7-Step Customer Reactivation Campaign

Prompt
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Design a 7-step reactivation campaign for dormant customers or prospects, incorporating relationship rebuilding, new value propositions, and win-back offers.
Who it’s for?
  • Customer success teams
  • account managers
  • retention specialists
Smartlead Use Case
  • Perfect for automated win-back campaigns targeting churned or inactive prospects
Example Output:
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STEP 1 - Day 1: Relationship Check-in
Subject: How's everything at [Company]?

Hi [First Name],
It's been [Time Period] since we last connected, and I've been thinking about you and the team at [Company].

Hope things are going well! I've been following [Company]'s progress - the [Recent Achievement] caught my attention.

How are you doing personally? And how's [Previous Project/Initiative] progressing?

Best,
[Your Name]

STEP 2 - Day 4: Industry Insights
Subject: [Industry] trends affecting [Company]

Hi [First Name],
Been researching [Industry] trends and thought you'd find this interesting.

[Trend/Development] is reshaping how companies like [Company] approach [Relevant Process]. Early movers are gaining significant advantages.

[Example Company] adapted quickly and saw [Result]. Thought this might be relevant for [Company]'s strategy.

Happy to share the full report if you're interested.

Best,
[Your Name]

STEP 3 - Day 8: New Capability Introduction
Subject: New solution for [Previous Challenge]

Hi [First Name],
Remember when we discussed [Previous Challenge] for [Company]? You mentioned [Specific Concern].

We've developed a new approach that specifically addresses that issue. [New Solution/Service] eliminates [Previous Barrier] completely.

[Recent Client] had the same concern and achieved [Result] using this new methodology.

Worth exploring how this could apply to [Company]?

Best,
[Your Name]

STEP 4 - Day 12: Success Story/Social Proof
Subject: [Similar Company] case study - reminded me of [Company]

Hi [First Name],
Just completed a project with [Similar Company] that reminded me of [Company].

They were facing [Challenge] and concerned about [Specific Issue]. Sound familiar?

Results after 90 days:
• [Specific Metric]: [Improvement]
• [Specific Metric]: [Improvement]
• [Specific Benefit]: [Result]

Their [Title] said: "[Testimonial Quote]"

Since [Similar Company] is so similar to [Company], thought you'd find this interesting.

Best,
[Your Name]

STEP 5 - Day 16: Direct Value Proposition
Subject: [Specific Benefit] for [Company] - worth 15 minutes?

Hi [First Name],
Based on our previous conversations and [Company]'s current situation, I believe we could help you achieve:

• [Specific Benefit 1] in [Timeframe]
• [Specific Benefit 2]
• [Specific Benefit 3]

No long presentation needed - just 15 minutes to outline how this would work for [Company].

Do you have time this week for a brief conversation?

Best,
[Your Name]

STEP 6 - Day 21: Special Offer/Incentive
Subject: Exclusive offer for [Company] - limited time

Hi [First Name],
Since we've worked together before and I know [Company]'s potential, I wanted to extend an exclusive offer.

For former clients/prospects, we're offering:
✓ [Discount/Bonus 1]
✓ [Discount/Bonus 2]
✓ [Additional Value]

This offer is only available through [Date] and limited to companies we've previously worked with.

Given [Company]'s [Situation], this could deliver [Benefit] starting next month.

Interested in learning more?

Best,
[Your Name]

STEP 7 - Day 26: Final Attempt/Graceful Exit
Subject: Final note for [Company] - keeping the door open

Hi [First Name],
This is my final note about working together again.

I understand priorities change, and timing might not be right for [Company] right now.

Just want you to know:
• The door is always open
• No hard feelings if it's not a fit
• I'm here if circumstances change

Thanks for all the previous conversations and insights. Wishing you and [Company] continued success.

Best,
[Your Name]

P.S. Feel free to reach out anytime - even just to catch up!

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