage of this trend.

Best,
[Your Name]

WEEK 2-4: Educational Content
Week 2 Subject: [Trend] impact on [Company Type] businesses
Week 3 Subject: 3 strategies for [Common Challenge]
Week 4 Subject: [Tool/Resource] review for [Industry]

[Continue with educational, value-first content...]

WEEK 5: Soft Introduction
Subject: How we help companies like [Company]

Hi [First Name],
After a month of sharing industry insights, thought I'd briefly explain what we do.

We help [Company Type] achieve [Primary Benefit] through [Approach].

Not selling anything - just want you to understand our background so the insights I share make more sense.

This week's insight: [Continue educational content...]

Best,
[Your Name]

WEEKS 6-8: Case Studies and Social Proof
Week 6 Subject: [Client] case study - [Specific Result]
Week 7 Subject: How [Industry Leader] achieved [Outcome]
Week 8 Subject: [Trend] winners vs. losers analysis

[Continue building credibility with proof points...]

WEEK 12: Soft Offer/Consultation
Subject: 12 weeks of insights - what's next for [Company]?

Hi [First Name],
We've covered a lot of ground over 12 weeks:
• [Topic 1 and Key Insight]
• [Topic 2 and Key Insight]
• [Topic 3 and Key Insight]

Question: Which topic resonated most with [Company]'s situation?

If you'd like to discuss how any of these apply specifically to [Company], happy to schedule a brief strategy conversation.

No pressure - just an opportunity to make the insights more actionable.

Best,
[Your Name]