EMAIL DELIVERABILITY CHECKLIST:
DOMAIN AUTHENTICATION:
☐ SPF record configured correctly
☐ DKIM signature enabled and verified
☐ DMARC policy set to appropriate level
☐ Domain reputation monitored
☐ Subdomain setup for cold outreach
CONTENT OPTIMIZATION:
☐ Text-to-image ratio above 80:20
☐ No spam trigger words in subject/body
☐ Proper HTML structure and formatting
☐ No excessive links (max 2-3 per email)
☐ Unsubscribe link included
SENDING PRACTICES:
☐ Gradual volume ramp-up
☐ List hygiene and validation
☐ Engagement tracking and monitoring
☐ IP warming if using dedicated IP
☐ Regular blacklist monitoring
SCORING: Each item = 5 points (100 total)
90-100: Excellent deliverability
80-89: Good deliverability
70-79: Needs improvement
<70: High spam risk
